Ten Tips for Getting Your Business to High Ranks

27 April 2019

Getting ranked on Google isn’t easy. If you want to simplify things, you could just say it’s all about delivering the most relevant results to any given search query. For the cynical, this can include paying Google to showcase your ads for certain types of searches. However, this is an over-simplification of the real situation, because Google’s algorithm is more complex than what many might assume.

This does not mean there are no techniques you can employ to get higher ranks, though. There is enough understanding of how Google works for a business to increase their rankings by gaming the system. There are methods you can use that can boost your website, reaching more customers and maybe even improving your conversion rate.

What Makes You Stand Out?

Your first move is to focus on what makes you unique. Is it fast, low-cost shipping to Amazon FBA? Is it a product lineup that is uniquely your own? Focus on what makes you stand out from the market, and align your website’s content with keywords that highlight that. Differentiate yourself from your competitors. It could be a unique property, special shipping options, or just plain geography.

Your Keywords:

Find the keywords that best work for your website. These will likely be based on or directly be the first words that you expect someone to type into the search box on Google. Don’t use just one, though. For any given niche, you’ll get about 40 to 50 good keywords to choose from.

Sprinkle, Don’t Splatter:

Use multiple keywords, but don’t overstuff the site with them. Keep the placement relevant and focus on making the content readable to a human being. This means the placement has to be smooth and work with the flow of the text, rather than randomly inserted.

Build Your Links:

Do you know why Wikipedia is so high in search engine ranks? It’s perhaps the single most linked-to site in the world. A network of websites linking to your website helps improve your rankings. However, the quality of the link is more important than the quantity. A link to an online casino from an authority like the Nevada Gaming Control Board is worth more than hundreds of links from random people.

Better Quality Content:

Content is important. You want to have valuable content on your site because it drives a part of Google’s search systems. A combination of videos, photos, and content is going to be the key tactic here, merging them seamlessly to tell your brand’s story and sell your brand’s values. The consistent output of quality content will help your site stand out and rank on Google’s search results.

Ease of Use:

Make the website user-friendly. We do not mean this solely from a technical perspective, where you design it to be easier for Google crawlers to read. We mean to make it easy for humans to navigate and find things on the site. Optimize for both the big platforms like desktops and laptops, as well as mobile platforms. Make the site load fast and have numerous internal links so navigation requires as few clicks as possible.

Social Media is Your Friend:

Tap social media. People are obsessed with social media and access more content through those networks than ever before. You don’t want to be left out. The social media profile and accounts of your business can end up ranking higher than your website because social media platforms can double as search engines in certain circumstances. Take advantage of that.

Be Patient:

Rome was not built in a day. A high rank isn’t going to happen overnight, either. It takes time and concerted effort to get that high. Even if you have the most extensive, authoritative links and the best content in the world, shifts in search rankings don’t occur overnight. You need patience and perseverance, instead of forcing things to speed up.

Data Analysis:

Analyze the data that you get. In all conflict and competition, victory favors the ones who are better informed. Get your metrics and data and analyze it, or get experts to go through it and analyze things for you. The more you understand about how your site is doing, the more you have to work with to improve your standing. If you neglect the analysis, you leave yourself blind.

Don’t Settle For Second Best:

Finally, don’t settle for the low rankings. The average user only ever sees the first page of search results, and only the first ten get any significant clicks. This is where you want to aim, not for anything less. Build your entire strategy with this high goal in mind, because anything lower means that you’re setting yourself up for failure.

Conclusion:

Optimizing your website to rank higher on a search engine is not easy. There are plenty of terms to learn, jargon to understand, and techniques to master. However, it can be done and it is very possible to achieve a high rank on a search engine, even in a crowded niche. You just have to know what to do and how to do it.

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Green Business Opportunities for Eco-Entrepreneurs

Whether or not people are willing to admit it, climate change is here. And it's affecting how people live in all parts of the world, from rising sea levels that are wiping away micro-islands to protracted droughts that are impacting crop yield. As an entrepreneur, you have the ability to make an even broader impact towards a greener and more sustainable approach to doing things. Here are six green business opportunities for eco-minded entrepreneurs: Green Printing: Ink refill businesses don't exactly sound exciting or profitable, but it's actually a highly lucrative endeavor, not to mention an eco-friendly one, too. Refilling ink cartridges reduces non-degradable plastic waste that end up in landfills. In fact, close to 400 million empty ink and toner cartridges are discarded each year. That creates tonnes of plastic and chemical waste that seep into and pollute soil and water systems. Green Finance: Businesses like Red Maple Financial are helping create a greener future by diverting their funds and resources into local, community-driven projects. You can either invest in or create a similar business model that supports sustainable, eco-friendly agriculture. Aside from financing, green finance is also typically involved in projects that create educational opportunities, support artistic endeavors, and bolster local ecological interest. Green Retail: Eco-friendly retail stores, like EcoPlum, are becoming increasingly common as retail consumers become more aware and proactive about their carbon footprint. With each purchase, customers can earn points that they can later exchange for rewards or choose to donate to worthy environmental projects. Every product these green retailers sell also bear a green certification, which means you are also supporting sustainable manufacturing practices. Green Construction: Construction is and will always be a booming industry. As the human population increases, construction projects will relatively increase as the need for housing and public facilities emerge. Sustainable construction materials including recycled railroad ties and pilings are paving the way for greener infrastructure. Companies, like Axion, are switching from traditional, non-sustainable materials, like gravel and steel, to recycled plastic. Green Catering: The food industry, for decades, has been generating millions of tons of waste, from unsold crops to spoiled meats. Organic catering is a great way to combine your passion for food and the environment. By catering to local parties and business events, you can control and lower food spoilage by using only organic and locally-grown fruits, vegetables, and meats. You can also ensure that poultry is raised and slaughtered humanely by working only with farms that adhere to strict and rigorous practices and standards. Green Blogging: If you want to start an eco-friendly business but is short on funding, you can always share your values and inspire change by starting your own blog. As a green blogger, you will be writing about environmental topics, such as reviews of green cleaning products or organic restaurants in your local area. You can start making money through marketing and/or selling these eco-friendly brands to your readers. Final Thoughts: Going green is crucial towards saving the planet for future generations. As an entrepreneur, you have more influence and power to affect change in the direction that you want. Keep in mind that these are only six of the many green businesses that you can pursue. In general, any business today can be recreated into an eco-friendly, sustainable model of itself. Read Also: Why Do Entrepreneurs Put Up Their Drop Shipping Websites For Sale? 7 Startup Ideas For Young Entrepreneurs

Importance Of A Project Manager In An Organization

A Project manager is a person who plays a major role in planning, executing, controlling, monitoring, and closing out projects. They are responsible for leading and managing the project with the project team on a day-to-day basis. Companies in healthcare, software development, education, insurance, finance, marketing, real estate, and many more need project managers. Every business needs a project manager that has a PMP Certification. A person who will have a combination of skills to detect unstated assumptions, resolve conflicts to make a project successful. Leadership Without a project manager, a team can be like a ship without a rudder, moving without any direction and purpose. Leadership makes team members bring out their best work. The project manager provides leadership, motivation and inspires the team to put out their best work. The project manager serves as the line of accountability of the team and the project. With the project manager, there will be no conflict between who’s in charge and control of the work. They keep everyone in a direction and ultimately carry responsibility if the project fails or succeeds. Better business decisions With the presence of a project manager, they will be a person that will keep a clear record of the progress of the project. They have that deeper understanding of where to spend the resources, what needs to focus on, and when. A good project manager forecasts issues before they become issues. make smarter and data-driven decisions. Quality assurance There’s always enormous pressure to complete the project on time. Where deadlines get missed, the schedule gets tight, workload increases. All this results in poor quality work. The project manager is the one who makes sure that everything is in control and there’s no unnecessary last moment rush. A good project manager manages the time in a way that gives control over the timelines and resources. Methodologies like Agile separate phases for examining and testing by ensuring the quality of the product. Project success The project manager helps to scale high performance and build on the team’s best practices. By using the learnings and experience from previous projects, they will pinpoint where the team is lacking and excelling. Clear strategy and objectives The project manager ensures that there’s a proper plan for executing strategic goals. Without a project manager, the team will not have proper briefs and a Project management methodology. You can achieve a project management methodology with Project Management Professional Training. Project managers position themselves where they break up a project into tasks for the team. This makes sure to prevent any situation where they are not able to do the tasks. They organize a weekly or lunch or happy hour to keep them productive and happy. Risk management The project manager ensures that any risks are properly managed and works on them to avoid becoming issues. Risk management is critical to project success. Especially in complex projects, the value of project management comes into play in dealing with the risk without any hustle. A project manager carefully analyzes all the potential risks, evaluates them, and reduces them eventually. It needs to know the right questions to raise to discover risks early. Schematic process The project manager ensures the right person to do the right things, at the right time. They ensure proper project management. A project manager with PMP certification will know proper planning and process can make a big difference by knowing the team’s strengths and weaknesses. The proper process helps to clarify roles, inputs, expect risks and align project continuity. Without a project manager’s organized process, companies risk project failure, weakening of business relationships. Project managers turn to timesheets to remain on track. Budgeting For small-scale projects, cost estimation is necessary. Cost estimation maybe a weekly or even monthly task. It is the role of the project manager to make sure to raise the budget, resource allocation, scope, and other miscellaneous issues. Customer satisfaction Retaining clients is more important than getting new ones. a guaranteed way of doing it by offering good services. A project manager focuses on quality and efficiency which would leave the clients satisfied. This means more business in the future from the client. Communication with clients or stakeholders can take many forms, weekly or monthly reports, regular updates, emails, calls, or meetings. A satisfied client refers the organization to other potential businessmen. Free marketing! Conclusion A project manager creates and makes the team happy and motivated. A project manager must have the necessary skills to execute tasks. Without a project manager, the team and client will be exposed to a chaotic environment, unclear objectives, and failure of the project. Read Also: Top Ways Contract Management Software Helps to Mitigate Contract Risk Why Should I Get Started With Event Management Software? Which Marketing Mix Element Deals Specifically With Retailing And Marketing Channel Management?

Platform Companies: What They Are And How They’re Used

Platform companies, also called platform acquisitions, are key steps in a private equity firm’s expansion into a new industry. The firm will first target a large, established business in the industry. From there, it will strategically acquire multiple smaller businesses, using them to expand its reach within the industry. Platform acquisitions don’t just benefit the private equity firm — they also have surprising benefits for owners of smaller companies. Here’s a quick primer on platform companies and how they work. How Does a Platform Acquisition Work? Breaking into a new industry can be tough, especially if you start by opening a new business. Private equity firms skip that step. Instead, a private equity firm will start by acquiring an established, successful business in the field. When selecting a company to purchase, private equity firms generally look for a few characteristics: Status as a Market Leader: For the best chance at success in the given industry, equity firms will typically target companies that stand out — even if it’s just within a certain geographical location or in a very specific market niche A Strong Management Team: When equity firms acquire platform companies, they typically want to keep the existing higher-level employees to ensure the company’s continued success and improve the business practices of new acquisitions Multiple Locations: A business with multiple locations has already expanded its reach, and equity firms can build on that with further acquisitions Established Standard Operating Procedures: When expanding the platform company, the equity firm can simply apply these operating procedures to new acquisitions After the purchase, the platform company serves as a kind of home base for the firm within the industry. The private equity firm will usually then expand that business through bolt-on purchases (also called roll-up purchases or roll-up acquisitions). Bolt-on purchases are different from another kind of acquisition called a tuck-in acquisition. With a bolt-on acquisition, the newly purchased smaller company will usually keep its name and identity. With a tuck-in acquisition, the smaller company is completely absorbed into the larger platform company. Why Would an Investment Firm Acquire a Platform Company? When private equity companies purchase a platform company and begin to expand into a new industry, they aren’t doing so with the intent of keeping the company forever. Instead, platform acquisition is a long-game investment strategy. It takes a significant amount of time, but it can generate a massive profit. In a nutshell, equity companies buy and expand platform companies in hopes of eventually selling the expanded company to an even larger investor. Selling the companies as a conglomerate is almost always more profitable than selling each one separately. For example, suppose that a private equity company wants to break into the fitness industry. The company might start by purchasing a regional chain of gyms. As it purchases other, smaller gyms, it will use the management expertise and existing operating procedures of the first acquisition to improve each of the smaller gyms. It will also invest money in smaller gyms to increase their value. When the company finally sells the expanded network of gyms, it will have created a profitable business venture that runs smoothly. This type of purchase is an attractive one for larger investors, so the equity company will be able to turn a significant profit. How Platform Companies Can Impact Business Owners At first, the idea of a larger company buying up smaller companies might not sound that advantageous to owners of small businesses. However, as a platform expands and acquires multiple smaller companies, those companies can see some surprising benefits. For one, platform companies will usually invest significant capital in the new company soon after purchase. After all, the whole point of the acquisition is to increase the total platform’s valuation. But money isn’t the only investment that platform companies put into smaller companies. After the acquisition, the equity firm will continue to focus on growing the newly acquired business. The newly purchased business will reap several benefits from the platform: Experience in sales and marketing Experienced professional management Financial acumen Standardized, organized operational procedures In many cases, these smaller acquisitions retain their company name. That makes the acquisition more appealing to many small business owners, especially those who have built their businesses from the ground up. In many cases, an acquisition ends up as a win-win situation: The platform company expands its reach and total value, and the smaller business receives valuable funding and mentorship. Platform Companies Add Value Being acquired by a platform company can transform a smaller business for the better. And for the platform company, each new acquisition has the potential to bring in new customers, expand the company’s market reach, and increase the value of the platform as a whole. On its own, the acquisition of a single small business might not seem like much. But when a firm repeats that process many times over, the result is an expansive, highly organized company that multiplies its value over time. Read Also: A Beginners Guide to Listed Investment Companies 6 Steps to Starting a Business in Michigan How to Start Business Like Swiggy

Ten Tips for Getting Your Business to High Ranks

What Makes You Stand Out?

Your Keywords:

Sprinkle, Don’t Splatter:

Build Your Links:

Better Quality Content:

Ease of Use:

Social Media is Your Friend:

Be Patient:

Data Analysis:

Don’t Settle For Second Best:

Conclusion:

How is Shampoo Made?

5 Best Types of Paper to Use for Business Cards

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

Green Business Opportunities for Eco-Entrepreneurs

Importance Of A Project Manager In An Organization

Platform Companies: What They Are And How They’re Used

Ten Tips for Getting Your Business to High Ranks

What Makes You Stand Out?

Your Keywords:

Sprinkle, Don’t Splatter:

Build Your Links:

Better Quality Content:

Ease of Use:

Social Media is Your Friend:

Be Patient:

Data Analysis:

Don’t Settle For Second Best:

Conclusion:

Share this Article

How is Shampoo Made?

5 Best Types of Paper to Use for Business Cards

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related