5 Questions To Ask Your Digital Marketing Agency Before You Start Working

Published on: 09 October 2020 Last Updated on: 04 November 2024

In the past few years, brands, regardless of their shape and size have started understanding digital marketing. This means that convincing a majority of them about the advantages of digital marketing has ceased to exist in most situations.

You need to do thorough research when choosing a digital marketing agency that you need to partner with. If you are starting from scratch, you need to go via Digitech Web Design, a leading agency that can help you with everything from designing your business website to taking care of your SEO strategies and plans.

In 2020, brands are faced with a new challenge- which agency to partner with! Digital Marketing agencies are propping up left, right, and center. While everyone claims to be the best at what they do, it is for brands to be sure of their abilities.

In this article, we are going to help brands get on board the best digital marketing agencies as partners. However, before we get to the questions, brands should ask agencies, let us first look at some of the challenges of the same.

Challenges to Hiring the Best Digital Marketing Agency for your Brand

Every business is unique. It has its own sets of challenges. In terms of priority, some businesses want to concentrate on one aspect, while others look to do something else. It is important that your internet marketing agency understands your needs and requirements as a business.

Many brands feel that every digital or internet marketing agency offers the same. However, that is not the case. If you want to work with a complete 360-degree agency, you will have to shell out a premium. Therefore, it is essential to work with a skill set, which you feel would be most helpful for you at a specific time.

A creative agency will tell you that it is all about branding, logo, design, and language. An agency geared towards social media would want to focus on just that one aspect. You need to team, which amplifies your complete digital performance at all levels.

List of 5 Questions to ask your Digital Marketing Agency before you start

1. What is their area of Expertise?

It is essential that you honestly ask them about what their area of specialization at the very start is. Like we already mentioned, while some have a great social team, others might boast of a brilliant SEO team. Depending on what you want to proceed with for the next year, you need to ask them about their different verticals in the organization.

2. What are Budget and Fees?

At the end of the day, money matters. If you are looking for a highly-skilled, specialized agency, you need to shell out a good amount as retainer every month. However, if your agency helps you increase your sales and revenues multiple times, you will not feel the pinch. Try starting with a smaller agency to understand those basics and then proceed with the bigger ones.

3. What are their Credentials and Past Work Records?

Many brands feel secure when they see that an agency has handled clients in the past from their niche. While this is a great starting point, you should not let your options be limited by just this fact. If they have worked with a business of a similar nature in the past, then they are aware of all the challenges, strategies, and processes, which will be required in the case of your business.

4. What are their Marketing Inputs about your Brand?

Most agencies will ask you about your pressure or pain points and then proceed to offer solutions accordingly. You can use this to ask them about larger marketing and sales goals. This will help show you how much they are aligned with your brand. It will also demonstrate whether they understand your issues and are willing to address the same with their skills.

5. What is the Timeframe for seeing Results?

You are only working with an internet marketing agency because you want to start seeing results. There is always an expectation involved. Do not fear or feel embarrassed in communicating the same with the prospective agency. This will allow them to assess their performances and see whether they have the capability to fulfill your expectations.

The Final Word

It is essential that you proceed with these five questions before signing on an internet marketing agency. This will allow you to structure your expectations accordingly. A good digital agency can be a great asset to a brand. However, on the flip side, if you do not get the best agency, you will end up losing money.

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Why every Business Holder should Start Using the Drip Marketing?

Business is all about being customer oriented and coming up with new engaging plans to build rapport with customers. Making timely emails, reminding customers to finish their task, providing proper confirmation, catering them with right targeted content and many more. All these things are possible when using automation tools offered by Snovio. I came to know about it recently, so mark my words as this new technology is tried and tested by me for my own business. The reasons I love to do business with this platform are not so numerous but they are valuable. How you will benefit from using Snovio Snovio Email Drip Campaigns is a tool that might be used for many purposes. Here are some points you might benefit from. ●Warm the leads up: There is no harm in little persuasion if the customer is interested. So to make them interested in your services or good, they need to have prior knowledge about the company or the type of service you provide, so that they will be interested in you. In order to make this happen, you need to activate the customers by providing with the right content. This process is called “warming up” in this field. It might be of any form like a blog post, or a piece of information on how to use the platform or service, or an email asking for their expectations and possible questions. ●Locking the customer: Once the customer is enough interested in the service, you need to lock the customer with you, by providing them more information about the topic they are interested in. This kind of actions will make sure that you will have that customer for a long period. Sending them messages regularly will show your determinism towards the customers and things like these will help you win the heart of the customer. Snovio tool provides users with the right tools which are required for any business to reach marketing and sales success. ●Converting lead: Once you make the customer comfortable in reading and understanding the service or content, it is the time to move towards making the sale which will be beneficial for an interested customer or a business owner. Drip Campaigns features: The tool is completely free but provides users with paid plans as well. All the features are unlocked within the free plan and you can use the tool to the fullest. Let me provide you with a list of features that will help you skyrocket the business: email campaign templates to save time and not to create a new email campaign every time you need one; email templates to send pre-written plain-text messages; personalization variables to add a human touch to every email and build relationships with the leads; triggers and delays to spread the emails regularly, not like a spammer; goals and statistics to see how well the campaign and every message in particular perform. Enjoy it to the full: All the benefits and features mentioned above are really working and you can try the platform today. You can sign up right now and enjoy all the features for free. With drip emails campaign, you can reach out to target people, warm them up, and later convert, thus increase sales. Isn’t that the goal you are aiming to? Read Also: 7 Ways Technology Can Help In Customer Management And Sales 10 Top-Notch Tools To Improve Your Business Writing Skills A Guide To Running Your Instagram Marketing Campaign 5 Types Of Digital Marketing

How to Get More Traffic to Your Amazon Listings

Building a successful business on Amazon requires a decent amount of virtual footfall to your online store. This means generating traffic is one of the biggest priorities for Amazon sellers. But the thought of all the different tactics you can use and implementing them in the right way can feel incredibly overwhelming. We’ve compiled a guide to getting more traffic to your Amazon listings to help you out. First Things First… Know Where You Stand Before you go ahead and implement the different traffic generation tactics out there, it’s important to know where you stand amongst your competitors and in the overall landscape of your industry. There are three things you should do first to set you up for the best success. Do these, and you’ll have a better understanding of what you need to do to stand out to potential buyers and a keen knowledge of the keywords they use to search for products like yours. a) Competitor Analysis: Looking into what your biggest competitors are doing helps you understand where your brand fits in. You can also glean some inspiration for traffic generation techniques that have been working for them. Start by looking into the keywords they’re using on products similar to yours and the words they’re using to describe their products. Your competitors likely have products that show up top on Amazon search results, so following their lead will ensure your products get the same recognition. Start by typing your product into the search bar and exploring the first few results that show up. What keywords do they use? How are they describing the products? Do you notice anything different or better about their listings compared to yours? b) Category Analysis: Category analysis works as a follow on from competitor analysis. It lets you uncover the keywords that are used to describe products like yours. Not only will this give you some ideas for your own listings, but it will help you figure out what makes the popular listings in your industry so successful. If you sell red dresses, for example, type “red dresses” into the Amazon search bar and take a look through the top results. Compare the differences between these listings and yours and identify any particular wording or phrases that crop up often. c) Keyword Analysis: After running competitor and category analysis, you’ll have a deeper understanding of the words your customers are using to search for products like yours. Use a keyword tool to find other relevant words and phrases to use and sprinkle them throughout your product listings, like in your product titles, descriptions, and image captions. You can also use Amazon’s search bar suggestion to find commonly searched for phrases relating to your products. Easy Ways to Increase the Traffic to Your Amazon Listings After analyzing your competitors, product categories, and keywords, it’s time to focus on actually getting traffic to your site. Here are the most effective tactics our clients at Urtasker have used to increase their traffic. 1. Amazon SEO SEO isn’t just a Google thing. After all, Amazon is also a huge search engine. Thus, optimizing your listings will help them show up higher in the results. Amazon rankings consider several factors. These include keywords, how well you products sell, the number of reviews you have, and the quality of the content you have on your listings. To optimize your listings, start by: Incorporating keywords into your product titles and descriptions Showcasing high-quality images on your listings Writing clear and concise product descriptions 2. Create High-Quality Content Content marketing is one of the most effective ways to generate traffic to Amazon. Like writing blog posts, creating downloadable, and recording videos and other kinds of content to share with your audience. Start by creating content that ties into your products. For example, if you sell teapots, why not create a blog post about different tea recipes for “mocktails”? Post this content on your website or blog to attract people from different channels. You’ll attract visitors from Google and social media who might be looking for tea mocktails to make, and your posts will then direct them to your store. 3. Leverage Reviews Reviews are one of the number one ranking factors on Amazon. The more positive reviews your products have, the more likely they are to rank high in search results. Reviews are great for two reasons: They help you understand what potential buyers actually want from you - simply scour your reviews for words and phrases they use that you can incorporate into your listings They will push your products up higher than competitors with less reviews Encourage past buyers to leave reviews by sending out a follow-up email, asking them on social media, or using built-in Amazon features like the Review Request tool. 4. Make Use of Amazon’s Enhanced Brand Content and A+ Pages Amazon helps its sellers out by providing a few powerful content features. Enhanced Branded Content lets stores show off their products by adding special content features to their listings. Rather than the usual listing layout, you can brand your product pages and include high-quality images to create a story around your products. This is what a standard product listing looks like: And this is what a product listing using Amazon’s Enhanced Brand Content Looks like: As well as Enhanced Branded Content, Amazon also offers A+ pages which similarly offer sellers the chance to create a story around their products using images, infographics, and other visuals. Here’s an example of an A+ Page in action: 5. Run Amazon PPC Ads Amazon has a range of different ads you can run onsite to ensure your products show up in the right searches (and, therefore, generate more traffic). Sponsored Product Ads show your products above the search results so they’re the first thing shoppers see when they make a search. There are also Headline Ads that allow you to create an eye-catching banner that goes at the top of search pages. Here is an example of a Sponsored Product ad in the search results: To ensure your ads perform at their best, use the right keywords from your analysis, laser-focus the audience you want to target, and set a healthy budget. Be sure to measure and tweak your ads so your results continue to improve. 6. Run Lightning Deals and Promote Your Products on Deal Sites Lightning Deals are a feature that allows sellers to promote a limited number of discounts on a product of their choice during a certain timeframe. This attracts customers who might otherwise not have seen your products. Running promotions like this makes it easier to drive traffic to your products, especially if you want to create a sense of urgency in your listings. As well as Lightning Deals, there are a host of Amazon deal sites that users can sign up for to get products at a discounted rate in exchange for a review. This will expose your product to a wider audience of potential buyers who might have missed it otherwise, and it will provide you with the reviews you need to start bumping your products up the search results. 7. Create Social Media Ad Campaigns Amazon has plenty of onsite ad options to keep you busy, but you can also run ads outside of the platform to drive people to your product listings who aren’t already on the site. Create campaigns with highly targeted audiences on Facebook, Instagram, and Google, making sure you implement the most popular keywords related to your products. 8. Social Media Marketing Without Ads If you’re not ready to splash out on social media ads or want to add another spoke to your social media marketing wheel, you can run organic social media campaigns. Promoting your products on platforms like Instagram, Facebook, Twitter, and LinkedIn helps you reach new audiences and increases visibility on your products. It helps to create a social media posting schedule to ensure you stay consistent with your posts. We recommend choosing just one or two platforms to focus on to start with, so you don’t get overwhelmed and spread yourself too thin. From there, you’ll be able to see which platforms resonate best with your buyers and where your products seem the best success. 9. Carry Out Email Marketing If you want to generate traffic and build deeper connections with your customers so they keep coming back, email marketing is the most effective solution. With access to buyers’ inboxes, you can share exclusive discounts, launch news, and updates from your brand to keep your products fresh in their minds. What’s more, you can regularly send links to products you think they’d enjoy, boosting your traffic and product visibility. 10. Upsell On Your Best-Sellers Your product listings are the perfect place to promote your other products. It’s likely that a couple of your products are more popular than the others, and you can use their popularity to guide shoppers to your lesser-known products. This increases traffic across all your products and gives you a chance to upsell, which means higher AOV and higher LTV. 11. Affiliate Marketing Affiliates promote your product in exchange for a percentage of every sale they make through their personal link. This benefits both you and your affiliates, which makes it an excellent way to generate traffic. Identify key players in your industry who have an audience suited to your products and partner up with them. Provide them with a unique link they can share with their followers and attribute every sale they make to them. This will help you reach audiences you otherwise wouldn’t have been able to reach and increase your visibility across multiple different segments. Ask your top affiliates publishers to analyze their Amazon Associates affiliate commission data. And then optimize their website’s content based on their review. They can do this by integrating their Amazon Associates data with We Can Track into Google Analytics and Google Ads. 12. Influencer Marketing Influencer marketing involves teaming up with top social accounts in your industry and encouraging them to share your products with their pre-built audiences in exchange for payment or another incentive. Identify who the top accounts are in your niche or accounts that have an audience you’d like to connect with and reach out to them with a proposal. Work on building influencer relationships, as these people already have audiences that trust everything they say. As a result, trust is automatically transferred to any product recommendations they make. Influencers tend to have large followings too, which means you can put your products in front of more people and generate more traffic. Traffic is Everything! To get more sales, you need more traffic. You can’t put the horse before the cart. However, with these easy tips, you can start implementing traffic generation techniques today to increase the visibility of your products and, ultimately, get more sales. Read Also: Beginners Guide: How You Can Grow Your Biz With Amazon Choosing a Quality Prep Center For Your FBA Business Methods of Optimizing Local SEO That Is Essential For Small Business Online Marketing: Selling Your Product And Services Utilizing the Dropshipping Model for Your Ecommerce Business

Never Launch An E-commerce Platform Without Testing – Here Is Why

In simple words, without sounding too nerdy, let us try to look at what performance testing is. Performance Testing is the process of rigorously testing all the tech and digital components of an E-commerce business. This includes the desktop version of the platform and mobile app testing. The key is to look at and analyze how the entire tech and digital ecosystem operates. Especially when exposed to real-world use. Imagine hundreds of people using the E-commerce platform app at the same time. The questions that then arise are- Is the server able to handle the heavy load of all the traffic using the mobile app at the same time? Is there a lag or breakdown that any of the users are experiencing or is there a UI and UX compromise under stress? What are some of the benchmarks and standards that one should use to judge speed and whether the platform is exposing some bottlenecks? Performance Testing is more than just looking at loading page speeds. It seeks to test each aspect of the E-commerce platform and suggest the perfect optimization for the same. Important Things To Consider During Performance Testing For E-commerce: In this section, we request experts at QA Madness to help us. Specifically, to list some important things that should be considered during performance testing. 1. Testing Financial Transactions One area where things can go wrong is in financial transactions. With so many people using the same platform at the same time, testing becomes necessary. You need to test to ensure that every transaction is going through. Integrations with Payment Gateways, the ERP, and Inventory Management Software are all areas that should be covered under this software testing services. 2. Checking The Mobile App Exhaustively Mobile app testing perhaps constitutes one of the most important verticals for Performance Testing. How does the app perform? Is it SEO friendly? Is there a compromise in the graphics? These are the common issues that mobile app testing will help resolve. In addition to the app, the mobile version of the E-commerce platform’s website also needs to be tested rigorously. 3. Region-Based Testing For Different Geographies- If you are starting an e-commerce business, you are looking at a truly global audience. This is why you need to make sure that the internet protocols of the different countries are not interfering with how the customers in those countries are engaging with your platform. Changed domain URLs, IP addresses, and other rules and regulations need to be considered. 4. Data Management Testing Any successful E-commerce ecosystem is incomplete without integrated data management. For an E-commerce platform, data is the lifeblood that helps all its verticals- marketing, sales, and CRM. Performance Testing needs to ensure that the data collection, cloud storage solutions, and the final outputs are ready for systematic generation. The Three KPIs Of Performance Testing As Stated By QA Madness- While there can be multiple KPIs that software testing services can help E-commerce brands with, QA Madness states that the following are the three major ones. They refer to the same as the three ‘S’s of their Performance Testing goals. A. Speed When it comes to speed, we are referring to the speed of the website, the mobile version of the web, and the mobile application. It also includes the speed with which users are progressing from one page to another on the app and the website. The higher the speed, the better will be the user experience. This combines to deliver the best sales and revenues for an E-commerce platform. B. Scalability You do not want your website and app infrastructure to be so weak that it crashes only after a hundred visitors. You're E-commerce website and the app must go under a test for scalability to handle massive loads all at the same time. This will help you provide a fluid experience to millions of users and potential customers all at the same time without compromises. C. Stability A lot can go wrong on an E-commerce website when it is put under stress. Graphics can fall out of place and payment gateways can collapse. You never want the users to experience these problems on your platform. An E-commerce platform needs to be stable all the time, with or without load. Performance Testing seeks to build the stability of an E-commerce platform. What Do Experts Have To Say? There is no set rule as to when an E-commerce platform should go for Performance Testing. Some believe that it should be done at the early stages of development. Others believe that it should be done once the development of the platform is complete to identify the loopholes and then plug them in accordingly. No matter when you get them done, Performance Testing is essential for your E-commerce platform. If you want to create a highly optimized and result-oriented business, this is a great investment to make. If you have any other questions on software testing services or mobile app testing, feel free to ask them. Use the comments section to drop your queries. We will once again request or reach out to our friends at QA Madness to help you out. What Happens With A Lack Of Thorough Test? Not performing performance testing for an E-commerce platform can get you in a lot of trouble. Your site is live; suddenly, hundreds or thousands of people have started using it! What could possibly go wrong?- Well, without performance testing, things will go downhill really quickly. So, let’s see what could happen when not to perform performance testing. Crashes And Slowdowns If your E-commerce platform hasn’t been tested for scalability, it could easily crash when too many users try to access it. A slow website or app not only frustrates users but also drives them away. No one likes waiting for pages to load, especially when they’re trying to make a purchase. The result? A major drop in sales and a tarnished reputation. Failed Transactions Think of users wanting to purchase an item and their transactions fail. Users will not be ready to trust your platform anymore. This is why performance testing is important as it ensures that all financial transactions are smooth on your site even when there is heavy traffic. Poor User Experience Have you ever been on an app or website that lags, has images that don’t fit, or feels unresponsive? It’s not fun. The UI/UX of your platform can feel the same way without performance testing. This gives a very unprofessional impression and will make people leave your site out of frustration (high bounce rate). Increased Costs Skipping testing might appear to be a good way to keep some money in your pocket, however it will actually cost you more in the end. If your site crashes during a big sale or promotion, the time and expense of getting those issues fixed after the fact will likely be substantial. Plus, if your site is down for any longer period of time, you’ll be losing out on all that potential income. Safety Not Guaranteed! No matter what app you’re building, you’re likely going to be handling some sort of user data. Whether it’s a login and password or more sensitive financial or health information, users need to know they can trust you with that data. What About The User's Interest Finally, one of the most significant risks is losing users’ trust. If your platform crashes, slows down, or declines a transaction, for instance, and that happens to some users, they will probably never come back. Even if you fix everything afterward! When people’s trust is broken, it’s very hard to be rebuilt! Read also: The Right B2B E-Commerce Platforms to Sell Your Used Machinery Approaches for Increasing E-commerce Sales Through Inventory Reports 5 Reasons to Use Magento for Your Next Ecommerce Website

5 Questions To Ask Your Digital Marketing Agency Before You Start Working

Challenges to Hiring the Best Digital Marketing Agency for your Brand

List of 5 Questions to ask your Digital Marketing Agency before you start

1. What is their area of Expertise?

2. What are Budget and Fees?

3. What are their Credentials and Past Work Records?

4. What are their Marketing Inputs about your Brand?

5. What is the Timeframe for seeing Results?

The Final Word

5 Most Common Digital PR Mistakes And How To Avoid Them

Getting Help from an E-Commerce Expert to Boost Your Online Store Sales

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Why every Business Holder should Start Using the Drip Marketing?

How to Get More Traffic to Your Amazon Listings

Never Launch An E-commerce Platform Without Testing – Here Is Why

5 Questions To Ask Your Digital Marketing Agency Before You Start Working

Challenges to Hiring the Best Digital Marketing Agency for your Brand

List of 5 Questions to ask your Digital Marketing Agency before you start

1. What is their area of Expertise?

2. What are Budget and Fees?

3. What are their Credentials and Past Work Records?

4. What are their Marketing Inputs about your Brand?

5. What is the Timeframe for seeing Results?

The Final Word

Share this Article

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related