5 Questions To Ask Your Digital Marketing Agency Before You Start Working

Published on: 09 October 2020 Last Updated on: 04 November 2024

In the past few years, brands, regardless of their shape and size have started understanding digital marketing. This means that convincing a majority of them about the advantages of digital marketing has ceased to exist in most situations.

You need to do thorough research when choosing a digital marketing agency that you need to partner with. If you are starting from scratch, you need to go via Digitech Web Design, a leading agency that can help you with everything from designing your business website to taking care of your SEO strategies and plans.

In 2020, brands are faced with a new challenge- which agency to partner with! Digital Marketing agencies are propping up left, right, and center. While everyone claims to be the best at what they do, it is for brands to be sure of their abilities.

In this article, we are going to help brands get on board the best digital marketing agencies as partners. However, before we get to the questions, brands should ask agencies, let us first look at some of the challenges of the same.

Challenges to Hiring the Best Digital Marketing Agency for your Brand

Every business is unique. It has its own sets of challenges. In terms of priority, some businesses want to concentrate on one aspect, while others look to do something else. It is important that your internet marketing agency understands your needs and requirements as a business.

Many brands feel that every digital or internet marketing agency offers the same. However, that is not the case. If you want to work with a complete 360-degree agency, you will have to shell out a premium. Therefore, it is essential to work with a skill set, which you feel would be most helpful for you at a specific time.

A creative agency will tell you that it is all about branding, logo, design, and language. An agency geared towards social media would want to focus on just that one aspect. You need to team, which amplifies your complete digital performance at all levels.

List of 5 Questions to ask your Digital Marketing Agency before you start

1. What is their area of Expertise?

It is essential that you honestly ask them about what their area of specialization at the very start is. Like we already mentioned, while some have a great social team, others might boast of a brilliant SEO team. Depending on what you want to proceed with for the next year, you need to ask them about their different verticals in the organization.

2. What are Budget and Fees?

At the end of the day, money matters. If you are looking for a highly-skilled, specialized agency, you need to shell out a good amount as retainer every month. However, if your agency helps you increase your sales and revenues multiple times, you will not feel the pinch. Try starting with a smaller agency to understand those basics and then proceed with the bigger ones.

3. What are their Credentials and Past Work Records?

Many brands feel secure when they see that an agency has handled clients in the past from their niche. While this is a great starting point, you should not let your options be limited by just this fact. If they have worked with a business of a similar nature in the past, then they are aware of all the challenges, strategies, and processes, which will be required in the case of your business.

4. What are their Marketing Inputs about your Brand?

Most agencies will ask you about your pressure or pain points and then proceed to offer solutions accordingly. You can use this to ask them about larger marketing and sales goals. This will help show you how much they are aligned with your brand. It will also demonstrate whether they understand your issues and are willing to address the same with their skills.

5. What is the Timeframe for seeing Results?

You are only working with an internet marketing agency because you want to start seeing results. There is always an expectation involved. Do not fear or feel embarrassed in communicating the same with the prospective agency. This will allow them to assess their performances and see whether they have the capability to fulfill your expectations.

The Final Word

It is essential that you proceed with these five questions before signing on an internet marketing agency. This will allow you to structure your expectations accordingly. A good digital agency can be a great asset to a brand. However, on the flip side, if you do not get the best agency, you will end up losing money.

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Calling Out – How Telemarketing Allows You to Reach a Wider Audience

If you are looking for a way to reach a larger audience but don't know where to start, you are not alone. Not knowing how to expand your reach is a common problem in the business world, and not everyone knows what they should do to solve the issue. The application of Telemarketing can help you to reach a wider set of audience. Most people use digital marketing to reach their goals in the modern age, but never overlook the power of telemarketing, which is still a useful approach that lets you achieve your business objectives. This guide explains the top benefits you get when using this method so that you have a clear picture of where to go next. When you use a proven process and keep your needs in sight, telemarketing services offer impressive results. Different Ways Telemarketing Can Help You To Reach Wider Audience:- There are multiple ways telemarketing can help you to reach a wider set of audience in a short time frame. It can help you to achieve your goals in the best possible manner. Inexpensive Marketing: Telemarketing benefits your business by giving you an inexpensive way to speak with your customers. In the past, you had to pay long-distance fees and other expenses when using telemarketing to expand your reach, but those days have come to an end. Modern communication systems use the internet instead of standard phone lines, letting you call anywhere in the world. You can reinvest your savings back in your business to grow your marketing campaign, and the large audience you want will be yours. With telemarketing, you take your bottom line to new heights without breaking your budget. Those who use this approach and see the benefits are glad they did, and you don't want to miss your chance to get on board. Reach Prospects Who Are Not Tech-Savvy: Most modern approaches to marketing focus on digital platforms, such as social media sites and search engines. This concept makes sense because many people use the internet each day, so you can connect with them without much effort. On the other hand, you still find people who don't use computers or smartphones. Learn if those demographics are your target audience, and you will want to reach them if they are. While not everyone can use a computer, almost everyone has a phone line. Telemarketing puts you in touch with people you would not have reached with digital marketing. They might not make up most of the market, but people without technical skills are still profitable if you use the correct approach. Reach a Global Market: People who grow their businesses often learn that untapped markets exist in other parts of the globe. You don't want to pass on an opportunity to expand your reach, but you don't know how to market in other parts of the world. Telemarketing removes that roadblock and lets you connect with interested prospects no matter where they are. A simple phone call allows you to reach your short- and long-term goals in more ways than one. Once you hire people who speak the language of the country you would like to reach, your telemarketing system handles the rest so that you won't have to worry about it. Reach Targeted Prospects: When you market your products or services, each customer you contact costs time, effort and money. When growing your business is your goal, it's important you search for ways to cut spending as much as possible. Connecting with people who don't care about what you offer is a waste of resources, and businesses that don't contain the issue are at risk of failing. Telemarketing makes it easier than ever to connect only with people who are likely to buy from you. You can encourage people to sign up for your calling list, or you can buy lists from market research companies. Either way, you save yourself a lot of trouble by only calling the right people. Use an Efficient Approach: Despite what many people assume, telemarketing is an effective marketing platform that offers great returns. Rather than asking your sales team to dial each number and keep records, telemarketing software can do it for you. Your team sits at their desks with phones in their hands, and the system automatically dials prospects. If that is not enough to grab your attention, consider that the system can also keep track of what customers you have called and the ones you have not. The dialing software works much faster than any human, and it removes a lot of manual paperwork from the equation. Final Thoughts: Growing your business and reaching a wider audience is not always a simple task, so you need as many things on your side as possible. You can use many methods to try reaching your goal, and you get mixed results when you do. If you want to boost your results and increase your efficiency, never overlook the power of telemarketing. When you use it the right way, you stay in touch with interested prospects who are ready to buy from you. Your business grows faster than you once thought possible, and you realize you have done the right thing. If you would like to see what telemarketing can do for your bottom line, try it today. Read Also: Essentials For Digital Marketing 6 Top CRM For Small Businesses In 2019 Doing It Old School: 5 Traditional Marketing Techniques That Still Work Information Technology And Business Success: The Things That Connect Them

Making Your Office Safer for Workers

We naturally make certain mental connections when we hear particular phrases. For example, when we hear the phrase ‘workplace injury’. we would likely draw a connection to construction workers or assembly-line workers who get a herniated disc after lifting a heavy object. It’s a natural connection to make. After all, workers in construction and manufacturing do suffer many workplace injuries every year. But it might come as a surprise to some employers that a large number of workplace injuries and illnesses occur in more unassuming locations - namely, the everyday, average office building. Thousands of workers suffer injuries in an office environment every year, ranging from mild sprains that require no time off of work to catastrophic injuries that are debilitating and, in some cases, fatal. What are these dangers that lurk in our office buildings, and what can we do to ensure the safety of office employees? Read More: How To Choose The Best Printer For Your Office Common Dangers for Office Workers Falls - Did you know that workplace falls in offices occur at a rate two to two-and-a-half times greater than those in non-office work environments? Not only are falls the most common injury in the workplace -- they also have the potential for some of the greatest damage. Falls can result in broken bones, sprains, spinal cord damage and traumatic brain injuries, to name just a few. Tip: Keep floors free from clutter and look out for anything that might cause employees to slip or trip, such as loose, broken flooring or slick surfaces. Being Struck by or Against an Object - Yet another surprising form of injury suffered in office environments is being struck by an object. This could mean bumping into an object, being hit by a thrown object or any number of scenarios in which a person comes into contact with a moving or stationary object. Tip: Safely store equipment so it poses no threat to workers. Always make sure that drawers are closed, and be mindful of fingers and hands when closing drawers. Airborne Contaminants and Poor Air Quality - Indoor air quality control should be a top priority of any office space. Hazards can include asbestos, mold and chemical contaminants. Depending on the level of contamination and the sensitivity of each individual worker (especially if they are allergic to a particular substance), airborne hazards can cause serious illness. Tip: Regularly have your workplace inspected for air quality and immediately address any hazards that might be present. If there are toxins or other airborne hazards present in your office building, make sure your employees evacuate the building until it is safe to return. Read More: 10 Tips To Memorize All Necessary Information Before Exams Lifting Injuries - Workers in office buildings regularly move items around, whether lifting boxes full of printer paper, carrying packages from an inbox or simply moving commonplace desk items from one spot to another. These seemingly innocuous tasks can lead to strained muscles or herniated discs if done improperly or if a pre-existing condition is present. Tip: Never pick up an object unless you are sure of how heavy it will be, and don’t be afraid to ask for help from a co-worker if an object is heavy enough to pose a risk. Remember proper lifting techniques and always lift with your knees. Also, don’t lift anything while seated. This can cause serious strain on your body and lead to injury. Posturing and Ergonomic-Related Injuries - One of the most basic yet overlooked aspects of ensuring office workers are not injured on the job is optimizing the setup of a workspace. As simple as it might seem, the position of a chair, the height of a desk or the distance that a worker sits from their workstation can have a major impact on a worker’s health. If a worker is constantly in a state of poor posture or strains to do their jobs, they can quickly develop problems with their back, shoulders, wrists, and neck. Over time, a condition can worsen to become a serious injury that lingers with a worker for years to come. For example, an office worker who is repeatedly straining to reach their keyboard might be at a greater risk for developing carpal tunnel syndrome. Tip: Arrange a workspace so that it fits the person using it. Make sure that the chair is the proper height and that the worker never has to strain or reach very far to perform basic, repetitive functions. Eye Strain - Now more than ever before, workers endure a significant amount of strain to their eyes. While screens in and of themselves do not permanently damage the eye, eye strain can lead to other problems that might hinder a worker’s productivity. Eye strain can cause headaches, blurred vision, dry eyes and difficulty focusing, to name just a few problems. Much like ergonomic-related injuries, eye strain might also be addressed by a properly situated workspace. Read More: Free Student Guide To Help You Achieve Exam Success Tip: Remind workers to take breaks from the screen from time to time. Suggest lubricating eye drops (the kind without preservatives) for workers with dry eyes. Other ways to reduce the effects of computer screens on workers’ eyes is to make sure that the screen is level with their line of sight and adjusting the brightness of a screen to the liking and comfort of the person using it. Not only does reducing these hazards make for a safer workplace, but it also creates a more productive work environment. Happier and healthier employees are much more likely to be efficient and productive in their jobs. Consider an investment in maintaining and improving the safety of your office space as a way to improve worker morale in addition to improving the workflow of your business. The Occupational Safety and Health Administration says that businesses collectively spend $170 billion on workplace injuries and illnesses. OSHA goes on to say that by taking steps to address workplace health and safety, businesses can reduce these costs by up to 40 percent. As you can see, working in an office doesn’t come without risks. It is up to employers and supervisors to keep an eye out for these hazards and to regularly inspect and address anything that might pose risks to their employees. If you see something in your office that looks like it might be a work hazard, inform your employer of the problem immediately. You might just be saving your coworkers from a workplace injury. Read More: Must Have Gadgets For Your Startup Top Expert Tips For A Stunning Condo Interior!

Magento vs. Shopify: Which Is Best For Your E-commerce Store?

The first quarter of 2019 has almost passed, and it has been predicted that 18% of the purchases will be made online by 2040. Further, 95% of the orders will be facilitated by e-commerce store. Considering the above statistics, it comes as no surprise that the fate of your online business is dependent on how your website works. But did you know that all your website operations rely on the choice of your e-commerce platform? Now, as the online store owners narrow down the choices, they are only left with two main platforms as the contenders- Magento and Shopify. While both platforms can create a one-of-kind e-commerce store, they differ in many areas. To start with, Shopify works best for smaller businesses. On the flip side, Magento is aimed at enterprise businesses. This post is going will give you an in-depth insight on Magento and Shopify and help you decide which is an ideal platform for your e-commerce store. Magento and Shopify in a Nutshell: e-commerce store Magento: Launched in 2007, Magento is a self-hosted e-commerce platform that powers a number of web stores. The platform is open source and comes with two versions including community (suitable for developers and small businesses) and enterprise edition (best suited for mid-sized and large e-commerce stores). The usage of the platform is free, but you’ll have to pay an amount for premium apps, themes, and hosting. Irrespective of the price you have to pay, this platform is best known for its flexibility, ability to customize, and scalability. Shopify: Shopify is a hosted e-commerce platform that allows single-step order fulfillment and lets you set up a store with a custom domain and a theme. This platform comes with an easy-to-use interface and is more for beginner developers. Moreover, it comes with a 14-day free trial, allows integration with over 70 payment gateways, and is available in almost every language. Although there are numerous Shopify alternatives available across the web, what sets this platform apart from others is its ability to set up a dynamic store in no time. You will have to pay for the platform after the free trial, but the Shopify team takes care of all the technical tasks. Magento and Shopify: What Numbers Say! Description Shopify Magento Number of Websites 600,000 250,000 Number of Extensions 2,400+ 3,000+ Number of Themes 60 (external purchase is allowed) 12 (external purchase is allowed) Now when you are aware of what these platforms are, here is a feature comparison of Magneto and Shopify. 1. Basic Functionality and Ease of Usage: Both the e-commerce platforms have all the basic store functionalities that are easy to use and maintain. But if we compare both the platforms, Shopify is a drag and drop website builder. Magento has a steep learning curve, and you will have to learn some technical terms to get through the e-commerce store development process. With Shopify, the developer can add the products; customize the look and feel of your store and set up the payment process in no time. The best part is you can make the entire e-commerce store without any technical knowledge. In Magento, you have to learn some code to develop an entire e-commerce store. Not to forget, they have comprehensive user guides that walk you step-by-step through various processes. They also have a forum from where you can learn some tricks of the trade. 2. Search Engine Optimization (SEO) When it comes to SEO, both have great search engine optimization capabilities. However, you’ll have to leverage extra plug-ins in the cases for both platforms. But in the case of Shopify, SEO features are automatically built into the website, even in the product pages. 3. Themes and Templates Availability: In terms of themes and templates, both platforms offer highly-functional customization capabilities. They let you edit the raw code directly and give you full control over the design and appeal of your e-commerce store. Coming to the differences, Shopify offers a wide variation of mobile-optimized themes. Although many of them are free, if you go for the paid ones, your store gets a professional look and gets equipped with great sales potential. You also get the option to add new pages, change the color palette, move or resize the elements, and integrate the social media feeds. When it comes to Magento, it has 12 themes. Out of 12, 10 of them are fully responsive. This platform does have free themes, and the paid ones also start at just $1. With this platform, you can also create your theme or template from scratch. You have the option to add a slide, newsletter, and animation to the website. 4. Inventory Management: All Shopify plans allow unlimited products in the store. Magento also allows you to add or create an unlimited number of products on the website. But Shopify is one step ahead in this point due to its integration with drop shipping inventory apps such as Oberlo. Further, in Magento, you have the risk of slowing down your website. 5. Hosting Features: Your website's performance, storage, security, and speed are dependent on the hosting you choose. Did you know that 40% of people will abandon a website if it takes more than three seconds to load? This will result in a loss of customers as well as revenue. As Shopify is a hosted platform, it takes care of your entire domain and hosting needs; offers you 24*7 support, and let you concentrate on your business. Magento comes with two hosting options, including Open Source and Cloud. In Open Source hosting, you have to buy your domain and hosting. But in the case of Cloud, your e-commerce store is hosted and maintained by Magento. 6. Payment Processing: Shopify platform is already equipped with a payment processor, which is known by the name of Shopify Payments. If you use Shopify Payments for your e-commerce store, you won’t be charged any transaction fee. Moreover, it comes with the support of 60 external payment processors. For Magento, you will have to download the extension of the payment processor that you want in your e-commerce store. You can look for these extensions in Magento’s marketplace. However, some factors that make Magento worth the consideration are international market coverage and support for multiple languages. Summing Up: When it comes to choosing an ideal e-commerce platform, there are lots of factors to consider including interface, scalability, number of themes, templates, speed, load time, cost, search engine optimization, and more. Is Shopify worth it? If your considerations are ease of usage, availability of themes, not wanting to pay the transaction fee, and having the hosting and bandwidth taken care of, look no further than Shopify. It is user-friendly, has a payment processor, and comes with an array of themes to help you get started. But if you are technically savvy and want to build an e-commerce store for a large enterprise, go for Magento. With this platform, you will also have to find your hosting provider, which can become expensive, as your business scale. Moreover, there is a chance that you might have to invest some time as well. If you are still stuck on the decision, skim again through the comparison of features, weigh their pros and cons, and make the best choice for your business. Read Also: What Are the Common Causes of Catastrophic Injuries? Top 5 Sites Like Solarmovie To Watch Movies Online Do I Have To Pay Out Of Pocket For Wisdom Teeth Removal?

5 Questions To Ask Your Digital Marketing Agency Before You Start Working

Challenges to Hiring the Best Digital Marketing Agency for your Brand

List of 5 Questions to ask your Digital Marketing Agency before you start

1. What is their area of Expertise?

2. What are Budget and Fees?

3. What are their Credentials and Past Work Records?

4. What are their Marketing Inputs about your Brand?

5. What is the Timeframe for seeing Results?

The Final Word

5 Most Common Digital PR Mistakes And How To Avoid Them

Getting Help from an E-Commerce Expert to Boost Your Online Store Sales

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Calling Out – How Telemarketing Allows You to Reach a Wider Audience

Making Your Office Safer for Workers

Magento vs. Shopify: Which Is Best For Your E-commerce Store?

5 Questions To Ask Your Digital Marketing Agency Before You Start Working

Challenges to Hiring the Best Digital Marketing Agency for your Brand

List of 5 Questions to ask your Digital Marketing Agency before you start

1. What is their area of Expertise?

2. What are Budget and Fees?

3. What are their Credentials and Past Work Records?

4. What are their Marketing Inputs about your Brand?

5. What is the Timeframe for seeing Results?

The Final Word

Share this Article

5 Most Common Digital PR Mistakes And How To Avoid Them

Getting Help from an E-Commerce Expert to Boost Your Online Store Sales

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related