Getting Help from an E-Commerce Expert to Boost Your Online Store Sales

Published on: 04 November 2020 Last Updated on: 30 October 2024

Every new online store comes with subpar sales, at least in the beginning. While this may make you want to give up, remember that there’s still a chance for you to generate more sales and earn more money.

All you need to do is seek the help of an e-commerce expert like Matthew Lepre. With his years of industry experience as seen in tons of Matthew Lepre reviews, he can help you perform the following tips that can help boost your sales:

Be Visual

A picture paints a thousand words. This is especially true when it comes to online selling.

Since the client cannot see or touch the product for himself, he needs to have a good visual reference. You can provide this through captivating photos.

While you may not be a photography expert, you can still come up with pro-grade images.

First, use a good backdrop – a plain white one would do. Next, mind the lighting when you take a picture. For this, you can use softbox lighting.

There are several more things to consider, so make sure to refer to these photography tips for beginners.

Enhance Communication

E-commerce experts believe in good communication, something you can promote with a live chat feature.

This can be a chat screen that automatically pops up on your site. You also have the option for a more subtle clickable button.

So, what makes live chat good for the business? For one, it addresses the issue of urgency.

Some of your clients may have concerns regarding specific products. With live chat, you can answer them right away, and this swiftness might be the push they need for the purchase.

With 77% of customers refusing to buy from a store with no live chat features, it’s essential to have this feature installed right away.

Ease the Checkout Process

Clients go online shopping because of the fuss-free experience. As such, you stand to lose several customers when you complicate the buying process.

A lot depends on the UI, UX, and hosting when it comes to easing and accelerating the speed of checking out. Using a Magento Hosting helps in improving the speed of the experience and allows the final payments to be made in a fraction of seconds. This helps in improving the overall user experience.

Because of this, e-commerce experts recommend easing the checkout process. This can be done by offering a guest checkout option. That way, eager buyers don’t have to fill out several forms to complete their purchase.

Simplifying the process should not be limited to guests, though, as you need to deliver the same service to your existing subscribers.

One way to hasten the checkout process is to reduce unnecessary form fields. You can do this by having a tick box that allows the program to use the shipping address for the billing address.

Adding a progress bar is a worthwhile consideration as well. With this, the clients are informed of all the steps they have to take to finish the purchase.

Improve Client Trust

Trust is the foundation of relationships – whether personal or business. This is why gaining your clients’ trust is vital if you want to continue transacting with them. Fortunately for you, an e-commerce expert can help you promote trust through every part of the funnel.

The best way to do so is through social proof, that is, adding customer reviews to your product pages.

Apart from the product description, the review is another aspect where clients base their decisions. If the product comes with many rave reviews, the buyer will be more convinced to click the checkout button.

It’s also important to show your badge of honor for payment security. Remember, identity theft is not an issue to be taken lightly. It affects approximately 14 million individuals or 1 out of 15 people.

With the many payment badges available, it’s best to use those that generate the most trust. So far, the most popular seals include:

PayPal
Verisign
McAfee
Truste
Better Business Bureau

Apart from showing these badges, putting in client testimonials will help boost sales, too. Like reviews, this can help assure your clients that they’re making a safe purchase decision. If many others have bought from you securely, why shouldn’t they?

Utilize Email Marketing

Many people believe that email marketing is dead, but e-commerce experts are quick to point out how mistaken they are. You get to earn as much as $42 in ROI for every $1 you spend on email marketing.

You can capitalize on email marketing in several ways. If you don’t have a list yet, you need to do a promotional bit to collect email addresses. For example, you can give discounts or a free shipping coupon in exchange for newsletter signup.

Now that you have a couple of emails under your belt, you can use them to boost your sales. One technique that e-commerce experts recommend is cross-selling. This is where you promote products that are related to or complementary to the client’s purchased items.

Another way to boost sales is to send promotional deals during hot dates, like Valentine’s Day, Thanksgiving, and Christmas. Make sure to appeal to the client’s fear of missing out by offering limited-time offers such as one-day sales or flash sales.

Launch Paid Ads

The term ‘paid’ may make you queasy, mostly if you have already spent a great deal establishing your online store. That said, this should make you consider paid ads even more.

Despite its name, paid ads are cost-effective ways of generating sales. And you don’t have to necessarily spend a lot to get started. You can test the waters for as low as $50.

An e-commerce expert can also help you gain a clear understanding of your target audience. This will help you hone in on the group that’s more likely to buy your products. That way, you gain the best value for your money.

An e-commerce expert can also help you run multiple campaigns with different ad variations. According to Matthew Lepre reviews, this is important because social media channels help generate the most leads.

More importantly, an expert can also help you monitor and interpret the metrics that come with the ads. That way, you get to focus on the campaigns that bring the most revenue.

Optimize Your Website

To grow your sales, it’s essential to optimize your website’s loading speed and uptime. If your website doesn’t load quickly there’s a high chance that the visitors may bounce away without even checking your products or services.

Your expert may recommend using reliable Magento hosting solutions that can help boost the loading speed of your e-commerce website. Additionally, the web hosting provider also determines the uptime of your website. The expert will help you find a host who has minimal downtime to ensure that your website remains online all the time.

E-commerce experts can help you boost your sales. With the many benefits they can bring to your business, it’s high time that you contacted one today.

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Getting a Return on Investment From Using a Trade Show Booth

It's easy to find people who will swear that getting a massive ROI from a trade show booth is nearly impossible. That is not the case, by any means. Most likely, those people failed to use some of the tips in this article. Companies that have, however, have experienced massive success with their trade show booth. Here's what they did. 1. Putting Branding First For people who have never heard of your organization before, your booth is their first impression of your brand. If you can make it a positive one, that will result in them being more eager to do business with you. That's why it's crucial to make sure that your booth reflects the unique features of your brand. Incorporating creativity into your branding can help, as it allows you to stand apart from other booths, encouraging more people to take an interest. 2. Having a Friendly Design It's almost certain that there will be other booths around, and attendees might not have enough time to have an in-depth interaction with all of them. That's why having a design that not only showcases your brand but invites people is important. Brands that have worked with ExpoMarketing to create high-performing booths have been presented with unmatched designs. It also helps to have staff surrounding the booth, so that people have someone to talk to and interact with when they decide to explore it. Attendees can also be treated to interactive such as touchscreens, through which they can learn more about your business while having fun. 3. Capitalizing on Word-of-Mouth Marketing A successful trade show booth generates buzz long after the trade show itself. To do this, you need to have something that ensures that people keep talking about your business and the way you presented it. One of the most successful ways to achieve that is to hand out things like stickers and wearables. StickerYou has wide options of premium custom stickers for all your business printing and branding needs. At the end of the event, you can give out prizes to people who wear your merch. It's important to be strategic about the prizes and to make them things that people are likely to display in full view of others. That way, you'll keep generating conversations about your brand and winning over new customers and clients. 4. Networking Meeting attendees before the trade show can have a profound effect on how your booth performs. You'll also be able to gather contact information from people so you can stay in touch and have a chance to convert them later on. When meeting people before a booth, you can On the day of the trade show, people will be more likely to visit your booth because they'll feel a sense of familiarity with it, unlike others that will seem completely alien. When meeting them, however, it's important to focus less on talking about your business and what it does. Rather, you can try to gather as much information about them and what they do. When people do visit your booth, you'll be able to start a conversation based on how you're equipped to help them with the problems they mentioned to you earlier. Combining all these tips will ensure that you have a booth that will have a huge positive ROI, resulting in more clients and customers. The sooner you start thinking about how you're goese tips, the more success you're likely to have with your trade show booth. Read Also: Execute The Perfect Expo With This Trade Show Checklist A Well-Oiled Trade Show Machine: The Ones Running The Show

5 Ways Marketing Strategies Will Change Post COVID-19

To think life will go back to normal post-Pandemic is a pipe dream. The world underwent a paradigm shift to the new normal, and there is no returning now. The COVID-19 Pandemic has brought many changes we couldn’t have ever predicted. The unheralded health crises impacted nearly everything, from personal affairs to governmental decisions and even corporate matters. Business operations, in particular, faced quite a few alterations. Digital mediums took over the world by storm, and e-commerce businesses experienced a significant rise in demand. These reshaped business activities welcomed a considerable restructuring of marketing strategies. Marketers primarily shifted their focus to online tools, giving digital marketing an unanticipated hype. Given the technological innovations rate, marketers expect to see many more advancements in the marketing department post-COVID-19. Read below to find out how marketing strategies will change after the Pandemic. 1. The Importance of Online Presence: If businesses have to choose one takeaway from the crisis, it would be essential to have an online presence. With strict lockdowns and restrictions on going out, the entire world switched to conducting and participating in businesses online. Many also realized the convenience such platforms bring. Hence, owning a website has now become an essential business marketing strategy. Almost 56% of businesses with a website perform better as compared to the ones without a website. Besides, a website is one of the most powerful digital marketing tools. It marks your presence on the internet and helps you get more reach. A website also lets you upload a customizable flip book or eBook where you can share all necessary details about your products and services. It is an exceptional technique to spread awareness about your brand, attract traffic, and eventually boost sales. A website gives your customers ease of access and costs much less than traditional marketing, and dramatically impacts investment return. It is a proven worthwhile investment. An authentic-looking website enhances your business’s professionalism and adds value to it. Hence, having a website is vital for a business’s success. So, it is safe to say that website marketing will be a critical element post-COVID-19. 2. The Emergence of Social Media: Social media is undisputedly the king of marketing. The world is quickly becoming digitally advanced, with social media users increasing rapidly. Nearly 83.3% of people use social media worldwide, and the figure is likely to grow by 10% each year. Not only that, 71% of businesses have a social media account, out of which 90% experience improvements in sales and growth. 90% of users connect with brands through social media, and 54% of consumers make purchases from brands after scrolling through the brand’s social media account. The statistics above prove the criticality of a social media presence for businesses. The future is uncalled for, but one thing is for sure; social media’s regime will only grow. Social media helps connect brands with potential customers and allows marketers to make informed decisions based on the target audience. It also gives businesses an incredible opportunity to grow. The paid advertising options on Facebook, Instagram, and Snapchat are the easiest, quickest, and most affordable promotion plans for your business. So, you can popularize, promote, and increase your brand’s overall ROI without breaking the bank. Social media is here to stay and quite possibly grow into a platform unimaginable. Hence, social media was, is, and will remain, marketers, fundamental focus. 3. Video Marketing: Video marketing was every marketer’s favorite even before COVID-19 and is still growing phenomenally. Studies confirm that videos interest more users than any other graphics form and carry great potential for attracting customers. YouTube and other video streaming sites are experiencing an incredible increase in usage. These sites allow businesses to market their products and services or raise brand awareness in the form of high-quality videos. Video content also plays an essential role in emails. It exceptionally increases your email’s click-through rates and decreases the unsubscribe rates. Additionally, it boosts your SEO by attracting traffic and increasing your site’s searchability and visibility on different search engines. After seeing how effective video marketing leaves on the brand and consumers, it is likely to grow and remain a powerful marketing strategy in the future. 4. Customer Retention and Loyalty: One major disadvantage many businesses had to face due to the Pandemic was to cut down costs in essential areas like marketing. As a result, markets had to shift their focus to different, long-run marketing tactics like building customer loyalty. Customer loyalty helps you stay one step ahead of your competitors. Loyal customers give you valuable feedback, increasing your business’s rating and eventually attracting new customers. Building customer loyalty considerably reduces your marketing spending, but retaining a customer also leads to a more profitable outcome. Remember, customer retention is what powers customer acquisition. The free word-of-mouth promotion your business gets from loyal customers is one of the most significant benefits of building customer loyalty. Loyal customers are also likely to make purchases repeatedly and trust your business enough to pay premium prices. 5. Less Is More: The Pandemic has stipulated marketers think about innovative marketing strategies without having to go all out. They have to find ways to develop creative marketing campaigns, which are both practical and inexpensive. Moreover, with a limited budget, marketers have restricted resources which they have to ensure to save for more than one campaign. In short, the coronavirus has compelled marketers to do more with less. Marketers need to make efficient use of technology to find solutions and make decisions quicker. The “less is more” trend will continue long after the Pandemic is over as marketers turn their attention to enhancing innovation and improving skills. Conclusion: Businesses will undoubtedly have to deal with the pandemic effects for a long time to come. However, organizations have to push ahead. The Pandemic led to several changes in consumer buying patterns which marketers cannot ignore at any cost. The changes in consumption techniques encouraged marketers to think ahead and think creatively. Even though companies cut down the cost of marketing immensely due to COVID-19, the role of marketing has thoroughly increased during the Pandemic. However, there is still quite a lot of room for growth and innovation. These alterations in marketing strategies are likely to continue and grow post-COVID. Read Also: Key Components for Your Marketing Stack How To Foolproof Your Digital Marketing Strategy? Why Email Marketing is the BEST Digital Marketing Outreach in Singapore

How to Deal With Debt By Doing Business Marketing Smartly?

Small businesses and startups often find it much easier to borrow the lion’s share of their capital. Finding an investor is never completely off the table, but it is not an easy task to do. It is much easier to find lending organizations, who are ready to test out the abilities of the new entrepreneurs to multiply their monies. Very soon, a time arises when the creditors expect at least a part of their invested money back. Now, this is a time most entrepreneurs know will come, but none are ready to face. It is almost always "too early" or "too sudden." Online marking, when you are already in massive debt? Gaining momentum for a new business not only takes time and effort, but it also takes some serious marketing skills. By marketing, we do not mean TVCs, hoardings, and pamphlets. Those are ancient forms of advertising that no one even notices anymore. If you are in such a situation, what you need is a stable dose of online marketing that will make you visible to your target audience. Here comes the biggest conundrum in the world. When a business is already nose-deep in debt, can it afford to plunge further in by going in for online marketing? That entirely depends on your perspective of online marketing. Your contenders and contemporaries may think online marketing to be an added expense, but you know what almost 71% of the US population is already online and looking for businesses like you. So, would you deem online marketing as an added expense or a smart investment? You need a website first : The first step of online marketing is getting your own presence established online. It means an excellent site. By nice, we mean something that's functional, professional, SEO optimized, and capable of attracting and converting traffic. It should represent your selling theme, services, and products perfectly. Building a website is no easy feat. You may have the enthusiasm to build a website from scratch, but not all entrepreneurs can have the coding skills and analytical skills needed to construct a working business website. Building a website from scratch can take up a lot of time, and it takes a lot of algorithms to perfect the buying and payment process. Either you can opt for DIY website builders like WordPress or Joomla, or you can surely approach a professional website builder. A professional website builder will again cost you a few bucks. If you are thinking of building a PHP based website from scratch, it will also take considerable amounts of time. Now, this is not going to be cheap for your business. Therefore, it is not uncommon for entrepreneurs to wonder if going for online marketing is the best way to a debt solution. The inspiration you need : So, let us tell you a real-life success story. Initially a nobody, Rank Fishkin started out with his own tech startup and went plummeting into a $500,000 personal debt. From there he is now the owner of the world’s largest SEO, social media, and content marketing website Moz that is netting about $40 million in revenue for the last seven years. That is a success story better than any fairy tale you will ever hear. Was it easy? Did it involve magic spells? No! It required endless hours of smart digital marketing strategies and intelligent investment moves. The moral of the story is: just because you are nose deep in debt, does not mean you can invest in something new. Digital marketing and social media marketing are the new ways to reintroduce your brand to a new world of potential buyers. People are waiting out there right now to hear from you about your products and services. How to find them? Finding the right people at the right time is the only “magic” you need to perform. You will need a few social media listening tools like HootSuite, Buffer, and Social Sprout. These offer a few free services. Their premium services cost less than a Grande. Of course, you will need to work on your social media account before you start listening to what people are saying about your brand online! So get started. Create a professional Facebook page, Twitter account, and at least an Instagram page. You need to post daily. Sometimes twice a day. Engage in regular conversations with your customers. Stay visible and exciting. If you ever run out of original content, do not shy away from asking your followers for some. Do it tactfully. Introduce new photo contests, quizzes, and polls with attractive rewards. That is the way to create user-generated content. It is the most efficient way to keep your page and wall filled with meaningful content every minute of staying online. Investing is not the problem, not spending in the right places is : Online marketing is an investment in every way possible. It is like putting a bait to catch the bigger fish. Using the right keywords in your product descriptions, doctoring your URL to suit the liking of the bots, and including image tags to become visible during Google image searches are all parts of that investment. Still, you may want to consult your personal financial advisor before you take the plunge. You need to be in touch with your financial reality before you can make new investments. Your financial advisor or your debt counselor should help you in understanding the debt program's details. Your current debt program may have reservations about making new investments or certain kinds of investments unless you pay off a certain fraction of the amount you have borrowed. Most businesses end up in a fiscal dead-end due to ignorance and bad decision-making, rather than investing in new marketing. We have seen companies drown because they were not adventurous enough and they have always played safe. In 2017, online marketing is not a luxury or an option. It is a compulsion you need to embrace before your competitors take away all your potential clients. Making yourself more visible on the internet will get you more sales and profit. It will help you make more money and pay off your debts faster than usual. Read Also : 5 Marketing Tips To Help Grow Your Business On Instagram Discovering A New Promotion Position For Your expanding Search Engine Marketing Business Top 8 Benefits Of Professional Business Cards

Getting Help from an E-Commerce Expert to Boost Your Online Store Sales

Be Visual

Enhance Communication

Ease the Checkout Process

Improve Client Trust

Utilize Email Marketing

Launch Paid Ads

Optimize Your Website

5 Questions To Ask Your Digital Marketing Agency Before You Start Working

Guaranteed Ways Video Marketing Will Help Your Business Grow

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

Getting a Return on Investment From Using a Trade Show Booth

5 Ways Marketing Strategies Will Change Post COVID-19

How to Deal With Debt By Doing Business Marketing Smartly?

Getting Help from an E-Commerce Expert to Boost Your Online Store Sales

Be Visual

Enhance Communication

Ease the Checkout Process

Improve Client Trust

Utilize Email Marketing

Launch Paid Ads

Optimize Your Website

Share this Article

5 Questions To Ask Your Digital Marketing Agency Before You Start Working

Guaranteed Ways Video Marketing Will Help Your Business Grow

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related