Getting Help from an E-Commerce Expert to Boost Your Online Store Sales

Published on: 04 November 2020 Last Updated on: 30 October 2024

Every new online store comes with subpar sales, at least in the beginning. While this may make you want to give up, remember that there’s still a chance for you to generate more sales and earn more money.

All you need to do is seek the help of an e-commerce expert like Matthew Lepre. With his years of industry experience as seen in tons of Matthew Lepre reviews, he can help you perform the following tips that can help boost your sales:

Be Visual

A picture paints a thousand words. This is especially true when it comes to online selling.

Since the client cannot see or touch the product for himself, he needs to have a good visual reference. You can provide this through captivating photos.

While you may not be a photography expert, you can still come up with pro-grade images.

First, use a good backdrop – a plain white one would do. Next, mind the lighting when you take a picture. For this, you can use softbox lighting.

There are several more things to consider, so make sure to refer to these photography tips for beginners.

Enhance Communication

E-commerce experts believe in good communication, something you can promote with a live chat feature.

This can be a chat screen that automatically pops up on your site. You also have the option for a more subtle clickable button.

So, what makes live chat good for the business? For one, it addresses the issue of urgency.

Some of your clients may have concerns regarding specific products. With live chat, you can answer them right away, and this swiftness might be the push they need for the purchase.

With 77% of customers refusing to buy from a store with no live chat features, it’s essential to have this feature installed right away.

Ease the Checkout Process

Clients go online shopping because of the fuss-free experience. As such, you stand to lose several customers when you complicate the buying process.

A lot depends on the UI, UX, and hosting when it comes to easing and accelerating the speed of checking out. Using a Magento Hosting helps in improving the speed of the experience and allows the final payments to be made in a fraction of seconds. This helps in improving the overall user experience.

Because of this, e-commerce experts recommend easing the checkout process. This can be done by offering a guest checkout option. That way, eager buyers don’t have to fill out several forms to complete their purchase.

Simplifying the process should not be limited to guests, though, as you need to deliver the same service to your existing subscribers.

One way to hasten the checkout process is to reduce unnecessary form fields. You can do this by having a tick box that allows the program to use the shipping address for the billing address.

Adding a progress bar is a worthwhile consideration as well. With this, the clients are informed of all the steps they have to take to finish the purchase.

Improve Client Trust

Trust is the foundation of relationships – whether personal or business. This is why gaining your clients’ trust is vital if you want to continue transacting with them. Fortunately for you, an e-commerce expert can help you promote trust through every part of the funnel.

The best way to do so is through social proof, that is, adding customer reviews to your product pages.

Apart from the product description, the review is another aspect where clients base their decisions. If the product comes with many rave reviews, the buyer will be more convinced to click the checkout button.

It’s also important to show your badge of honor for payment security. Remember, identity theft is not an issue to be taken lightly. It affects approximately 14 million individuals or 1 out of 15 people.

With the many payment badges available, it’s best to use those that generate the most trust. So far, the most popular seals include:

PayPal
Verisign
McAfee
Truste
Better Business Bureau

Apart from showing these badges, putting in client testimonials will help boost sales, too. Like reviews, this can help assure your clients that they’re making a safe purchase decision. If many others have bought from you securely, why shouldn’t they?

Utilize Email Marketing

Many people believe that email marketing is dead, but e-commerce experts are quick to point out how mistaken they are. You get to earn as much as $42 in ROI for every $1 you spend on email marketing.

You can capitalize on email marketing in several ways. If you don’t have a list yet, you need to do a promotional bit to collect email addresses. For example, you can give discounts or a free shipping coupon in exchange for newsletter signup.

Now that you have a couple of emails under your belt, you can use them to boost your sales. One technique that e-commerce experts recommend is cross-selling. This is where you promote products that are related to or complementary to the client’s purchased items.

Another way to boost sales is to send promotional deals during hot dates, like Valentine’s Day, Thanksgiving, and Christmas. Make sure to appeal to the client’s fear of missing out by offering limited-time offers such as one-day sales or flash sales.

Launch Paid Ads

The term ‘paid’ may make you queasy, mostly if you have already spent a great deal establishing your online store. That said, this should make you consider paid ads even more.

Despite its name, paid ads are cost-effective ways of generating sales. And you don’t have to necessarily spend a lot to get started. You can test the waters for as low as $50.

An e-commerce expert can also help you gain a clear understanding of your target audience. This will help you hone in on the group that’s more likely to buy your products. That way, you gain the best value for your money.

An e-commerce expert can also help you run multiple campaigns with different ad variations. According to Matthew Lepre reviews, this is important because social media channels help generate the most leads.

More importantly, an expert can also help you monitor and interpret the metrics that come with the ads. That way, you get to focus on the campaigns that bring the most revenue.

Optimize Your Website

To grow your sales, it’s essential to optimize your website’s loading speed and uptime. If your website doesn’t load quickly there’s a high chance that the visitors may bounce away without even checking your products or services.

Your expert may recommend using reliable Magento hosting solutions that can help boost the loading speed of your e-commerce website. Additionally, the web hosting provider also determines the uptime of your website. The expert will help you find a host who has minimal downtime to ensure that your website remains online all the time.

E-commerce experts can help you boost your sales. With the many benefits they can bring to your business, it’s high time that you contacted one today.

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Mistakes Entrepreneurs Should Avoid When Using SMS Marketing

SMS marketing has become increasingly popular for entrepreneurs to reach out to their target audience and boost sales. However, like with any form of marketing, there are mistakes that entrepreneurs should avoid when using SMS marketing if they want it to be successful. This blog post goes over the most common mistakes entrepreneurs make when using SMS marketing software and how they can fix them. So read on to learn more about SMS marketing! Not Having a Clear Objective One of the most common mistakes entrepreneurs make when using SMS marketing is needing a clear objective. Before sending out any message, you should have a goal that you would like your message to achieve. Are you trying to increase brand awareness? Are you looking for increased sales? By setting clear objectives before sending messages, you can craft messages tailored toward achieving those objectives. Not Having Clear Messaging Guidelines Another mistake entrepreneurs often make does not have clear messaging guidelines before launching an SMS campaign. Without these guidelines, it’s difficult for entrepreneurs to measure the success of their campaigns and ensure that all messages sent out are consistent with each other and the company’s overall branding and messaging strategy. It’s essential to establish a set of guidelines that outlines how often messages should be sent out, what type of content should be included in each letter, who should receive each piece of news, etc. so that all messages remain consistent and on-brand throughout the campaign. Not Getting Permission from Recipients The law requires companies to get permission from recipients before sending them promotional or transactional text messages. Please do so to avoid legal issues and a poor reputation among your customers. To ensure compliance with this law, companies need to provide customers with options on how they can opt in or opt out of receiving text messages from the company at any time during their relationship with the company. This ensures that customers always have control over whether or not they want to receive text messages from your company and helps protect both parties from potential legal issues or reputational damage in the future. Not Testing Messages Before Sending Them Out It’s also essential for companies to test their text messages before sending them out en masse so as not to send out incorrect or incomplete information, which could lead customers astray. Before sending out any message, companies should test it thoroughly by testing different versions of the same message until they find one that works best for their audience and goals. This will help ensure accuracy and consistency throughout all aspects of your SMS campaign while also helping you avoid potential pitfalls such as typos or incorrect information being sent out in your messages which can lead customers astray or give them a negative impression of your brand. Conclusion: SMS marketing effectively enables entrepreneurs to reach their target audience and boost sales. Still, there are several mistakes entrepreneurs need to avoid when implementing an SMS campaign if they want it to succeed. Companies must have a clear objective before launching a campaign and setting up clear messaging guidelines. Hence, as not keep track of its effectiveness over time while ensuring consistency across all aspects of its communication strategy with customers. Additionally, companies need to get permission from recipients before sending them promotional or transactional text messages to stay compliant with laws regarding texting campaigns and protect their reputation among customers. Finally, companies must test their text messages before sending them out en masse to avoid sending wrong information, which could lead customers astray. By avoiding these common pitfalls, businesses can maximize the success potential of their SMS campaigns. Additional: What Is SMS Gateway And How It Works Exploring The Different Types Of Digital Marketing Strategies Get More Installs: Which Extensions Can Help Drive Installs Of Your Mobile App? A How-To Guide For Every Entrepreneur – How To Use Unified Communications

5 Most Common Digital PR Mistakes And How To Avoid Them

Introduction Do you know if done in the right fashion, Digital PR can help a brand in several different ways from sales to branding? Are you looking to pursue a Digital PR strategy but do not want to make some of the most common mistakes? Have you tried listening to the advice of some of the leading firms and thought leaders in the field of Digital PR? In the last few years, more and more brands want to pursue a Digital PR strategy in an aggressive manner. It needs to be pointed out that the needs and requirements of every business are not the same as Digital PR. This means that a one-size-fits-all strategy does not work when it comes to Digital PR. In this article, we speak to some of the leading names in the PR world and ask them about five common mistakes, which brands should always look to avoid. Digital PR: What is it? Digital PR refers to a set of online marketing activities and strategies pursued by an individual or a brand with the following expectations- Increasing the sales, revenues, and profits of a brand Establishing and building relationships with existing and prospective target audiences Creating collaborations and partnerships with journalists Building brand exposure and visibility in its relevant niche Attempting to become a thought leader in the industry Whether it is search engines or social media, or press releases, digital PR covers almost all platforms. With the rise in the number of consumers searching for brands online, digital PR is also strongly linked to a brand’s reputation management. List of 5 Most Common Digital PR Mistakes 1. Not establishing relationships with Smaller Publishers- Many brands make the mistake of trying to establish and build relationships with only the big publishers. They do this because of the increased traffic on big platforms helps brands. However, if you start building relationships with smaller publishers, when they become bigger, they will not forget your favor. Brands should look to strike a balance. 2. Not paying attention to the quality of the Content- Sometimes, brands end up spending so much time, energy, and money in making contact, negotiations, and getting the deal done that they fail to focus on the content. This is one mistake, which should be avoided under all circumstances. You should always ensure that content takes priority over everything else in your digital PR efforts. 3. Not fixing Objectives or KPIs? Doing Digital PR just for the sake of it is not going to help you in any way. There should always be a strategy and a campaign, to help achieve some objectives. This means that brands should fix what they are trying to achieve from the digital PR efforts. This will help give the campaign a direction and make everyone understand what they are after. 4. Blindly believing in the Publisher- Remember how the Influencer Marketing scam rocked the industry in early 2019? It was found that nearly all major influencers were paying for their followers and engagement. Brands have lost billions of dollars believing in the profile of influencers blindly. Make sure to verify and research everything before you proceed with the publisher. This will protect your investments. 5. Not taking help from Innovative Strategies and Technologies- It is important to innovate and think-out-of-the-box at times. If you are not doing the same, you stand the risk of becoming obsolete because of following all the old strategies. Run something new and use CRM tools and data to inform your decision-making process. Without using the latest technologies or strategies you cannot expect your digital PR to perform in a certain way. The Final Word Making experts state that being successful at Digital PR is an art. This is the reason why some brands are tearaway success when it comes to this, while others are not. If you follow the article, you will be able to save yourself from committing five mistakes that will ultimately contribute to making your digital PR successful. Read Also: How Digital Advisors have Transformed the Investment Sector Essentials For Digital Marketing Effective Ways to Utilize Digital Marketing

Boost Online Visibility With THESE 3 Smart Strategies + Bonus!

“Senpai notice me!” Said all online brands to internet users. They want to grab their audiences’ attention, lure them into their sphere, and generate a new lead. This is easier said than done, though, especially with new brands entering the market daily and trying to capitalize on the same audiences. Introducing online visibility. The key to being a successful, prosperous brand is to have a strong online presence. The more users who see your brand online or on social media, the higher your chance of being visible. They will begin to recognize your brand, seeing you as a leader in the space. Boosting a brand’s online visibility isn’t a straight path. However, these three strategies will help no matter your starting point. 3 Strategies To Boost Online Visibility The following list suggests the top 3 strategies that will help you gain more traction, thus boosting your online visibility in no time: Content Marketing Creating high-quality content regularly is a prime way to increase your online presence. The more content you create, the more chances you can reach and engage with your intended audiences. Valuable content is also what will help set you apart from the competition. You’ll be viewed as a reliable, trustworthy leader in the space, one that benefits and serves your audience. In terms of your content marketing strategy, think about creating a diverse content portfolio. For instance, posting articles and hoping they find their way into the top search results isn’t the most thoughtful approach. Alternatively, create blog posts but also short and long-form videos, ebooks, podcasts, and infographics. You may be able to utilize the same type of content but repurpose it for different formats. For instance, a podcast you’re taping could be recorded and posted on your YouTube channel for additional distribution. If you’re feeling a bit lost on what kinds of content to create or what to prioritize, it may be advantageous to recruit some outside help. A performance marketing agency can collaborate with your content team to develop a strategic approach to your content marketing efforts. Since they are experts in the field, they’ll know which keywords you should strive to rank for and which ones aren’t worth your time or effort. They can also help with evergreen website copy and materials to drive home your marketing messages and brand vision. These updates and refreshes can lead to growth for your business and boost your online presence. Social Media Marketing Related to content marketing, social media marketing is becoming more important in the digital space. Consumers today are going to social first to find out about brands and learn about their offerings. They’re also reading comments, looking to see how others are engaging with the brand, and seeing if there are any potential red flags to be aware of. If they’re interested or have a specific question, they may reach out via direct message, hoping the brand will respond promptly. Social media marketing aims to build brand awareness and connect and engage with potential customers and followers. This will assist in driving website traffic and, inevitably, sales. Posting valuable content consistently is just the start of what social media marketing can look like today. It also includes engaging users through interactive chatbots and creating personalized, tailored experiences for followers. Brands know that if they show up regularly and consistently on user’s feeds, viewers are more likely to recall the brand and talk about it later. Another component of social media marketing is influencer collaborations. Influencers know what resonates with their audiences — after all, it’s become their job to engage and promote content. Businesses can leverage an influencer’s audience by partnering with them for a social campaign. If you have a new product launch approaching, working with an influencer can help spread the word. They can share a review of the product or brand and even entice users to follow your page to enter a giveaway or sweepstakes. Paid Advertising There’s only so much you can grow without going the route of paid advertising. This marketing strategy involves displaying banner advertising to targeted audiences. It can include everything from television commercials to podcast spots to internet-based and social ads. Paid advertising isn’t cheap, so you need a tailored strategy that works for your business needs. Choosing the right platform and setting clear goals will allow you to reach your intended audiences. Narrowing who sees your ads and when they see them will help ensure you’re reaching the right people. Some of the main targeted advertising selections include behavioral, demographic, interest, and purchase-based intent. You can get more granular depending on your audience persona and your business goals, whether that’s awareness or sales. With each paid advertising campaign, you’ll want to monitor performance closely. See specific engagement metrics, including impressions, click-through rate, and conversions. Additionally, keep an eye on the cost per click to justify your budget for the campaign. An exceptionally high cost per click, meaning the dollar you’re spending for someone to click on one of your ads, may not be sustainable. Optimize where you can, applying what you have learned from one campaign to future ones. Bonus: THIS will help retain your online visibility Consistency There are two aspects of retaining an audience on your site or business. Consistency and quality. Both are often ignored. Both consistency and quality only benefit you in the long run. If you aim for social media visibility, stay consistent there. Be regular with your posts and engage with your audience frequently. Social media marketing will only work if you consistently keep the audience engaged. The quality of your posts must be quite high. Think of maintaining the standard. If you closely follow your competition, you can observe their and the “industry-best’s” work. This will help you know if your content fares well. No one wants to return to your content if they keep seeing a lack of quality. This also applies to your consistent efforts; consistently use the above-mentioned strategies. Patience and hard work will bring you results soon! Conclusion Your brand’s visibility and recognition are crucial for long-term success. Content marketing, social media marketing, and paid advertising are three channels that will boost your brand’s presence. Tell us about your experience in the comments below! Continue Reading: 5 Proven Customer Acquisition Strategies For B2C Startups How Automation Tools Are Transforming Digital Marketing? Elevate Your Property Presence With Digital Real Estate Signage – A Modern Marketing Approach

Getting Help from an E-Commerce Expert to Boost Your Online Store Sales

Be Visual

Enhance Communication

Ease the Checkout Process

Improve Client Trust

Utilize Email Marketing

Launch Paid Ads

Optimize Your Website

5 Questions To Ask Your Digital Marketing Agency Before You Start Working

Guaranteed Ways Video Marketing Will Help Your Business Grow

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Mistakes Entrepreneurs Should Avoid When Using SMS Marketing

5 Most Common Digital PR Mistakes And How To Avoid Them

Boost Online Visibility With THESE 3 Smart Strategies + Bonus!

Getting Help from an E-Commerce Expert to Boost Your Online Store Sales

Be Visual

Enhance Communication

Ease the Checkout Process

Improve Client Trust

Utilize Email Marketing

Launch Paid Ads

Optimize Your Website

Share this Article

5 Questions To Ask Your Digital Marketing Agency Before You Start Working

Guaranteed Ways Video Marketing Will Help Your Business Grow

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related