Instagram Advertising For Beginners

Published on: 28 January 2021 Last Updated on: 24 December 2024

More and more businesses are using Instagram advertising to reach and engage with customers. Are you ready to hop on board?

Whether you plan on handling it yourself or working with an agent who provides Instagram advertising services, it’s important to understand what Instagram ads can do for you. Learn more on how ads benefits your business.

In this guide, we’ll cover:

Setting up your Instagram Ad account
Creating ad campaigns
Targeting a specific audience
Choosing the right ad format
Monitoring the success of your ads

But first, let’s chat about whether Instagram Advertising is actually right for your business.

Is Instagram Advertising right for me?

If you’re not sure if Instagrams ads will be profitable for you, ask yourself these questions:

What are my business goals?

Instagram tends to work best for businesses that want to build their brand, gather new customers, and convert people who have already made a connection with their business.

What is the nature of your business?

Instagram is an effective advertising platform for all kinds of businesses selling physical products or professional services. As a visual platform, strong brand imagery is crucial.

Who’s your target audience?

Although a wide range of people uses Instagram, the demographic is younger than Facebook users. Instagram’s advanced targeting features will help you narrow down your audience and reach the right people.

How to set up Instagram Ads

You’ll need two important things before you can start creating ads:

Facebook Ads Manager account (since Instagram is owned by Facebook, you’ll be making all your ads through here)
A business account on Instagram (only business accounts can run ads)

Now let’s dive into the good stuff. Making your ads.

In Facebook Ads Manager, you’ll be guided through a step-by-step process.

Campaign

this is where you’ll choose your objective. What do you want the ad to achieve? It could be anything from getting more store visits, reaching a wide audience, or gaining lots of engagement.

Instagram breaks campaign goals into three sections: Awareness, Consideration, and Conversion

Ad Set

here you’ll pick the finer details of how the ad will run. That includes who you target, how long the campaign will run for, how much you want to spend, and where the ad will show.

Ad Level

now you can decide on what actually goes into your ad. The copy, the images, videos, colors, etc. It’s up to you to create ad content that is highly relevant and engaging for your audience.

How to target the right audience with Instagram Ads

The great thing about Instagram ads is that you get access to Facebook’s powerful targeting options.

That means you can target people based on location, gender, age, job title, relationship status, etc. You can also target based on interests such as yoga, camping, cat owners, etc.

Some cool Instagram targeting features include:

Connections

this feature lets you target people who like your page or friends of those people. You can even exclude people who like your page if you want to reach new customers.

Custom Audience

use this feature to reach people who have previously interacted with your business. E.g. visited your site, signed up for your newsletter, or watched your videos.

Lookalike Audience

this feature helps you target people who haven’t interacted with your business before but are similar to people who have.

How much does Instagram advertising cost?

Instagram advertising is a form of Paid per Click (PPC) advertising. This means you pay every time someone performs a particular action on your ad or sees your ad – it all depends on the goals you set at the beginning of your campaign.

When setting your budget, there are two options:

Daily budget

set how much you want to spend per day the campaign is running.

Lifetime budget

set how much you want to spend over the whole length of the campaign.

While you can start with a budget as low as $5 per day, you’ll want to come at your budget with a strategic approach. Think about your product, profit margins, and business objectives.

At the end of the day, you want to find the sweet spot that gets you the best return on investment (ROI).

Which ad formats perform best on Instagram?

Instagram offers a number of visual-based ad formats. The ideal one for your business will depend on the nature of your industry, your target audience, and the objectives you want to achieve.

Sometimes it takes testing out a few different formats to see what your audience responds well to.

Single Image Link Ad

Simple and straight to the point. This ad format works well if you want to get one clear message to your audience.

Video Ad

Show up to 60 seconds of video and captivate your audience with both visual and audio elements. Protip: adding captions can improve watch time.

Carousel Ad

Show multiple images or videos and link to different pages on your website. This is a good format if you’ve got a lot to showcase.

Slideshow Ad

Best for when you want to show multiple images. It’s automatic, so the user doesn’t have to slide through.

Story Add

Want to reach people while they’re watching Instagram stories? This format lets you use photos, videos, or a combination of both.

How to monitor the success of your Instagram campaign

All the data about your campaign is collected in Facebook Ads Manager. Some of the most important metrics to look at are:

Impressions

how many people saw your ad

Clicks

how many clicks your ad received

Cost per action (CPA)

how much you pay each time someone completes the desired action such as signing up for a newsletter or making a purchase

That’s cool and all, but what’s so important about monitoring your campaigns?

When you know the numbers, you can put more of your budget into the ads that are working and scrap the ones that aren’t. It’s all about optimizing your ads to drive up conversions and lower your CPA.

Over to you

If you’re just diving into the world of Instagram marketing, hopefully, you feel more confident having read this guide. Of course, there’s so much more to discuss – from utilizing hashtags to crafting a click worthy call-to-action and leveraging user generated content… But that’s for another day.

Read Also:

Your ad can show to a potential customer when your targeted language matches:

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Best Ad Extension for Local Restaurant Chain

Which ad extension would you use for an advertiser who has a chain of local restaurants? Seller ratings Location extensions ✓ Sitelink extensions Previous visits extensions Correct Answer: Location extensions Explanation: To maximize the ad impact, you must use local extensions for an advertiser having a chain of local restaurants. These extensions encourage people to visit your business. For example, when someone searches for the best parlors nearby then the extension will show him/her the distance to the location, the street address, call button, and the clickable access to a details page for his/her location. What Are The Benefits Of Location Extensions? The main purpose of the local extension is to help individuals find their locations, the distance of the business, showing your ads with your address. Then, people can click on your extension to get further information all in one place. At the same time, this extension can include a call button or a phone number so that users can easily access your business. On the other hand, you can also set up location extensions in your Google Ads account and remove the same whenever you want to. Why You Need Local Extensions On Your Google Ads? There are various best practices for local businesses running paid ads on search engines. However, the most vital thing local businesses can do to increase their search advertising ROI is to turn on local ad extensions. Therefore, now let’s discuss the top reasons why you need local extensions on your Google Ads. i) They Impact Your Overall Search Ad Performance In addition to your quality score and bid amount, the format of your ad actually has a lot to do with your ad’s performance and placement. It is true that Google prefers ads that not only have the most relevant content but the best extensions too. Therefore, to boost your ad visibility, you need some useful extensions; here I am talking about local extensions on your Google Ads. At the same time, this ad extension gives you enough space to promote your business, such as your business hours, phone no., local address, etc. This will improve your conversion rates to a great extent. ii) They Encourage Mobile Users To Visit Your Business More than 50% of searches are conducted on mobile devices and your main focus should be on targeting mobile users. Your ads are no exception while you are optimizing all your search engine marketing for mobile search. Here, the main thing is that your ad extensions will drive much traffic and conversions to your website in the long run and this will result in the improvement of your investment returns. iii) They Help Your Ad Appear In Results Beyond Google Desktop Search The local extension of Google is needed for ads to visible local search results and Google Maps. This is very vital when users are searching for something on the search results. Which ad extension would you use for an advertiser who has a chain of local restaurants? More than 90% of customers use search engines to find local information and if you don’t use the same, you are truly missing out on a lot of potential leads for your brand. which ad extension would you use for an advertiser who has a chain of local restaurants? The Final Thoughts So, local extensions are the answer to your question Which ad extension would you use for an advertiser who has a chain of local restaurants? The reasons for the same are described above in detail and if you have any queries, then let me know below. Reference: https://www.certificationanswers.com/en/google-digital-sales-certification-exam-answers/ https://support.google.com/google-ads/answer/2404182 Read Also: Instagram Advertising For Beginners 8 Reasons Your SEO Campaigns Aren't Showing the Desired Results Benefits of Pay Per Click Services to Your Business

Signs Your Traditional Marketing Campaign is Working

You might hesitate about the idea of using traditional marketing strategies in fear that they won’t work. You think that people will ignore the roll-up banners and posters you put up because everyone is getting information online. Several established companies are still using banners and posters to advertise. They see the benefits of using these strategies to win the hearts of people. It does not mean though that you will also succeed like these companies. It depends on the information you include on the banner and its overall appeal. There are signs which tell you that you did a great job with your marketing campaign. More enquiries: If you start receiving phone calls and emails about your company, it is a sign that your campaign is working. People won’t have an idea about your business unless they saw your banners. They might also be calling to ask questions because they want to know more about your business. It does not mean that these enquiries will translate into sales, but it is a good start. They can give opinions in surveys: You conduct surveys regularly to find out how other people feel about your company. If they have a favourable impression, it is a good thing. If they don't have a favourable opinion, at least you can work on it. The worst is when they don’t have any opinion at all. It means that they have never heard about your company before, or none of your marketing campaigns worked. If you conduct a survey and people have formed an opinion, your marketing campaign is working. Increase in web traffic: When using posters or mesh banners for advertising, make sure that you provide an opportunity for people to find out more information about your company through other platforms. Leaving the link to your website or a QR code that they can scan is a good idea. If you see the numbers increase after putting up the banners, it is a good sign. Social media mentions: People love posting anything interesting online. If they find your banners exciting and wish to share this information with other people, expect them to display the image online and tag your page. If there is a sudden increase in social media mentions even if you have no recent online marketing campaign, it is a sign that your traditional marketing campaign is doing well. No marketing campaign becomes an overnight success. Whether you decide to go online or choose traditional techniques, you need to wait for a while before you know if your campaign has worked. If you decided on banners and posters, look for these signs to see if you did a great job, or you need to do better next time. However, it doesn’t mean that if you don't see any of these signs, you shouldn't use banners anymore. Perhaps, you need to change the information you put up or look for a better location where more people can see the banners. It takes time, but it will be worth it. Read Also: Don’t Stick To Age-Old Methods Of Marketing: These 7 Are The Best To Date! How To Integrate Email Marketing With SEO

Best grow tents for growing cannabis

Developing weed inside is exceedingly fulfilling. Be that as it may, firmly controlling the measurement of essential requirements can be a test! Besides, when cannabis is developed, the smell can get exceptionally pungent. Joyfully, you don't have to battle with overseeing conditions in a grow tent. The perfect solution is to get yourself an indoor grow tent. To enable you to pick the Best Grow Tent for Growing Cannabis, we've taken a gander and sorted out the best cannabis grow tents for you. Reasons to use a grow tent : According to the report by Cattail Gardens, Grow tents make it easy to raise great cannabis since they make the ideal condition. At the point when the lights are on, the intelligent dividers of a grow tent spread the "daylight" all around the plants. At that point when the lights are off, the haziness is finished, giving the weed time to rest. A grow tent helps keep the plants warm regardless of whether the room where it's found is a storm cellar or carport. You can likewise purchase grow tents with an inherent ventilation framework so the weed doesn't get excessively hot from the lights, thus the neighbors don't sniff what you're going to collect. It may be a major starting speculation, however a decent grow tent will pay for itself after some time. It's a beneficial decision in the event that you plan to raise cannabis for quite a long time to come. It's better to use a bigger tent than you require for the growth of cannabis. Top Grow Tent Brands 1.Gorilla Grow Tents : Established in 2011, the founders of gorilla grow tent were baffled by the nature of the grow tents available in those days. They needed to make a tent that was thick, solid, and durable...but in particular, one that was tallness flexible. their tent is highly flexible and you can easily buy them on the internet. 2. Mystery Jardin : Mystery Jardin has been around for some time and has taken the world over. They offer the main tents available and are mostly the loved one with different types. They're very light-confirmation and offer 95% reflecting mylar. 3. Apollo Horticulture : Apollo Horticulture makes an extensive variety of hydroponic items, yet as of late they've discovered their balance in grow tents, offering a portion of the best tents for the cash. Certainly, they're not awesome tents that have each component you could need. In any case, they're great decisions where it makes a difference like texture, zippers, and casing. They as of late moved up to metal interlocking corners from plastic corners, which is a major solid design. Best grow tent for cannabis 1. Gorilla LITE 2' x 2.5' x 5'7" Tent Details Dimensions 2' x 2.5' x 5'7" Weight 19lb Frame Steel interlocking poles and corners Reflective Material Diamond Mylar Fabric Density 210D w/ PVE binding technique Extra Features Height adjustable, viewports, tool pocket 2. Quictent 2' x 2' x 4'7" Tent Details Dimensions 2' x 2' x 4'7" Weight 11lb Frame Interlocking steel poles Fabric Oxford cloth Fabric Density 600D Extra Features Flood tray, eco-friendly 3. Apollo Horticulture 3' x 3' x 6' Product Details Dimensions 3' x 3' x 6' Weight 23lb Frame Interlocking metal poles Fabric Double-stitched Fabric Density 400D Extra Features Flood tray, filter straps 4.Gorilla 4' x 4' x 6'11" Product Details Dimensions 4' x 4' x 6'11" Weight 53lb Frame Interlocking steel poles and corners Reflective Material Diamond Mylar Fabric Density 1680D Extra Features Tool pocket, flood tray, viewports, height adjustable. 5. iPower 4' x 8' x 6'8" Product Details Dimensions 4' x 8' x 6'8" Weight 39lb Frame Interlocking metal poles Reflective Material 95% Mylar Fabric Density 400D Extra Features Flood tray [embed]https://www.youtube.com/watch?v=Pk81unB-Lt0[/embed]