7 Proven Marketing Tactics to Increase your ROI in 2018

02 March 2018

The digital marketing landscape has become more diversified than ever in 2018 because consumers are generating their own content and marketers are searching for more ways to create product awareness and interest. Since the digital space is highly competitive, marketers are ready to do whatever they can for gaining a competitive advantage. However, instead of dipping your hand in all the pies, it is best if you use marketing strategies that are bound to increase your ROI in the form of more leads, higher traffic, increased conversion, and sales. In a nutshell, you want to use tactics that add something to your bottom line.

Listed below are 7 of those marketing tactics that do exactly that and can be used to boost profits in 2018:

Tactic 1: Instagram Ads

After Facebook, Instagram has become the newest force in social media. Just like Facebook Sponsored Posts and Twitter’s Promoted Tweets have given results, Instagram Ads can also be immensely powerful. They are like digital chameleons because they are able to blend in with the audience’s feed for increasing awareness and driving traffic to your website. While the demographics of the social network is similar to that of Facebook, Instagram has distinguished itself with a greater level of engagement and creativity and gives you exposure to the right audience.

Tactic 2: Reviews

The online reputation of a business can be hugely influenced by customer reviews. Businesses with no reviews, no recent reviews or with negative ones are at a significant disadvantage as opposed to their competition. As a matter of fact, more than 80% of people have stated that their buying decisions are influenced by negative customer reviews. Thus, it is essential for every business to get positive customer reviews and should also respond to them in a timely manner. Positive reviews can be showcased on the website and on social media and negative reviews can be addressed before they go viral. Improving the customer review score boosts SEO ranking and improves online reputation. The best way to get reviews from your customers is by contacting them directly. By using a tool called GMass, you can email all of your customers at one time asking them to write a review of their experience. They would be more likely to write a review if they are already online checking their emails than having to remember to write one after they got home from their shopping trip.

Tactic 3: Evergreen Content

This is content that stays relevant and interesting for a long time, regardless of any cultural change. This can include industry resources, tutorials, tips, and product reviews. While this usually refers to white papers and blog content, evergreen content can also be used for video content, infographics, and email marketing.

Tactic 4: Crowdsourced Content

Yes, the statement ‘content is king’ might be getting old, but it remains true still. Content remains very powerful in today’s competitive market and can turn the tide for a business. The problem is that turning out heaps of creative and useful content requires lots of resources and time. Therefore, it is not surprising to see a new trend emerge; businesses have begun to collaborate and crowdsource because this allows them to get access to meaningful and relevant content. By soliciting ideas from others, a business is able to get the best quality content and save a ton of its valuable time without making any compromises on quality. With crowdsourcing, you leave the idea and word generation to someone else, mostly in your industry. This enables a business to get insights it may not have come up on its own. Also, using this content allows you to reach a greater audience because the ones who created the content will also share it out.

Tactic 5: Retargeting Ads

You just checked out an amazing new camera on Amazon and now when you visit Facebook, YouTube or any other website, you can see ads about cameras. This is a feature of Google Adwords and ad serving networks of other search engines, which is called retargeting or remarketing. When you check a business’s website, they can serve you with relevant and interesting ads wherever you go. Marketers are thrilled with this tactic whereas customers feel a bit creeped out. The best part? Your business already knows what the customer is looking for and targeting them with similar products will actually bring them back to you.

Tactic 6: Video Content Marketing

Traditionally, video marketing for dispersing content was termed unfeasible and getting an ROI from the video was quite difficult. However, this is the era of smartphones that have spectacular cameras and video streaming services that show you videos in just a few taps. This means that now the benefits of video content marketing can go beyond its cost. Every business needs to use video for product launches, Vlogs, tutorials, and tips because they provide value to the viewers. Videos allow a business to use humor, appeal to emotion and aid apprehension for relating to your customers in a better way. The same cannot be achieved with a written blog.

Tactic 7: Custom Landing Pages

Simply put, landing pages are webpages describing a piece of content, which require users to enter their information to unlock the said content. It is regarded as a lead capture tool because you want to be able to convert the readers into leads and customers when they go over your content. Otherwise, it is only a waste of time and resources. Landing pages linked from an email or blog should be connected to digital marketing content. Also, the featured content can be an eBook, white paper or anything else, but it has to be valuable enough for people to give their contact info.

Using these 7 proven marketing tactics will help a business in increasing its ROI in 2018 effectively.

Read also:

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Content Marketing Campaign Strategy For Small Business

Nowadays, content marketing can be found just about anywhere online. It might be challenging to distill the meaning of a commonly used term and figure out how to apply it to one's own small business when the term is bandied about so carelessly. However, for today's owners of small businesses, content marketing is not only an option but also a necessity. Many business owners find that the problem of marketing their brand is practically insurmountable because they have limited resources and there is a lot of competition. In point of fact, sixty percent of these companies all businesses do not have any web presence whatsoever. According to a report published by the market research company Aberdeen Group, content marketing can be an effective solution in this situation because it can lead to conversion rates that are six times greater in comparison to non-users. Content Marketing Campaign Strategy For Small Business: In case you haven't heard of it before, content marketing is a strategy for spreading the word and interacting with consumers through media like blogs, podcasts, videos, and social media posts. The goals of a company's content marketing strategy are to increase brand awareness and trustworthiness. Here's how to begin a content marketing strategy for a small business if you're a marketing novice. 1. Identify your target demographic. It's counterproductive to put out something that no one is interested in reading. If you want to successfully market to your target demographic, you need to learn as much as possible about them, their preferences, and how they make purchases. There are a variety of methods available for gathering information on your target demographic. Conducting surveys among your current clientele is one approach. Inquire about their thoughts on your company, offering, and messaging as a whole. During this step, it is important to gather as much information as possible on your target audience. Finding out demographic details like average age, gender, income, and spending habits might spark ideas for your content. Share surveys via social media or email to encourage participation from customers who would not otherwise hear about them. Also, you might use an incentive like a discount code or a freebie. Make sure your survey is concise enough that people can complete it in a few minutes while yet providing you with useful feedback. 2. Create a website with a primary focus on conversions. A website serves as the hub of your overall content marketing effort. You'll lose potential customers if you try to save money by cutting corners here. When more than half of your customers look into your company online before making a purchase, it's crucial for your business, no matter how big or little, to have a solid online foundation. It's not easy to make a professional website if you have no experience in copywriting, coding, or web design. If at all possible, hire experts. Details, details everywhere: these are what make or destroy a website. Consider the importance of speed as just one example. If it takes more than three seconds for your website to load, you risk losing a significant portion of your audience. Lack of mobile optimization, boring web text, malfunctioning features, and perplexing navigation are additional causes of high bounce rates on websites. When it comes to your website's success, your choice of hosting provider is crucial. You should take your time to decide which one to use. 3. Make sure that your content is easy to find. The greatest method for a small business to achieve its content marketing goals—increased sales, new customers, or brand awareness—is to provide content that people can use to better their own lives. Once you have identified your target demographic and launched a stellar website, you can turn your attention to developing engaging content to entice new users. Although you want clients to gain insight into your business, you don't want to come off as pushy or self-promotional. Customers may get quite dissatisfied as a result of this. Instead, focus on writing about the business sector, relevant research or statistics, or helpful tips for advancing your company's goals. Incorporate keywords and phrases that lead readers directly to the content they need. Never start a content creation project without first conducting thorough keyword research; this is the bedrock of internet marketing. The Google Keyword Planner is a great tool for this. Analytical tools can help you decide whether to promote content via paid search, organic search, or a combination of the three. The Content Template tool in SEMrush examines your rivals' organic search data to inform you of the best keywords to utilize, the optimal content length, and the best places to obtain backlinks, as well as assisting you in selecting the platforms to focus on. In the end, the value that branded content conveys is what matters most. It's important that the information you provide points out a specific issue and provides helpful, personalized suggestions about how to fix it. 4. Put your content out there. What you're looking for is already in your possession. Currently, what should be done? You won't have to worry if you're one of the rare people who have a massive email list, a sizable, devoted readership, and an army of passionate admirers. But if you're a small business owner like the majority of those out there, you know the hardship of trying to bring in new customers. It resembles a convoluted form of courtship. Connection, a real want to aid, and true and ongoing participation is the content marketing equivalents of roses, dinner, and a movie. Pro Tips: Don't be reluctant to use paid promotion. Don't be afraid to use paid advertising to market your content if you have invested in its creation. While organic traffic acquired without spending a dime is invaluable, there is much to be gained by combining the strengths of content marketing and more conventional forms of advertising. Conclusion There are several ways in which businesses of all sizes can profit from engaging in content marketing. Trust in the brand, purchases, and repeat business are all boosted if this is executed well. A content marketing strategy for a small business is a complex undertaking that requires careful planning and execution. It may make a tremendous difference for your small business with some preparation, investigation, and a concentration on producing high-quality content. There is a learning curve associated with content marketing, just like there would be with any new company endeavor. Try not to be too hesitant. Never be too proud to try and fail. The finest information tends to be repetitive. A progressive content marketing strategy that strives for content excellence rather than simply more noise can be achieved through a focus on development and evaluation. Read Also: Role of Promotional items in brandingThis Is Why Social Media Is Essential in the B2B Sales ProcessHow To Improve Your Social Media Branding By Getting More Instagram Followers And Likes

Marketing

How to Monitor Your Brand?

On the Internet, to be particular on social media, everyone and anyone can share views about your brand. One thing you need to understand is that this information will reach a vast audience. Most of the information that people share on social media go viral. Brand monitoring is the best way forward if you want to keep on top of this information. What is brand monitoring? Brand monitoring refers to the process of monitoring several channels to find out various mentions of your brand and asses what people have to say about your products or services. It can include complaints on social media or a newspaper article about a merger, among other things. The role of brand monitoring is to respond and act on the mentions you get. It can assist you to jump on good publicity or spot a crisis before the situation worsens. It will also give you valuable insights on how the market views and talks about your products. We can also define brand monitoring as a business analytics process that monitors various channels on the media or web. It helps users to get information about the brand, products, and all the things that are connected to your brand. It will allow you to monitor the reception and reputation of your brand by your target demographic, consumer base, and the general public. You have to strategically and regularly investigate online resources and media to help you react to the various sentiments your brand and of your competitors experience. You have to proactively monitor the reputation of your brand and react to customer and press concerns to enhance trust in your brand. Why do you need to monitor your brand mentions? Identifying and Addressing Infringers: These people always look at the popularity and name of your brand to ride on it. Web monitoring will help you to identify these infringers who adopt confusing domain and brand names that resemble yours. Trademark law protects brand owners and consumers against such unfair competition. The good news about brand monitoring is that it will help you to enforce this practice. Addressing Consumer and Competitor Protection: Brand monitoring will help you to respond to both positive and negative sentiments from consumers. Most customers express their feelings on complaints, sites, forums, or social media. Also, it will help you to monitor the competition representation of your brand in terms of negative reviews and comparative advertising. What monitoring tools are there on the market? The market has so many social media monitoring tools that you can use to track your mention. Some of them include; Famm.io Famm.io is one of the best social media and web monitoring tools. It is an effective tool if you want to know what people think about your brand. The tool will show you the resources where your brand is mentioned most of the time. It will show you the best resource when it comes to brand mentions. Find out the places where people just watch and where people communicate most of the time. LexisNexis Print media and tracking broadcast are quite tricky unless you have people reading all the newspapers and watching all channels. LexisNexis is one of the best tools for monitoring these two elements. They will assist you in tracking mentions on several publications and in analyzing the results. Source LexisNexis is a big organization, which helps some of the biggest brands explore analytics, data, reporting and monitoring. It helps in identifying the quickest trends and news breakouts (viral content) and informs brands of advertising opportunities. The smart and easy interface helps brands understand metrics and take detailed steps as to the nest strategies. Google Alerts Google Alerts is an easy and free social media monitoring tool. You will need to input a keyword and you will get an alert when a person uses it on the website. It offers mentions but has no long-term overviews and analysis. Google Alert is an absolutely free tool that will help you get mentions about your brand in a small, yet significant way. Please do not expect this tool to be as powerful or potent as some of the best ones on the list. It is free and should be expected to be basic. TweetDeck This tool is great for community managers who use Twitter but also does brand monitoring through Twitter. Setup search columns to give you live feed once the things you specify get mentions. A free tool is ideal for brand mentions. This was an independent tool, which was later acquired by Twitter. This is a great platform to align your Twitter mentions and activities. The dashboard is clean, precise and easy to use. Once you start using TweetDeck, it will be difficult for you to go to other platforms like HootSuite, Buffer or anyone else. Why Famm.io stands apart from the crowd? Over the last three years, I have used several brand-monitoring tools on the market. What makes Famm.io stand out is the multi-functional capabilities. You are not only allowed to see your brand but also integrate content resources and competitor strategies in your dashboard. If you are looking to run Influencer Marketing campaigns, Famm.io helps you find your brand mentions not only on search but also on social. However, for me personally, the best part about Famm.io is the possibility to reach out to different Content Creators. You can look for content creators, not only in your niche but also in different niches. The capabilities of Famm.io can help your brand manage its online reputation in a successful manner. It can also help you reach disgruntled users or employees before they can do too much damage. This will help brands maintain good relations with their audiences and tackle PR nightmares before they get too big. Conclusion: Brand monitoring became a trend in a recent couple of years. It brings value as a marketing and PR component as well as a steady approach for brand awareness strategy. What can be more important than benefits for users, a brand’s value and its reputation? Overall, tools enumerated above are trustworthy enough and good for analysis and building marketing strategies and social media campaigns. All of these online assistants insulate from the needless search offering the selection of on-demand features. Read Also: Winning Tactics To Build A Competitive Service Delivery Website Reasons Why You Should Implement Wireless Monitoring System

How Smartphone Tracking Programs assist Parents in Controlling their Children

Attack on the child’s privacy is no doubt one of the most debatable parenting topics. There are these concerns and then there is the news reporting an alarming number of kidnapping reports, teen suicides, child depression cases cyberbullying and online predator assaults. Noticing all these, many experts now hold the opinion that monitoring a child’s phone is a really good parenting habit. Careful parents should download a free spy phone app such as Hoverwatch Android Spy to protect their children. Now there will be people who will tell you that installing such applications and tracking your children cellular devices is unethical, but they only think that way because they don’t know the following stats. 42% of teenagers having internet access were cyberbullied in 2017. 3 million kids are absent from school every month across the country due to bullying. 20% of cyberbullied kids are known to consider suicide In every 40 seconds, a kid goes missing or is abducted in the US, according to the FBI. 50% of high school seniors are drug abusers. 43% of high school students have admitted using marijuana. This is why it is really important that parents should be knowing what goes on in their children’s smartphones in order to ensure that they are not being bullied or exploited. A good method tracking smartphones is downloading free spy phone apps such as Hoverwatch Android Spy and installing it on their cellphones. This will enable you to easily observe your kid’s online activity without even them being informed about it all. Overwatch is a dependable spy app that can be used to record contacts, SMS, call history, visited locations, camera, audio, Skype, WhatsApp, Instagram, Viber, Facebook, Telegram, and similar internet activity. You can easily install it on your child’s cellular device and it will go totally discreet. Such apps work in the background and send you all tracked data through an online portal that can only be accessed using a secure account. Without giving any kind of notifications to the user, this unique application records and uploads all the requested data on to the cloud and places it in a secure place from there you can retrieve it. The app even creates an online dashboard which allows you easy accessibility at any time and from anywhere. Since there are no notifications produced by this app, it shows no traces of recording data that might alert your child. Many parents have used this application and have reported their immense satisfaction with it. If you are interested in using this application for free, you can Download Hoverwatch, on the official website. Once this app is installed and starts working in the background, parents can rest assured knowing that they have an eye on their child at all times. This will also allow parents to know whether their children are with the right company or now or an online predator is exploiting them in any way. This will further assist you in keeping your children from being bullied. Read More : 1. Google Getting Into Phones – And It’s Changing The Mobile Internet 2. Best iPhone Spy Apps Without Jail Breaking 3. Top 5 Digital Wallet Apps For Android

7 Proven Marketing Tactics to Increase your ROI in 2018

Tactic 1: Instagram Ads

Tactic 2: Reviews

Tactic 3: Evergreen Content

Tactic 4: Crowdsourced Content

Tactic 5: Retargeting Ads

Tactic 6: Video Content Marketing

Tactic 7: Custom Landing Pages

How Smartphone Tracking Programs assist Parents in Controlling their Children

What to Look for in a Transcription Service Provider

Tags

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply Cancel reply

Popular

Technologies For Creating A Startup Idea

How to Download Facebook Videos on Android?

7 Rules of Effective Ecommerce Web Design

The 10 WordPress Plugins Every Sucessful Blogger Uses

Follow Us

Recent

Choose Quality Car Hoists From The Premium Car Tools Suppliers

51 Blue Collar Jobs/Career Options To Pursue If You Get Laid Off From Big Tech In 2024

How To Use AI Copywriting For Small Businesses

Moreno Valley Plumbing Pros: Your Reliable Plumbing Experts

Related

Content Marketing Campaign Strategy For Small Business

How to Monitor Your Brand?

How Smartphone Tracking Programs assist Parents in Controlling their Children

7 Proven Marketing Tactics to Increase your ROI in 2018

Tactic 1: Instagram Ads

Tactic 2: Reviews

Tactic 3: Evergreen Content

Tactic 4: Crowdsourced Content

Tactic 5: Retargeting Ads

Tactic 6: Video Content Marketing

Tactic 7: Custom Landing Pages

Share this Article

How Smartphone Tracking Programs assist Parents in Controlling their Children

What to Look for in a Transcription Service Provider

Tags

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related