5 KPI’s All App Developers Should Track

Published on: 26 October 2018 Last Updated on: 19 July 2019

So, you have an app or game in the Android marketplace, and you want to know how it’s doing. Do you have any idea how strong your apps influence is? How big is your core audience? Who are your daily engagers? What is the average length of time someone uses your app? These are just a few of the fundamental questions that every app developer should know the answers to. Here we will cover the five Key Principle Indicators (KPIs) that show how an app is performing in the marketplace.

KPIs Explained:

In Android app development, specific data entries are collected to determine how an app is performing and is being received by the Android community. These indicators are referred to as key because they are critical in the understanding of an apps influence and performance. It is important to have this data at your fingertips if you want to take your brand to the next level. These indicators may tell how many users have downloaded your app or how many people have uninstalled your app. There are dozens of KPIs that a developer can analyze. The following five factors we will be focusing on giving you an excellent general glimpse at data that is of great interest to the developer.

1. Downloads:

This metric is a given for every type of app in the marketplace. Every developer wants to know how many people have downloaded their app. The download phase is the initiating phase of the lifecycle of an app. This will tell you the percentage of people that could be interested in using your App. No other activity is possible without the initial download taking place. Assure that you are accurately tracking your app download numbers. Therefore, knowing the number of people who have downloaded your app is the starting point for business success.

2. Installs/Uninstalls:

Although Installs and Uninstalls are two different metrics, they are so closely linked, that we are grouping them together here.

We mentioned that you want to assure that you are accurately tracking your installs, and this is because the number of installs will give you a more accurate calculation of how many people have not only downloaded but also installed the app. It is the true measure of how any people find your app to be relevant after downloading.

Your Uninstall data shows you another vital factor. It is essential to be realistic about how many people are currently maintaining the presence of your app on their device. The Uninstalls number is your reality check for current users.

3. Daily Active Users (DAU):

The Daily Active Users (DAU) is a metric that shows you who your truly loyal base of users are. The individuals that use your app daily represent your core community of customers. These people are also likely brand ambassadors that promote your app to their networks. Knowing the people who are actively using your app is critical as it shows how the market is embracing the service you provide. Having so many people downloading and not using your app is a clear indication that you need to do something about it.

4. Session Length:

If you really want to know how engaged people are with your app, you will want to pay attention to the Session Length data. This will let you know how long users are engaging with your app. This information helps indicate when improvements may be in order.

5. Crashes:

This metric should be taken very seriously because if it is ignored, it can hurt the rating of your app. If people begin to get frequent crashes, it can indicate that there is a bug in your app. If you see the number under Crashes increasing, you want to investigate this right away.

Read Also:

Dominant Mobile App Trends To Keep An Eye On

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Role of messaging apps in enhancing a company’s market prospects

Business firms are always in search of new ways in which they can enhance the user experience of their customers. After all, that is the best way to retain customers in a market that is characterized by increasing levels of competition. Apart from maintaining strong lines of communication with their customers, business houses also need to promote their brands and products in an effective way without sounding too pushy. This can be only achieved with the help of a tool that creates strong ties of communication with the end-users while at the same time provides a creative platform for brand promotion. A messaging app is a great way to accomplish this and are light and easy to use. These apps come with numerous features that help in various tasks necessary for today’s businesses. By allowing a company to learn about the needs and preferences of their end-users, such in-app messaging tools really help to enhance the overall customer experience. The latest messaging apps are designed in such a way that they are not only convenient for day-to-day use but also perfect for keeping detailed accounts of customer conversations and transactions. A well rounded messaging app can be used on both desktop and mobile platforms for easy customer communication at any given time from any place. Since most people prefer to stay in touch these days via their mobile phones, a good messaging app needs to be made for smooth mobile use as well. Apart from offering the option for two-way communication via chat and messaging, these apps also allow a company to send emails and push notifications to their customers to let them know about the status of their account or orders and also about a product’s latest features. Over the last few years or so, in-app messaging tools have also gained considerable momentum as efficient email marketing tools. Email marketing is a direct form of marketing in which prospective customers send emails about products and offers that would interest them. A lot of research is carried out before sending such emails so that companies are aware of the kinds of products and services that are preferred by a specific customer. Messaging apps allow a company to learn not only about the personal preferences of the customers they are trying to appeal to but also about their personal habits through live interactions on the messaging app and analytics from their visits to the product or website. These messaging apps, therefore, make marketing automation easier and allow a company to make efficient plans for smooth marketing campaigns. If you are the owner of a business looking to find new ways in which you can garner customer satisfaction from your end-users, invest in a messaging app that will help you to communicate easily with them and implement effective marketing campaigns. By investing in such messaging apps, you will be able to enjoy greater ROI within a very short period of time

Seven Stages To Creating A Patient-Friendly Healthcare App

Innovative technologies made providing medical services in a remote format possible. It allows you to increase the efficiency and effectiveness of medical care, greatly facilitating the work of medical personnel and providing convenience for both patients and doctors. It explains the significant proliferation of healthcare applications. Benefits Of Healthcare Applications There are situations where healthcare applications are much more effective than traditional healthcare. We list the main advantages of medical applications: provide prompt medical assistance, eliminating the need to visit a medical facility; patients feel more comfortable when providing medical services; improving the quality of the information collected; significantly reduced financial costs for both medical institutions and patients; ensuring optimal communication links between the parties; attracts more users to use applications due to the availability of various useful tools. It is the presence of such significant advantages that stimulate developers to create healthcare applications. By ordering outsourced healthcare software development you'll access top-notch quality, accelerate your product's delivery, save on costs, and unlock endless possibilities for your business ideas. Consider The Main Stages Of Creating Applications For Healthcare Healthcare applications focus on digital patient records, drug prescribing, and remote appointments. No matter what your healthcare application is about, there are seven key steps to successfully building it. Decide On An Appointment Before starting development, you should decide on the purpose of the healthcare application. There are many assignments, but we will list a few examples to help you solve the issue of product scaling: for the management of medical data – assisting medical professionals and patients in the exchange of medical information, as well as scheduling appointments with a doctor; for medical personnel and medical organizations – they are larger and include more functionality; for patients – designed to help patients effectively and quickly – they are simple and include a wealth of wellness information providing essential health support. When you understand the purpose of a medical application, you will be able to understand its scope and structure for development. What Will Be The User Audience? When creating a healthcare application, you need to consider the user audience. It would be best to understand how precisely the completed application will be aimed at the age category, social component, etc. An application designed for patients should include specific recommendations for improving well-being and information about various diseases and medications. In addition, it is necessary to provide for the control of the symptoms of diseases and the prescription component for their treatment. For example, it is essential to include information about staying well with various chronic diseases. Define Platform It is necessary to choose a platform for developing a medical application. On which mobile devices it should function and which operating system it should support (or support for both systems is beneficial). Always carefully approach this issue, considering the user audience and age categories. Ensuring The Competitiveness Of Products Currently, there are a vast number of applications for health care. Therefore, the development should consider the missing thematic or user niche or the existing non-competitive medical application. The right approach should ensure a high rating of the created products and bypass competitors in many aspects. In addition, it is recommended to provide unique and valuable functionality that allows you to solve many issues (medical staff, patients) that were not previously solved using existing healthcare applications. Be sure to think of quality content that includes essential and helpful information. The more your product differs from the current one, the more successful its entry into the user market will be. Availability Of Key Functionality Each medical application has different ways to access information, and accounts, get medical care, and more. Therefore, it can take time to determine which functionality to use in product development. Here are some examples of options that you need to consider when developing a medical application: individual reports of patients about their state of health, allowing you better to navigate the existing risks and methods of treatment; analytical reporting with charts – allow users to monitor their actions and assess the situation; The presence of chats and the possibility of video communication – are essential for providing medical care remotely, especially when there is no opportunity to visit a medical facility; The toolbar is necessary for both patients and physicians, providing information collection and helping to prescribe treatment promptly; tools that allow you to receive various notifications, electronic prescriptions, and reminders. The more thoughtful the functionality is, the more the user audience will be attracted to the developed healthcare application. Design Development Design is important when creating a medical application since a high-quality and well-thought-out interface is essential for users. We list the most important properties that must be taken into account when designing products: ease of use; font size and type – straightforward and easy to read; clear navigation; High-speed loading – find a balance between powerful functionality and fast loading of the application. A well-designed interface will increase the rating of your medical application. Product Promotion After the launch of the application, it is essential to promote it to spread and increase the user audience. It is necessary to use wide advertising, including social networks. We've covered the most critical steps in developing a healthcare app. If you correctly consider all these aspects, then the success of your created products is guaranteed. Read Also: Healthcare Jobs That Will Be Most in Demand 2020–2025 Common Types and Causes of Medical Malpractice 6 Effective Ways to Improve Your Mental Health

Effective Contribution of Educational Apps

Every parent wants his or her kid to get the best education possible. We send them to the best schools, enroll them in the best coaching or tuition centers, and ensure that they are happy and contented. We also try to create the best learning atmosphere at home, with separate rooms, dedicated study tables, charts, globes, informative books, encyclopedias, and other necessities. However, as parents, we fail to take into account one very important aspect. Education in general and the educational system in particular, has evolved rapidly. Curriculums are changing, teaching methods are changing and this is reflected in many areas. The advent of smart classrooms in schools and colleges is a case in point. The Benefits of Imparting Knowledge through Technology: In these changing times, and with the advent of digital technology, it is possible for you as a parent to help your child stay ahead of his or her competition in many ways through apps. Children are exposed to electronic devices like smartphones, tablets, and laptops at an early age. Science has shown that a child’s brain is most active and curious when he is exposed to newer things, models and electronics. With this in mind, learning through Mobile Applications or Apps, as we fondly refer to them, will help the child absorb learning techniques and grasp educational curriculums faster than traditional models of learning. Why the Traditional School or Classroom System of Education is not enough: A standard class strength comprises of roughly 40 to 50 children, depending on the type of school. A standard study period comprises of 25 to 30 minutes. Imagine yourself in the position of your child who has just been introduced to Algebra in Class 5. Do you think that he will have all his queries and doubts being cleared by the teacher in 25 minutes, given that there would be 40 of his classmates who would be having similar doubts? You would say that Tuitions might be an answer, but private tuitions and tuition centers have turned into commercial enterprises that have their own intentions at heart, namely finances. In such a situation, we have seen numerous children bearing a deep aversion to certain subjects- Mathematics: It is difficult to understand, I am scared of it, or I might just pass. History: It is quite boring, I do not feel engaged, or the teacher is quite dull. The list of subjects can go on and on, but the problems enumerated will surely strike a chord with you and your child or the child of your near and dear ones. A parent would want their child to be confident, autonomous, independent and clear. Sometimes, we just need to empower them and let them find their own way. Why Educational Apps is Beneficial? The Digital Revolution has made life easier for almost everyone, and the education segment is no different. Learning, which used to be a dull and boring system, can now be fun and engaging thanks to mobile apps, which have revolutionized and transformed the education industry. By a simple download on mobile phones or tablets, children can have access to the best quality of education, guided by subject experts, at a time of their convenience. Suppose there is a test tomorrow, and your child does not have access to a tuition teacher. What are you going to do to ease his fear? You might want to download the app and help him clarify his doubts with a virtual teacher. In this article, we look at some of the most pertinent reasons that have transformed the lives of children for the better in education and learning- 1. So many options to choose from: The variety of options to learn on these apps are various and quite diverse. Be it your child’s favourite subject or the most difficult one, the concepts are explained in a fun, engaging and dynamic way to make it easy for them to understand. One of the crucial aims of any online learning platform is to make the child understand concepts and solutions in a fun and healthy manner. This dissolves monotony and encourages children to pick up newer models of learning in a much faster manner. 2. Ease of Access: Knowledge and information, both, are easily available through these apps. Both are available just a click away. The information is visually available on your screen at all times- 24X7! As compared to a classroom, which has strict hours of learning, children can take up virtual learning at any time of the day, or at periods when they are most available and open or receptive, or when they need it the most, like clearing last minute doubts, a night before the examinations. 3. Limitless Learning: It is now possible to gain information anytime anywhere through these learning apps as it will let us learn whatever we want from wherever we are (any place). All the geographical information for geography lovers or all the information on mathematical topics like Real numbers and Probability questions is available with detailed explanation and videos to make it easy to understand and learn from the very place you are at, whether it be home, on your way to your child’s examination, or even the dinner table! 4. Access to best Educational Experts: These educational apps have content and videos explained by educators/teachers. Theypossess years of experience in dealing and nurturing young minds. They are familiar with the latest curriculums and are certified from the highest regulatory bodies. The educators on educational apps are subject experts who use fun and informative ways to get the learning across. This takes away the monotony and helps the child grasp newer concepts better. 5. Engagement rate increases: Watching Videos and listening to audios helps students retain the information for a longer period. In other words, the retention power is increased substantially. Apart from this, apps also engage the student in a better way by showing how the concept works in practice, rather than just reading it, or explaining it theoretically. It has been scientifically proven that visual learning has a higher power of retention than just audio learning. Educational Apps: The Final Word: As we had earlier mentioned, education, like other segments of human lives is being exposed and used for all the right reasons. The future of education is accessibility, ease of advice, engagement and breaking the monotony of traditional learning techniques. Educational Apps are bringing forth this very useful and appropriate change in how we define the future for our children. If we are able to exploit the potential of these educational apps, we can rest assure that our child will be happy with his studies, and this in turn, will help him or her develop a better and more confident personality. Read Also: Read This If You Are Appearing For This Year’s JEE Benefits Of Using Technology To Ace Your Physics Kids Will Get These Benefits If They Learn Coding Cracking The Criteria Cognitive Aptitude Test (CCAT) – Unwrapping Its Various Layers! Download or Subscribe to the BYJU’S YouTube Channel to explore a new and engaging way of learning.

5 KPI’s All App Developers Should Track

KPIs Explained:

1. Downloads:

2. Installs/Uninstalls:

3. Daily Active Users (DAU):

4. Session Length:

5. Crashes:

Dominant Mobile App Trends To Keep An Eye On

The most downloaded app in September is China-based TikTok app

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

Role of messaging apps in enhancing a company’s market prospects

Seven Stages To Creating A Patient-Friendly Healthcare App

Effective Contribution of Educational Apps

5 KPI’s All App Developers Should Track

KPIs Explained:

1. Downloads:

2. Installs/Uninstalls:

3. Daily Active Users (DAU):

4. Session Length:

5. Crashes:

Share this Article

Dominant Mobile App Trends To Keep An Eye On

The most downloaded app in September is China-based TikTok app

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related