Published on: 29 October 2018
Last Updated on: 03 September 2024
You may already be familiar with social media marketing on sites such as Facebook and Instagram, but have you considered growing your business through Twitter?
Many tweeters assume that the word count availability limits marketing potential, but that couldn’t be less true. Businesses that know how to use Twitter to their advantage are able to create successful marketing campaigns that increase traffic towards their sites.
Here are just a few strategies for using Twitter to grow your business.
1. Write Succinct Tweets:
This is arguably the most important for any successful marketing campaign on Twitter.
With Twitter, your words are already limited, but it’s still important to be as brief as possible with your message. Even on Twitter, a massive bubble of text that takes up their entire feed will turn off your targeted audience.
Limit your tweet character count by focusing on your message. Remember that you can always include a link to a longer blog post or text page. Instead of explaining everything to your audience, use your tweets to suggest an offer to them. They’ll be more likely to learn more by clicking on the links you provide and discovering your business.
Let’s look at two examples:
New to the Los Angeles area from The San Fernando Valley to Long Beach? You’re going to need a smog test no matter where you live, and we offer a smog test near you. Click here to learn more.
You can probably tell that this tweet is unnecessarily long and rambling. The user can accomplish the same ideas in shorter phrasing, like this:
New to LA? You’ll need a smog test. We’ve got you covered.
This tweet is succinct. It successfully condenses the same message in a shorter word count, and it entices the reader to follow through by clicking on related links.
A succinct tweet is impactful. It has the potential to entice readers and shows that you are able to get your point across concisely. It also demonstrates that you understand how to use Twitter, which will make you seem professional, contemporary, and appealing.
2. Plan Your Tweets:
Social media users are known to impulsively post content, and it’s easy to think that your tweets have to be thought of on the spot. A great idea towards perfecting tweets for your business is actually planning them out.
You can do this by writing each one down on paper or a computer document. This allows you to plan when each tweet will be posted, edit before the post date, and adjust your campaign if your posted tweets aren’t landing.
3. Engage the Audience:
Successful marketing campaigns are not just brief but capture their audience through engaging visuals and participatory posts.
High-resolution photographs, intriguing logos, and succinct videos go a long way towards making a tweet visually appealing.
You can also engage with users directly by using tweets to ask questions related to your business. To really boost engagement, interact with users in the comments. Use Twitter to offer promo codes or create polls to enhance your relationship with your audience.
4. Plant Hashtags:
Just like with Instagram, it’s important to also plant hashtags. These are a powerful tool that allows readers to find your business through trending feeds. By using a current hashtag, you increase the potential of being found by a user who otherwise might never have become a customer.
Just like your word count, remember to limit your hashtags. Nothing is more off-putting or unprofessional that a string of random hashtags in a single tweet.
5. Consult a Professional:
Adapting to any social media site takes time, so it’s important for users who want to take advantage of business growth potential through Twitter to seek help if they’re unsure of how to approach their ideal marketing plan.
Reach out to an established marketing agency like digital marketing by Edge. SEO and online marketing agencies will understand how to reach an audience via Twitter and will help you develop strategies towards your business goals.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
Social media has been the cornerstone of B2C marketing for a long time. However, when it comes to B2B marketing and sales, it is only fairly recently that social media channels have started to dominate.
And while most B2B marketers now realize the enormous potential of this type of marketing, only true experts have figured out that simple presence on social media is far from enough. To raise awareness of your business, you need to be social on social media, which is, after all, very logical.
In other words, you need to initiate relationships, interact with people in a personal way and absorb your customer’s feedback. But apart from this, you also have to showcase your expertise in a humble way, listen to the voices and trends in your industry and keep an eye on competitors.
Marketing your business on social media can help you generate leads, improve website traffic, increase sales and create a brand identity with your target audience.
That being said, the sooner you realize that investing time and money in social media is necessary, the better results you will get. However, this type of marketing, just like crafting a Sales Enablement Strategy, takes time and skills.
Let this article be the first step on your journey to improving your B2B social media marketing. In it, you will find out the reasons why social media is essential for B2B sales and the tips on how to improve your sales through social media channels.
Why is social media so important?
Have you heard of social validation? Social validation is a basic human necessity and its presence has but skyrocketed thanks to social media.
According to the Content Marketing Institute’s report from 2017, as much as 83% of B2B marketers use social media as their preferred marketing channel. And even though increased brand awareness is one of the main goals of social media campaigns, it is far from being the only impact of this type of marketing.
As the matter of fact, social media is right at the top when it comes to the factors making the biggest impact on purchasing decisions, closely following industry analysts and web search. Therefore, it is obvious that social media is essential for B2B sales.
If you want to increase your B2B sales, you need to use the following social media platforms:
Facebook
Without a shadow of a doubt, Facebook is the number one platform. It is important for creating a community, marketing, and advertising, as well as influencing decision makers.
LinkedIn
As a platform originally intended for business purposes, LinkedIn is as influential as Facebook in some segments.
Twitter
Twitter is the final element of the social media triad, but slightly less important than Facebook and LinkedIn.
You may be wondering why Instagram and Snapchat are not on this list. And indeed, these two platforms, especially Instagram, are great for marketing. However, they are more effective for B2C marketers.
Benefits of social media marketing for B2B sales
To give you a clear picture of how social media can increase B2B sales, we will list some of the main benefits of social media marketing.
- Firstly, it builds brand awareness and visibility.
- It serves as an effective distribution channel for your business’ ideas, content and offers.
- You can create PR opportunities, brand loyalty, SEO, as well as positive web mentions by building brand advocates.
- Social media marketing drives new leads into the funnel when combined with whitepapers, fact sheets, eBooks and other content offers.
- Have you tried to use social media to increase the number of email subscribers? If you want to add more people to your mailing list, this will do wonders for your business.
- Moreover, this type of marketing is great for B2B customer feedback program and understanding the needs of your leads, customers, prospects, and advocates.
- Social media marketing can greatly improve your SEO results through third-party links, mentions, and interest in your content.
- You can build trust with your buyers by educating them and helping them understand the major factors that influence their purchasing decisions.
- Social media is perfect for B2B loyalty rewards programs and customer care.
Challenges of B2B social media marketing
There are always two sides of a coin. In spite of the numerous benefits of B2B social marketing, there are also certain challenges that B2B marketers face on a daily basis when it comes to social media.
When in Rome…
If consumers use social media for connection and entertainment, your message needs to address these requirements.
In other words, you shouldn’t slip into business jargon on Facebook or post silly memes on LinkedIn. Apart from that, you should try to establish a deeper connection with your customers by finding out what they read, what they comment on and who they follow.
This will help you better understand your prospects and existing customers, and tell them what they want to hear and how they want to hear it.
Being present 24/7
When your audience needs guidance or asks a question, you should be there for them. It is all about responding when they reach out for help.
The challenge here is to anticipate such moments and be ready to shine. Create a list of tips, reviews, product demonstrations, and video tutorials, and promote them through paid search and social advertising.
For this and similar reasons, you should constantly use social media for real-time marketing, an increasingly popular method which allows you to engage with your customers instantly.
Cherishing your influencers
Finding your perfect influencer and starting a conversation with them is one of the keys to a successful social media campaign.
To choose the right influencer for your brand, you need to study their audience, understand why they engage, what is their reach, style, and many additional aspects.
Getting serious about selling on social media
Once you have put in a lot of effort toward entertainment and connection, you need to sell. After all, that is the main goal of each business.
To grow your website traffic and nurture leads, you need to match your marketing efforts and sales goals. When you engage with the knowledgeable, empowered and well-connected customers, you practically close the gap between the social world and the business world.
The elusive ROI
Oh, the infamous ROI… This is definitely among the top challenges for all marketers, not only in the B2B field.
To get a satisfactory return on investment, you always need to give your customers new and fresh content on social media, as well as attend to their needs and join conversations with influencers. Then, when everybody starts listening to what you have to say, seize the moment and make the final move.
It is all about timing. With the right timing, you can sell everything, even ice to Eskimos.
The future of B2B sales
Everybody is wondering what the future of B2B sales will look like. So far, we can identify three main trends.
The buying process will become easier
In essence, a more open approach to purchasing is obviously emerging, as well as a multi-channel unified experience closely resembling the B2C experience.
Moreover, along with those two, the need for highly personalized interactions will result in increasing buyer trust and lead to more data becoming available.
The focus will shift to long-term customer value
Businesses will have to focus on customer needs and customize their selling approaches, Also, adding value to products and services will be an indispensable part of every sales process.
In addition, selling will become more intelligent. In other words, sales teams will need to educate customers about their needs and engage with stakeholders and decision makers to discover and highlight those needs.
Data and analytics will play a major role in creating customer value
The days of guessing in sales have long gone. To create value for customers and interact with them effectively, social media marketers will have to use data and analytics through:
- science and sales
- AI and the virtual experience
- sales and the social business
In many of these strategies, social media will play an important role. From the multi-channel approach and market intelligence to education and connection, B2B sales will be impossible without social media platforms.
Finally, from a technical point of view, it is evident that outsourcing social media is becoming increasingly popular. This is a strategy that can be very effective, especially for small businesses. However, if you decide to do this, we advise you to be careful and avoid the most common social media outsourcing mistakes.
How to Sell More on Social Media
Now that you have learned why social media is so important for the B2B sales process, you probably want to know how to use social media to increase sales.
Here are the five useful tips on how to sell more and better on social media.
Choose the right social network(s)
Not all the platforms will work for all businesses. When choosing the best social media channels for your business, you need to consider several factors:
- your niche
- your audience
- your goals
For example, according to a study by Google and Millward Brown Digital published in 2015, the number of decision makers aged between 18 and 34 years increased by 19% in only two years (from 27% in 2012 to 46% in 2014).
This is why you need to find out the favorite platform of your customers and tailor your message to them, the network and your brand.
Remember – no business jargon on Facebook or crazy memes on LinkedIn.
Be active on LinkedIn
Whatever other networks you choose, keep in mind that LinkedIn is a must. When it comes to B2B marketing, this platform is essential and you can’t risk not using it.
To shine on LinkedIn, you will have to be very active. This means that you should:
- use LinkedIn’s Saved Search feature in order to create a search based on your ideal customer profile and be notified each time such a person signs up
- join and participate in LinkedIn groups to build your network and referrals
- connect with potential customers to start conversations
Contribute to existing conversations
This goes for all the social media networks you are active on. When you contribute to conversations about your brand and interesting topics in your industry, customers see this as adding value.
The best way to do this is Twitter and its search function, but you can use other networks too.
Share relevant content
More and more B2B buyers search for information on services and products on social media. Your answer to this should be simple ‒ sharing relevant content.
This is another way to add value, and you can do it by providing white papers, product sheets, case studies, webinars, comparison worksheets and so on.
In addition, you can share useful blog posts, infographics, tutorials and other types of content. In a nutshell, you can share anything that you think could help your customers.
Use the right tools
Finally, using social media for marketing purposes without different kinds of tools is practically impossible. There are so many aspects software tools can improve and so many ways they can help you rock your campaigns that not using them is a real waste of time.
Using effective social media marketing tools will help you find more relevant content, schedule your posts, measure and analyze the effectiveness of your campaigns, as well as use that data to improve your future campaigns.
Wrapping up :
Social media networks are becoming an essential part of every B2B sales process. However, in order to sell more on social media, you need to understand all the benefits and challenges of this process.
This is definitely not a one-time activity. Rather, think of it as of a long journey that includes a lot of small steps. It’s a long way to the top if you want to rock your B2B social media campaigns.
But if you take all the steps that we listed, you will find that the results will follow. This is one of those journeys that you have to enjoy if you want to reach your destination.
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Online or app dating has become the cultural norm, but is it safe? Currently, 20% of internet-using adults use online dating.
For your safety, you need to do online research on the people you intend to meet. Start by confirming the information they have given you.
Then look for information they haven't told you. Knowing how to check someone out online will help you know the truth.
Use our tips on how to run a background check to stay safe during online dating.
1. Google
The best place to start when looking into someone is to put their name into Google. With some basic information, you will build a good idea of who the person is.
Start with the person's name and location. From there you can find out their online presence.
If you know their email address or phone number search for those too. This will bring up any place where this information appears.
When you search their full name, put it in quotes like this "Full Name". This will limit your searches to where their first and last name appear next to each other.
Try adding qualifiers after their name. These could include the girlfriend/boyfriend, divorce, debt, arrest, school, or university.
Caution
The internet is a lawless place. Anyone can create and spread misinformation. Take everything you learn with a grain of salt.
If you find information that isn't favorable, do further research. Once you verify the negative information then you can believe it.
You also need to confirm that the person you find is actually the person you are talking to. Many people have the same name and maybe at the same age.
2. Social Media
Most people have chosen to put their social media profiles on private, but it doesn't hurt to check. Go through the major sites like Facebook, Instagram, Twitter, and Pinterest.
Facebook lets you search for people by name, location, or even group. A group could be the high school they graduated from or a company they work for.
Look at who their friend list consists of. Is it a normal mix of family and friends? It is a red flag if their entire friend list is one gender.
Look at how long the profile has been around. The longer the profile has been around the more likely it is a legitimate profile.
How often are they posting and who is reacting to their posts? This will give you an idea of their social media use and who they are interacting with.
Caution
Remember that they may have certain parts of their profile hidden. Facebook allows you to customize your privacy. So while you may not see their friends or activity, it doesn't mean it isn't there.
LinkedIn
This social media account is a great way to verify the information. People generally do not lie on LinkedIn since it is a professional networking site. Since this is where employers are going, you are more likely to get accurate information. LinkedIn profiles can be the best option for a dbs check.
3. Reverse Image Search
Doing a reverse image search is a great way to confirm that the person in the picture is who they claim to be. If you search an image and it comes up with someone else's profile, you have a problem.
You may find other social media profiles that belong to your person that use the same picture.
You could find a second social media account separate from the one they use with friends and family.
You can also try other pictures that are not their profile pictures. Try a picture that has other people in the picture. This may lead you to other people who know the person you are looking for.
How To
When you find their social media profile, save a copy of their profile photo to your desktop. Then head over to images.google.com.
Click on "upload an image" and select the picture you saved. Google will then return a search result of where that image appears online. It will also show you visually similar images.
4. County Criminal Records Search
Doing a criminal records search is about safety. Keep in mind the level of crime and how recently they occurred.
Criminal records are public information. The laws vary on how to access the information though.
You can start by googling the person's name with "arrest record" or "criminal records."
A minor misdemeanor or DUI ten years ago may not be a big deal. Three felonies last year could point to a bigger issue.
Hire a Pro
Sometimes searching for free isn't enough. That's when you need to hire a professional.
They have the experience to know where to look to give you a complete criminal picture.
Everything including convictions, witness records, domestic violence records, DUI, and traffic violations.
You may find their record in one county or ordinance. A professional is going to find their records from everywhere.
5. There Is Nothing Online
What if you've done a search and there is nothing online. This is a huge red flag.
In today's digital world everyone has at least one thing online. If you find nothing, there is the possibility that they are making up their identity.
You need to decide if you want to confront the person or stop contact. It is possible that they don't have an online presence. Ask for proof with a driver's license, passport, or birth certificate.
How to Check Someone
Knowing how to check someone online is vital in today's digital world. This is the first step in confirming the person is honest about who they are.
The first step when you want to run a background check is to start with Google. Take the information you do know and run a search.
Then search social media accounts. This will give you a good idea of who they are, their friends, and lifestyle.
You'll then need to know how to run a criminal background check. You can do this by searching the records yourself or hire a professional.
Have you looked yourself up online? Find out how to stay safe when taking your selfies.
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Social media - whether you like it or not - has become an integral part of the vast population’s lives. Whether you use Facebook, Twitter, Instagram, TikTok, Snapchat, or any other (or all) options, they have each become popular tools.
People use online platforms for entertainment purposes and to connect with one another, while businesses have taken advantage of them to grow their businesses. Over 4.48 billion people actively used these platforms in 2021 alone! They certainly offer plenty of potential.
Social media platforms have enabled businesses to target new markets more effectively due to few obstacles or limitations preventing access. They can now operate in countries which were once difficult or inaccessible, for example.
In recent years, the Portuguese market has seen tremendous growth. Businesses from across all industries have begun exploring its vast revenue potential and placing greater importance on learning Portuguese through private tutors or accessing resources so as to be able to run successful campaigns and market their products or services successfully. Many firms have taken Portuguese language learning online classes with tutors so as to take full advantage of its growth and succeed in marketing their products or service in this market. Naturally, there are a number of techniques and strategies that can be adopted by businesses that want to deal in the market through language, with each of them potentially offering numerous benefits that allow them to engage with Portuguese-speaking communities.
How To Unlock The Portugues Social Media Code?
As mentioned above Portuguese market has been doing well in recent times. With the revolution in social media, businesses from different nations can bring their products and service to Portuguese consumers.
According to a study, there are around 8.6 million active social media users in Portugal. The figure represents around 83.7% of the overall population. The annual growth in the number of social media is about 9% in 2021.
If you want to use such a favorable business ecosystem, you must have your own strategy. Let's discuss some important social media strategies to open new opportunities among Portuguese-speaking people.
1) Know Your Audience And Their Preferences
In a perfectly competitive market, the customer is always the king. This very market allows businesses of different scales to compete against each other.
Now in a market where the consumer is the king, you may find it hard to please them for long. Their taste and preferences of them will change continuously.
While social media can be a great resource for accessing a variety of different people, it is still important for businesses to know who they are engaging with and how they should do it correctly. When considering Portuguese, it is important to consider dialects.
There will be different nuances that can be experienced between the populations of Portugal and Brazil, despite the language being more or less the same.
As a business, you have to understand your opportunity and limitations. So establishing the communication between the buyers and the sellers is a must. Use social media platforms to establish your relations with the audience and try to understand the preference and their rapid change.
2) Use Local Languages And Adapt To Cultural Differences
Following on, it is important for businesses to recognize cultural and local differences when creating strategies and marketing campaigns. While the wording may be the same, it may not be received in the same way in one country compared to another.
Portuguese is the official language in 10 countries, but each will use it differently. It is important firms understand this. Otherwise, they could encounter avoidable problems which may have unavoidable consequences.
You have to try to understand the local culture of the respective nations that use Portuguese as the means of communication.
It can help you frame marketing strategies and also bring in change in their products and services. Your social media teams can indeed work out for you.
3) Tailor Social Media Campaigns For Each Platform
When devising a business strategy when using social media, it is important an organization keeps in mind what platform they are using. Some platforms are more about visuals and video, thus making video marketing even more important than it already is, while others may be more about the text.
Additionally, there may be some platforms that are more popular and widely used in certain communities than others. If a business does not manage to tailor the campaigns to each platform or consider how widely they are used, then it could face issues when creating marketing ads to generate revenue.
4) Use Social Media Experts
Perhaps one of the best strategies that a business can use when trying to engage with Portuguese-speaking communities through social media is through experts. With social media platforms having had a huge impact on the world, there have been many university degrees and online courses that teach people everything they need to know.
Many have gone on to get jobs specifically designed around them being social media experts. A business can use this expertise to ensure they are able to communicate effectively, thus potentially converting campaigns into revenue.
Use social media experts to manage your social media platforms in the newly emerging Portuguese markets. Discuss with them the social media campaigns.
Final Thoughts
Social media is an essential tool for businesses looking to expand their brand to Portuguese-speaking communities worldwide. To be successful, businesses need to tailor their social media campaigns for each platform, know their target audience and their preferences, and use appropriate language and cultural references.
At the end of the day, it is all about engaging and building relationships with your audience. By applying the strategies and classes mentioned above, businesses can unlock the Portuguese social media code and connect with Portuguese-speaking communities on a deeper level.
The Portuguese-speaking nations' markets are developing steadily, so you must take it as an opportunity. Optimize the help of social media, language, and culture experts the drive the campaigns. It can help you access new markets and break through the social media code.
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