Calling Out – How Telemarketing Allows You to Reach a Wider Audience

Published on: 11 April 2019 Last Updated on: 01 December 2021

If you are looking for a way to reach a larger audience but don’t know where to start, you are not alone. Not knowing how to expand your reach is a common problem in the business world, and not everyone knows what they should do to solve the issue. The application of Telemarketing can help you to reach a wider set of audience.

Most people use digital marketing to reach their goals in the modern age, but never overlook the power of telemarketing, which is still a useful approach that lets you achieve your business objectives. This guide explains the top benefits you get when using this method so that you have a clear picture of where to go next. When you use a proven process and keep your needs in sight, telemarketing services offer impressive results.

Different Ways Telemarketing Can Help You To Reach Wider Audience:-

There are multiple ways telemarketing can help you to reach a wider set of audience in a short time frame. It can help you to achieve your goals in the best possible manner.

Inexpensive Marketing:

Telemarketing benefits your business by giving you an inexpensive way to speak with your customers. In the past, you had to pay long-distance fees and other expenses when using telemarketing to expand your reach, but those days have come to an end.

Modern communication systems use the internet instead of standard phone lines, letting you call anywhere in the world. You can reinvest your savings back in your business to grow your marketing campaign, and the large audience you want will be yours. With telemarketing, you take your bottom line to new heights without breaking your budget. Those who use this approach and see the benefits are glad they did, and you don’t want to miss your chance to get on board.

Reach Prospects Who Are Not Tech-Savvy:

Most modern approaches to marketing focus on digital platforms, such as social media sites and search engines. This concept makes sense because many people use the internet each day, so you can connect with them without much effort. On the other hand, you still find people who don’t use computers or smartphones.

Learn if those demographics are your target audience, and you will want to reach them if they are. While not everyone can use a computer, almost everyone has a phone line. Telemarketing puts you in touch with people you would not have reached with digital marketing. They might not make up most of the market, but people without technical skills are still profitable if you use the correct approach.

Reach a Global Market:

People who grow their businesses often learn that untapped markets exist in other parts of the globe. You don’t want to pass on an opportunity to expand your reach, but you don’t know how to market in other parts of the world. Telemarketing removes that roadblock and lets you connect with interested prospects no matter where they are.

A simple phone call allows you to reach your short- and long-term goals in more ways than one. Once you hire people who speak the language of the country you would like to reach, your telemarketing system handles the rest so that you won’t have to worry about it.

Reach Targeted Prospects:

When you market your products or services, each customer you contact costs time, effort and money. When growing your business is your goal, it’s important you search for ways to cut spending as much as possible. Connecting with people who don’t care about what you offer is a waste of resources, and businesses that don’t contain the issue are at risk of failing.

Telemarketing makes it easier than ever to connect only with people who are likely to buy from you. You can encourage people to sign up for your calling list, or you can buy lists from market research companies. Either way, you save yourself a lot of trouble by only calling the right people.

Use an Efficient Approach:

Despite what many people assume, telemarketing is an effective marketing platform that offers great returns. Rather than asking your sales team to dial each number and keep records, telemarketing software can do it for you. Your team sits at their desks with phones in their hands, and the system automatically dials prospects.

If that is not enough to grab your attention, consider that the system can also keep track of what customers you have called and the ones you have not. The dialing software works much faster than any human, and it removes a lot of manual paperwork from the equation.

Final Thoughts:

Growing your business and reaching a wider audience is not always a simple task, so you need as many things on your side as possible. You can use many methods to try reaching your goal, and you get mixed results when you do. If you want to boost your results and increase your efficiency, never overlook the power of telemarketing.

When you use it the right way, you stay in touch with interested prospects who are ready to buy from you. Your business grows faster than you once thought possible, and you realize you have done the right thing. If you would like to see what telemarketing can do for your bottom line, try it today.

Read Also:

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How to Monitor Your Brand?

On the Internet, to be particular on social media, everyone and anyone can share views about your brand. One thing you need to understand is that this information will reach a vast audience. Most of the information that people share on social media go viral. Brand monitoring is the best way forward if you want to keep on top of this information. What is brand monitoring? Brand monitoring refers to the process of monitoring several channels to find out various mentions of your brand and asses what people have to say about your products or services. It can include complaints on social media or a newspaper article about a merger, among other things. The role of brand monitoring is to respond and act on the mentions you get. It can assist you to jump on good publicity or spot a crisis before the situation worsens. It will also give you valuable insights on how the market views and talks about your products. We can also define brand monitoring as a business analytics process that monitors various channels on the media or web. It helps users to get information about the brand, products, and all the things that are connected to your brand. It will allow you to monitor the reception and reputation of your brand by your target demographic, consumer base, and the general public. You have to strategically and regularly investigate online resources and media to help you react to the various sentiments your brand and of your competitors experience. You have to proactively monitor the reputation of your brand and react to customer and press concerns to enhance trust in your brand. Why do you need to monitor your brand mentions? Identifying and Addressing Infringers: These people always look at the popularity and name of your brand to ride on it. Web monitoring will help you to identify these infringers who adopt confusing domain and brand names that resemble yours. Trademark law protects brand owners and consumers against such unfair competition. The good news about brand monitoring is that it will help you to enforce this practice. Addressing Consumer and Competitor Protection: Brand monitoring will help you to respond to both positive and negative sentiments from consumers. Most customers express their feelings on complaints, sites, forums, or social media. Also, it will help you to monitor the competition representation of your brand in terms of negative reviews and comparative advertising. What monitoring tools are there on the market? The market has so many social media monitoring tools that you can use to track your mention. Some of them include; Famm.io Famm.io is one of the best social media and web monitoring tools. It is an effective tool if you want to know what people think about your brand. The tool will show you the resources where your brand is mentioned most of the time. It will show you the best resource when it comes to brand mentions. Find out the places where people just watch and where people communicate most of the time. LexisNexis Print media and tracking broadcast are quite tricky unless you have people reading all the newspapers and watching all channels. LexisNexis is one of the best tools for monitoring these two elements. They will assist you in tracking mentions on several publications and in analyzing the results. Source LexisNexis is a big organization, which helps some of the biggest brands explore analytics, data, reporting and monitoring. It helps in identifying the quickest trends and news breakouts (viral content) and informs brands of advertising opportunities. The smart and easy interface helps brands understand metrics and take detailed steps as to the nest strategies. Google Alerts Google Alerts is an easy and free social media monitoring tool. You will need to input a keyword and you will get an alert when a person uses it on the website. It offers mentions but has no long-term overviews and analysis. Google Alert is an absolutely free tool that will help you get mentions about your brand in a small, yet significant way. Please do not expect this tool to be as powerful or potent as some of the best ones on the list. It is free and should be expected to be basic. TweetDeck This tool is great for community managers who use Twitter but also does brand monitoring through Twitter. Setup search columns to give you live feed once the things you specify get mentions. A free tool is ideal for brand mentions. This was an independent tool, which was later acquired by Twitter. This is a great platform to align your Twitter mentions and activities. The dashboard is clean, precise and easy to use. Once you start using TweetDeck, it will be difficult for you to go to other platforms like HootSuite, Buffer or anyone else. Why Famm.io stands apart from the crowd? Over the last three years, I have used several brand-monitoring tools on the market. What makes Famm.io stand out is the multi-functional capabilities. You are not only allowed to see your brand but also integrate content resources and competitor strategies in your dashboard. If you are looking to run Influencer Marketing campaigns, Famm.io helps you find your brand mentions not only on search but also on social. However, for me personally, the best part about Famm.io is the possibility to reach out to different Content Creators. You can look for content creators, not only in your niche but also in different niches. The capabilities of Famm.io can help your brand manage its online reputation in a successful manner. It can also help you reach disgruntled users or employees before they can do too much damage. This will help brands maintain good relations with their audiences and tackle PR nightmares before they get too big. Conclusion: Brand monitoring became a trend in a recent couple of years. It brings value as a marketing and PR component as well as a steady approach for brand awareness strategy. What can be more important than benefits for users, a brand’s value and its reputation? Overall, tools enumerated above are trustworthy enough and good for analysis and building marketing strategies and social media campaigns. All of these online assistants insulate from the needless search offering the selection of on-demand features. Read Also: Winning Tactics To Build A Competitive Service Delivery Website Reasons Why You Should Implement Wireless Monitoring System

Making Your Office Safer for Workers

We naturally make certain mental connections when we hear particular phrases. For example, when we hear the phrase ‘workplace injury’. we would likely draw a connection to construction workers or assembly-line workers who get a herniated disc after lifting a heavy object. It’s a natural connection to make. After all, workers in construction and manufacturing do suffer many workplace injuries every year. But it might come as a surprise to some employers that a large number of workplace injuries and illnesses occur in more unassuming locations - namely, the everyday, average office building. Thousands of workers suffer injuries in an office environment every year, ranging from mild sprains that require no time off of work to catastrophic injuries that are debilitating and, in some cases, fatal. What are these dangers that lurk in our office buildings, and what can we do to ensure the safety of office employees? Read More: How To Choose The Best Printer For Your Office Common Dangers for Office Workers Falls - Did you know that workplace falls in offices occur at a rate two to two-and-a-half times greater than those in non-office work environments? Not only are falls the most common injury in the workplace -- they also have the potential for some of the greatest damage. Falls can result in broken bones, sprains, spinal cord damage and traumatic brain injuries, to name just a few. Tip: Keep floors free from clutter and look out for anything that might cause employees to slip or trip, such as loose, broken flooring or slick surfaces. Being Struck by or Against an Object - Yet another surprising form of injury suffered in office environments is being struck by an object. This could mean bumping into an object, being hit by a thrown object or any number of scenarios in which a person comes into contact with a moving or stationary object. Tip: Safely store equipment so it poses no threat to workers. Always make sure that drawers are closed, and be mindful of fingers and hands when closing drawers. Airborne Contaminants and Poor Air Quality - Indoor air quality control should be a top priority of any office space. Hazards can include asbestos, mold and chemical contaminants. Depending on the level of contamination and the sensitivity of each individual worker (especially if they are allergic to a particular substance), airborne hazards can cause serious illness. Tip: Regularly have your workplace inspected for air quality and immediately address any hazards that might be present. If there are toxins or other airborne hazards present in your office building, make sure your employees evacuate the building until it is safe to return. Read More: 10 Tips To Memorize All Necessary Information Before Exams Lifting Injuries - Workers in office buildings regularly move items around, whether lifting boxes full of printer paper, carrying packages from an inbox or simply moving commonplace desk items from one spot to another. These seemingly innocuous tasks can lead to strained muscles or herniated discs if done improperly or if a pre-existing condition is present. Tip: Never pick up an object unless you are sure of how heavy it will be, and don’t be afraid to ask for help from a co-worker if an object is heavy enough to pose a risk. Remember proper lifting techniques and always lift with your knees. Also, don’t lift anything while seated. This can cause serious strain on your body and lead to injury. Posturing and Ergonomic-Related Injuries - One of the most basic yet overlooked aspects of ensuring office workers are not injured on the job is optimizing the setup of a workspace. As simple as it might seem, the position of a chair, the height of a desk or the distance that a worker sits from their workstation can have a major impact on a worker’s health. If a worker is constantly in a state of poor posture or strains to do their jobs, they can quickly develop problems with their back, shoulders, wrists, and neck. Over time, a condition can worsen to become a serious injury that lingers with a worker for years to come. For example, an office worker who is repeatedly straining to reach their keyboard might be at a greater risk for developing carpal tunnel syndrome. Tip: Arrange a workspace so that it fits the person using it. Make sure that the chair is the proper height and that the worker never has to strain or reach very far to perform basic, repetitive functions. Eye Strain - Now more than ever before, workers endure a significant amount of strain to their eyes. While screens in and of themselves do not permanently damage the eye, eye strain can lead to other problems that might hinder a worker’s productivity. Eye strain can cause headaches, blurred vision, dry eyes and difficulty focusing, to name just a few problems. Much like ergonomic-related injuries, eye strain might also be addressed by a properly situated workspace. Read More: Free Student Guide To Help You Achieve Exam Success Tip: Remind workers to take breaks from the screen from time to time. Suggest lubricating eye drops (the kind without preservatives) for workers with dry eyes. Other ways to reduce the effects of computer screens on workers’ eyes is to make sure that the screen is level with their line of sight and adjusting the brightness of a screen to the liking and comfort of the person using it. Not only does reducing these hazards make for a safer workplace, but it also creates a more productive work environment. Happier and healthier employees are much more likely to be efficient and productive in their jobs. Consider an investment in maintaining and improving the safety of your office space as a way to improve worker morale in addition to improving the workflow of your business. The Occupational Safety and Health Administration says that businesses collectively spend $170 billion on workplace injuries and illnesses. OSHA goes on to say that by taking steps to address workplace health and safety, businesses can reduce these costs by up to 40 percent. As you can see, working in an office doesn’t come without risks. It is up to employers and supervisors to keep an eye out for these hazards and to regularly inspect and address anything that might pose risks to their employees. If you see something in your office that looks like it might be a work hazard, inform your employer of the problem immediately. You might just be saving your coworkers from a workplace injury. Read More: Must Have Gadgets For Your Startup Top Expert Tips For A Stunning Condo Interior!

The 7 Steps to Create a Storybrand to Ensure Marketing that Works

If you want to engage your customer base in a way that deeply resonates with their needs, you need to communicate a story well. One of the best ways to do story-based marketing is through the Storybrand system. The folks developed the system around seven fundamental principles that make marketing a clear, intuitive, and organic process. Storybrand marketing is a customer-focused marketing technique that you can apply to just about any business model. If you're interested in creating a compelling brand story that engages with your target market, read on for seven essential steps to get started. The 7 Steps to Create a Storybrand to Ensure Marketing that Works: 1. Start With The Customer: Every good story starts with a central character. A lot of businesses feel that they need to be the central character in their account. In reality, the customer should be the center of the story. This restructuring allows them to place themselves within the narrative you are trying to create. 2. Identify A Problem: According to Donald Miller, every good story has a problem or conflict. This problem that you identify is the central need that your customer faces. This need is the exact problem that you can solve for your customer - and it is often what defines your value as a company. 3. Identify Yourself as The Guide: This is where you come in. You are the guide in the story who has the ability to lead your customer through the murky confusion of their problem and can guide them to the solution. Speaking of guides, a storybrand certified guide can help accomplish all the steps on this list professionally. Make sure that you, as the company, are clearly the solution to your customer's unique problem. 4. Have A Plan: You need to identify yourself as an expert. You have a unique solution to your customer's issue. This is especially critical for any business-to-business model. You need to explicitly communicate the expertise that you have built over a long period of time. 5. Have a Clear Call to Action: Now that you have clearly identified the hero in the story (your customer) and the solution to their problem (you), there should be a clear call to action present. It doesn't need to be pushy -- just compelling. Remember, the story should do most of the work for you. A storybrand certified guide can help you toe the line of compelling and overzealous. 6. Define Success or Failure: The narrative that you craft should make it abundantly clear that if the customer follows the instructions given to him by the guide, they will achieve success. If they choose not to accept the guide's help, they will run into the same problems that they have been facing. 7. Failure: Failure shouldn't be the centerpiece of your story, but it should serve as a vehicle of helpful tension for your story. Make sure that the customer understands the possibility of failure if they choose to not engage with your product or service, as well as the benefit of using your company. Read Also: How To Foolproof Your Digital Marketing Strategy? Four Things Marketing And Public Relations Firms Want To Tell You Why Every Business Holder Should Start Using The Drip Marketing Campaign

Calling Out – How Telemarketing Allows You to Reach a Wider Audience

Different Ways Telemarketing Can Help You To Reach Wider Audience:-

Inexpensive Marketing:

Reach Prospects Who Are Not Tech-Savvy:

Reach a Global Market:

Reach Targeted Prospects:

Use an Efficient Approach:

Final Thoughts:

What Is The Future Of Digital Marketing In Regards To Shaping Up Small And Large Businesses?

Best Ways to Get more From Your Outreach Campaign

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

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Related

How to Monitor Your Brand?

Making Your Office Safer for Workers

The 7 Steps to Create a Storybrand to Ensure Marketing that Works

Calling Out – How Telemarketing Allows You to Reach a Wider Audience

Different Ways Telemarketing Can Help You To Reach Wider Audience:-

Inexpensive Marketing:

Reach Prospects Who Are Not Tech-Savvy:

Reach a Global Market:

Reach Targeted Prospects:

Use an Efficient Approach:

Final Thoughts:

Share this Article

What Is The Future Of Digital Marketing In Regards To Shaping Up Small And Large Businesses?

Best Ways to Get more From Your Outreach Campaign

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related