Category: Business
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Did You Know NOT ALL DEATH are Covered by Term Life Insurance?
When you think about life insurance, you think about the financial security it will provide your family when you die. What most people don’t know is that life insurances do not cover every type of death. Term life insurance is the most common and affordable type of life insurance policy. Term life insurances specific number of years before the policy expires. You then have the option of renewing it. If you die during the term, however, your insurance will provide death benefits to your beneficiary. You should know that life insurance policies have some coverage exceptions. Particularly when it comes to the type of death. This is an important consideration as you purchase a life insurance policy, or if you are continuing to manage one. Deaths Not Covered by Term Life Insurance There are certain reasons why your term life insurance won’t payout upon your death. These coverage exceptions can be a hassle for beneficiaries and loved ones. Especially those who rely on your life insurance to cover medical, funeral, or burial expenses. Deaths which might not have coverage through insurance. Fraudulent Deaths If you commit life insurance fraud or someone lies about the cause of death, your life insurance company may refuse to pay death benefits. It is important, to be honest, and forthcoming when applying for life insurance. Especially if you have any medical conditions or dangerous conditions you are in. Dangerous Hobby-Related Deaths If your lifestyle is dangerous or you have dangerous hobbies, these activities may affect your life insurance. For example, certain pilots must opt-in for special aviation coverage to get life insurance. If someone dies in a flying accident, beneficiaries will not get death benefits. If you regularly engage in dangerous hobbies like– bungee jumping, scuba diving, or free-climbing – you need to inform your insurance agent or carrier upfront. You may need to list these hobbies or opt for additional coverage. You may also have a higher premium. Be honest, even if it does mean a higher premium. As noted previously, if you lie on your application or about the cause of death, your beneficiaries are the ones who will suffer. Murder If one of your beneficiaries murders you with the intent of collecting your insurance money, they won’t prevail. The Slayer statute prohibits death benefits from being paid out to anyone who murders or is tied to the murder of the insured. If this happens, death benefits will be distributed to your contingent beneficiaries or your estate. Suicide Most life insurance policies have a “suicide clause”. This clause states that if you commit suicide during the first two years the policy is active, then the policy will not cover the death or pay death benefits. This is designed to prevent individuals from obtaining a policy and then immediately committing suicide. If the death is possibly suicide, such as a drug overdose, then the insurance company may deny coverage. They will have to prove that the insured committed suicide (the death was deliberate) and not the result of an accident. Make Sure You Understand Your Life Insurance Policy As you can see, there are a variety of situations that could result in your life insurance refusing to pay death benefits to your loved ones. You should talk to you insurance agent to find out specifically what is and is not covered by your term life insurance policy. Make sure your insurance agent is up to date on any medical conditions you have or any changes in your hobbies or occupation. Doing so can help prevent your loved ones from experiencing the unfortunate scenario that is a life insurance coverage denial. Common Misunderstandings About Life Insurance Exclusions It's easy to assume that your loved ones are fully covered once you have a life insurance. Are they? But as you’ve seen, not all deaths are covered by term life insurance policies. It’s crucial to understand these exclusions clearly. There are often misconceptions, like believing every type of accident or unforeseen circumstance will be covered, which isn't always the case. Knowing the details is key to avoiding unpleasant surprises later. Reviewing Your Life Insurance Regularly Your life circumstances can change, and so should your life insurance coverage. For instance, you might pick up a new hobby that could impact your coverage. It is a good habit to regularly review your policy with your insurance agent. This ensures that any updates on your health, hobbies, or job are recorded. Doing this can also give you peace of mind, knowing that your policy remains relevant to your current situation. Final Note: Clarity is Key Understanding what your term life insurance covers—and what it doesn’t—is vital. No one wants their loved ones to face unnecessary hurdles during difficult times. Take the time to sit down with your insurance agent. Ask questions, review potential exclusions, and make sure everything is transparent. A few efforts today can make all the difference for your beneficiaries tomorrow! Read Also: A Detailed Guide to Cashless Car Insurance Policy Insurance- Need of the time How Private Hire Insurance Takes You Out from Problems? Self-employed Health Insurance: Best Types for Every Freelancer
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7 Steps to Build a WINNING Influencer Campaign
Brand influencing existed before social media, but (intelligently) centered more around events than individuals. An example would be a group of young people enjoying a brand of beer at a football game. All the while also encouraging the other fans to drink it. There are many other examples of individuals outside social media being used as brand ambassadors. Like athletes wearing branded hats, musicians using only one kind of guitar, etc. However, the potential is endless in a world of social media where these potential influencers have 24/7 access to their fans. There is almost endless potential for these individuals to drive business revenue through their influence. Most of those individuals who successfully influence branding outside of social media are popular. With social media, if you reach out to the right influencer in the right niche, they can help you grow. Even if they only have a reach of a few thousand followers. Here are five steps to building a solid influencer Marketing Campaign. Even for small, niche social media markets. Have Realistic Goals One of the many appealing things about an Instagram marketing campaign is the price tag range. As there truly is a deal out there for every company and every potential brand influencer. Some goals for every campaign should reach a brand-new audience and reestablish trust from your current buyers. If you’re a web-based company, increasing traffic to your site should also be at the top of the goals board. If you’re not, you should be thinking of ways to monetize your goods or services via a website. The level at which you measure success in each of these fields is up to you. However, some improvements should be made to all of them. Even if you're only investing $80 in a local influencer with 4,000 followers. 10 new followers on your page and a percentage increase for web traffic are realistic and easily-measurable goals. Match the Message to the Niche For micro-marketing campaigns directed towards the followers of a given influencer (maybe a quarterback at the local college). Ensure to create a message that will resonate with those followers. It’s important to do research here, as many influencers get heard due to accomplishments but take on a much more personal persona on social media. For instance, a person may be famous for golfing but is a huge gamer in his or her free time, and most of the social media posts are related to gaming. In this case, if you could create a message that somehow ties in golf and video games, your odds of meeting your goals increase by quite a bit. Easier typed than done! Let the Influencer “Sit at the Table” There is no audience with a more direct niche than an audience that follows a single individual’s life through the lens of social media. With this in mind, no one knows what that niche likes more than the influencers themselves. Inviting the influencer or influencer to share opinions on how the message is to be conveyed will not only resonate with followers but will also make for a more passionate message from a said influencer. Take Advantage of Analytics Social media analytics are instant, virtually free, and extremely easy to understand and utilize for the betterment of your campaigns. The beauty of having the sole person delivering your message is that you only must talk to one person (or, perhaps a small team) to implement changes to that message. This can even be done during a campaign and should be fully taken advantage of. Tailoring and making changes based on audience response is incomparably easy to do on social media. Grow Every real influencer’s goal with social media is to grow their audience. For some, it’s no doubt equally as satisfying to the psyche as it is the wallet, but to most, they know that the bigger the audience, the bigger the paycheck. As a team or individual just starting out in the influencer marketing business, you, too, should be hoping to grow your reach. Finding out what works and what doesn’t is the name of the game with small dealings. Learn from those mistakes, widen your niche, and invest even more in working with an influencer whose audience (and investment) is a little larger. Repeat and reap the benefits! Build Relationships that Last One-off campaigns can work, but influencer marketing really clicks when you focus on building longer partnerships. If an influencer fits your brand well, it’s smart to stick with them. In fact, when followers see the same person backing your product over time, it feels more genuine. It’s about trust, and trust surely leads to better results. Plus, working together long-term means you both grow. As the influencer gains more followers, your brand’s reach grows, too. Especially when their audience is loyal, they’re more likely to listen and engage with recommendations. If the influencer sees themselves as part of your brand’s journey, their content naturally feels more authentic. Keep Testing and Tweaking No campaign is perfect, but each one teaches you something. It’s important to experiment. Try different content styles—videos, stories, giveaways—and see what sticks. Your audience might respond better to a live session than a boring static post, or maybe an influencer tutorial pulls more engagement than a product review. The key is to track what works and what doesn’t. And don’t get stuck in a pattern. Just because something worked once doesn’t mean it will again. So, keep testing and adapting as trends change. That’s what keeps your marketing fresh and relatable. Start Small, Aim Big! Influencer marketing isn’t just for the big players. Small brands can tap into it, as well! The trick is starting with realistic goals, finding the right influencer in your niche, and letting that relationship grow naturally. The results might start small, but as you refine your strategies, your brand will see more and more impact. Read Also: How To Execute An Effective Video Marketing Campaign A guide to Running your Instagram Marketing Campaign
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Should You Consider Equity Release To Pay For Live-in Care?
Although it seems like equity release plans have been around forever, this sector of finance has only been regulated since 2004. However, this has not dented their popularity among over 55s wishing to free up a sum of money rather than leaving it tied up in their property. Many have used the money to fund home DIY projects, help a child onto the housing ladder, or simply for a blowout holiday or new car. Increasingly though many are seeing equity release as a good way to pay for care in their own home in old age. Equity is the value of your home minus any loans or mortgages secured against it which haven’t been fully paid off. If you’re wondering whether this would be right for you read our advice on the advantages and pitfalls of equity release and how the equity in your home could pay for a comfortable old age. What is Equity Release and How Does it Work? This is a method for releasing some of the untapped wealth tied up in your home. Being able to unlock the value of your home and turn this into cash is a way to remain in a much-loved family home. There are two main types of equity release – a lifetime mortgage or a home reversion plan, which is the sale of part or all of the property. A lifetime mortgage is a loan against the value of your home which is not repaid until either the homeowner dies or goes into long-term care, or the property is sold. If you decide to go down this route you must choose carefully between the two types of lifetime mortgage which are: The interest roll-up mortgage, which is the most popular option. With this, you receive either a lump sum or regular amounts, and interest is added to the loan at a fixed or capped rate. An interest-paying mortgage is similar to a standard mortgage in that you pay monthly or ad-hoc payments, and some plans allow you to pay off the capital, to reduce the sum owed at the end. The home reversion plan is only available to those aged at least 65. With this, you can sell all or a percentage of your home to a provider at below the market value and you become a rent-free tenant in your home. You can even sell percentages of the home at off-set intervals. Another, less well known and potentially more risky option is the sale and rent back scheme where you sell your home, at a discount and become a rent-paying tenant in your home. Points to Consider Home care services are increasingly seen as preferable to standard nursing home care for many reasons, not least among them being able to carry on living in your own home being looked after by a trusted live-in carer who becomes your friend. Lifetime mortgages are considered the most popular option for equity release because it allows you to retain full ownership of your property and some come with an option of paying back some of the loans over time in order to reduce the build-up of interest and retain as much of the value of your property to benefit your estate when you die. You can only apply for equity release once you are over 55 and the amount you receive is dependent upon the value of your home (minimum value £70,000) as well as your age. Your property must be in the UK. Benefits of Equity Release For today’s older homeowners who have seen the value of their homes rise significantly over recent years and with the added benefit of current low-interest rates, equity release gives you an amount of cash to spend now or to put towards a live-in care plan. Risks and Pitfalls of Equity Release The biggest problem with equity release is that you do not receive the full market value for your home, indeed the amount you can access would be much less than you would get by selling your home on the open market in the traditional way. Another disadvantage is that any inheritance your beneficiaries expect to receive would be reduced. The upfront costs and fees involved in setting up an equity release plan could be as much as £3000. If you opt for a lifetime mortgage there is a real risk that when the time comes for your home to be sold the amount owed may be more than you borrowed because of the compound interest charged on the mortgage, unless you can pay off some of the debt as you go along. So, if you want to leave a decent inheritance for your family you need to act with caution. Be aware that if you have a substantial amount of cash in the bank this could affect any means-tested benefits you may be entitled to. The upper threshold is currently £16,000 so above this you are ineligible for means-tested benefits. Your tax situation could be impacted. If you choose to pay off the whole of the lifetime mortgage early you could incur penalties. Risks of Home Reversion Scheme You may only receive between 30-60% of the market value of your home and there may be a clause in your contract which forbids you from moving home. Distressingly, once you die the property usually has to be vacated within one month which causes unnecessary upset to the family at a distressing time. Protections from the Equity Release Council You should look for an equity release provider who is a member of the Equity Release Council to ensure that any lifetime mortgage you take out will never exceed the total value of your property. You are also assured that: You can remain in your home until the end of the mortgage term You are provided with an independent solicitor who explains everything clearly to you Interest rates must be fixed or capped and the product must have a ‘no negative equity guarantee'. Always get the best independent adviser who is regulated by the FCA and discuss things with your family before signing on the dotted line. Read Also: What To Leave Behind Once You Have Sold Your Home The Guide to Understanding Your Home Value
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Things to Consider When Sourcing Employees for Manufacturing Plants
When setting up manufacturing plants, you must carefully consider hiring the right people. This is skill-intensive work requiring highly qualified individuals. There are many machines involved, and any slight mistake could lead to disaster. Every task, from arm robotic polishing to welding or picking and placing, needs to be handled by trained experts. There’s no room for error. So, how do you hire workers at this level? What qualities should you look for when gauging their qualifications? Here are some ways to get it right. Skills and Qualification Levels Where heavy machinery is concerned, you must exercise caution during hiring. The team handling these tasks must demonstrate top-tier skills and qualifications. This will help you match them to the right roles. Hiring the wrong person for a job is a key reason for past workplace accidents. The best approach is to give candidates practical tests. Don’t rely solely on paper qualifications. The hiring process should be thorough—there’s a lot at stake. The Positions Available Before hiring, you need a clear image of your needs. What positions urgently require filling? How many workers do you need? Should you increase staff, or would a smaller team be more efficient? Hiring should be based on necessity, not a whim, as onboarding and training are costly. Before advertising any position, ensure there’s a genuine need for that role to be filled. Salary Demands You might set a salary range in the job listing. But understand that securing top talent might require flexibility. Skilled workers often demand higher wages and might negotiate upward. If their skills match your needs, be prepared to adjust your salary cap. Quality employees are rare. When one comes your way, don’t miss out. Labor Laws Labor laws exist to protect employees from exploitation. You must be well-versed in relevant laws to avoid legal issues. Employers often face trouble due to ignorance of basic labor laws. Disputes of this nature can be costly and might even bring down your company. Many businesses have collapsed after large payouts from lawsuits. Safety Precautions Safety in manufacturing plants involves responsibilities on both sides. Employers must provide protective gear like helmets and gloves. Install emergency safety buttons for quick machine shutdowns in accidents. Employees must know how to operate machinery responsibly. If someone gets injured on duty, you’ll be responsible for compensation, which can be expensive. Interpersonal Skills Manufacturing plants typically have hundreds of workers sharing space. Good interpersonal skills are crucial because teamwork is essential. Clear communication is the backbone of efficiency. Every hire should be able to understand instructions and communicate effectively with co-workers. First Time Manufacturing Plants Owner? Setting up a manufacturing plant is a huge endeavor, particularly if you’re starting your own business. How well (or not) you hire will make or break the success of your venture. But here’s the problem: Most advice out there assumes that you’re already an established business with an HR department. No one talks about how hiring must be approached differently as a start-up founder without specific HR knowledge in relation to hiring line workers for a manufacturing plant. Challenges are Common When everything’s new, and you don’t yet know the specific needs of this segment, it can be difficult to know which roles are needed to get started and begin building. You don’t just need “bodies”. You need skilled people who have experience working with machines, safety precautions, and as a team member simultaneously! But where do you find these people? It often seems like normal small company hiring advice doesn’t apply; you’re not sure how to tweak it appropriately for your industry. Start by focusing on industry-specific tips and tools for entrepreneurs entering this unique segment of entrepreneurship Don't Compromise on Skill Set As a new business owner, you’re probably working with a tight budget. However, this doesn’t mean you should necessarily compromise on your skill set. You can get a better feel for someone’s capabilities through practical tests during an interview than from a resume. Many first-time business owners make the mistake of hiring based on what they read – and end up with someone who is entirely lacking in the kind of real-world experience they require. Incorporating examples like this and talking about how to use real-world testing to your advantage can help you save your new clients from themselves Know your Laws Another challenge is knowing labor laws. Big companies have departments for that! But when you’re a new business owner, you’re usually the president, HR director… and janitor, too. It’s easy to overlook labor laws. Not doing it right can also be fatal to your business. We need to pay more attention to simple things and resources to make sure we do them right. Manage Safety Safety is another area where new business owners struggle. They think buying insurance covers it all! But in manufacturing there’s so much more that needs addressed on a regular basis; training, gear, protocol. You must understand safety isn’t something you have to worry about paying fines for. On the contrary, being proactive about safety increases productivity and decreases turnover as well. Focus on Soft Skills Finally, don’t forget about the “soft” skills. We see new manufacturers hire for the hard skills and forget that these folks will have to work together. If we can help new owners know how to look for communication skills coupled with technical ability, that alone would be incredibly impactful. The Final Note! Hiring a manufacturing plant is one of the most complex tasks an employer can face. The success of your business heavily depends on hiring the right people. Plan carefully to increase your chances of finding qualified workers. Read Also: Possible Reasons Why Your Employees Aren’t Too Productive and What to Do About It What Are the Ways to Prepare a New Employee? 7 Best Employee Recognition Awards Ideas For 2021
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How To Ensure Your Customers Are Content With Your Content
Ensuring customer satisfaction is high is one of the most important parts of the business. Without customers being content, there will be little customer retention, and this can impact customer acquisition. Here are a few tips for ensuring that your company’s customers are content with your content. 1. It Starts Before the Sale To ensure customer satisfaction with your products, start before the sale. When you list your products online, make sure you list everything properly, and all the information is up to date and accurate. This can go a long way to ensuring your customers choose the right product for their needs 2. Invest Some Time in your Customer Service Team Similarly, the quality of your customer service can help a lot too. When a customer service team has proper staff with high quality training, this will increase customer confidence in the company. It will also increase customer satisfaction and allow them to make a more informed decision before they even purchase anything. It also allows you to deliver a more personalized and bespoke service. Without your customers, you wouldn’t have a business, so make sure to make them feel special for supporting you. Be available to answer questions and acknowledge their needs, personalizing the service you can give them. 3. Quality Control When it comes to the actual products, they regularly undergo quality control assessments. This will ensure that if there ever is a problem it will be picked up and rectified as soon as possible. By doing so, there will be less of a negative impact on customer contentment. 4. Use Quality Packaging It can be easy to overlook your product’s packaging in favor of what’s inside. However, the packaging is more important than you might think. In fact, global packaging demand has risen over the past few years. The packaging is the first thing that your customers will see, and it is what they might make their first impressions of. This is why it is important to choose a quality packaging solution like those from Duplo International. If your packaging is eye-catching, has a nice feel to it, and is clearly of high quality, customers are more likely to choose your product and be satisfied by its contents. 5. What Does the Customer Want? To make sure that your customers continue to be content with your product or service, regularly compare what you are producing against market research of what your customer base wants. This will make sure that you identify any weaknesses or areas of potential development. 6. Ask for Feedback and Implement it Arguably, the most important tip for ensuring your customers is content with your content is to ask them their opinions! Whether you ask them to fill in a quick survey or put out a call for product development feedback, embrace your customer’s feedback and implement your findings. If you follow these ideas, your customers will stay content with your company’s products and services. 7. Stay Consistent Across Channels Consistency is key to maintaining customer satisfaction. If your company operates across multiple channels, be it online, in-store, or through social media, ensure that the customer experience is seamless everywhere. Customers should feel like they are dealing with the same brand, regardless of where they engage. Consistency builds trust and gives them the reliability of your products or services. This also talks about your brand’s voice, visual identity, and even the way you handle your customers. Consistent messaging and service make your customers feel secure in their choices, leading to much higher satisfaction. 8. Keep Your Promises Nothing frustrates customers more than unfulfilled promises. If you promise fast delivery, deliver fast. If you guarantee quality, ensure your product lives up to that standard. Customers remember when a company over-promises and under-delivers, and it can harm your brand’s reputation. On the flip side, when you meet or even exceed expectations, customers are more likely to stick around and recommend your brand. In the long run, keeping your promises fosters loyalty and makes customers feel valued. 9. Build a Strong After-Sales Support System Your job doesn’t end when the product is sold. In fact, customer satisfaction often depends heavily on what happens after the purchase! A strong after-sales support system ensures that customers can easily reach you if they face any issues or have questions about the product. Whether it’s a clear return policy, accessible customer service channels, or a helpful FAQ section, providing solid support shows that you care about the customer’s experience even after the sale. Offering warranties or guarantees can also be a reassuring factor that keeps customers satisfied. 10. Reward Loyal Customers Another way to maintain customer satisfaction is by recognizing and rewarding loyalty. Offering loyalty programs, discounts, or special offers to repeat customers can keep them engaged with your brand. It’s a way of saying “thank you” for their support. Even small gestures, like sending a personalized thank-you note or offering early access to new products, can leave a lasting impression. By making customers feel appreciated, you increase the chances of them sticking with your brand for the long term. Final Thoughts Customer satisfaction isn’t just about meeting expectations—it’s about exceeding them whenever possible. It’s an ongoing process that requires continuous attention and adaptation. From quality control and packaging to feedback and after-sales support, each touchpoint in the customer journey matters. By focusing on these areas, you can create a positive experience that keeps customers coming back. Read Also: Online Marketing: Selling Your Product And Services Tips on How to Create Repeat Customers Not all customers are always right
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Additives for Plastic: business and technical factors
What are additives for plastic? Plastics additive essentially defines the actual plastic material (final product). Polymers are the base materials, but additives really determine all the design and manufacturing factors of end products. They also determine how a product will be used (strength, weight, color, safety, price, and design). This makes the application knowledge of additive the real engineering design determining factor. The additive sales engineering consultant is a useful resource to give clients information on their products and their use: Material formulation Industry-specific regulations (i.e. electrical, industrial, home, children use) Manufacturing techniques Business-related information: cost, delivery, Additive plastics regulations: Regulations on plastics additive cover both manufacturing and end product. Most regulations are available as original written text, but knowing how to understand and apply them is key to design and manufacturing. Here each manufacturer will be able to apply their knowledge to your design. Manufacturers with a long history and many designs will also be able to help in your final testing and regulation qualification process. The bigger the supplier and more qualification test it has gone through, the easier the process will be. Regulations are usually tested and qualified in the application sector. Electrical, home, office fire-related testing, and qualification may be different in a country than building and construction regulations. This we see in companies specializing in each sub-sector. Cost-effective additive use: Additives are a standard method to control cost in plastics manufacturing. By providing design and manufacturing flexibility and known material qualities. Partnering with a supplier which specializes in the sector you manufacture will also move your work faster and smoother, this speed and ease of work will save you a great deal of money. Examples of additives types: One way to understand the additive products is with the application of each product attribute. Here are some of the tops types: Anti-static: products in a static producing environment that are handled often can benefit from anti-static qualities. Electrical products susceptible to static discharge damage need this additive. Flame retardant: reduces or eliminates the spread of flames, heat, or sparks. All indoor and electrical products need to comply with flame retardant regulations. Color masterbatch: the color additive is a big class by itself. Colors give life to a product and are the biggest market differentiator. Many consumer products use color design in each seasonal manufacturing design. Anti-fog barrier: In packaging and agriculture, anti-fog barriers give the product this specific quality. The additive gives surface tension quality which eliminates the forming of water drops. UV light stabilizer: In all sunlight exposed products: agriculture, home, sport, leisure, packaging, textile-fibers, and automotive plastics UV light causes color and texture damage. UV light stabilizer is used in these products. This makes a plastics additive supplier a critical factor in your design (engineering), manufacturing (cost), and even the business (management, operation) side of your company. We know how useful a business partner can be. Yet we need both the hard business-related factors and the soft ones. The hard factors are related to the product itself, costs, manufacturing, design, regulation coverage, and material specification. The soft factors are related to how crews work together, financial arrangements (i.e. credit, payment terms, reimbursements, competitive costs), and eventually management’s ability to work productively with everyone from design to manufacturing. Read Also: Why Gift Your Customers Plastic Business Cards? 10 Most Amazing Chemicals to Prevent Rust in Steel
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FIRST BUSINESS? Here Are SEM Tricks Which Actually Works
Despite being one of Southeast Asia's smallest countries, Singapore has a highly advanced economy. The country is a consistent global business hub, with many multinational companies setting up headquarters there. One primary reason is its strong economy, but its strategic location also plays a key role. This location allows for a unique cultural mix of Asian, European, and American influences. This advantage makes Singapore a top international business community. Over the years, competition has intensified, making marketing more critical than ever. Working with an SEM agency in Singapore is now standard practice. Many businesses are trying to gain an edge over their competitors. Creating strong Search Engine Marketing campaigns is vital to your company’s success. However, doing this is easier said than done. If you're new to SEM techniques, here are a few tips to help your small business stand out. Tips on Doing Search Engine Marketing for Your Small Business Here are some basic tips to begin your SEM journey, whether for a new business or job. Choose the Right Keywords Search engines use keywords to match web pages with user searches. So, choosing the right ones is crucial. Doing so ensures your site reaches your target audience. When using pay-per-click (PPC) advertising, keyword optimization is vital to ranking high in search results. Various tools can aid in keyword research. With them, you can analyze competition, search volume, and relevance. Doing this ensures that your investments are well spent. Create Quality Content Content is king in any marketing strategy, and Search Engine Marketing is no exception. A visually appealing ad or website is important to catch attention. But your content is what keeps users engaged and interested. Creating valuable, high-quality content shows your expertise and credibility. As a result, users feel inclined to trust your brand. With this, you can generate more leads and boost conversions. Know Your Competition Consider your business, audience, and objectives when creating a Search Engine Marketing plan. But also look at the bigger picture and analyze your competition. Working with an SEM agency in Singapore can provide more insights with professional tools and expertise. Competitive analysis shows you what others are doing. You can see what methods work and find ways to differentiate yourself. Monitor Your Strategy A common misconception about Search Engine Marketing is that it’s over after executing your campaign. However, like SEO, Search Engine Marketing is an ongoing process. It’s not just a one-time strategy that you can leave alone. Consistently monitor your strategy to see if it’s generating the desired results. Technology is constantly evolving, and new SEM practices are coming over time. Staying updated ensures you don’t miss out on potential opportunities to boost returns. Post March Update SEM for Beginners Now that we are done with the basics, here is how you can do SEM right with the current Google Update. Search Engine Marketing (SEM), it’s time to step up your game. After Google updated in March this year, keeping up with the changing times and how things are done is crucial. Here are seven tricks to help you do SEM with the new Google update. First things first: Mind your keywords Don’t forget that the recent update has made Google much smarter at understanding user intent. This means that you might need to change your old keyword strategy. Go through your list of keywords and find those that match as closely as possible to what your target audience is looking for. Lastly, long-tail keywords have become extremely important because they cater to potential customers typing in exactly what they want. Ad Copy Next, let’s discuss ad copy. Google is now favoring relevant and engaging ads. Your ad copy must be crisp and clear and speak your customers' language. Don’t beat around the bush; be very specific with your messaging. Highlight what sets your product apart from the competition (if possible, use dynamic text in your ads for added personalization). User Experience Another factor you should remember is the landing page experience after this update. Google now considers how users engage with a website when they land on it after clicking on an ad. A quick, mobile responsive site with easy navigation is critical to keep a tab on here. Check if your pages are optimized for mobile viewing (they should also load quickly across devices). Also, ensure the context matches pre-click expectations and provides visitors with a seamless user experience through their conversion journey. SEM Tools Budgeting is another area you need to be strategic about. The update has more advanced bidding available now, so make sure you make the most of what you spend using those tools. Consider Google’s automated bidding strategies, for example. They do all the heavy lifting and ensure you achieve your desired goal without constant manipulation. Never Stop Researching! Also, continue testing and trying new things. The digital marketing industry changes almost daily – get comfortable being uncomfortable, especially after this last update, as some things may remain unnoticed for longer than others. Following these tactics and remaining flexible, you can use the March update to increase your SEM efforts and results. Keep testing and learning, and you’ll learn the most. Read Also: 8 Key SEO Strategies for E-Commerce Websites Required Content Marketing for Your E-Commerce Curious About Search Engine Optimization? Let’s Get to Its Roots Online Marketing: Selling Your Product And Services
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7 Best Employment Law Tips For Businesses In Dubai
Are you planning to do business in Dubai? If yes, you must know the rules and regulations of employment laws in Dubai to settle there comfortably, especially the employment law, to start your job or business there. If you want to excel in your business field, you must know the country’s laws in the best possible manner. You cannot consider things for granted here. You must make your plans in the right direction to achieve your objective in the best possible way. As per the report of the Gulfnews, the labor laws are well protected in Dubai, and you cannot make any mess with it there. Best Employment Law Tips For Business In Dubai in 2021 Several employment law tips you can follow in Dubai to carry on your business successfully there. Therefore, let’s explore some of the essential facts in light of this matter. 1. Your Employees Have The Right To Take Annual Leaves The employees in Dubai have the full right to take annual leaves on several occasions; being an organization’s employer, you cannot ignore this fact. There are several kinds of leaves that you can enjoy there. For instances: Your employees can enjoy one day’s leave for new Year’s day. Your employees can enjoy the Islamic new year for one day. Your employees can enjoy Eid al Fitr for two days. Employees can also enjoy Eid Al Adha for Four days. Employees can also enjoy National Day for two days and Commemoration Day for one day. These are the leaves you must give to your employees if you are working in Dubai. You cannot bypass these leaves being an employer of an organization. The worker is entitled to annual leave for one year. Understanding the various national holidays and addressing any possible disputes that may or may not arise requires you to seek the assistance of the best uae law firms. They have an idea about the nature of society and will be able to guide you in the best possible manner. 2. Your Employers Must Pay The Wages Regularly Your employees are entitled to receive the wages regularly in terms of the national currency of the state. Workers who are employed for monthly or annual wage must be paid once per month. An employer cannot force their employees to purchase their products from their stores. It will be considered an offense if the employer does so in Dubai. If you have accidentally breached the law, then you can consult the best law firm in Dubai. It is not necessary that your employees must buy the food or any goods from the owner’s shop in Dubai. You need to understand the law of the land before developing your business plan in Dubai. 3. You Cannot Deny The Maternity Leave Of Your Employees You are not supposed to deny your employees maternity leave, even in the case of your immense work pressure. As per the labor law of the country Labour Law No eight and Article Number 30. A female worker is entitled to maternity leave for 45 days. Being an employer of the organization, you cannot evade out this law. 4. Your Employer Is Not Allowed To Keep Your Passport Your employer is not allowed to keep your passport in their custody. You are not entitled to keep your employees’ access; it is actually against the law of the land. Furthermore, no employer can terminate the employee for not surrendering the passport. Your basics must be cleared regarding the employment rules in Dubai. Without the right knowledge, you cannot excel in your field. Ensure that you have not committed such mistakes in Dubai while running your business there. Your policies must be correct enough to deal with this matter efficiently. 5. Your Employees Must Not Bear The Cost Of Residency Visa Your employer must bear the cost of the residency visa in the UAE. The company must take the responsibility of the employee in this regard UAE. The Visa cost and sponsorship costs are the sole responsibility of the employer. If you want to grow your organization in the UAE, you must know this rule in detail. You cannot afford to make a mess with the law of the land. The only thing you must be aware of is that you must not violate the nation’s rules while operating your business in Dubai. 6. You Cannot Force Your Employee To Work For More Than 8-9 Hours A Day You cannot force your employee to work for more than 8-9 hours a day in the UAE. It is a criminal offense and against the labor law of the land. You must know this fact in advance before setting your organization’s rules in the best possible manner. The total working hours for an adult in Dubai are 8 hours a day and 48 hours a week. You need not exceed that landmark in your case. The more vigilant you will be in this regard, the better it will be for you. 7. Employers Consent Is Not Required For Resignation The employer’s consent is not required if your employee wants to resign from your organization. It is solely the discretion of the employee to do the job for you. You cannot force your employee to stay and work for your organization. It is your employee’s sole individual decision and being an employer, you cannot force your employee to stay in your organization without their wish. It is wrong from the endpoints of the employer. Ensure that you know the rules and the regulation of the state in the best possible manner. Conclusion Hence, if you want to run your business in Dubai successfully, you must know the land rules in the best possible manner. You cannot ignore these facts while you are opening your organization in Dubai. Ensure that you have followed the laws of the nation in the best possible manner. Make sure that you have followed the rules of the country in the best possible way. Ensure that being a leader of your organization; you have not violated the rules of the nation. Make sure that you have followed the rules in the best possible way. The more precise you are in adopting your business policy with the nation’s laws’ alignment, the better it will be for your organization. Try to maintain the employment law properly to run your organization successfully. Read Also: Can an Employee Claim for a Personal Injury When Working From Home? Picking the Right Law Firm for You and Your Family Why Do Businesses Need Lawyer’s Advice?
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The Growing Startup Ecosystem of Dehradun
Startups are often associated with the bustle of the big cities – the busy metropolitans which attract talent from across the country to its teeming opportunities, rising businesses, and thriving lifestyle amenities. No one would quite think about the quaint hilly landscape of Uttarakhand, mostly known for its scenic views and local cottage industries when one thinks of startups. But its leading city Dehradun, known as an education hub, is also becoming home to several startup companies. Today, the state boasts of over 66 businesses that are a part of the Government of India’s Startup India program. Investing in local talent, the State Government’s efforts like the Startup Uttarakhand Initiative and the announcement of Uttarakhand Startup Policy 2018, have boosted the entrepreneurship scenario in this hill town. The town has a mostly agrarian population as well as ex-military and other service-background folks who have a limited risk appetite. But over the years, private investors have grown to explore start-up enterprises in the state. At present, numerous IT companies in Dehradun have sprung up, making it one of the startup and technological hub of the nation. Here’s a look at some of the factors that are driving growth: Partnerships: Under the aegis of the State Government, a specialized advisory group on startup, innovation, and entrepreneurship has encouraged the growth of startups in the state. While this is already a great boost for the local startup ecosystem, partnerships with giants like Amazon, Google, Headstart Network Foundation, and EChai Ventures also offer the much-needed support to help the startup ecosystem blossom and thrive. Moreover, Dehradun also has its very own TiE (The Indus Entrepreneurs) chapter which brings the community together to uplift the entrepreneurship scenario. There are a few more state-funded initiatives like Angel Investment Workshop, Startup Yatra, and Startup Grand Challenge which have contributed to startup development in the form of entrepreneurial guidance, financial support, etc. Incubators in and around Dehradun: Incubators are important to propel the growth of startups and similar ventures. Here are some incubators in and around Dehradun that are nudging the city’s ecosystem forward. US Centre for Innovation and Entrepreneurship (UCES): University of Petroleum and Energy Studies (UPES)-based business incubator’s aim is to nurture tech-startups. It has incubated several startups in and around Dehradun and has also impacted business outreach in other states, including expanding to support software companies in Delhi. Their main focus lies in areas like energy technology, edtech, transport tech, food processing, e-commerce, gaming, etc. Technology Business Incubator (TBI): An initiative of the Department of Science and Technology (DST) under the central government of India, TBI has its focus on sectors like dairy and food processing, bio-pesticides, chemical engineering, etc. Startup Incubator and Entrepreneurship Development Society (STRIEDS): A brainchild of Govind Ballabh Pant University of Agriculture and Technology, Pantnagar, STRIEDS has built an interactive space for young business enterprises to engage with students, boost college-based entrepreneurship and career opportunities. It is recognized by the Startup Uttarakhand initiative. Technology Incubation and Entrepreneurship Development Society (TIEDS): Started by the Indian Institute of Technology, Roorkee, TIEDS was established to promote innovation and entrepreneurship in Uttarakhand. Some of the startups incubated under the TIEDS are Log9 Materials, Fermentech Labs, and more. Infrastructure and Facilities Tier 2 towns like Dehradun offer startups affordable rents, shorter commutes, and better quality of life. As a result, talented students can now find jobs locally with these startups, reducing the need to migrate to Tier 1 cities. The pandemic has further fueled reverse migration, increasing available resources and talent. In conclusion, Dehradun is emerging as a smart city. It won’t be surprising to see capable ventures from its soil contribute significantly to India's startup ecosystem. As more states continue pushing for entrepreneurial growth, Tier 2 cities like Dehradun will play an increasingly vital role in strengthening the national startup landscape. Hidden Startup Gems in Uttarakhand's Smaller Towns Exploring startup hubs often leads us to bustling cities, but Uttarakhand's smaller towns like Haridwar and Almora have untapped entrepreneurial potential. These regions, usually known for tourism or agriculture, are quietly fostering startup ecosystems that deserve more attention. Why Haridwar and Almora? You might be surprised, but Haridwar's spiritual significance is just one part of the story. It’s also home to industries and tech hubs that are laying the groundwork for startups. Almora, on the other hand, with its picturesque landscape, offers unique opportunities for eco-tourism, sustainable agriculture, and even e-commerce ventures. In these towns, the local population is filled with skilled artisans, professionals, and small business owners who are gradually embracing the startup culture. What if more platforms could connect these talents to the digital marketplace or investors? Imagine the impact. Government Support Fortunately, Uttarakhand's government is stepping in. They’ve extended initiatives like Startup India to these smaller towns, offering resources and funding. This means there’s potential for even more growth in unexpected places. Think of the possibilities in sectors like organic farming, renewable energy, or digital education. A Growing Community It’s not just about government support, though. You’ll find small but growing communities of entrepreneurs in these areas, ready to exchange ideas and offer support. Startup incubators and mentorship programs are slowly emerging, creating a startup ecosystem that’s friendly to new businesses. But what if you’re not from Uttarakhand? Well, these towns are still attractive for outside entrepreneurs. With lower living costs, a quieter lifestyle, and room to grow, they offer advantages that busy metro cities simply don’t. Don’t Get Overwhelmed Starting in a less-developed area might feel daunting, but with the right planning, you could be at the forefront of something big. Plus, these towns are still small enough for you to make a meaningful impact. Keep it simple, stay focused, and watch your startup grow. Who knows? Haridwar or Almora might just be the next hidden startup gem waiting to shine. Read Also: Courses For Entrepreneurs Are Worth It – Here’s Why 7 Foolproof Ways to Increase Your Chances of Finding Startup Funding Useful Marketing Tips for Startups
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7 Best Employee Recognition Awards Ideas For 2021
When you are running a business, your employees become your assets. If your employees grow, so does your organization. Hence, it becomes very important that you take care of your employees. Custom employee recognition can be one of the best ways to make your employees feel comfortable and encouraged working in your organization. Showing your employees that they are being valued for their hard work and reward them accordingly will help your business in the long run. The key to achieving this goal is understanding Employee award wording ideas. If you can develop the best and innovative ideas, you can boost your employee's morale and motivation. Why are Employee Recognition Awards Important? It has been seen that the employees who have been appreciated by their organization are more likely to feel satisfied with their work. Once you start encouraging employees for their good work, you will see a boost in productivity. As we have started cruising through 2021, we hope that this is the best time to understand employee recognition's importance to boost your business productivity this year. Fulfilling Careers Workplace loyalty is not derived from the job. The workplace environment and fulfilling careers nurture it. According to a report, it has been seen that 78% of the employees agree with the fact that they will stay with the currency employers if they know they have a career in this organization. With employee recognition, you can motivate your employees and ensure that they see your organization as the best career opportunity rather than a job. Respect Knowledge Everyone works hard to build their skills set and expects others to respect that. According to a report, almost 53% of the employees believe that if their knowledge and skills are being respected, they will spend more time with the respective organizations. Understanding Progress Yes, goals are important. But that can only be achieved by understanding the working process. Employee recognition is not limited to big win; it can also support and nurture the next generation of employees in your organizations. Best Employee Recognition Awards Ideas There are multiple ideas that you can adopt to recognize your employees. We have prepared a handful of them. Let's explore. 1. Formulate A Proper Plan To Recognize Your Employees Before you can prepare yourself to recognize your employees, you need to formulate a proper plan to track their achievements. Remember that these awards programs and recognition events are not just for show. They are meant to boost your employee's morale and the organization's productivity. Hence, it becomes very important that you figure out an appropriate strategy. Do not forget about your work culture. Employees' recognition ideas should be relevant to your work culture. 2. Celebrate Employees Birthdays Birthdays are the best event to make your employees feel special. You can start targeting your employees' birthdays. This will make them feel special and a part of the organization. When you celebrate your employees' birthdays, they will feel connected to the organization on a deeper level. This practice can make them feel an inseparable part of the organization. This will act as a driving force and help them to boost their productivity. Even a small event like celebrating employee's birthdays can motivate them to give their best performance to the organization. 3. Cheers From Peers Creating the best working environment is the role of the pers. The working environment should be like this where the co-workers can celebrate the achievement of the other co-workers. And when the time calls for it, they stand alongside the organization's bad times. This will ensure that the whole organization can perform as a team and bring positive results day in and day out. 4. Reward Them With Trophies Every sport has trophies. These trophies change hands every year depending on the champions. You can use the same concept in your organization. This practice will motivate your employees to be the best in the organization. Once they know what they can achieve by working hard, they will try their best to achieve that goal. 5. Collect Employees Feedback We have hardly seen any organization taking feedback from the employees. Feedback is a necessary part if you want to improve your organization as a whole. Taking feedback from the employees will give them an idea that their views matter in the organization. You can take feedback on the followings: What do they feel about the organization? What do they think needs to be improved? What drives them to work for you? What will drive them further? Ask your employees these questions, and take their answers as suggestions. This practice will kill two birds with one arrow. Not only are you getting valuable feedback, but you are also getting to know what your employees think about you and your organization. 6. Public Your Appreciation Recognizing your employees is a good thing but recognizing them in public is even better. You must devise a perfect appreciation program where you or the employee can recognize the best performer among the employees. By appreciating the best employee in public, you are not only boosting the morale of the employers, but you are also giving them a goal to achieve. The public execution of the appreciation shows that you are confident in your employees and want others to step up their game and reach this podium. 7. Track Team Wins Every organization has several teams, and every team competes among themselves subconsciously. You must track your team every year and award the winning team. This will not only help you understand how other teams are performing, but you will have an idea of how the organization can improve. Working with the team will help you understand the working of your organization, and you will know what you need to expect from them. This is a perfect device to find out non-performing teams and motivate them to work better. Conclusion From the points mentioned above, you now know how employee recognition can help you develop a perfect plan for your employees' recognition. If you want to cope with the market and stand back on the feet again, employee recognition might play an important role. Read Also: Why In-Company Training Results in Better Employees 3 Steps to Hire the Perfect Employee What Are the Ways to Prepare a New Employee? Possible Reasons Why Your Employees Aren’t Too Productive and What to Do About It How to Increase the Safety of Your Employees
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Everything You Need To Know About Mobile Solar Generators
Solar power has been around for quite some time, and the first photovoltaic cells were created in the 1950s. Since then, technology has been improving, and the efficiency of modern photovoltaic cells has increased immensely, making solar power a viable option. If you are considering getting mobile solar generators, here is everything you need to know. What Are Mobile Solar Generators? Most solar generators are static, which means they do not move. However, there are mobile ones that you can transport to any location and use if there is enough sunlight. These items are common with people who love camping, RV camping, and boats, and they come in a variety of sizes. They are also popular for use in infrastructure projects, agriculture, and even remote communities. Mobile solar power generators have a bank of photovoltaic cells. These cells turn sunlight into energy, which can then be stored in batteries. This type of power generator is handy for your next outdoor adventure. What Do You Need for Mobile Solar Generators? When you are looking to purchase or make mobile solar generators, four components make the device, which are: Solar Panels An Investor A Solar Charge Controller Solar Batteries The solar panels and batteries are the parts of this device that can vary in quality. You will want to select the most efficient solar panels you can afford and high-quality batteries to store your electricity. How Do They Work? You first need to transport your system to where you want to set it up and then assemble the solar panels. The solar panels collect energy from the sun, which is converted to a Direct Current (DC), and it is then passed through the solar charge controller. The controller regulates the voltage of the electricity when charging the battery, where you store the power to be used later. When ready to use the energy collected from your solar panels, the inverter converts the DC power into AC (Alternating Current), which most electrical appliances use. The Pros & Cons of Mobile Solar Power There are a lot of benefits to using solar power, but there are some drawbacks as well. One of the best things about solar power is that it is 100% clean and renewable energy that you are using, and there are no fuels to burn, which will create pollution. They are also relatively simple to maintain, and the biggest task will be to clean the solar panels and ensure that they are running at maximum efficiency. There are some cons to solar power as well. The biggest one is that there is a significant upfront cost required to purchase the equipment you will need. You are also limited to the amount of power you can store, depending on the size and efficiency of your batteries. The charging process is also slow. The expense of solar technology can pay for itself in a short time, so it is worthwhile to invest in. You will have the luxury of being able to use your electrical devices wherever you go, safe in the knowledge that you are doing your part for the environment. How Mobile Solar Generators are Good for Digital Nomads As a digital nomad, one of the things you will love about this lifestyle is that you will have all the freedom to work from wherever you may be. That said, it can be challenging to stay connected or keep your devices charged, and that is where mobile solar generators come into play with an easy eco-friendly solution. Whether you’re working in a coffee shop or camping in the wilderness, mobile solar generators will keep your devices charged. Here’s how. On-the-Go Power Mobile solar generators are lightweight and compact, so you can take them with you on the road. No matter if you’re driving in a van or RV or backpacking around the world, your generator comes with you to power your mobile office no matter where you set it up. Minimize Digital Nomad As a digital nomad you can minimize your carbon footprint by using the sun as your source of energy, instead of relying on fossil fuels. Most of us tend to be living a sustainable and minimalist lifestyle already, so this suits us well! The initial investment for a mobile solar generator may seem high, but it pays for itself over time. With the sun as its fuel source, you save on fuel costs. Additionally, many nations provide tax credits or reimbursements on renewable energy usage. Quiet Operation Traditional generators can make a lot of noise, which isn’t necessarily something you want in a quiet, natural environment as a digital nomad. Mobile solar generators don’t produce any noise pollution. So, you can enjoy the peace and quiet of your surroundings without a constant drone running a petrol engine. Independence from the Grid Modern mobile solar generators are equipped with advanced batteries that store energy efficiently. This means you can have a consistent power supply even on cloudy days or at night. Many models also offer multiple output options, including USB ports, AC outlets, and DC carports, to charge various devices simultaneously. Since you don’t need electricity to generate more electricity with these gas-free solar generators; you are not chained to the local electricity grid. Especially when it takes weeks for electrical companies to get everything up and running again. Yes, it’ll not affect you at all. Read Also: The Benefits of Solar Lighting in a Nutshell 10 Steps To Take To Set Up Solar Panels At Home What You Should Know About Solar Energy for Schools Benefits What Are Solar Incentives? Prepare Your Solar Panels for the Fall
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KF Documentary: Tips For Small Business To Learn From KFC’s Brand Turnaround
It wasn’t that long ago that reports about KFC’s sales falling were drawing a rather dismal picture for the brand. And yet today, it’s standing strong as ever, proudly taking the title of the second most popular fast-food chain on the planet. Today in this KFC documentary, we will look into the strategies KFC used to regain its position. The turnaround this brand managed to accomplish in a handful of years is rather miraculous in the world of business, and many can learn from its example. Some of the techniques used by KFC in its road back to the top can be adapted for small businesses that are working their way up their own niches. KFC Documentary: Brand Revival After KFC fall to the ground and fail to satisfy their customers with their product in 2013, they decided to connect with the customers on the emotional levels and started marketing business once again. This time they took the help of the digital platform to reach out wider bandwidth of audiences. 1. Make Advertisements Branded And Fun Ads are annoying, and people skip them, right? Well, KFC managed to create a series of ads that people were really looking forward to watching. Each was an entertaining clip featuring ‘Colonel Sanders’ in some new interesting role. Colonel, the founder and greatest asset of KFC, is the embodiment of the brand today. On the contrary, the company is immortalizing him by turning him from a real-life showman and marketing genius into a fictional hero who has his own fan club. There are even books about his rise to the brand icon role now. A small business will not be able to launch a multimillion campaign with fancy ads, but you can create a character that will give a personality to your brand. Choose something or someone that your target audience will be able to relate to. Your goal is to make your marketing seem less like self-promotion and more like a friend or idol offering advice. 2. Make Your Customer Feedback Count One thing that KFC has always been focused on was delivering a top-quality customer experience. One of the main methods the brand uses to achieve that is directly asking for feedback and actually using it. All you need to do in order to share your opinion and be heard is to fill up the KFC survey. Have you ever done this yourself? Did it help improve the service or address any issue you had? Did you feel like you can contribute to the betterment of your favorite fast-food restaurant by taking that survey? Considering how smoothly the KFC customer service runs, the answers to those questions are most likely ‘yes’. And that is what a small business owner should learn from KFC. You need to establish a way for your customers to provide feedback (a customer satisfaction survey is a good start). Then, you need to pay attention to that feedback and follow up on it immediately. Today you can find or develop specialized solutions that will process this information to make this easier. That’s why the survey format is optimal for small companies that cannot hire a full-time call center service. KFC Documentary: Final Thoughts Of course, there was more to KFC’s triumph, like leveraging humor as well as extensive work in local market research and launching dozens of localized projects, like traditional menu changes. However, as a small business owner, you need to start with things that can bring tangible results right away. Read Also: Basic Small Business Tips for Noobs Who Want to Start a Venture in 2020 Cost-Effective Custom Mobile Accessories Packaging for your Small Business How To Empower Your Small Business through Digital Marketing? How To Sell A Small Business Without A Broker
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