Category: Business
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5 Creative Ways to Improve Lead Quality with Multi-Step forms
A majority of companies who execute lead generation often complain about the quality of leads that they get from lead generation forms. Problems range from not getting enough people to type in the leads to people getting confused about the leads. While Landing Page forms that help in lead generation are still one of the best ways to improve sales and queries, optimization of the same remains a major concern. In this article, we help companies devise the best lead generation form. We also look at why digital marketing experts prefer certain key steps when creating multi-step forms. Therefore, if you are a company, or a digital marketing expert looking to maximize the potential for lead generation, you should pay attention to this article. Lead Generation through Multi-Level Forms: Why is it important? Every digital business has to complete a cycle, which eventually culminates in the last goal- generating sales and revenues. Brands try to use SEO, Social Media Marketing, Google AdWords and other marketing strategies to reach their target audience. A brand wants people to be directed by using the above-mentioned strategies to their website or landing page. The multi-level form is the final step of getting the information and reaching out to the customer to satisfy his query. You can have multi-step forms on social media platforms, but getting the customer to a brand’s website or landing page is still the desired goal. This not only helps in keeping, increasing, and maintaining a database, it also adds to the health of the website. Even though there are many other strategies and ways, which are being tried out by brands, yet the multi-step forms for lead generation continues to be a digital marketing favorite. 5 creative ways to improve lead quality with multi-step forms: The List 1. Always place Multi-Level forms above the Fold- Statistics show that forms or CTAs placed above the fold generate over 200% more results than the ones, which are placed somewhere else on the page. In other words, above the fold section on a page is considered a prime real estate in digital marketing terms. The aim should always be to capture the attention of the viewer or user as soon as possible. 2. The Call-To-Action should always be simple and direct- Brands and agencies tend to cramp too many CTAs in one simple form. The aim is to make it as clear as possible to the target audiences. By leaving, no stone unturned when it comes to removing confusion, brands can encourage more people to sign up for the forms. Have one clear and direct CTA is a landing page best practice. 3. Be honest and disclose the Privacy Concerns- Every user who is visiting a digital platform wants all their privacy concerns should be respected at all times. Nobody wants to be bombarded with promotional material all the time. Your multi-step form should always be honest in disclosing what the user is getting into. Factors like unsubscribe at any time, or a link to how their data is going to be used should have a link. 4. Keep the messaging short and sweet on the multi-level forms- Have you ever come across forms, which have ten tabs and long text boxes? Do you know what their success rate is? The answer is very poor! Do not make your target audience work extra. Give them the offer, and ask them to fill as few tabs and sections as possible. This is just digital behavior. If some information is not required for, do not place it on the form. 5. Focus on the Design, Colours and Image elements- Capturing attention is something, which most landing pages and multi-level aim for. This means that in addition to the messaging, it is important to focus on the design elements of the multi-level form. Colors, images, text box size, and the entire user experience needs to be factored in when creating the form. The better the design, the better will be the lead generation. Conclusion If you are following the five points mentioned above when creating the landing page, you can rest assured that you will improve your digital marketing performance. Can you think of some other ways to help and improve the health of your multi-level form? Let us know your suggestions in the comments section below. Read Also: 5 Types of Digital Marketing 5 Unusual Social Media Tips That No One Will Know About 5 Traditional Marketing Techniques That Still Work
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How Business Owners Can Better Utilize Freelance Work
Small businesses don’t always have a ton of cash or room to make costly mistakes, so every penny, every asset, every minute, counts. Often, small businesses will turn to freelancers for certain projects where they need expert help, but that can also take a hit on your bank account, so ensuring the freelancer does good work is crucial. Sometimes though, the freelance work falls short, leaving the small business low on funds with a deliverable that is unusable. So how do you avoid that? Let’s talk about a better way of finding freelance workers for your business. Revenue Sharing Model Each freelancer can be paid differently. Some are paid upfront or given equity, others are paid a percentage of the final revenue, and some are paid when the job gets done. Here’s the best thing a small business that is low on upstart funds can do when it comes to hiring a freelancer: Adopt a revenue-sharing model. What that means is the freelancer gets paid when you do. They’ll complete the project, deliver all final assets to the business owner, but they’ll only get paid if and when you start making money. There will be a percentage that is agreed upon by both parties before the project begins, and if your business starts bringing in revenue, you’ll then pay off the percentage owed to the freelancer. If your business never makes money, you do not have to pay the freelancer a dime. Why is this a good idea? First of all, it decreases the risk for the business by waiting to pay the freelancer until there is secure revenue coming in. Second, with this idea in mind, freelancers can do some of their best work. They aren’t just getting paid to finish a job, there’s a higher expectation of their work. They understand that if their work is mediocre, there’s a lower chance of them getting paid. It’s in their best interest to do the best work they can, not only to help you as a business owner but to help themselves as well. Develop a Relationship Far too often, businesses pay freelancers for work only to be unsatisfied with the end product. Many times this is due to a lack of communication on one or both sides. To ensure that you are getting quality service delivered from a freelance worker, it’s important to have an understanding relationship. Here are a few tips on how to accomplish that: Describe Your Communication Style If you’re not sure what your communication style is, it’s not a bad idea to find out or develop a system that works for you. Some people have very blunt ways of communicating while others are timider. Talking about your preferred communication style with the freelancer you hired will help to avoid conflict, assumptions, and hard feelings. Explain Your Needs Don’t be afraid to express where there are gaps in understanding. The freelancer is there to be an expert in an area that you may not be familiar with. It’s okay to say things like, “I’m not sure I understand that, could you explain how that works?” The more you can understand the process, the better you’ll be able to communicate and get an end product you’re happy with. Do Your Part If you feel there are gaps in understanding, take a step back, and see if there is anything you might have left out in communication with the freelancer. Sometimes we get in our own bubble and assume other people understand what we are talking about when in reality we need to explain certain things in more depth. Good Luck! Some of these tips may seem like a no-brainer, but you’d be surprised how often business owners fail to communicate well with the freelancers they hire. If you can adopt these practices into your business model, your freelancers’ work will improve significantly and you won’t have to worry about an unfortunate loss of precious funds. Read also: 5 Office Organization Tips Every New Business Owners Must Know The significance of face-to-face networking for freelancers Five Reasons Why Freelancers Should Use a Coworking Space 5 Most lucrative home-based business opportunities
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How To Become A Successful Businessman
Running a business, specifically a successful business, is not the easiest thing to do, but it is possible. The idea of starting up one may seem challenging, but the minute you get a hold of it, seeing it thrive will be your joy. Besides, there are many people such as businessman Chad Brownstein that you can look up to and learn from as you seek to find out some of the best ways that you can make your startup business successful. If you have been thinking of starting a business and still confused on where to start from, you are in the right place! Here are some tips for you. Here are How To Become A Successful Businessman: 1. Identify a niche The first thing you want to do is to identify a niche to venture into. Find out a market gap that you can reach out to by providing the products or services that they need. While trying to identify a market gap, ensure that you consider your personal interests as well. Venturing into something you are passionate about will keep you motivated throughout, and you will be able to give it your all at all times. 2. Do your research Starting a business is not something that you rush into without doing some research. You want to learn more about the business models that you can incorporate, how to come with a business plan, different marketing strategies, and so on. Being informed before taking the plunge helps you to avoid making mistakes that would otherwise make your business go down the drain. 3. Be confident The thought of getting into the competitive business world may frighten you, but do not let it get into you. Believe in yourself and believe that you are the best businessman yet. Confidence goes a long way even when you are presenting your business plan to your potential investors. If they see that you have confidence in your business idea, the chances are high that you will get the right funding. 4. Learn to manage your finances Financial management is key when it comes to running a business. You want to equip yourself with the right skills on how to well manage the finances in your business. There are many financial tools that you can use today, some of which are free. Remember, mismanagement of funds in business can lead to its downfall. 5. Stay positive There are ups and downs that you will face will running your business. During the tough times, when you feel like everything is going wrong, you need to stay positive. You are bound to make a few mistakes here and there, but do not let that bring you down. The best thing is to learn from your mistakes and, in turn, make the right moves from thereon. Running a business you are passionate about is a fun thing. And now that you have the above-mentioned information at your disposal, you are now in a better position to become a successful entrepreneur. Read also: 5 key Leadership Skills for Entrepreneurs How Customer Success Can Help Grow Your Business 7 Ways to Plan a Smooth Business Succession
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Motorhome Servicing and Maintenance: Your Complete Guide
Your motorhome is not only your gateway to holiday fun, but it is also a road vehicle. To keep yourself and your passengers, and others on the road safe, you need to have your motorhome serviced regularly. Regular servicing helps maintain safe operation as well as the longevity of your vehicle and keeps it in better condition so it retains its value for longer. Here’s what you need to know about motorhome servicing and maintenance. Where Can I Get My Motorhome Serviced? A workshop specializing in motorhomes carries out the servicing. Servicing can often be arranged through the dealership where you purchased your motorhome, and this is usually the most efficient way to get a professional and reliable service. Make sure you carry out the service at the times and mileages recommended by the motorhome manufacturer. In addition to the chassis and mechanical checks, you need to service the living area, which is often called a habitation check. This should also be carried out by a specialist workshop of the motorhome dealership. During this service the engineer should check the heating systems, water supply, gas, and electric systems and the fixtures. They will also check for signs of damp or dangerous wear and tear. It is important to have a regular habitation check since this keeps the vehicle safe as well as making it more comfortable. Don’t forget to book your service early as many workshops are busy during the spring months before the season starts. What Can I Check at Home? As well as the regular professional servicing and habitation checks, you can also keep your motorhome in top condition with maintenance checks. Set up a schedule to spring clean your vehicle on an annual basis; you give the van a thorough clean to remove any build-up of dirt and grime that could lead to deterioration over time. Check the windows and doors for leaks or damaged seals. Damp inside the van can be a problem. If you notice any musty smell or any signs of mould, open all the windows and doors, remove the mould, and give the van an effective airing. Check the water and power systems. Clean water tanks with recommended cleaners and sterilizers. Check the gas system so that everything remains properly connected and there is no damage to any fixtures. Look over the appliances to make sure everything works correctly. Open out the beds and air any soft furnishings. Look at the oil and coolant levels and check the battery of the motorhome. If you don’t use your vehicle over the winter, keep the battery charged by turning on the engine or running the van every six weeks or so. Start the vehicle to check the wiper blade work and that the blades have not perished. You can also check, before you start your first trip of the season, that your paperwork is in order and you have the correct MOT certificate and evidence of regular servicing. Make sure your breakdown cover is up to date and you have the correct insurance cover. Once you have completed all these checks, you’ll enjoy a more relaxing and safer season in your motorhome. Read also: How Car Detailing Can Keep Your Vehicle in Top Shape Contemplating an Aluminium Ute Canopy For Your Four-Wheel Drive Vehicle?
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Top 10 B2B Marketplaces to Grow Business!
B2B marketplace has become the best platform for wholesalers, retailers, or buyers to trade. It has helped so many sellers to reach their expansion selling goals. To sell your product or services through these platforms, you will have to create an ID on a particular website. The platform will work as a broker or commission agent. The best thing is that you can sell your product or services worldwide. Here we have listed the top 10 platforms, which will help you to grow your business. Here are the top 10 B2B marketplaces to grow business: 1. alibaba.com: Alibaba.com stands at the top of this list because it is considered the best leading b2b platform. Jack Ma and Pang Li, these two Chinese people founded this marketplace 18 years ago and since then offers a broad range of B2B services all over the world. It is also considered the best platform for related services, including B2C and C2C. 2. eWorld Trade: Eworld trade is also one of the best leading trade platforms for today's generation. It is because it has made the process more reliable, worthy, and secure. The well-established trade platform also offers a broad range of eCommerce services. 3. TradeLeaves: TradeLeaves makes Cross Border and Domestic Trade simple through its online platforms comprising of Marketplace, Business Listing, Information Services (BLISS), and Classifieds. TradeLeaves user-friendly digital platforms make increased visibility and exponential growth a few clicks away. TradeLeaves supplements the online platforms with its own professional services and escrow services as well as third-party services. Simply put, TradeLeaves makes it easy to buy and sell anywhere in the world—cross border or domestic. 4. EC21: The Korean counterpart also offers a broad range of marketing services all over the world. The head offices of EC21 are located in China, Russia, Malaysia, and India. Over 2 million people are engaging in services, including overseas marketing, trading educational seminars, and national cooperation. 5. TradeIndia: TradeIndia is an India-based marketplace platform that stands next to IndiaMart. It has participated in national and international trade events and offers a vast range of services, including DialB2b, Call Me Free, trade alerts, credit reports, and lead reports. 6. IndiaMart: One of the most India-based leading marketplaces is Indiamart, which is continuously growing since its foundation. There are more than 1.7 million visitors recorded on this platform and taking services like B2B and B2C. 7. En. Ofweek: The China-based marketplace is still growing but also has gained so much popularity in the electrical components trade all over the world. The fresh B2B marketplace contender is known as an in-depth reporting marketplace for its sellers. If you want to expand your business in China, you first know everything about the Chinese market. Click here to access china insight. 8. Global Sources: One of the most leading marketplace platforms of some prime countries offers a broad range of import/export services. In the countries where it is working, it has claimed millions of visitors a month and also offers a unique role in the GDP growth of those countries. 9. DHGate: Other China-based service providers have more than 40 million products listed on their trading platform. There are more than 1 million Chinese suppliers are trading with over 10 million buyers of 230 countries. DHGate is considered the most reliable platform that offers valuable benefits to both the buyer and the seller. 10. Amazon: Amazon was introduced as an e-store for purchasing several goods for personal or commercial use. The company noticed that people are showing a lot of interest in their service then they decide to start the B2B process, and now it is one of the best growing and leading trading platforms of India. Conclusion: Here is the list of the top 10 B2B marketplaces that are working all over the world. These platforms are considered the most trustworthy service provider. One can choose any of the above-listed platforms to start a new journey of earning more and more profit through the online selling method. Read Also: Why Should You Hire a B2B Digital Marketing Consultant? How a B2B Payment Solution Can Aid Your Ecommerce Company? The Right B2B E-Commerce Platforms to Sell Your Used Machinery
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Optimize Your Small Business Revenue by Taking These Steps
Making more money as a small business isn’t as straightforward as simply selling more product. There are many different variables that go into any business’s bottom line. The trouble is, finding those variables, and knowing what to do when you’ve found them can be a huge challenge! If you’re looking for a way to optimize your small business revenue without necessarily selling more products, these tips will help you get started. Forecast Future Demand for Your Products One of the most intimidating things any business has to deal with is figuring out how much product to have in the storeroom. Although you may think having more is better than not having enough, having too much can be just as bad. Manufacturing all that product takes money, and if it doesn’t sell, you’ll be out the cash you spent to have it made. There are things you can do to predict your selling forecast as accurately as possible. They include things like: Assessing the success of your marketing campaigns Consider your sales history Knowing the costs associated with customer acquisition Spending extra time preparing before the holidays By making an informed guess at the future demand for your products, you can ensure you don’t make too much, but you can also ensure you have enough in the warehouse, so you don’t have to turn any business away. Forecast Future Trends Not only do you need to spend time figuring out the future demand for your products, but you should also have your finger on the pulse of future trends. Keeping an eye on trends will help you assess the future demand for your products, but it can also help you develop new products that will appeal to new and existing customers. Digital tools can help you do this. For example, you can subscribe to subreddits to discover trends, while Google Trends can show you real-time searches on the world's most used search engine. Don’t be afraid to develop relationships with other professionals in your industry! Although other businesses may be the competition, they can also be allies. You can refer customers to each other, and you can share interesting developments you’ve observed in the market. Dive Into Your Data Although forecasting demand and future trends can be hard, they can also be fun. That isn’t necessarily the case when it comes to diving into your data. Collecting and analyzing data can be tedious, but it is the best way to learn about the hidden details of your business. There are many ways to do your data analysis better, but one of the best tips is to make time to look at seemingly meaningless data. From combing over time-stamped sales receipts to third-party transaction logs, you never know what kind of information you'll uncover! Segment Your Customers You may think you know your customer base, but it’s rarely as simple as it appears on the surface. It’s more likely that you have multiple segments of customers from different demographics with different needs. Segmenting your customers allows you to break down a large audience, enabling you to create marketing strategies that target the pain points of those groups. You can focus your message to appeal to the right people, and test separate messages for different groups. It also ensures you optimize your marketing strategy. By targeting specific audiences with detailed messages, you can increase your ROI. Optimize New Areas of Your Business Chances are, there are some areas of your business that you have spent a lot of time on. It should go without saying that there are other areas of your business that have received very little attention at all. If you want to optimize your business’s revenue, it’s time to start looking at those underappreciated areas of your business. A few things you may want to do to optimize your business include: Update to cloud-based software programs Personalize the online experience Find ways to automate time-consuming processes Work at developing a more robust social media presence Learn about and leverage application programming interfaces (APIs) Make sure your site is optimized for mobile Offer a new way for customers to buy your products Rethink your hiring process If you want to make more money, you can always try and sell more products, but you’re leaving money on the table if that’s the only way you try and increase your revenue. There are many things you can do to optimize the money you’re already making. Read Also: How Customer Success Can Help Grow Your Business Online Marketing: Selling Your Product And Services How to Empower Your Small Business through Digital Marketing?
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Gratitude: A Journey to a Happier You (…Or So What Experts Say)
Gratitude is the quality of being thankful. In other words, it means seeking out what’s good and appreciating it. Think of the time when someone thanked you for something or maybe gave you a gift or token of appreciation. How did it make you feel? Pretty good, right? This is how the other person feels when you acknowledge their support by showing gratitude. Gratitude is the greatest of all gifts. While this feeling of gratefulness won’t come in a day, here are some simple ways you can practice expressing gratitude towards others. Express in words Words are the most underrated way to express gratitude. But also, the simplest and the most direct. When we don’t say the word, like a simple thank you, unknowingly, we are taking the other person for granted. Not expressing how grateful you are to them will give them the wrong idea, that they are not enough, or they are doing something wrong. Do you know it costs you nothing to express your compassion? Start at home; be grateful to your family first. Think about what and how to be grateful, and then adopt the actions and habits that will support this thinking. Tell someone how much you appreciate them and their efforts and see the life-changing effects your words bring. A Token of Gratitude Expressing gratitude is a gift, as said above. Words are indeed important, no doubt, but gifting something thoughtful is more permanent. Going out of the way and buying something meaningful that can be kept and treasured for life will surely put a smile on anyone’s face. When choosing a gift, the monetary value shouldn’t be the priority. Cards and other personalized gifts will be enough to make someone feel warm inside. Even a little something can make anyone feel special. Listen to What they Have to Say Not everyone is open about their emotions; sometimes, you need to ask. Actively participating in the conversation and listening to what they have to say is enough to make them feel good. A sense of belonging is all one wants from the other person. A simple conversation, a little of your time can make their day better, so why not? Start it from this moment, call someone you haven’t talked to in days, text someone, leave them a gratitude note, or write them a letter and put a smile on their face. In the end, gratitude makes you feel good too. Take nothing for granted Your domestic help, the server in a restaurant, the usher in a movie hall, and many more such unsung beings help you in your regular life. How often have you acknowledged their efforts? Don’t answer it, think about it. Drop a tip in the jar, tip your server, or give a cup of tea for your domestic help — these small gestures will fill their heart with joy. We are taught, ‘Count Your Blessings.’ Today’s world, we are so busy complaining that we lose sight of what we have. The study says grateful people are happier with high self-esteem and life-satisfaction. Random acts of kindness take you a long way, be kind. Give Compliments Often One of the easiest ways to show gratitude is through sincere compliments. If someone looks nice, tell them. If they did a good job, let them know. Compliments don’t have to be grand gestures; they can be small, simple words that make someone’s day brighter. The more genuine you are, the more impact your compliment has. People appreciate being seen and acknowledged for who they are and what they do. Be the person who notices the good in others and expresses it freely. Be Present We live in a world of distractions, with our attention often divided between various screens, tasks, and worries. Sometimes, you can offer someone your greatest gift is your full, undivided attention. When someone is talking to you, truly listen. Put away your phone, make eye contact, and engage in the conversation. Being fully present shows respect and appreciation for the other person’s time and presence. It’s a form of gratitude that requires no words, just your attention and focus. Write it Down Sometimes, words are more powerful when written down. Write thank-you notes, letters, or even a quick message. It doesn’t have to be formal or lengthy. A simple note saying how much someone’s actions meant to you can be incredibly meaningful. Journaling is another way to express gratitude. Every day, take a moment to jot down a few things you’re thankful for. It’s a small habit that shifts your mindset toward positivity and appreciation over time. Give Your Time Time is one of our most valuable resources, and giving it freely is a powerful way to show gratitude. Whether helping a friend move, volunteering at a local charity, or simply spending quality time with loved ones, your time can be the most meaningful gift. In today’s fast-paced world, giving your time shows that you care deeply about someone or something. The best part? It often leads to creating memorable moments that you and others will cherish. Final Thoughts Gratitude isn’t just a word! It’s a lifestyle choice that can transform your relationships and overall well-being. From expressing it verbally to small acts of kindness, practicing gratitude enriches both the giver and the receiver. When you start looking for reasons to be grateful, you’ll find them everywhere—in everyday moments. In people you interact with, and even in challenges. Getting caught up in what we don’t have or what’s going wrong is easy. But shifting the focus to what’s good in your life and expressing it often creates a ripple effect of positivity. Remember, showing gratitude isn’t about perfection; it’s about authenticity. It’s okay if your expression isn’t polished or perfectly timed. People appreciate genuine efforts over flawless execution. Gratitude grows with practice, so take small steps, and be mindful. Read Also: Love in the Air with the Beautiful Flowers 7 Interesting Gifts for Your Best Friends Adorable Gift Ideas to Create Some Memories on Mother’s Day
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6 Steps to make Your Trade Show a Success
If you know the market activities known as the trade show, then you know how important they can be to develop a company. Trade shows provide a variety of resources including growing knowledge of the brand, networking with potential buyers, and making sales. Trade shows mark a major investment for a company. Therefore, in the marketing field of expertise, you need the statistics to show that this is a successful strategy. Here are six tips to ensure a good trade show: 1. Find Objectives and Set your Budget The first step to succeeding in a trade show is to know whether you want to demonstrate. You definitely won't be watching the same show based on the primary goal. However, it is important that you bear in mind the industry's biggest trade shows. You should walk step by step through the goods you want to make their debut or display at the trade show. Never endanger the reputation of your business for inexpensive short-term deals. What could appear inexpensive and enticing now may be dangerous in the long run? You can have your budget set up now. 2. Prepare your staff and teams It's important to have a strong sales staff and we would recommend you pick the best out of the squad for the trade show. Work them out carefully; clarify explicitly the priorities and stakes involved. ExpoMarketing is having too much competition in the market so you really need to choose the best staff for your trade show. You have two choices, whether to put in an in-house group or to hire an organization with event workers that have expertise with running trade shows. Whatever you decide, realize that your company will be the face of the employees working your booth. 3. Product Demos It's important to show your product and be prepared to allow the participants to test it out. Customers want something to see, touch, or even try before buying them. Send them a custom email to thank them for coming, and give them more detail about your company. You can also make a meeting. It's very essential to do so when everybody still considers each other. A strong trade show is easy to bear fruit if you respond quickly. 4. Giveaway free products People enjoy free things and plan to win quite a bit at trade shows. you can attract a crowd with anything as basic as freshly baked cookies, or you can go a step better with discounted items such as markers, shirts, notebooks, or water bottles. It will help crack the ice, open discussions, and ideally, prospects that are eligible. Try selling something that is important to your business. 5. Take Lead notes Your business card is an opportunity to expand your discussion past the trade fair, and a clear reminder of who you are. It's a must for skilled people. You feel out of place without brochures and people are less likely to be taking you seriously. 6. Follow Up Refer to the lead notes to craft customized messages that answer each future customer's unique needs and wishes. Know your primary aim that must be to transform the implementation of trade shows into long-term market partnerships. Read Also: What Type Of Inflatables Should You Opt For At Your Business Event Getting a Return on Investment From Using a Trade Show Booth A Well-Oiled Trade Show Machine: The Ones Running the Show
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3 Easy Ways to Grow Your Email List
The email marketing industry is expanding and there is growing competition between brands: they all want to get people’s attention. Sometimes, acquiring more subscribers seems hard. If you are looking to grow your email list, we have three easy ways maybe you never thought of. Whether you offer a service, product or content is the product, use these tips to add more subscribers to your database and become more successful at email marketing. Why you should grow your email list There are good reasons to build your email database. It can be an instantaneous way to reach the people who want to hear from you. Also, it’s cheaper than advertising or mass mailings. Every marketer wants a large email list which is understandable. In general, the more people you reach, the better results and this has never been more true than with emails. The typical ROI for email is $42 for every $1 spent. However, before you try any email list growth strategy, remember it’s not always about the numbers. You want true engagement and a long-term relationship with your audience. To build that, focus on adding real subscribers to your list – people who genuinely want to connect with your brand. How do you do that? Let’s get into three ways to grow your email list without much effort. Is it easy for someone to sign up? Many organizations and freelancers have only one sign-up form and you’d be surprised how much you have to search the website to find that form. So, the first tip: make your email sign-up visible and easy to find. For instance, you could place it at the top of your website and not buried down by the copyright notice. Also, avoid making the text so small that someone can’t read it. Instead, let your signup form be the first thing people see when they land on your platform. Are you promoting your email list on your social media channels? Maybe you’ve been working hard to gain followers on Facebook, Instagram, and Twitter. There’s certainly inherent value in this, but a lot of marketers make the mistake of not cross-promoting channels. Who’s to say that someone can’t follow you on Facebook and be a subscriber to your email list? Just remember that people will frequently leave social media channels for one reason or another. You don’t want them forgetting about your brand and what you offer, so do your best to get them on your list. Post periodically on social media and invite people to subscribe to your emails. Your newsletters’ content should have real value and be unique from your website or social media content. This is a great incentive to gain an email audience. Plus, you can think outside the box to gain new followers. Maybe you can run a contest or offer a freebie, such as an e-book to anyone who signs up – whatever you think would entice your audience. Do you include an email subscribe button in every email you send? Word of mouth is the best marketing. If someone on your list really likes your email and forwards it on to a friend, they need an easy way to subscribe. A “subscribe” button makes it simple by saving them the trouble of looking you up, going to your website, and finding your form. So, at the end of every email you send, include a call-to-action. It could be as simple as: “Did you get this email from a friend? Get yours” + “Subscribe” button. The more convenient you make it for people to subscribe, the faster your email list will grow! Also, it doesn’t hurt to encourage your subscribers to forward your email. Some of them will do that and that’s a great way to grow your audience. It’s not all about numbers Now that we’ve gone over a few easy ways to grow your email list, it’s important to keep in mind that it’s not all about numbers. There is another aspect to growing your campaign: email list quality. Gathering lots of subscribers is great for email marketing, but you have to make sure those subscribers are real. You may be asking, “Well, why wouldn’t they be?” In the world of email marketing, there are quite a few types of emails that degrade your sender reputation. A sender reputation is a score that every email sender has. It’s the rating Internet Service Providers use to determine your behavior as an email sender. Some of the factors that influence your sender score are: your bounce rate your overall engagement: open and click-through rates are vital metrics the number of spam complaints and unsubscribes you get Bad email addresses you could have in your list All these factors are in direct connection with the quality of your email list. Unfortunately, every organization or marketer will acquire some bad email addresses over time. Some of the most damaging yet prevalent ones include: Fake email addresses: for a number of reasons, people sometimes provide fake email addresses. Sometimes they just want to take advantage of a freebie and have no intention of being a subscriber. Abuse emails: some people are malicious and others just careless. Abuse email owners have a habit of marking emails as spam, even those they signed up for. You don’t want these people on your list because they will hurt your sender reputation. Temporary email addresses: would you believe there are websites that exist for the sole purpose of generating temporary emails? These email addresses are sometimes called disposable because the person uses them for a day or two and never again. Then, they only cause your bounce rate to go up. On top of these, we can’t forget there’s always natural decay of the list. People simply change email addresses. Some people use their school or work email and they graduate or quit. You must get those email addresses off of your list. Use an email verifier to keep your database clean Thankfully, there is a healthy way to grow and maintain your list. The first thing is to never buy or trade email addresses to add to your list. First of all, it’s illegal to email people without their consent. Furthermore, a purchased list isn’t likely to result in anything positive and most likely the people you add will mark you as spam. The simplest way to keep your list healthy is to: The first clean it in bulk using an email verifier then, install an email verification API on your sign-up forms. Clean your list in bulk If you already have a substantial number of contacts in your list, but are not sure about their validity, run your list through a bulk email verifier. The process is simple and doesn’t take much time: you upload your list into the system and get it back clean within hours or even minutes. Install an email verification API This simple piece of software checks every new email address in real-time. It grants permission to good emailers and keeps out any of the problematic accounts mentioned above. Once your list is clean, consider adding the API to all your sign-up forms to ensure it stays in good shape. The sky’s the limit You would be surprised what a difference email marketing makes. It’s the most personal way to reach people and is an incredible tool to communicate the story of your brand and service. Using careful planning, creativity and email verification tools you are on the right path to growing your email list and getting good results. Read Also: How to Integrate Email Marketing With SEO Why Email Marketing is the BEST Digital Marketing Outreach in Singapore
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How to Buy, Sell and Trade EOS Coin
In layman’s term, EOS happens to be one popular contrarian play, designed for crypto investors. It is perfect for those who are betting right on the long-term value. Some traders might compare the functions of EOS with that of Ethereum and even note the discrepancies in market cap. When comparing these two options, you will realize that EOS is here to offer better growth opportunities. Ways to buy EOS: There are four simple steps, which will help you to beli eos with ease. Make sure to go through the steps in detail and understand their points before making the final call on it. At first, you need to find information on an EOS wallet, which you are planning to use. You need a proper place where you are likely to put them. So, make sure to find the best one in turn and there are so many options available lately. Once you have come across the best EOS wallet, it is time to start working with the exchange. You need to find one that works with EOS that you can easily purchase it. Now, the time has come when you need to put money into your current account. Funding your EOS account is very important and you need to be very careful regarding the moves to take. For the last step, you have to make your necessary purchase. Read more to find out about the exchange and even all the possible wallet recommendations. You need to find the pros and cons of purchasing EOS before making a move. Best ways to sell EOS: If you are on the other side of the coin and planning to sell EOS, then there are some simple steps for you to follow as well. At first, you need to sign up at the given altcoin exchange and start funding your account with EOS. You can even try to load EOS into Bitcoin ATM, if the need arises, which help you to cash out faster. Now, you can sell EOS for Ethereum or Bitcoin, whichever platform you prefer the most. These two are the most widely accepted platforms for cryptocurrencies. It becomes a lot easier for you to access these sources for higher liquidity and volume. For the next step, you have to transfer the Ethereum or Bitcoin to the main wallet after you have signed up and verified your usable account. Just click on the “funding” option available online and then follow instructions for Ethereum or Bitcoin, whichever one you are planning to fund with EOS. Now, you can easily sell your Bitcoin for fiat currency, like Canadian dollar or Euro using some quick trading options. It just takes few clicks for you to sell the crypt currency with ease. When you are done transacting, you can withdraw Euro or the Canadian dollar amount to your back account directly through the EOS wallet you have chosen. The “Withdraw” option is available online as well. Just click on it and then follow the given instructions to find the best result. Ways you can trade EOS: In this current market, there are practically two options while trading in the cryptocurrency market. You can either purchase actual cryptocurrency on exchange like purchasing EOS on exchange like Binance to own EOS on your own. Or, you can try to trade a contract for difference or CFD on any particular cyptocurrency and start working on the price difference. CFD is one proven financial instruction, which works more like a contract between broker and investor. If you want, you can hold the long term position or the short term one. It is mostly considered as short-term investment as CFDs are widely used within a shorter time zone. So, for trading EOS CFDs, you need to speculate on the USD or EOS pairing. Get the experts for help: You need professionals to help you explore the world of EOS and help you to trade, buy and sell the EOS coin according to your will. Make sure to learn about this platform and then shift your gaze towards the perfect EOS wallet to choose from. The result will always work out for you. Read Also: Bitcoin Profit Review 2019 How To Make Money From Bitcoins In 2020 The Basic Principles of Blockchain Fund Administration and E-Wallet The Profit Revolution: The Best Bitcoin Trading And Investing Platform
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IT Quick Fixes for Your Business During the Crisis by Paul Belogour
The incipient economic crisis leaves most businesses without customers and profits. The economy is losing billions of dollars every day, and there is no saying when the crisis is resolved, and we can all go back to business as usual. If your company is struggling during the switch from offline to online operations, there is still time to implement quick fixes and keep the business afloat until the end of the economic slump. Today Paul Belogour, Boston Unisoft Technologies CEO, shares two proven ways IT vendors can help you outlast the crisis and make most of the new reality. Update Your Website to Withstand Increased Traffic With mandated social distancing protocols in place, your customers turn to websites and mobile apps for goods and services. According to Vox, US traffic has increased by 23% since the beginning of the year. New York has seen the biggest increase of 36%. The Internet traffic will continue to grow as more people are forced to stay indoors, and companies switch to remote operations. While this provides endless business opportunities, traffic growth can also spell trouble if your website is not ready to handle the additional load. You should act fast and audit the technology stack and hardware behind your online presence and get it ready for a boost in traffic. If you cannot afford an in-house IT department, outsource the audit and updates to a professional team, such as Paul Belogour and Boston Unisoft Technologies. Our experts will assess the current state of your website and offer solutions that can stabilize it in time for increased load. Professional developers will ensure your site stays online through the rush and prevent failures. Do not wait for your website to crash, contact our team today to ensure your business stays strong throughout the crisis. Automate Business Processes to Increase Efficiency Amazon and Walmart are opening over 250,000 new positions amid the worldwide crisis to handle the increased customer demand. Even international giants struggle under the growing number of orders and have to adjust quickly or risk losing business and profit. If your company is seeing an increase in demand, you can follow Amazon’s lead and hire new employees or increase efficiency through careful analysis and automation of business processes. You would be surprised how much faster and smoother your company can run with process organization and automation in place. Boston Unisoft Technologies can help you achieve increased efficiency quickly by implementing one or more of these solutions: CRM updates or implementation. Small and medium business owners rarely see the need to incorporate customer relationship management solutions into their daily operations. However, those who do will win in times of crisis, as they can easily communicate with customers, engage them, run promotions, process orders, and increase profit. Boston Unisoft Technologies team specializes in developing intuitive CRM systems for businesses of any size and industry. With our experts on your side, you will prevent business losses and make most of the growing demand. Order payment automation. If you are not ready to start a large-scale business operations overhaul, start with essentials, such as payment processing. Our software engineers can incorporate a secure and user-friendly payment system to ensure your customers can add items to a bag, pay for them, and receive order confirmation without engaging any of your employees. The automated order system will stave off the need to inflate your order processing staff. Third-party software integration. Yet another way to improve operational efficiency is by making most of the ready-made solutions available for your business. Boston Unisoft Technologies team has been working on integration and synchronization projects for years, and we can make your business run like a clock despite increased load and employee shortage. Trust Paul Belogour: UAE, US, UK, EU – wherever your business is based, you can turn this crisis from a death sentence into a growth opportunity for your company. Contact Boston Unisoft Technologies business analysts for more information on efficient, quick fixes during the crisis. Read Also: 6 Tips for Effective Crisis Management 6 Benefits of Working with a Managed IT Support Company
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Bezwaar WOZ Waarde Aantekenen Via Bezwaarmaker.nl
What Types of Tax Does the Netherlands Have? Similar to other nations, Netherland is no stranger to Taxes. Different types of taxes also apply as is one liable for things like taxes on income, local taxes, taxes on assets and even wealth tax. A few of the different types of taxes Netherland residents pay are: Municipal Taxes (Real-Estate Tax) Income Tax Road Tax (if you own a car) Waste-Collection Tax Water Tax Boating Tax Parking Tax Dog Tax But it’s not all as bad as it looks, the government taxes you only if you are able to pay these taxes. So, it depends on aspects like if you have a job, the level of your income, and only if you fall under the category of being able to afford to pay the tax, then the Dutch Tax Office debits a certain amount every month. If you file your tax returns (belastingaangifte) at the end of every tax year, you may get some tax back too. For more information, you can visit their website. What is a WOZ Evaluation? WOZ or ‘Immovable Property Tax Act’ is a type of valuation that the municipality does on its resident’s behalf, usually on real-estate/property if you are a homeowner, or if you are renting out an office for instance. This value is reassessed every year and you are sent a notification of the amount to pay. Depending on the municipality, you either have to go to their office to pay it in person or via direct debit. Other residential categories that pay this tax are social housing, owners of a house boat that may be used to conduct professional services like running an office, are all liable for this real-estate tax. On top of that the same owners of the boats also pay what’s called a liggeld, which is like a penalty for occupying an area of water that belongs to the authorities, in this case the municipality themselves. If you own a boat for leisure purposes, you pay a boat tax shown by the vignette that needs to be displayed on your boat. With all these WOZ and additional taxes adding up, it is no wonder some residents are not happy with the evaluations that are sent to them on a year on year basis as due to human error sometimes the total amount can be wrong. But what can you do about this? Can a WOZ Decision be objected? The short answer to this is – yes, you can object the WOZ value sent to you. You can either do it yourself directly with the municipality, or seek out the services of professionals who can bezwaar woz for you. You would need to explain why you are objecting to the decision. Every resident has the right to this service, and information is also provided on a leaflet that is sent from the authorities to you with your evaluation. Items that they can assist you with are: Reimbursing housing costs of up to Euro 270 Saving you a significant amount on property and real-estate tax payments (up to 30%) Saving you a significant amount on multiple properties and real-estate tax payments (up to Euro 730) With the WOZ value objection services – you can request an evaluation report from them, detailing how they got to the numbers. If your house has not been valued correctly, you can submit this objection to the government body within 6 weeks of the original decision, there after the authorities will give their response and any change in decision by the end of the calendar month in which it was submitted initially https://www.amsterdam.nl/en/municipal-taxes/property-valuation-woz/ Hiring a professional to do this part for you can save you a lot of time and hassles, as they have years of experience handling cases like these, sometimes even going to court with it and have legal knowledge that can assist in the decisions put forth by the municipality office. The bezwaar maker can help you make both a formal informal objection, depending on the circumstances – they would be the best people to decide this for you. Read Also: Establishing Your Online Tone of Voice
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