Critical traps to avoid in your warehousing

Published on: 13 November 2018 Last Updated on: 24 July 2024
warehousing

It is not incorrect that the success of your e-commerce business is deeply tied to the functionality of your warehouse. Choosing a warehouse to a large extent would determine how well your business turns out especially in terms of logistics. However, we easily fall into some critical snares when making our warehousing decision. Thus, it would be immensely helpful to examine some of those things we do wrong when procuring a warehouse.

Many of us don’t bother to physically check the warehouse first:

Granted, it is impressive the digital transformation our world has faced, so much can be done and sold online. But it could eventually turn regrettable procuring a warehouse say from just what you saw and read about it online. This amount to punishable negligence and possibly gross misplace of trust.

Always take out time to physically investigate the warehouse and see for yourself the brick-and-mortar life situation before getting the warehouse. You should be ensuring first hand that it meets some basic requirements like spaciousness, hygiene, equipment and more crucially the security.

A visitation to the facility gives you an encompassing knowledge of how the facility runs on the ground. It would give you a more accurate perspective or judgment of how the employees are their capacity, reliability and all that.

Some of us make the mistake of owning a warehouse that doesn’t match our needs:

Keep in mind that you are not necessarily getting that website just because it is the prevailing trend. Rather, you are basically getting that website because you crucially need it. Therefore it is utterly paramount that the warehouse precisely matches your needs.

You should be asking yourself what sort of fulfillment you would be delivering and what kind of facilities will best get the job done. You should not forget that a B2C warehouse wouldn’t capably handle the needs of a B2B warehouse. Therefore when making your warehousing decision, ensure that the execution, the volume, the operation process of the warehouse are all compatible with your business needs.

The location is fundamental:

When making your choice of warehousing, the location should be one of the first criteria that come to mind. It would be a terrible mistake to choose the wrong location for your warehousing. This majorly plays out in your logistics needs. How close is the warehouse to your customers? How about its proximity to your manufacturers or suppliers? You must find the ideal location that balances your logistic needs at minimal cost and time. This is crucial to the success of your business.

Many of us end up paying too much:

This is a common predicament we all battle, overinflated warehousing fees. From your cost of initial set up, storage cost, picking and packing cost all the way to your inbound handling cost, you must make sure that you are paying for top value and every dollar you spend is well served.

In some cases, we get overcharged storage fees; this is even more devastating when we hold on to excess inventory which we are terribly struggling to sell. So it is good to clearly identify what we are paying for and have a precise documentation in place. If you have your own insurance policy, it would help you spend less though.

Knowing some of these things you shouldn’t be doing with your warehousing puts you in a better position to make more accurate and efficient decisions. This would save you avoidable cost and mishaps on the long run.

Read Also:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Which product was originally marketed as an "esteemed brain tonic & intellectual beverage"?

Original Brain Tonic: Historical Product Identification

 Which product was originally marketed as an esteemed brain tonic & intellectual beverage? Coca Cola Pepsi Sprite Thums Up Correct Answer: Coco Cola The success and failures of an organization depend on its marketing strategies. The strong marketing plans are, the rapidly you will observe growth. It is basically a summative master plan drafted by specialists in an organization to reach a maximum number of prospective leads.  The final goal is thus to convert those leads into potential customers in the long run. Therefore, brand message and taglines are two of the most crucial components of marketing. Without a quirky marketing tagline, it is possible to capture a market after a particular stage.  There are some unique brand taglines that the world would remember forever. One such tagline is “Esteemed Brain Tonic & Intellectual Beverage.” But do you know which company or brand marketed their products with this tagline? So, today, in this article, we will answer Which product was originally marketed as an esteemed brain tonic & intellectual beverage? Which product was originally marketed as an esteemed brain tonic & intellectual beverage? You must have searched this question multiple times on the Internet but failed to receive a confirmed and suitable answer, right? Well, you now are at the right place because, in this segment, we will answer which product was originally marketed as an "esteemed brain tonic & intellectual beverage"? So the famous brand that initially marketed its products with the slogan "esteemed brain tonic & intellectual beverage" is Coca-Cola. Yes, you heard it right, it is your favorite drink only! It has changed its slogans several times since its inception. However, this was the original one when it arrived in the market for the first time.  Some Hidden Facts Here are some trivia about Coca Cola which we bet nobody knows. However, through extensive and in-depth research about the brand, we have become able to extract this information. So brace yourself to get some fantastic surprises.  During its first hit in the market of the United States, the company advertised it as an "Esteemed Brain Tonic and Intellectual Beverage." In addition, it was also marketed as a ”brain nerve tonic” as well as an “Intellectual beverage.” In the beginning, it also promised to “cure headaches, relieve exhaustion, and deliver you with exhilarating and invigorating joy.” Moreover, it was beneficial for women and said that “ladies, and all those whose sedentary employment causes nervous prostration.”  You will be surprised to know some sources state that it was accessible only in the pharmacy shop during its initial days. But later, with time, it has made its way to the restaurants, food outlets, frozen food shopsç, etc., as a soda-based carbonated soft drink.  Brief Description Of Coca-Cola Just the name of the brand and some facts are not sufficient enough to answer this question - Which product was originally marketed as an "esteemed brain tonic & intellectual beverage"?. So we have elucidated the history and present marketing tactics that the company adheres to at present. Coca-Cola is actually a carbonated soft drink found by The Coca-Cola Company. As we have seen in the previous section, initially, it was a patent medicine and a temperance drink. Then, at the end of the 19th century, John Smith Pemberton founded this company while contemporary business tycoon Asa Griggs Candler bought it.  It is said that the marketing principles of Candler led Coca-Cola towards what it is today. This soft-drink giant uses two critical ingredients among many to prepare the drink: Kola nuts and coca leaves. Nevertheless, the formula of Coca-Cola is intellectual property, and therefore, it is a trade secret.   Coca-Cola introduced a plethora of variants all over the world. There are fruit flavors apart from the caffeinated version which is pretty popular. Some of the other quirky versions are Coca-Cola Zero Sugar and Diet Coke, Coca-Cola Vanilla, Coca-Cola Raspberry, etc.  The marketing tricks which Coca-Cola adopted to take these products nearer to the customers are incredible. It is their marketing tactics that have made them stand steadily amidst a severely competitive market even after series of criticisms. Marketing Strategies Of Coca Cola There is much more in this article rather than simply answering Which product was originally marketed as an esteemed brain tonic & intellectual beverage? By now, you must have understood that when it comes to marketing and branding, Coca-Cola ranks higher in position than many of its competitors. One of its prominent examples is its first marketing message - “esteemed brain tonic & intellectual beverage. Let us now take a detailed look at their marketing strategies today: Product Strategy: In terms of products, the brand is highly versatile as it has released a range of innovative drinks in the market: Sprite, Fanta, Diet Coke, Minute Maid,  Fuze Tea, Powerade, Coca-Cola, Simply Orange, etc. The Bottle: The design of Coca-Cola’s bottle is one of the defective marketing strategies. The bottle design is itself a part of the logo and is an outcome of a contest arranged in 1915. Pricing Strategy: Its pricing strategy is one reason why they are a rival of many other leading brands. For 73 years from 1886-1959, they kept a fixed price and that is 5 cents. Later the price upgraded with the economic changes but still, it is a really affordable purchase in the market still now.  The Final Words As you have arrived at the final stage of the article, you have not got a clear idea about, Which product was originally marketed as an esteemed brain tonic & intellectual beverage? There is no limitation on to what extent a brand can frame its marketing strategies. But whatever they design, those must be effective enough to catch the attention of a considerable customer base. If you have any other ideas on this topic, feel free to leave a comment. Also, forward this message to anybody who wants to enhance their knowledge through this little fact about Coca-Cola. Finally, if any question pops up in your mind, do not forget to let us know by posting it in the box below. Read Also: The Value of Business Systems 6 Crucial Aspects to Consider Before Starting a Business 4 Lessons Content Marketers Can Learn from E-learning Courses

READ MOREDetails
How to Develop a New Product

How to Develop a New Product and Make Magic Happen

Product development is a vital component of brand marketing that keeps a company’s product portfolio up to date and helps increase revenue. Companies conduct thorough research before introducing a new product in the market for maximum impact. Read on for some key tips on generating ideas for a new product! A unique product idea – that grabs a potential customer’s attention – is something all businesses strive for! Traditional product development ideas often stemmed from studying competitors in a niche and surveying the market. But product development takes a different approach to contemporary business. How to Develop a New Product and Make Magic Happen: Here are some effective ways to come up with insightful ideas for your company’s next big creation! Survey the Market: To introduce a product in a dynamic marketplace you must decipher the needs of your customer first. You need to keep pace with the economic or technological changes that may affect the buying decision of your customer base. Identifying the new trends in the market can help modify your ideas and align them accordingly to gain maximum benefits. Any brand marketing agency in your location can provide you with the resources to explore these trends. Conduct A SWOT Analysis: Most companies realize the importance of regular strength, weaknesses, opportunities, and threats (SWOT) analyses to come up with innovative products. They help identify a business’ strengths, minimize weaknesses, expand on available opportunities — and ward off potential threats to a business or new product. Coming up with ideas through a SWOT analysis emphasizes the need to build new strengths and seek out maximum benefit from opportunities in the market. Research and Development Initiatives: Research the market, competitors, similar products that are already available and consumer trends. Progressive companies allocate sufficient funds for research and development initiatives — to remain ahead of their competitors. If you are a small company, research the R&D campaigns of established companies in the niche — and adopt one that best suits your market. It is often easier to improve on your competitors’ ideas and improvise. Value Customer Feedback: Customers and their requirements are the most important component of new product development. Collecting their feedback can be a challenging task, but pays dividends in the short and long term. Offer live chat or another interactive communication platform on your business website to answer their queries and keep them engaged. Short surveys about a product or service can offer valuable feedback to help launch a product that best caters to the target market. Our Advice: If product ideas are forcefully generated they can do more harm than good for a product lineup. Skim through the tips in the piece and draft your own strategy for a successful product launch. With some insight and research, you can come up with ideas for a new product and achieve your business goals. The tips discussed in the piece can improve your marketing strategy and help introduce a product that meets the demands of customers. How to develop a new product tips still aren’t enough to help you generate ideas, you can hire a brand marketing agency in your location to assist you! Read Also: Five things to consider before starting a Business 7 Growth Hacking Ideas that will Boost your Startup Steps For Salesforce Application Development Reasons Why Personal Development Should Be a Priority? How can your business benefit from bespoke software development? Possible Reasons Why Your Employees Aren’t Too Productive and What to Do About It

READ MOREDetails
First Party Data

What Is First Party Data And How To Use It?

If you take some time to think about the methods of doing business that people have been using in the past and compare them with the methods everyone is using right now, you’ll certainly notice a lot of differences. The world has changed and some of those changes have happened quite quickly. And, we all have to adapt if we want to run our businesses successfully, especially when marketing changes are in question. Read more about how marketing has changed. Living in 2022 and not knowing anything about digital marketing would certainly be rather unusual. That is why I am sure that you know at least a few things about it. You’re aware of the importance of it and you are informed about at least some of the strategies that are used in business promotion, such as online ads, SEO, and similar techniques. That may all sound so easy to do, though, but there is a catch here. If you really want to do all of this the right way, you cannot rely on what others are doing. In simple words, your specific marketing strategy needs to be created in accordance with your own needs. Or, better yet, it has to be created in accordance with the specific needs of your audience. This all brings us to one simple conclusion. You need to get to know your audience, and there is much more to that process than you might be thinking right now. In order to really get to know your audience, you will need to collect relevant data about them. Today we are going to talk about a specific type of info that you need to collect if you really want your marketing campaign to be successful. In case you couldn’t have guessed it, I am referring to first party data, and here’s why party data collection is important: Before we get to the part of explaining how you can use the data for marketing, we need to do one important thing first. Basically, we need to be absolutely sure that you understand what first party data is in the first place. So, if you just keep on reading, you’ll get a better understanding of this particular concept, and you’ll also get a clear idea of how to use it to your advantage. Here we go. What Is First Party Data? As explained, we first need to talk about what first party data is, but I have no doubts in my mind that understanding this won’t be difficult at all. The actual term might be new to you, especially if you haven’t been running a business for a long time, but the processes behind the term are definitely all quite logical and I’m sure that you are familiar with it. You just need to put a face to the name, to speak metaphorically. In a few words, first party data is the info about your customers that your company has collected and that your company owns. Second-party data, for instance, are owned by a trusted partner, and that’s a difference that you need to be aware of. Basically, your company will own software solutions and programs that will help compile all types of information about your customers. You can gather the info with the help of purchase history, digital interactions, behavior, and similar stuff. Since you now most likely understand what this concept entails, it is time for us to proceed to the next important question for the day. After all, you do need to know why first party data is so important and how you can actually use it to your advantage when creating your marketing strategies and campaigns. You May Also Check: How Can Master Data Management Help Your Business? How To Use It For Marketing? The first thing that you are wondering here is what these types of information can actually bring to the table. In other words, why is the info important and what should you use it for? Well, here is the simplest and the shortest answer to that question. Companies use first party data in order to create ads and content that will cater to the specific needs and interests of an individual. To be even more precise, it allows you to create personalized content and ads, which is certainly quite important for marketing. Another thing you should know here is that there are now certain tools you can use with the aim of using this info during the process of programmatic media buying. This concept actually consists of using automated technologies for buying advertising space, which is much easier than the traditional method of manually buying digital advertising. As you can probably understand all on your own, these types of tools allow you to use your first party data even more effectively in your marketing campaigns, which is why you should think about making them a part of your strategy as well. Read Also: Questions to Ask Before a Data Center Relocation A Checklist Of Tools For A Successful Advertising Agency Why it is important to study Masters’ Degree in Data Analytics?

READ MOREDetails