5 Benefits of Digitalization in Marketing

Published on: 08 April 2022 Last Updated on: 17 February 2025

Marketing is an integral part of any business. It is the bridge that connects consumers to products. You want consumers to purchase from you and trust your company as a business owner. So, you can undermine the value of good publicity for your company.

Globally, companies are willing to spend trillions of dollars to work on their marketing plan, including working on witty commercials, socially aware campaigns, and even constructing a user-friendly website convenient for consumers. Therefore, digitalization in marketing is no less than an asset for any flourishing business.

This digitization brings profitability and visibility and helps your business grow in exchange for minimal effort. But the perks of going online don’t end here. Buckle up and learn more about the advantages digitalization in marketing has brought.

5 Noticeable Benefits of Digitalization in Marketing

1. Accessible Digital Tools

There was a time when putting up an advertisement was tedious. You had to make several stops along the way to find a reliable advertising company, think of a catchy billboard sign, and negotiate a price.

This task was also risky since you get one shot to run a proper advertisement in exchange for a handsome price. In addition, if your commercial contained a mistake or a typing error, it would cost an additional fee to get that corrected.

However, in the age of digitization, you no longer have to deal with this to spread the word about your business. Platforms like the DigitalSupermarket have all the digitalization in marketing packages you need to create and manage great online advertisements.

So whether you’re looking for ways to upgrade your SEO, build your content, or need a nifty tool to make your company popular in social spaces, you can find them here. By browsing through the different prices, you can match with a platform that goes nicely with your budget and get to work right away.

2. Saves You Money

As a business, you want to save every penny running your business. That is because maintaining a company is expensive. To have a flexible budget, you need some cash in hand. Therefore by relying on types of digital marketing, you get an opportunity to save money by choosing cost-effective ads.

For instance, while opting for a pay-per-click advertisement, you can choose from spending less than $500 or staying within $1,000 to determine the number of ads you need and how frequently they should target consumers.

Alternatively, social media marketing also offers minimal costs. You may need to spend a small amount to use applications to schedule your posts online and create a social media campaign, but you don’t need to break the bank.

By going on Twitter, Facebook, or Instagram, you can quickly post content about your company and display products by going on Instagram live or Twitter to tweet more about your business by sharing relatable hashtags.

Saving money allows you to spread your wings, continue posting quality content, and use your money to work on other projects. So now you’re no longer obliged to spend thousands of dollars to make your company visible and expand.

3. Let’s You Cultivate Consumer Trust

A customer trusts any company based on two factors. One is that the business produces quality goods, and two, the company makes an effort to connect with them.

Your culturally sensitive ads will work only for a short time if you only produce conventional ads but don’t bother keeping in touch with your consumers. You need to make customers feel important and feel as if they’re essential to your business.

Therefore, through marketing techniques like personalized emails and introducing loyalty points, you can build an understanding with your client.

Digital marketing analysis also allows you to check on your consumer’s habits, so when you’re curating an email for them, you know what their favorite products are and reference them in the mail. This makes the email relatable and shows the customer how much you care about their choices instead of sending a generic happy holiday greeting card.

Try to put consumers with similar purchasing habits into one subscriber list to generate leads and offer the same seasonal discounts. Loyalty cards are another great way to ensure you’re keeping tabs on your clients.

By asking your consumer base to subscribe to your business and provide their details, you can create unique digital cards which redeem loyalty points. With every purchase, a consumer gets points which should give them access to gifts, free samples, and deals encouraging them to buy from you more.

4. Allows You To Compete On A Wide Scale

Whether you’re a small business or a large booming industry, you can compete with anyone, anytime, by using digital marketing. Online spaces work differently.

To gain an edge over your competitor, you need to know how to make content, build SEO, make sure your website is easy to follow, and follow hot trends. These include creating a tik to video or donating to social causes.

When you’re online, the size of your office, number of employees, and duration of your business are meaningless. It all falls to where you rank on the search engine results, the consumers you attract, and how smart you are in utilizing keywords in your content.

Once you manage your business online, you can quickly build a reputation and even earn a high net worth. Therefore, get used to digital marketing if you’re trying to make a name for yourself without going overboard with spending an exuberant amount.

5. Your Progress Is Measurable

Tracking how well you did with your marketing campaign is imperative since you want to know whether you got a high turnover rate or not. Unlike traditional billboards, where you can’t track the number of views, digital marketing comes with metrics.

Tools like google analytics provide you with an optimal breakdown of your marketing tactic. For example, you can see the number of comments, likes, shares, and even purchases your business got. This can help you make a graph and deduce what marketing tactics benefit you every year and what month always gets you new leads.

For instance, you may notice that your products sell well during the holidays, and your social media posts also get shared more around the same time. So you can study what aspects of your campaign spoke to consumers around that period.

As a result, you will have a better idea of what you need to do for your company. When you learn about the return on investment your campaigns generated, it helps you map out new plans, work on your SEO, and discard methods that don’t yield results, saving you more money. You flourish when you’re no longer in the dark about how well you’re doing as a business.

Final Thoughts

Digitalization in marketing has taken the world of business by storm. It has brought benefits that traditional marketing can no longer compete with. By going online, you can find your consumers, get their trust, become visible, get ahead of your competition with no fear and ultimately gauge where your business stands.

There is nothing better than enabling your organization to find a stable footing in the marketing sector as a business owner. In addition, digitalization in marketing also pulls back costs. It helps you design a budget that prevents your company funds from getting drained. So instead of spending thousands of dollars on marketing with a few hundred bucks or at most less than $5,000, you have a strong campaign ready for launch.

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Creative Marketing Strategies to Put Your Small Translation Business

As the owner of a translation business, you know firsthand just how much a good marketing strategy can make or break you. However, your current advertising strategy often makes you feel like your company is getting, well, lost in translation. You need to make a change as soon as possible. But you're just not sure where you should start when it comes to updating your marketing plan. In this post, we're sharing both print and digital advertising tips that you can't afford to miss out on. When you're ready to dominate your target market and outrank your competition in the search engine results, keep on reading. Start with Your Website Especially when you're running an international business, you need advertising tips that can reach everyone on the globe -- at the same time. In short, while a strong website is important for every company, it becomes even more essential for brands who need to reach people in different time zones and across different languages. In other words? Even though you're running a translation business, it doesn't change the fact that nearly 3/4 of consumers say they prefer to read content in their first language. Start by looking for the right tools and plugins that will automatically change your site's language to the language of the user. But don't stop there. Having an intuitive and branded web design are also key digital marketing tips. This matters because people will stay on a site they find easy to use for much longer than average. Pop-ups, autoplay features, or just sites that take forever to load won't cause them to click away after three seconds. This helps you rise in search engine rankings. First of all, ensure your site loads quickly and completely on desktop and mobile devices. Use menu options at the top of your page to help users find exactly what they're looking for as fast as possible. If you're blogging (more on that in a minute) make sure you've taken the time to properly categorize your past posts. Above all, keep your homepage engaging and organized, like on this website. Finally, don't forget to include your company's contact information on not just the homepage, but every page of your internal website. Remember that consumers won't always come to the homepage first. Don't make them hunt around on your site to find out how to get answers to their questions or sign up for your services. Blogging and Guest Posting Now that we've covered how your website will drive more customers to your translation business, let's talk about how blogging can increase your site visitors by around 300%. We understand that blogging is a lot of work -- and, if you have to hire professional content services to write your posts for you, it can also be expensive. So, why is it worth it? First of all, it helps to increase your authority and brand recognition within your target market. By providing information-based (as opposed to sales-driven) blog posts, you strengthen consumer trust in your brand. Plus, blogging also tells Google and other search engines that you update your entire website more often than companies who just have a static site. This means that you'll be able to outrank your competitors in the search engine results. Plus, you'll also have more indexed pages (AKA, pages that have been read and categorized by Google.) This also helps you get higher up in the search engine result pages. Blogging also gives you an amazing opportunity to connect with your target market and shorten your overall sales cycle through the use of keywords. By naturally including keywords (what people type into search engines when they need a translation business) in your content, your website will show up in front of people who are ready to buy exactly what you're selling. But blogging alone isn't enough. You also need to get into guest posting. This is one of the best online advertising tips because it gives you the chance to broaden your market and increase your brand awareness at the same time. Write articles and blog posts for popular online journals, websites, and even forums that are relevant to the translation industry. Other Key Digital Advertising Ideas Of course, your digital marketing strategy shouldn't begin and end with site design, blogging, and guest posting alone. There are a few other digital marketing tips you should take into consideration, too. Make sure that you claim your third-party listings on platforms like Google My Business, and fill out your profiles as completely as is possible. This is especially helpful when it comes to connecting you to your target market. Those third-party listings are also important because they allow your customers the chance to leave online reviews for your business. While having a testimonials section on your website is a good idea, most consumers feel that third-party site reviews are less biased. Make sure you frequently read and respond to these reviews -- yes, even the bad ones. You want to prove to potential and current clients that you take their input seriously. Social media is also essential in the online marketing world. However, especially since you're a smaller business, we suggest that you conduct some market research to find out which platform your customers spend most of their time on. Focus your efforts there first, and then expand to other platforms. If possible, aim to post three times a day: morning, noon, and night. Finally, never underestimate the power of an e-newsletter. Not only will this allow you to let your leads and current customers know about new product offerings and flash sales. E-newsletters can also help to build up a personal connection between you and your market. You can feature employees of the month, tell customer stories, and even ask for feedback in survey form. Offline Advertising Tips for Your Translation Business Yes, having a strong digital marketing strategy is incredibly important for your translation business. However, it doesn't mean that you can completely ignore print marketing or offline marketing in general. Now, let's take a look at some seriously effective marketing ideas that don't require an Internet connection. Host an Event One of the best ways to get your name out there is by hosting an event in your local market. You don't have to spend a lot of money in order to increase your brand recognition -- you just have to focus on inviting the right people. Invite other local businesses to a dinner at an international restaurant in your area, or host a "language night" at a local school. Focus on event spaces that have a global feel -- even having a "movie night" where you show a popular international film could work. We suggest handing out promotional products at these events. This way, even if attendees don't need translations services now, they'll know who to call when they do in the future. Don't Underestimate Mailings Relying on the cousin of the e-newsletter, paper mailings, to get the word out about your business is still an effective marketing idea. People love getting "snail mail," especially as it becomes rarer and rarer. Whenever possible, hand-address your envelopes to increase their open rate. When you send out mailings, think outside the holiday card or business pamphlet alone. Instead, consider including things like a magnetic calendar, so that customers can have your company in their heads all year long. You could also include a paper card with a discount code. The same goes for simply including a physical coupon offering them a percentage off of your services. Also, slip in a few of your business cards, and handwrite a note on the back of them. You may also want to create a branded letterhead or stationary, in order to increase your brand recognition. It's all about building a personal connection between you and your leads. Grow Your Translation Business with These Tips We hope that this post has helped you to better understand how to market your translation business both on and offline. Remember that conducting thorough market research -- and knowing when to ask for the help of a professional marketing team -- will take you a long way. Looking for additional advice about how to build your brand? Want to ensure you're creating evergreen content that your market will love sharing on social media? Want to understand how good web design increases your conversions and grow your traffic? Our blog can help you to learn all of that and more, so keep coming back to us for more advertising advice. Read Also: What To Look For In A Transcription Service Provider

Your Ultimate Guide To Creating SMS Marketing Campaigns

Every marketer would tell you that there are reasons why text marketing continues to become a mainstay in marketing agencies. In fact, both conventional and modern companies highly rely on their efficacy when it comes to reaching out to their target audience. Because when you think about it, every person checks their text message inbox every time they receive a ping. Leveraging communication strategies like an effective SMS marketing campaign allows you to grow your brand more, target more audiences, and even build closer relationships with prospects. There are a lot of things that SMS marketing can help you with in terms of achieving business goals. But before you partake in this marketing tactic, it’s important to understand the concept behind this marketing practice. Use this guide to make successful SMS marketing campaigns. What Is SMS Marketing? It’s crucial to understand first the concept behind this old but gold marketing strategy. SMS marketing refers to a short message service you send to your customers to build relationships with them. It’s important for text marketers to communicate with their target audiences in a respectful and compliant manner. No matter what your business goals are, SMS marketing puts you one step ahead of achieving them. For instance, you can drive more leads, introduce new products, lead them to check your website, and so on. The ideas that you can do with this marketing method are limitless. Compared to email or push notification marketing, SMS marketing has several advantages. For instance, every person who receives an incoming message in their phone inbox will surely take the time to check and read them one by one. While some people might check their emails at least once a day regarding text message inboxes, people often check them as soon as they receive a message. Your message can be concise and clear with SMS marketing. There’s no need for lengthy advertising messages. With brief sentences that can take up less than 160 characters of the SMS limit, you can already deliver what you want to say to your prospects. Choosing The Right SMS Marketing Tool Now, it’s time to understand the tool to use for this marketing strategy. With the advent of technology, there is now text marketing software at your disposal. For one, you can take advantage of Drop Cowboy Ringless Voicemail service and some other brands that offer reliable text messaging as marketing services. Text message delivery depends on the tools and services you choose. Such software comes with pricing plans that fit your marketing budget and goals. Unlike any other conventional marketing promotions like print ads, TV ads, and billboards, this marketing campaign is priced reasonably better. Also, consider partnering with the best SMS marketing service provider to automate your text messages to your target recipients. How To Maximize On SMS Marketing Campaigns As mentioned, a high percentage of people open text messages every time they receive one. By sending promotional messages via SMS, you ensure your customers will read them because they will arrive directly in their inboxes. Check out these ideas in which you can maximize your SMS marketing campaigns. 1. Limited-Time Promotions You can use an SMS marketing strategy to encourage your customers to avail of coupons and discounts or even redeem incentives or gifts. Offering these incentives for a limited time makes them even more effective. Announcing that the campaign only runs on a promo period is an effective call-to-action strategy so your customers won’t miss out on such opportunities. It’s one effective strategy to get your business to high ranks. Considering SMS marketing's high open rate, it’s the most effective way to communicate time-sensitive offers with customers. As a result, you ensure your customers don't pass up a good deal. This yield win-win situations for both the customers and your brand. They get discounted rates, and you could convert your sales funnel more effectively. 2. Reminding Customers One good purpose for SMS marketing is when you could send notifications regarding the recent actions of your customers. For instance, whether they checked your website, changed passwords, or linked different payment modes, an SMS notification will be sent to inform them that the activity is successful. Sending notification messages is essential for many businesses, and they’ve realized how effective it is in retaining customers. By relaying notifications about their recent purchase or online activities, the customers will grow their trust in your brand. It could lead to continuous patronage. Also, they will feel at ease by getting reminders of how your brand is already dealing with their orders or purchases. Receiving reminders is valuable, especially for customers who are always busy with other things and obligations. Make sure your brand is always at the top of your customer's minds. It’s a job that SMS is best suited for. With SMS marketing, you can remind your customers about everything from their most recently liked products to the purchased ones that are going to arrive soon. 3. Order Updates And Confirmation An SMS is also useful for customers to receive updates regarding their orders. Once they make a purchase, a message will be sent regarding the successful transaction. It ensures peace of mind for the customer. Also, the confirmation messages sent via SMS will allow them to use them as proof or evidence regarding their purchase. If products don’t arrive as planned, they can refer to the SMS notification. 4. New Product Release And Launches SMS advertising is also useful for announcing new product releases. It’s the most cost-effective way for marketers to advertise new product launching. Without paying for the expensive talents of celebrities to promote new products, a large number of users will discover your new product offering through the message they can read in their SMS inbox. Using this method will generate buzz and interest, and you could even entice old customers to come back and check out what's new. You can also use SMS campaigns to drive traffic to your website or storefront. Thus, you can simply include a link they can visit to check your new product or any offers. 5. Send Welcome Messages Send your customer a welcome message once they subscribe to your SMS marketing campaign. Companies must start building relationships with their customers. As a result, you will be able to communicate with them right away, as they will know they have been subscribed. It also alerts them to expect a few messages from your end every now and then. There’s no need for lengthy or complex welcome messages. Sometimes short but sweet thank you message about their subscription are already enough for your customers to remember your business. 6. Customer Service Tool SMS is not limited to being a marketing tool; it’s also a customer support tool. In this era where customer service should be at the forefront of any business, SMS strategy can be used to ensure customer satisfaction. It’s imperative that your work processes are as transparent as possible, and you can achieve this by constantly sending them SMS in case necessary. After all, a text message is the easiest way to communicate with pre-sale customers and post-sale tech support. 7. Collect Customer Feedback It’s essential for businesses to receive customer feedback to determine what they are doing well and what they need to improve. And it’s something that’s being offered with SMS marketing. You can send out surveys through SMS, and customers can answer them timely and convenient. There are many ways to create survey forms for them to easily fill out. The key is to attach the link to your SMS. Another option is to ask customers to rate you using a ranking system that’s easy for them to use. 8. Announce VIP Programs By offering a VIP program, you can encourage loyalty among your subscribers and customers. If you want to make your VIP customers feel special, offer them VIP-only discounts. This sense of exclusivity allows your customers to treat your brand with more respect and value. Also, use this program for customers to gain early access to sales and other promotions. One way for them to qualify for your VIP list is to encourage them to fill out a signup link. However, since it’s VIP, make it seems more challenging for them to enter this list. The harder it feels to qualify, the more special and valued they would feel. Tips To Apply Effective SMS Marketing Strategies Applying SMS marketing strategies require effective implementations. When done right, they can produce the best outcomes for your business. Here are some tips to apply effective SMS marketing strategies for your brand: 1. Ensure That Your Customers Opted In Your customers probably already provide you with their phone numbers. However, one common courtesy is to get their approval to start receiving SMS from your brand. Mass texting them without their consent is ethically wrong and will only lead to adverse effects on the customer. Ensure to get your customer’s clear opt-in before starting to send out text message campaigns. Your website or other online channels can allow customers to opt-in to receive text messages. However, you should get a text confirmation before you send them anything. There are ways to get their opt-in consent. One is to make them reply Yes or No to your single SMS regarding SMS subscription. Another way is through your website. They can press a CTA button regarding their receiving SMS messages from your brand. When the user clicks the link in the offer, they can fill out the subscription form and enter their number so they can start receiving your SMS campaigns. 2. Take Time To Introduce Yourself A good practice is to take the time to introduce your brand in any of your SMS campaigns. Chances are your customers don’t know where the messages are coming from. Failing to include your company name or brand name on the message will only forfeit its purpose. Hence, it’s important to include your company or brand name in that short message that you’re sending. 3. Make Messages Fun And Short It’s common for people to use SMS messages to communicate with friends and family informally. Texting should remain fun in your SMS campaign in the same way as a fun communication tool between people. Be friendly and personal with customers to build trust. Use local trending words that are popular with your target audience for the time being. It ensures to catch their interest and make them read your text message completely. The maximum number of characters in an SMS message is 160. With an opt-out option and the need to identify yourself, that's not much to work with. Don't waste any characters, and go straight to the point of what you want to say. 4. Don’t Forget To Use Target Keywords To encourage users to connect with you, you should select contextually relevant keywords alongside simple messages and shortcodes. Using such keywords will allow them to easily remember anything about your brand or company. If they want to research you online, they can use the same keywords found on your SMS. 5. Give An Option For Customers To Opt Out All marketing communications should follow these standards and rules. Much like getting their buy-in, you should also give them the option to opt out and unsubscribe from your SMS campaigns. You are more likely to lose customers if you constantly text them when they do not want to hear from you. Your messages should come with the unsubscribe option, so your customers can freely opt out anytime they want. There are some viable reasons for them to do this. But it doesn’t entirely mean that they won’t be good prospects for you in the future. It’s just that not everyone prefers to get this kind of information via text. SMS open rates tend to be much higher than those for email, so you should also expect a higher unsubscribe rate. After a message is sent, unsubscribes may spike and treat it as a normal occurrence. 6. Be More Informative Than Promotional You should be extremely considerate of your buyers' inboxes since promotional SMS messages can easily be turned off. Therefore, staying informative and interactive is best, and not focusing too much on sounding sales or promotional. A good rule of thumb is to focus most of your communication on order, whether a status update or a request for feedback. Schedule your promotional messages and send them at least only twice a week at a minimum. No one wants to keep receiving promotional messages that are obvious that they want to make money from you. Conclusion You can increase engagement with your target audience by using SMS marketing. Keeping your customers' attention is easier if you market to them where they are most active. Therefore, if your target audience is always in their phone’s SMS inbox, it’s worth considering SMS marketing as part of your marketing mix. Use this guide and wait for results to reflect your bottom line soon. Read Also: Calling Out – How Telemarketing Allows You to Reach a Wider Audience How To Move Your Career In Social Media Marketing Up A Gear? Best Marketing Strategies For Lawyers In Houston

Effective Ways to Utilize Digital Marketing

If you’re in the process of starting a business or you currently have a business and want to take it to the next level digital marketing is an absolute must-have tool. In today’s global society technology and the internet have vastly influenced how we build connections with each other and have impacted how businesses reach new customers. Billions of individuals are searching the web every day searching for the next product or service they will purchase. Take advantage of an easily assembled tool that can improve leads and revenue for your business. Most businesses must have some form of digital marketing to reach more customers. You can also check out thebusinessblocks.com for Systematizing Your Business with Low Code Tools. If you have tried marketing resources and have found that they have not improved your business performance this can be because you have not been using the correct marketing tools. Don’t worry this is a common problem for business owners and there is an easy solution. It is important to have a clear mission statement or purpose behind your brand. You want people to visit your business and have a clear understanding as to how you can make their lives easier or why they should choose your business over others. Social Media Management is critical in promoting this message and provides a broad audience with access to what your business offers. Did you know that there are 1 billion active users on Instagram each month? An even more shocking fact is that there are 2.3 billion daily visitors on Facebook alone. Social media is a free resource that can expand your business if managed correctly. Creating content that is targeted to your business niche can help social media users find products or services that you offer. This can be done with storybrand certified guide which is a process to implement marketing by professionals. Imagine having a resource that creates marketing that helps bring traffic to your website, engage more with customers and in return lead to more sales. Other digital marketing tools are social media advertising, website design, and video marketing. When done correctly advertisement on Social Media can make a difference in monthly sales. Everyone is constantly on their phones checking social media several times a day and are exposed to targeted ads. Another way to expand your business is through professional website design, have you ever gone to a website and thought this layout looks horrible? Websites are a representation of you and your business and must be clear and professional to ensure customers will want to purchase a service or product. Storybrand certified guide understands the importance of website design in correlation with monthly revenue. If you want to learn more about how social media management, advertising, and website designing can take your business to the next level read the information provided here about digital marketing. If you’re still asking yourself how is digital marketing going to expand my business look at this business blog that elaborates on the importance of digital marketing. This article will provide all the answers to your doubts and worries and ensure you that investing in the right digital marketing is what your business has been missing. Take the leap into digital marketing to ensure you can stand out in the business world. Read Also: Importance Of Storytelling In Social Media Marketing Best 5 Instagram Marketing Tools You Should Be Using A Complete Online Guide To Boosting Your Website Traffic In 2019

5 Benefits of Digitalization in Marketing

5 Noticeable Benefits of Digitalization in Marketing

1. Accessible Digital Tools

2. Saves You Money

3. Let’s You Cultivate Consumer Trust

4. Allows You To Compete On A Wide Scale

5. Your Progress Is Measurable

Final Thoughts

Strategies to Generate Quality Leads on Social Networks

How to Get Into Content Marketing

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Creative Marketing Strategies to Put Your Small Translation Business

Your Ultimate Guide To Creating SMS Marketing Campaigns

Effective Ways to Utilize Digital Marketing

5 Benefits of Digitalization in Marketing

5 Noticeable Benefits of Digitalization in Marketing

1. Accessible Digital Tools

2. Saves You Money

3. Let’s You Cultivate Consumer Trust

4. Allows You To Compete On A Wide Scale

5. Your Progress Is Measurable

Final Thoughts

Share this Article

Strategies to Generate Quality Leads on Social Networks

How to Get Into Content Marketing

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related