Is Instagram Algorithm Easy To Beat?

Published on: 11 March 2022 Last Updated on: 15 February 2025

Is it possible for your brand to beat the brand new algorithm changes of Instagram?

Well, if you asked this question during the reverse-chronological period of the platform, we could’ve answered it pretty easily. However, now, in the era of curated content feed, it’s not possible to find an apt reply to this question.

Why?

Unlike the previous updates, the new updates are all about skyrocketing the organic reach of a brand or an Instagram user.

So, how to get more followers on IG quick?

By beating the Instagram algorithm, of course. Here, in our guide, we have broken down how the Instagram algorithm works and the way to take care of it.

Let’s get started!

The Working Procedure Of Instagram

Before we begin talking about the current stature of the Instagram algorithm, let’s turn back the clock to 2016. During this year, Instagram proclaimed that it will focus on “the moment you care the most about.”

Hence, Facebook began prioritizing the “friends and family” while Instagram cared the most about fresh, timely posts relevant to your area of interest.

Currently, the Instagram algorithm focuses on six aspects. These are –

Timeliness: The recent posts will appear at the higher sections of the news feed rather than the older ones.
Interest: The type of content you generally look for after opening the homepage of the application.
Frequency: How often do you open Instagram? The higher your activity level is on the app, the better it will be for your posts.
Usage: The amount of time you spend on the application will also matter in the case of ranking your posts on the news feed.
Relationship: Content from the accounts you have talked or commented on will be prioritized over everything else.
Following: If you follow a massive number of people, it’ll be easier for you to see more posts on your newsfeed than anything else.

Related Resource: Instagram Advertising For Beginners

Beating The Instagram Algorithm – An Informative Guide

Beating the Instagram algorithm will not be easy at all. However, if you keep following the below-mentioned tips, you’ll fare much better than you were doing before. Here’s what you need to know about it.

Upload high-quality, unique content that’s relevant to your niche. Make sure to add as much information as possible while uploading a video. Add in-video captions to help people who’re watching the same without sound.
Focus on trending topics only. This way, it’ll be easier for you to attract people who are looking for these posts and prompt them to follow you. Make sure to follow your peers in your industry to find out the topics you want to talk about.
Use hashtags. Tags are important to beat the Instagram algorithm, and we cannot stress this enough. With them, you can appear at the top of the search results and ensure that the right people find you out.
Opt for infographics. The practice of adding normal images has become pretty bland in today’s Instagram. Hence, if you are considering delivering any information to your audience while maintaining the engagement status, make sure to opt for infographics.
Select a theme and stick to it. For example, if you are using the “red” color, make sure to include the same evenly to create a sense of uniformity. It’ll also look much more aesthetic than using different colors altogether.
Find the right time to post. Check when most of your target audience is coming online and upload your images during that period to increase the chance of interacting with others. In most cases, the time would be somewhere between 10 PM to 3 AM.
Include a call to action on each of your posts. It can be something a little supportive like “follow us to get more posts like this!” or, a more docile approach, “please DM us to learn more!”

Final Thoughts

As mentioned before, beating the Instagram algorithm will not be an easy job. However, if you follow the rules we have explained, you will be able to perform much better than your rivals in the market.

In any case, if you still have any queries, make sure to tell us all about it in the comment section. We’ll help you out in any way we can.

Read Also:

Arnab

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

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Is Instagram Turning into a Way of Life now?

We all have been constantly obsessing over social media for a very long time now. Since the very introduction of Orkut, it has become imperative for people to get judged and approved by a hoard of people out there who do not even know each other. Is it a habit or a disease? Well, we will discuss that later but let us now explore some of the habits and trends that people have been showing on different social media platforms. Why do people go on different social media platforms? The answer is simple yet very complicated. They go for approval which is received in the form of likes over Instagram, Facebook, Tumblr, and Twitter, among many other platforms. It has become an immortal obsession of people to grow in the social media chart through a raging number of followers in their follower bank. People talk about social media and how many likes they received all the time like they are experts without being experts. It is always the talk of the town when someone gets a hit on any social media platform and people gossip over what they wore, what they ate, where have they been eating out or buying those stuff. It has recently become a very predictable act of people to vouch over their social media profiles and showcase every bit of detail of their life. Why do they do it? Again yes for approval and then to be famous and also expand an online or offline business. People have a variety of reasons to be social media buffs. Either they are relatively very free or are in the process of creating a steadfast online image for future business purposes. Sometimes it is related to a hobby or talent that they want to show to the entire world without spending much on marketing. One of the most famous platforms that have recently gained traction in the social media industry is Instagram. With its different features and add-on emoticons, Instagram is now ruling over the social media arena, and not only informally, but formally also people are growing over Instagram for personal as well as professional expansion. Instagram has loads to offer and various concepts to follow. The features added in the story to vote, buy, and redirect to a different page and a link have gained a lot of appreciation as of now. The game of Instagram as an established social media platform is relatively very strong. Hacks Of course, having a wide friends group and a large number of acquaintances on social media helps in increasing followers and likes over Instagram, but being a great storyteller and photographer means that being Insta famous will not be a much of a difficult task. Moreover, Instagram along with other social media platforms has certain marketing hacks and strategies. Social Clout Club is a brand new service you can use to know more about marketing strategies. #hashtag is a concept that has recently gained a lot of popularity. Seeing its popularity Instagram has also added a feature that lets you follow hashtags as well and whenever someone with that specific hashtag posts it, you get it on your home page. Great Photography and Keep Readers Intact Good picture quality is a must. High-quality pictures always attract a good amount of followers. Writing good and original stories is also imperative. Research your audience along with the people whom you follow so that they can follow you back. Instagram has many more tricks but for beginners, this is the heads-up start hack. Read More: Using Social Media To Promote Start-Up Businesses Social Media Marketing Role In Technology How is Social Media Playing A Role In Career Building? Which Backend Keys Makes Social Networking Sites & Apps Works Smoothly?

A guide to Running your Instagram Marketing Campaign

Many people think about running a marketing campaign on Instagram though few know where to begin. Marketing campaigns on social media platforms such as Instagram are a great opportunity for you to increase brand awareness for your business. It can also help you grow your following on Instagram and generate more sales for you to make progress on your business. Executing a marketing campaign on Instagram is not hard. You only need a bit of creativity and proper planning for it to be a success. Instagram can help you gain a lot of customers by adapting brilliant strategies. More people tend to engage on Instagram compared to other networks like Twitter or Facebook. Here is how you can launch your marketing campaign on Instagram successfully. Wait for the right time to launch: When launching a marketing campaign, the most important factor is timing. The time you choose to launch it should be in line with the goals and plans of the company. According to Foundr starting the marketing campaign at the right time can help you get many followers within a few hours. You can get organic likes with a service such as Growthoid. Social media performance is all about the right timing. If you are looking to make a marketing campaign go viral, spot the trends and check for topicals that are gaining traction. This will not only allow you to gain more followers but also improve your branding, awareness, and other KPIs as a brand on social media. If you want to gain more Instagram followers, you can check Viral Race for assistance. Establish practical goals: Come up with clear goals as you plan for your marketing campaign so that you can give your team something to anticipate. Practical goals also help you prioritize the most important details for the success of your campaign. It makes it easy to understand the tasks in front of you to increase productivity. Ask yourself what you want to achieve from the campaign. Is it to raise awareness for your brand or to increase sales? You may also want to build an email list from the marketing campaign. Identify the specific purpose and set goals on how to achieve it. If you are trying to promote your new product, you can come up with a goal like how many units you would like to sell during the marketing campaign. Research your target audience: Identify the group you would like to reach out to from your marketing campaign. For you to get a lot of engagement, you must create a strategy around interesting content for the audience to show their participation. You should aim at understanding the needs of your customers for you to develop useful products or services. Interview your target audience to know their expectations and work hard to satisfy them. Feel free to follow your target audience on Instagram to identify the kind of posts they like sharing. Find out how they use Instagram and use different features to learn more about your target audience. Here's Kicksta you can learn more of IG likes and followers Plan for your marketing campaign: After setting measurable objectives, establishing the purpose, and understanding your audience, you should find out how you will implement them. Come up with a timeframe to determine how long the campaign should run. Identify the number of posts you should publish and who you are going to work with. You may need to get a professional photographer to help you get high-quality photos to post. Purchasing auto likes from our website can help you increase visibility for your campaign. Our Instagram service is 100% safe, Checkout our Frequently Asked Question for more information regarding how the auto likes service works. Plan all the resources you need to use in advance for you to come up with high-quality content that is interactive for you to gain a large following and encourage them to like and share. Promote your campaign using Instagram influencers: Working with influencers can promote your Instagram marketing campaign and increase brand awareness. Identify the relevant influencers and contact them to confirm if they are willing to work with you. They should have a lot of followers on social media for them to help you with the campaign. Some Instagram influencers have more than a thousand followers. You may have to implement some negotiation skills to get a good rate for them to sponsor your posts. Remember to check your budget and choose an affordable influencer who can accept your product in exchange for the promotion. Try working with more than one influencer to promote your campaign. They can share posts about the campaign on different channels to expose you to a large audience. This makes it easy for a lot of people to participate in it. Schedule the posts and organize your campaign: Organizing your campaign can increase your productivity on the social media platform. Schedule your Instagram posts for the campaign beforehand. This gives you enough time to focus on other important factors such as engaging the public and replying to their comments. You can easily plan how the posts should follow each other as you decide the right captions to use on each post. Use different content forms to optimize your marketing campaign: Instagram content forms are numerous therefore the need to test them and choose one that fits your needs. Assessing them helps you select the most effective one as you eliminate the content formats that may not be effective for your marketing campaign. One of the useful formats that are gaining popularity among media fans is Instagram stories. It is a trending format that you can use to run your marketing campaign successfully. Other brands also utilize traditional video and photo content to achieve their objectives. Most young people tend to identify with Instagram live video. Choose a format that is easy to use for you to increase your following on your marketing campaign. Use a cross-channel strategy: Many consumers prefer interacting with different brands through multichannel campaigns. As a marketer, you need to use other channels to support your campaign. You can do this by including channels such as display ads, email, live events, and direct mail. This gives you better engagement among your target audience. Create great content: If you are not very creative when it comes to creating content, you can get some inspiration from content creators that run major brands or some videographers and photographers. They can help you come up with a good story or video content to make your marketing campaign a success. Read Also: Useful Marketing Tips For Startups 5 Marketing Tips To Help Grow Your Business On Instagram Signs Your Traditional Marketing Campaign Is Working

5 Content Ideas to Use with Instagram Influencers

By now it’s no secret that Instagram influencers can help your brand take its social media game to the next level. According to a Mediakix study, in 2020 Instagram was the most important and most impactful channel for influencer marketing. And with over 1 billion monthly active users, 90% of who follow a business, it’s easy to see why. But another reason Instagram is great for influencer marketing is that it allows for a variety of content types. The platform offers different media formats and features that let influencers maximize their creativity and keep brand campaign content fresh. Let’s take a look at some content ideas to use in your brand’s collaboration with Instagram influencers, as well as the different media formats you can use to publish them. Content ideas If you spend a lot of time on Instagram, you’ve probably seen some of these at some point. And if you’re new to influencer marketing, these ideas might be new concepts for you. Either way, keep reading for some tips about how to use each of these ideas on Instagram. Giveaways Giveaways are a good way to kill two birds with one stone. First, the chance to win free stuff generates buzz about your products among your own followers and the influencer’s followers. Second, the rules of entry help you get a rapid influx of new followers. When hosting a giveaway with an influencer, make sure you account for both the influencer’s incentive and the prize. In addition to the free products you plan to give away, you’ll also have to compensate the influencer for their content creation. Depending on the influencer’s number of followers, you’ll have to pay them either free products or a monetary fee. Mommy blogger @demilucasblog hosting a giveaway with baby brand @velvaer_babycare. Source: Instagram. Normally, giveaways require participants to: Follow the brand and influencer Like the giveaway post Comment on the post, tagging a few friends By doing this, the influencer gets new followers and engagements (likes and comments) on their post. The brand gets new followers, although you could also repost the content to your profile and let participants enter there as well, thus bringing the engagements to your account, too. Just be warned that this follower growth may decline once the giveaway closes. People love the chance to win free stuff, so they’ll gladly follow you for the duration of the raffle. However, if your brand doesn’t really speak to them, they may simply unfollow you once they know they haven’t won. The best Instagram format for giveaways is the standard post. Posts are visible directly on the front tab of your profile, so they maximize the chance that people will enter the giveaway. Further, the comments feature enables you to use one of the many giveaway tools to help you choose a winner. Unboxings Unboxings are exactly what they sound like: send your product to an influencer, and let them unbox it for their followers! With unboxings, the audience’s perception of your brand totally depends on the influencer’s candid reaction. So with this type of content, it’s more important than ever to make sure you find influencers who align with your brand, its mission, values, and style. Unboxings show consumers how products look and work right out of the package. As the influencer opens the box right in front of them, there’s no perceived brand or manufacturer interference. For unboxings, you could use video or a mix of photos and video. If you want to use a mix of the two, Stories would be a good option. Remember that Stories disappear from public view after 24 hours. If you want to keep them visible for longer than that, add them to your highlights, which appear just beneath your profile’s bio. Plant e-commerce @bloomscape has a highlights section devoted to plant unboxings by various influencers. Tutorials A tutorial, or a demo, is any content that shows people how to do something. Depending on your sector, it could be a recipe, a DIY craft, a makeup look, or a life hack. Tutorials are a great way to have influencers show off your products in use. For tutorials, it’s a good idea to work with various influencers, so that each can put their own spin on your products. This way you don’t end up with repetitive content. Further, try to research your target audience’s pain points. What questions do they want to be answered? What problems do they want to be solved? If you know the answers to these questions, let the influencers know. This way, they can design demos that hopefully resolve some of the issues that your target audience is facing. Beauty brand @morphebrushes collaborates with lots of influencers for makeup tutorials. Here, @samuel.rayy shows followers how to use Morphe’s palette created in collaboration with stationery brand @lisafrank. Source: Instagram. On any social network, the best format for this type of content is video. On Instagram, that means you have a few options: video posts, Stories, Reels, or IGTV. Reels are limited to 15 seconds, and video posts to 1 minute. So these are only options if your tutorial is really short, like a quick life hack. If you need a bit more time, the best option is IGTV, which allows you up to 10 minutes of content and which can easily be accessed from a tab in your profile. In this photo, you can see that the IGTV tab is open on @morphebrushes’ Instagram profile. Source: Instagram. Guides Guides are another feature that Instagram offers. The main difference between Guides and the other formats is that guides are scrollable, and look more like regular website content. With guides, you can give attention to certain products or aspects of your brand with more space. Part of a guide by fashion e-commerce @asos. Notice the bookmark icon, which lets users add products to their Instagram Shopping wishlist. You can also tag products directly in the guide so users can see their name and price. And if people click the bookmark icon next to the product, it goes into their Instagram Shopping wishlist for easy purchasing later on. Guides are a good way to highlight collections of products or information about your services. You could use them to create shoppable lookbooks, holiday gift guides, recipe catalogs, and more! Live Q&As Instagram also has a live stream feature, which is useful for taking followers behind the scenes at important events, or for allowing them to ask questions in real-time. Live Q&As are a great way to promote your products with influencers. Followers get excited when they have a direct line of communication with their favorite influencer. What’s more, the experience makes them feel like an active participant in the conversation, instead of just a bystander browsing your branded content on Instagram. Again, like with unboxings, the influencer’s reaction is very important here. Choose influencers who are genuinely interested in your brand or sector. Make sure influencers have had ample time to get to know your products before hosting the Q&A. Answer any questions they may have before they attempt to answer questions for the audience. Conclusion These are just a few ideas to get you started, but with all Instagram has to offer, the sky’s the limit when it comes to content! Also, if you’re a bit stuck as to what type of content to publish, ask the influencers you reach out to for your campaign! As content creators, they’re technically the experts and may have fresh ideas you haven’t even considered. Read Also: Instagram Advertising For Beginners 5 Marketing Tips to Help Grow Your Business on Instagram 6 Ways To Increase Real Instagram Followers Without Spending Money!

Is Instagram Algorithm Easy To Beat?

The Working Procedure Of Instagram

Beating The Instagram Algorithm – An Informative Guide

Final Thoughts

5 Content Ideas to Use with Instagram Influencers

Picuki Reviews – Popular Instagram Editor & Viewer

Arnab

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

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Is Instagram Turning into a Way of Life now?

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Share this Article

5 Content Ideas to Use with Instagram Influencers

Picuki Reviews – Popular Instagram Editor & Viewer

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

Leave a Reply

Popular

Follow Us

Recent

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