Since the beginning of the 21st century, the economy has undergone immense change thanks to the creation and widespread usage of the Internet. The Internet has been the most pioneering facet of our world in the 21st century, and it continues to expand the bounds both in our private lives and in the public sector. The web has totally revolutionized the economy, and has become ubiquitous throughout the workplace. All businesses utilize the Internet in one way or another, and there are many industries that are based around the web. One of the most pioneering fields that are based around the Internet is ecommerce, as this business has sellers vend goods to consumers online throughout the world. The ecommerce field has grown incredibly large in the past few years, and this has been due to many pioneering techniques the industry. One of these techniques is the utilization of the dropshipping business model. Dropshipping is a top way to sell goods on your ecommerce site, and understanding the method will allow you to invest in it for your ecommerce company.
Dropshipping Model
One of the top utilized business models in ecommerce in today’s era is dropshipping. Dropshipping is a concept in ecommerce where sellers do not have warehouse or hold onto any goods, as they have their wholesalers ship the products that their customers buy on their websites directly to them. Wholesalers shipping goods to the customers ensures that ecommerce business owners do not have to deal with shipping and handling costs, and frees up time so that they can continue to grow their companies. Dropshipping allows sellers to pass off the responsibility of inventory management to their wholesalers, and this creates for streamlined business practices. There are numerous ways to run a successful dropshipping enterprise, but one element that all dropshipping businesses have in common is their branding and garnering of customers.
Building up Your Business’ Brand
While dropshipping creates a simplified way to successfully sell ecommerce merchandise, it is certainly still an extremely difficult field to be successful in. The way that dropshipping entrepreneurs attain success is by building up their business’ brand and utilizing the best tools available to them. One of the top tools that aids with branding and all ecommerce practices for dropshipping is a dropshipping ecommerce platform. Top platforms like Shopify dropshipping, allow your site to look incredible, have great functionality, and provide you with other e-commerce benefits like trying out new products and suppliers, and the ability to launch your site for a low cost. Using a dropshipping ecommerce platform is essential to success, but you will also need to invest in a social media marketing campaign as well that utilizes Facebook, Instagram, Twitter, Snapchat, Pinterest, and other social media sites.
Final Thoughts
The e-commerce industry is incredibly dynamic, and learning about the top facets of the field will certainly improve your business. Using a top business model, like dropshipping, is an excellent way to earn a great career in the e-commerce industry and will enable you to earn an amazing living and have great success.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
If you want to attract more audience, ad revenue, and gain affiliates to make profits to what you are selling, you need to increase your traffic. If you are a startup or a small business, your advertising budget may be limited. The good news is, using pay per click services from a professional agency can help increase your traffic while balancing your budget. This is because you pay for your digital ads that display on banners, pop-ups, and other online formats only if a user clicks on them.
The Benefits of PPC Advertising:
Copy-testing solution
PPC ads are an excellent way to experiment with various techniques if you are looking to create the best ad copy for different platforms. It is easy to do because you can change your PPC campaigns any time, allowing you to try different copywriting, graphics, colors, headlines, etc. You can test each option for a specific period and review the campaign analytics to find out what works best for you. Polish or change your advertising by using this data.
Targeted audience
Your PPC ad only shows up when a searcher uses the keyword you have bid on. In other words, an online user who sees your ad means the person is interested in what you are offering. With PPC advertising, you have full control when and when your ads will show up online. This allows you to have better targeting capability and set up your pay per click campaign to attract your target market.
So, if your ad is visible to your target market, it increases your chance of acquiring click-throughs and converting them with sales.
Increased brand awareness
For a small or startup company, other people besides your existing audience may be unfamiliar with your name. For this, many people will not search for you online using your business name. However, they may use related keywords when searching on Google, displaying your ads in their web feeds.
Consumers will begin to recognize your name or logo when they constantly see your PPC ads. This will trigger their curiosity to click and take action because they keep seeing you in the search result pages.
Grow your traffic fast
As you build your search engine optimization and increase your audience, working on your organic traffic often takes time. To obtain a huge amount of traffic, you need to rank in the SERPs. On the other hand, your ads will skyrocket straight away with the help of pay per click services, giving you the amount of traffic you want much faster. You will get clicks through once you set up a PPC campaign, gain more exposure, acquire more business, and rise in the results because of increased traffic.
Measurable outcomes
Using pay per click gives you easy access to essential data to thoroughly evaluate the results of your marketing strategies. You can determine the number of people who have clicked your PPC ads. This helps you analyze the effectiveness of your campaign when you run your reports.
PPC also allows you to keep track of your costs. You can calculate your return on investments and profits from your campaign if you know your advertising spend and the number of clicks you get. All these details can help you decide if you should change or continue certain aspects of your campaign.
Why Use a PPC Agency?
If you allow the skills and expertise of a PPC team from a reputable agency to handle your campaigns and manage your accounts, you will have some peace of mind as the professionals’ work on your side. Expect them to stay updated with the best PPC practices, keep up with the constant changes to various platforms, and how to optimize your PPC campaigns. These specialists possess the experience and knowledge that are essential to increase the ROI of your business from your ad spend and budget.
Also, the best PPC agency knows that it is risky to disregard any data that have key insights regarding the improvement of your business. You do not want someone running an ad campaign for you but not paying attention to their performance.
Whether you need to overhaul your existing campaign or need to start from scratch to set up your first campaign, using pay per click services will give you a team that will use an innovative approach to each of your PPC campaigns, making sure you will get the best ROI. You could either have an employee to work on your PPC or take advantage of a professional agency with a team of well-trained and highly experienced specialists who know how to run a wide range of PPC campaigns.
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The Indian IPO market is expected to heat up again in the next quarter. With the economy steadying and market sentiments improving, many companies are lining up their initial public offerings (IPOs) in the coming months. As an investor, especially a retail investor, upcoming IPOs present an interesting opportunity to allocate a portion of the portfolio to high-growth businesses early.
However, not all IPOs are created equal. With so many companies hitting the primary market, how do you separate the wheat from the chaff? Which IPOs should one apply for, and what factors should be considered before investing?
This blog post discusses what investors can expect from IPOs in the next quarter and provides a framework for analyzing and shortlisting the best upcoming IPOs for your portfolio.
Strong IPO Pipeline
Investment bankers have a strong pipeline of companies planning to launch their IPOs soon. These include prominent startups from e-commerce, fintech, FMCG, and technology sectors. Some of the major upcoming IPOs to watch out for include the following:
Ather Energy: Ather Energy has recently received approval from the capital markets regulator to float its initial public offer. The e-mobility unicorn plans to raise Rs 3,100 crore through its maiden share sale.
Oswal Pumps: The IPO can supposedly have mixed fresh issues of equity shares that are worth 1000 crore INR. Also, the offer-for-sale (OFS) of close to 11.3 m equity shares will be made available by promoter Vivek Gupta.
Schloss Bangalore: The parent company of Leela Hotel Chains, Schloss Bangalore, is also planning to offer a mix of the latest issue of equity shares (worth 3000 core INR) and the OFS of stocks, which cost around INR 2000 by Project Ballet Bangalore Holdings.
iValue Infosolutions: iValue Infosolutions offers various digital services like security analytics and network security. It doesn't have any listed peers on the Indian stock exchanges. The IPO is expected to have only OFS components with 18.7 m equity shares but no fresh issue components with it.
Factors to Consider Before Investing in Upcoming IPOs
The fast-growing Indian startup ecosystem provides immense potential for wealth creation. It is, however, crucial to remember that IPO investments usually carry higher risks than investing in established entities. An investor must assess multiple aspects of the issue to make informed decisions. Here are some key factors to evaluate:
Business Model and Market Opportunity
Study the company's business model, target market, and future growth drivers to gauge the strength of the underlying business. Analyse if the company operates in a large addressable market and if tailwinds exist for long-term growth. For example, the rise of online spending presents a huge opportunity for e-commerce and fintech players.
Financial Health
Review key financial metrics like revenue growth, profitability, cash flows, operating leverage, and capital efficiency to assess the business's financial health. It is better to prefer companies with a proven track record of predictable and profitable growth.
Valuations
Valuations play a critical role in IPO investing. It is crucial to compare the company's earnings and price-to-sales multiples with listed industry peers to determine if the IPO is reasonably priced or overvalued. It is important to note that tech IPOs in the recent past have commanded higher valuations due to high growth potential.
Competitive Advantage
It is crucial to understand the company's competitive positioning and moats, such as network effects, branding, or superior technology, that make its business difficult to replicate. Durable competitive advantages suggest that the company can maintain growth and profitability.
Risk Factors
Carefully read the prospectus's list of risk factors, including operational, financial, compliance, and external risks. Evaluate whether the company has concrete plans to mitigate these risks.
Purpose and Use of IPO Proceeds
Analyse how the company plans to use the IPO funds. It can be beneficial to look for companies that utilize capital for productive purposes, such as expanding capacity, clearing debt, or gaining strategic capabilities via acquisitions, rather than just providing an exit route for investors.
Promoter Credibility and Skin in the Game
The credibility of the promoters or founders and their commitment to the business matter a lot. This is usually reflected in the portion of ownership they plan to retain post-IPO. Founders with enough skin tend to take a long-term view of steering the company.
Tips for Retail Investors Applying in IPOs
Here are some handy tips for retail investors to increase the probability of getting an IPO allotment:
Open a demat account with a bank or broker that has a higher allocation in public issues. This can help increase one's chances of allotment.
Ensure sufficient funds are in the bank account linked to the demat account 2-3 days before the IPO opens. These funds will be blocked once one applies for the IPO.
Focus on IPOs with larger offer sizes and avoid oversubscribed issues.
Leverage UPI to apply as it typically has a higher allocation reserved for retail investors.
Fill in the bid details carefully, and do not submit duplicate requests from the same account.
Conclusion
The IPO frenzy is expected to continue in the next quarter. For investors willing to stomach the risk, upcoming IPOs offer an opportunity to allocate a small portion of capital to new-age businesses that could create substantial wealth over long periods. Doing the homework, thoroughly evaluating company fundamentals and valuations, and investing discipline usually helps.
Frequently Asked Questions
Following are some common questions investors and traders may have about the upcoming IPOs.
Q1: What are the key factors one can expect to influence IPO performance in the next quarter? Ans: The performance of IPOs that hit the markets in the next quarter can be expected to depend on several interlinked factors. These include prevailing market conditions, industry trends, company fundamentals, geopolitical events, and overall investor sentiment. Strong economic performance and growth outlook have historically supported higher IPO activity and valuations. Q2: How can investors identify promising IPOs in the upcoming quarter? Ans: Choosing the right IPOs to invest in requires rigorous due diligence by investors. Critical aspects like the company's financial health, growth levers, business model, competition dynamics, industry outlook, and the strength of the management team must be evaluated. Reading the IPO prospectus and analyst reports can help provide valuable perspectives. Q3: Which industries will likely dominate the IPO market next quarter? Ans: Private enterprises from high-growth sectors like technology, healthcare, and green energy can expect to drive IPO volumes in the next quarter. Companies with strong innovation pipelines and a strategy to capitalize on current market conditions will likely draw significant interest. Q4: What risks should investors consider before investing in upcoming IPOs? Ans: While upcoming IPOs are expected to provide exciting investment opportunities, they also carry their share of uncertainty and risks that investors should be aware of. These include prevalent market volatility, chances of overvaluation, lock-in periods, and lack of historical performance data, in addition to the industry-specific and macroeconomic risks. Q5: Are there specific IPOs generating high interest for the next quarter? Ans: Among the upcoming IPOs, companies with strong brand recognition, unique and innovative offerings, established track records, or those operating in areas with massive growth runways can be expected to generate the most investor interest. Tracking financial media coverage and reports prepared by financial analysts can help highlight the important aspects of upcoming IPOs. Q6: How can retail investors participate in upcoming IPOs? Ans: Retail investors should open a Demat account with a leading bank or brokerage firm to access upcoming IPO allotments. They must thoroughly understand the IPO allocation process, categories, and minimum investment thresholds applicable to retail investors.
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Streaming has undoubtedly become the primary way younger generations consume visual content. In the past decade, we’ve seen streaming grow from a unique luxury to a popular commodity, with new platforms emerging yearly.
While there is a variety of platforms to choose from, not all are created equal. There are several key qualities and characteristics viewers expect before they commit to spending their hard-earned money every month.
So, what makes a great streaming service?
Let’s take a closer look.
Diverse Storytelling
Whether we’re watching movies or television series, storytelling is one of the primary reasons we tune in to our favorite programming. This media is considered an escape, allowing us to immerse ourselves in another time and place for an hour or more.
When it comes to streaming platforms, there are plenty of stories being told, from fictional fantasies to authentic, real-time stories. Diversity within those stories is crucial to giving credibility to a streaming platform.
Viewers want to see inclusion and diversity reflected in the content they consume — whether it’s a superhero tale that takes place in another universe or an informative series like Songs by an Immigrant from Broadstream’s catalog of original storytelling and interviews.
It’s not enough to have a large catalog of programming, it’s important for these services to tell everyone’s stories because audiences deserve to see themselves reflected in visual art.
Quality Services
When you’re streaming, whether it’s on your television, laptop, or mobile device, the last thing audiences want is to be subjected to buffering videos or lose their connections completely. How a streaming service operates is just as important as what they’re offering.
The length that a video takes to load is a small but important factor. If a film or series isn’t loading quickly, viewers are likely to switch to another platform that can produce content without lagging.
If the platform shows ads in between content, do the ads match the quality of the programming?
Additionally, during high-demand moments, including new releases or special live events, is the service quality the same, or are the frequent signal or connectivity interruptions? These details are important for streaming companies to consider when developing their brand.
Affordability
Lastly, it’s important to talk about pricing in relation to streaming. In previous years, there were fewer platforms in the market, which meant companies could dictate their pricing with minimal changes. These days, the diversity of content and variety of platforms to choose from have changed the way companies price their services.
Consumers are looking for streaming services that can provide quality content without consuming their budget.
They want to enjoy their favorite movies and TV series with minimal monthly costs, and it’s up to streaming platforms to meet that challenge. With more competition and options for viewers to choose from, affordability cannot be overlooked.
With these three factors in mind, you can make a more informed decision and choose the platforms that meet your lifestyle and your budget.
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