Published on: 28 March 2019
Last Updated on: 04 November 2024
Business is all about being customer oriented and coming up with new engaging plans to build rapport with customers. Making timely emails, reminding customers to finish their task, providing proper confirmation, catering them with right targeted content and many more. All these things are possible when using automation tools offered by Snovio.
I came to know about it recently, so mark my words as this new technology is tried and tested by me for my own business. The reasons I love to do business with this platform are not so numerous but they are valuable.
How you will benefit from using Snovio
Snovio Email Drip Campaigns is a tool that might be used for many purposes. Here are some points you might benefit from.
●Warm the leads up:
There is no harm in little persuasion if the customer is interested. So to make them interested in your services or good, they need to have prior knowledge about the company or the type of service you provide, so that they will be interested in you.
In order to make this happen, you need to activate the customers by providing with the right content. This process is called “warming up” in this field. It might be of any form like a blog post, or a piece of information on how to use the platform or service, or an email asking for their expectations and possible questions.
●Locking the customer:
Once the customer is enough interested in the service, you need to lock the customer with you, by providing them more information about the topic they are interested in. This kind of actions will make sure that you will have that customer for a long period. Sending them messages regularly will show your determinism towards the customers and things like these will help you win the heart of the customer. Snovio tool provides users with the right tools which are required for any business to reach marketing and sales success.
●Converting lead:
Once you make the customer comfortable in reading and understanding the service or content, it is the time to move towards making the sale which will be beneficial for an interested customer or a business owner.
Drip Campaigns features:
The tool is completely free but provides users with paid plans as well. All the features are unlocked within the free plan and you can use the tool to the fullest. Let me provide you with a list of features that will help you skyrocket the business:
email campaign templates to save time and not to create a new email campaign every time you need one;
email templates to send pre-written plain-text messages;
personalization variables to add a human touch to every email and build relationships with the leads;
triggers and delays to spread the emails regularly, not like a spammer;
goals and statistics to see how well the campaign and every message in particular perform.
Enjoy it to the full:
All the benefits and features mentioned above are really working and you can try the platform today. You can sign up right now and enjoy all the features for free. With drip emails campaign, you can reach out to target people, warm them up, and later convert, thus increase sales. Isn’t that the goal you are aiming to?
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
“What is not a benefit of Google Analytics Remarketing?”
When you are looking for the answer to these questions, you need to have a basic knowledge and understanding of Google Analytics remarketing. Here, in this article, I will give you an insight into that, along with giving you the answer.
First, I will give you the answer, and then we will talk a little more about Google Analytics Remarketing. So, let’s get started now.
What Is Not A Benefit Of Google Analytics Remarketing?
Now it is time to answer the question and the answer is;
Allowing customers to reorder the item quickly that they have bought previously.
Google Analytics Remarketing: What Does It Mean?
There are some people who are engaged with your website already, and that is already consolidated with Google analytics. That means Google analytics has already collected much data on the user’s behaviors.
Here, the possibility of transforming those potential customers who have already visited your website’s product page or your website will automatically increase.
Now, suppose you are using the data pieces of Google Analytics in order to retarget those users who have already engaged with your website. This is termed Google analytics remarketing.
For Google Analytics remarketing, it is a must to connect a Google Analytics account along with your Google ads account.
Link Google Ads With Google Analytics
From the above discussion, we get to know that you need to link your Google Analytics with Google ads. Now, I will geode you with that.
You first need to open your Google ads account and then select the “Tools and Settings” option.
There, find the option “Linked Accounts” and select that.
A list of several Google products, along with some third-party products, will open. In Google Analytics (UA) option, select “Details.” a popup will open, and with just some clicks, you will be able to link your google Analytics with Google ad.
Now, you will be able to cross-verify Google Analytics and Google ads linking by checking Google Analytics.
Here Is a guide for that also. Just open Google analytics and then go for the option “admin” at the bottom left corner. There, you will find the “Google ads linking option.”
Read More: Content Marketing Campaign Strategy For Small Business
Advantages Of Google Analytics Remarketing
Till now, Google Analytics remarketing, linking Google ads with Google analytics, everything sounds just fine. But you must know the advantages that you can utilize.
Suppose a customer visits your site with the intention of buying a product. The individual will add products to the shopping cart, and then for any random reason, the individual fails to finish the final checkout in order to complete the process.
Statistics say that the rate of cart abandonment is 88.05%. That means, across the globe, a percentage of people abandon shopping carts. These people don’t convert.
But, those customers who have abandoned shopping carts are actually potential customers, and they can be transformed in the remarketing campaign. If you can retarget those customers, your conversion rate will be high.
Basically, you can re-engage with all those customers who have expressed genuine keenness in your services and products in a remarketing campaign. Let’s understand this concept with an example.
Natasha saw a party dress and visited your website. She is highly interested in buying a party dress for her bachelorette. Now, she selected a dress and added them to the shopping cart. She found out that she doesn’t have her credit card with her.
Now, she is closing the site and thinking about buying it next time. Here, we can say that Natasha is indeed a potential customer.
Now, imagine what if you show her the same product that she had added to the shopping cart. What do you think? Will Natahs buy that or not?
Absolutely yes, Natasha will buy that dress because she is a hungry customer and also has an event soon, which means her buying intent is very strong. Just like this, there are several other customers who do the same thing.
They left or abandoned the shopping cart for some reason, and then you will have a very filtered audience list to target.
Now, here, what’s the role of Google?
Google will display the ads on the partnered websites, which your potential targeted customers are likely to visit for entertaining or gaining knowledge purposes. When they see similar products that they saw a few days back, then their desire to purchase that product will increase.
And this desire compels them to purchase the products.
Google Analytics Remarketing: Why?
Everything till now is fine, but as you are looking for the answer, I think you are thinking about opting for Google analytics remarketing. And In case you are not, here are some major reasons why you should try it.
Over time the conversion rates increase in remarketing campaigns.
Although the click-through rate may get lesser a little, the conversion rate will surely be high.
In case the customer has already interacted with your products or services but didn’t buy them due to some reasons, the remarketing campaign works best.
All those individuals who have seen your ads several times during that time would not be able to make the buying decision, and they convert immediately.
Now, come to the major point, when they get free time, they forget your brand or company name once they visit any website and see the product they desire to purchase. Then they purchase it quickly.
To be honest, the Google display network provides one of the greatest reaches. GDN reaches around 90% of internet users. For running remarketing ads, GDN is actually really efficient.
Final Talks
So along with getting the answer to the question, “what is not a benefit of google analytics remarketing?” Basically, it lets users reorder the products that have already been purchased by the individual. I believe after going through this article; you get the required knowledge.
In case you have any questions or queries, feel free to reach me through the comment section. I will get back with the collusion as soon as possible.
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Excerpt: Delivering email campaigns that perform exceedingly well requires effort and email audits help you get closer to better ROIs. Read on!
So half of the year has gone by smoothly (well, almost), your brand’s making money, your workflows are automated, and your email marketing campaigns are doing well. Wait, yes, pause at the last part of the sentence. Are they really performing optimally?
To get a clear understanding of the efficacy of your email marketing campaigns, no matter how great and well-automated they might be in your perspective, you NEED to run audits twice or thrice every twelve months.
If you meet an email marketer over drinks, they will probably have a lot to say about their KPIs and how the click-throughs are not making the cut. So how can one ensure that their email marketing efforts don’t go down the drain? The answer is quite simple indeed: execute email marketing audits to unveil your strengths and weaknesses, areas of improvement, and those that are doing just fine.
In the blog that follows, we will delve into the different kinds of email marketing audits that one can conduct and ways to go about executing them. Let’s get cracking!
The Kinds of Email Marketing Audits That One Can Conduct
In simple terms, an email marketing audit is a deep analysis of the various factors that contribute to the success of an email campaign so that you know what’s working and the areas that need to be tweaked.
The following are some kinds of email audits that you can carry out; each of them focuses on different facets of the email.
1. Email Content & Design Marketing Performance Audit
One of the most common kinds of audits, here you delve into your various KPIs (CTR, CTOR, etc.) to get a holistic understanding of the email campaign’s performance. The aspects that you need to look out for are:
Subject line: Try to keep them personalized, crystal clear, non-sales, and within the range of 40-45 characters, optimized for mobile viewing. Please steer clear of spammy words such as “earn quick money” or basically anything that sounds too good to be true.
Preheader text: It should be related to the subject line, albeit not repetitive.
Header: First impressions are often long-lasting; cliched though that may sound, it does hold some weight. The header text next to your logo should be noticeable, clear, and in alignment with the brand ethos.
Email copy: Grammatical errors and typos are a major turn-off. No wonder brands invest in the best copywriters to churn out good copy, even in the age of AI! Keep it crisp, clean and deliver maximum value in minimum words.
CTA: The Call to Action buttons are the ones that can make or break the ROIs. Keep the design and text in tandem with the brand guidelines, easy to spot and click, devoid of broken links that lead nowhere!
Graphics: When crafting an HTML or interactive email, ensure that the graphics render well across devices and the visual hierarchy is maintained.
Conversions & Engagement rates: This is the litmus test of your email campaign. Are your emails good and engaging enough to keep subscribers interested, or are there more hits than misses? The KPIs should spill the beans on this one.
2. Email accessibility audit
When crafting your emails, if one overlooks the critical aspect of disability, you might fail to foster inclusivity with your campaigns, thereby risking losing the patronage of your subscribers. Keeping email accessibility in mind is absolutely essential, and is something that all email marketers should perpetually strive for.
Ensure that there is no sensory overload for those with visual disabilities by keeping a simple and clean email layout.
For those living with tactile difficulties, make the CTA buttons larger to ensure greater clickability and visibility across a range of devices.
Remember to check for alt text in images to simplify things for users deploying the services of a screen reader.
3. Deliverability Audit
You might have the best of Salesforce email templates (or Hubspot; whatever rocks your boat) and check all the above aspects, but if your email campaigns fail to reach the intended inboxes, all your efforts will end up in vain.
To check for email deliverability issues, one needs to check the following aspects;
Clean email list devoid of incorrect email ids
Email Authentication
HTML code failures
Domain reputation
Blocklisting
Spam traps
IP address
4. Compliance Audit
This would include checking the level of compliance of your email campaigns with the guidelines and requirements of CCPA, GDPR, PECR, etc.
5. Email Code Audit
Here, one would evaluate and carry out a code clean-up, fix bugs (if any), and ensure the incorporation of the best practices in email coding. One would also conduct tests to see how well the email renders across different email clients and devices.
6. Design Audit
In this kind of audit, one would review the emails from the design and aesthetics viewpoint and check how consistent the layout is with the branding guidelines. The different elements one would generally bring under the lens in this kind of audit are checking for the right use of white spaces, design patterns in accordance with the heat map, fonts, logo, layout, graphics, etc.
7. Automation Audit
Here, one would check automated email campaigns to see if everything is in order, such as API triggers, templates, links, rules, customer journey maps, etc.
One can either carry out all these audits or create a bespoke audit plan that includes permutations and combinations of the different kinds of audits mentioned above.
Steps For Conducting The Perfect Email Audit
Now that we are privy to the kinds of email audits that one can carry out, let’s move over to getting started with the process of what’s going well and what’s lacking in your current email campaigns.
Firstly, you need to begin with drafting a clear set of goals. Much like in other areas of life, the lack of well-defined goals in sight can very well be akin to sailing in a rudderless ship, and frankly, no one wants to be aboard such a ship!
You could begin by jotting down the kinds of audits you’d want to run on your existing campaigns and, based on the purpose of the audit, figure out your bespoke learnings and takeaways.
Then, you’d like to create a list of measurable Key Performance Indicators (KPIs) that you will be evaluating to check the health and effectiveness of your current campaign.
These may include:
Unsubscribe rates
Open rates (albeit not a very effective one as per Apple’s Mail Privacy Protection feature unveiled in the WWDC conference held on 7 June 2021)
CTR (Click Through Rates)
CTOR (Click To Open Rate)
Spam complaints
Conversions
Email client & device assessment
You can create a spreadsheet to maintain a record of your audit. Here’s what you can document:
Name of the email campaign
Date deployed (not applicable in case of automated emails)
Name of the audience segment
Subject line
Soft bounce rate
Hard bounce rate
CTOR
CTR
Conversion rate
Unsubscribe rate
You can modify the contents of the spreadsheet as per your unique requirements. One can also diversify the main spreadsheet by adding tabs for different kinds of emails, such as promotional, transactional emails, etc.
Once you have your data in place, you can and should proceed with the data analysis. Begin with scanning all the metrics and specifically scrutinize those that fall on the extremities of the curve. The ones that did really well and the ones that missed the mark. Proceed with asking yourself the following questions,
Are the subject lines and preheader texts enticing enough? Will I click on them if I receive them in my inbox?
Is the visual hierarchy of the email in place, or does it look too cluttered?
Does it offer a personalized experience to the subscriber?
Does the email copy offer value to the reader, or does it appear too salesy?
Does it cater to specific buyer personas and age demographic, or does it appear mass-produced with no specific target audience in mind?
Is the cadence too annoying for the subscribers leading to higher unsubscribe requests?
Are the CTAs visible, quirky, and enticing enough to get users to click on them?
Are your emails accessible to users across the entire spectrum?
Wrapping It Up
While there are a number of tools available in the market to help you conduct email audits, and you can always request colleagues for a fresh eye perspective on your campaigns, if you’d rather have experts analyze the game for you, that’s possible too! Email Uplers will not only help you analyze your existing campaigns but also deliver interactive emails from scratch attuned to your specific needs. Do drop by for more information!
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The Internet is indispensable for any business in the digital world.
Given that customers are increasingly using the internet to locate products and services, companies should be present online. Goods and services searching, procuring, and marketing have been revolutionized by the digital age. Subsequently, an increasing number of companies are moving into the digital world and understanding that digital marketing has become important not only in Singapore but around the globe.
Your position in this digital transformation is that it puts you as a business owner/manager in the middle. You can see that digital marketing is a crucial factor in expanding your company but if you have no clue how to handle this intricate environment, it may turn out to be a problem. Here the right digital marketing agency in Singapore is everything.
Learn how to select the best digital marketing agency for your business and unlock the potential of the internet in this article.
The Competitive Landscape of Digital Marketing in Singapore
The influence of the Internet on our everyday lives is such that more and more businesses tend to pay attention to the importance of creating and using effective e-marketing tools. With such changes taking place speedily in Singapore companies are seeking to not only survive but also flourish by adopting digital marketing systems. This part looks at the competitive edge of digital marketing in Singapore and why staying ahead matters for businesses in this dynamic setup.
Singapore is renowned for its strong economy and cutting-edge technologies. Such an environment creates a very competitive marketplace. It is also worth noting that companies from different sectors are competing for the attention as well as the loyalty of consumers, and this competition is much more vigorous in the digital environment. The transition from the analog world to the digital world has completely changed how businesses can attract, involve, and transform their clients. However, it means simply being online is not enough for businesses to survive as they need to actively separate themselves from the crowd.
This differentiation is now being based upon digital marketing, which offers flexible instruments and information-driven perceptions. In effect, it enables companies to come up with tailor-made strategies that are relevant to each of their target audiences, giving them an edge in the market. Personalization is a very important power to reckon with in the era of consumers whereby the users demand tailor-made experiences.
Another thing that gives companies an advantage is the agility of digital marketing. The digital landscape is ever-changing, comprising various new technologies, trends, and platforms. In order to stay ahead in the face of these changes it is a question of making use of them to outperform competition in terms of customer experience too.
The Power of Digital Marketing in SG
For companies of all sizes in Singapore, digital marketing is synonymous with success. As the online consumer number rises, the online market cannot be skipped. Here are a few reasons why digital marketing is vital:
Wider Reach
The internet knows no borders. Using digital marketing, you can reach customers around the world, allowing you to increase your customer base beyond physical borders.
Cost-Effective
Digital marketing is often cheaper than traditional marketing. It enables you to make your budget allocation efficient and select a specific audience to target.
Data-Driven Insights
The access to valuable data and analytics in digital marketing is critical. Using such data helps you make effective marketing strategies that translate to better results and high return on investment.
Competitive Edge
With a market like Singapore, digital marketing provides a competitive edge over others through tailored strategies and approaches. This makes you unique and enables you to connect with your audience while building your brand among the leaders in the market.
Related: How Can Digital Marketing Increase Your Business?
Discovering the Right Digital Marketing Agency
Now that we understand the significance of digital marketing, let's explore how you can discover the best digital marketing agency in Singapore for your business:
1. Define Your Goals
Before you start your search, it's crucial to have clear objectives. Determine what you want to achieve through digital marketing – whether it's increasing website traffic, generating leads, or boosting sales.
2. Assess Their Expertise
Look for a digital marketing agency with a proven track record. Check their portfolio, client testimonials, and case studies. An agency's past successes can give you insights into its capabilities.
3. Range of Services
Different agencies offer varying services. Ensure that the agency you choose can cater to your specific needs. Services can include SEO, PPC advertising, social media management, content marketing, and more.
4. Customised Strategies
Your business is one of a kind and so digital marketing should follow suit. To work with the agency, it should be ready to build customized solutions specific to your objectives and target customers.
5. Transparency
In the digital world, transparency is all that matters. Be sure that this organisation will be transparent about its activities and will make regular reports. It will also keep dialogue with you during the entire campaign.
6. Budget Considerations
Though one has to consider cost, one must strike a balance between the budget and the best of services. Quality is usually preferred over quantity in digital marketing.
7. Stay Updated
Change is ever-evolving in the digital landscape. Keep the agency abreast of the current trends and technologies in digital marketing.
8. Communication
Partnerships require effective communication. Make sure that you can easily contact the agency, and that they respond quickly to your questions.
Conclusion
It is not a luxury but a necessity to tap into the power of digital marketing in Singapore – a digital world that is experiencing a booming online marketplace. Picking the right digital marketing agency that helps you unlock the potential of the digital landscape could be a game changer.
To find the best agency in Singapore for digital marketing of your business, you must first define what you want to achieve, evaluate which agency is the proper one in terms of their experience and then take into account factors such as transparency, communication and others to choose which will Do not miss this chance to leave a trace in the virtual space—start your way now! Contact us for more info.
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Partner For Success: 7 Tips For Choosing The Best Digital Marketing Agency For Your Ecommerce SEO
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