How To Use Google Ads To Your Advantage

Published on: 19 March 2021 Last Updated on: 27 December 2024

Whether you’re an experienced business owner or a newbie interested in raising brand awareness, it’s time to learn how to use Google Ads to your Advantage.

First Of All, Let’s Define What Google Ads Is

Google Ads is an online advertising platform. It allows companies to pay for ads that will appear on Google’s Search Engine Results Pages (SERPs). By using the service, businesses ensure their ads will get in front of the desired audience. Now, do you know what a PPC is? It means pay-per-click. Every time a user clicks on your ad, you pay a fee.

The difference between PPC and Search Engine Optimisation (SEO) is in the speed of delivering results. Experience has shown that if you only rely on SEO, it may take months before your content appears in SERPs’ prime positions. On the other hand, PPC usually gives more immediate results. Of course, optimization is the key. Well-optimized ads can quickly appear above the organic search results.

Is It Hard To Use Google Ads?

Learning the basics of Google Ads is pretty straightforward. It only requires patience and consistency. Perfection takes time. People spend years creating the right concepts and incorporating them into their marketing strategies. Of course, Google Ads offers advanced features, but don’t put pressure on yourself; you’ll have the time to use them.

Keywords Are The Foundation Of Google Ads

Keywords are the words people type when searching for a particular product/service, seeking a solution to some problem, or having questions regarding, well, pretty much anything. Therefore, once you start creating a Google Ads campaign, make sure to create a list of keywords relevant to your business.

Two factors determine whether your ad will win the prime position on SERPs :

Bidding —The great thing about Google Ads is that you can limit how much you want to pay when a user clicks on your ad. This way, you’ll prevent unnecessary costs. But, there’s a catch — competitors. Remember, your competition will bid on the same keywords, and the higher you bid, the more likely your ad will appear instead of your competitor’s.
“Ad Rank” — Another vital component is Google’s “Ad Rank” metric, based on ad quality and search context.

Advantages Of Using Google Ads

Paid ads on Google are a great way to get to the desired audience. However, that same audience shows animosity towards them. Still, one of the burning questions is, can the audience recognize when an ad is paid? A survey done by Deyan Darketing shows most respondents never recognize paid ads in search, a testament to the years of experience Google has in this domain.

Google Ads is quite a beneficial platform from a business point of view. Here’s why:

PPC delivers fast results: and those who use it may expect almost an immediate increase in traffic to their websites.
Google Ads can help you outperform the competition: Revising Google Ads reports give you insights if another business is outranking you on Google. To avoid unpleasant scenarios, you can set up target outranking automated bidding, giving Google Ads permission to lower or raise your bids, putting your ad in front of competitors’.
Remarketing: allows businesses to show ads to users who have already been on your website’s key pages. Serving ads to an interested audience increases the CTR (click-through-rate) and drives more traffic to your website.
Google Ads offers valuable data: businesses use to adapt and improve marketing strategies. Information such as high-quality keywords and who clicked on your ad help advertisers make the right decisions regarding campaigns.
Google Ads helps you increase brand awareness: Over two million websites, apps, and videos are on the Google Display Network, bringing more than 90% of internet users worldwide.

It’s Time To Establish How To Use Google Ads: Five Key Steps To Success

It may sound daunting, but using Google’s advertising platform is not rocket science. Give yourself time to learn, and before you know it, you will reap the fruits of success.

Step 1: Create A Google Ads Account

Creating a Google Ads account is relatively straightforward. Simply go to the Google Ads homepage and follow the steps for registration.

Step 2: Define A Budget Plan

Google Ads allows you to limit the amount of money you’ll spend for bids on target keywords. All you should do is make a list of valuable yet affordable keywords and set a daily limit for each one.

Step 3: Establish Your Goals

It’s revision time. Why do you want to use Google Ads? Do you want to drive traffic or raise brand awareness? Maybe both? Whatever the reason is, remember, the absence of a goal is a serious obstacle on your road to success.

Step 4: Choose Your Fighter- A Winning Type Of Campaign

To all the beginners out there: the ‘Search Network Only’ option is the most useful to start a PPC campaign. Also, don’t forget to name your campaign. This step will help you track your results and keep everything in order.

Step 5: Determine Your Target Audience

Once you determine your target audience, it will be much easier to create relevant content. The goal is to attract people who have interests similar to your products or services. Once a user types your target keywords, your ad will appear, driving more traffic to your website.

It’s time to make ads. Create an ad that’s relevant yet persuasive. It should have a unique headline and also be catchy. The final tip: Think about the URL. Remember, the display URL is the one you want users to remember so make sure it’s not overly long or complicated.

Is Google Ads Suitable for My Business?

It’s safe to say Google Ads is a platform for almost every type of business. It is created to meet different budgets and goals and provide a variety of marketing solutions. Word of mouth is probably the best way to promote someone’s business, but Google Ads is undoubtedly the second-best.

The Power of Local Service Ads?

While traditional Google Ads are a fantastic tool for most businesses, there’s an emerging trend specifically designed for local service providers.

Google Local Service Ads (LSAs). LSAs are a game-changer for businesses that rely on local customers, such as plumbers, electricians, or HVAC technicians.

What sets LSAs apart?

Unlike regular Google Ads, you don’t pay per click. Rather, you only pay when a potential customer contacts you directly through the ad.

This means you’re not wasting money on people simply browsing; you’re getting leads from those ready to make a purchase or book your service. Plus, these ads show up at the very top of search results, even above PPC ads, increasing your visibility.

Why LSAs Matter?

In today’s competitive world, local businesses need every advantage they can get to stand out.

This is where LSAs come in!

LSAs provide trust signals like Google Guaranteed badges, which can help increase credibility. If your business serves a specific geographic area, not utilizing LSAs might mean missing out on potential customers who are actively looking for your services.

How to Get Started with LSAs

Signing up for Local Service Ads is simple. Head to the Local Services platform, enter your business information and choose the services you offer.

From there, set your weekly budget, and you’re ready to go. The best part? You don’t pay for clicks; you only pay qualified leads.

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Instagram Marketing Mistakes That May Get You Unfollowed

Instagram took only a year and a half to report more than 1 billion active users. Instagram is known to be the most visual of all platforms, and it plays a vital role in the success of small businesses. Instagrammers and consumers visit the platform to comment, like, and engage with established and growing brands like yours. As a brand, besides posting engaging content, you should also use an Instagram growth service to gain organic followers. According to recent studies, Instagram has been shown to have more engagement than Facebook and Twitter. Because of this, Instagram is considered a viable social platform for your marketing. However, there are mistakes that a lot of brands make on their accounts which leads to fewer followers and reduced engagement. Here are some Instagram marketing mistakes to avoid. Top 5 Instagram Marketing Mistakes To Avoid 1. Lack of Goals If you haven’t set up your Instagram or brand goals, you don't have a plan, which means you have no direction. Lack of focus means zero consistency which is a turn-off to your followers. Consistency helps in building trust with your customers. Additionally, if you don't have clear goals, it shows you don't know what you want from your followers. And your followers will not understand what you require from them, leading to a disconnect that may get you unfollowed. Without a certain goal, even if you plan to buy Instagram accounts in bulk to enhance your engagement won't help you anyway. Therefore, outline your goals before starting your Instagram account. For example, do you want brand exposure or boost sales? 2. Duplicating Content Instagrammers are quick to unfollow accounts that constantly post duplicated pictures and videos. While there might be a good reason to repost a photo or video occasionally, it's good that you keep that to a minimum. Research shows that Instagram users can quickly unfollow and stop interacting with your page, products, or services if you don't have unique or engaging content. Therefore, mix your content up by adding memes, quotes, or videos. 3. Lack of Engagement Most consumers abandon brands due to poor customer service. You will lose out if you fail to engage with your Instagram followers. Your followers support you by liking your brand and commenting on your posts. Ignoring their comments by not replying or liking them will make you look disinterested and neglectful. Improve your customer relationship by engaging and communicating with your consumers, and take at least thirty minutes daily to reply to some of these comments. 4. Misusing Hashtags One can easily misuse hashtags on Instagram or mislabel posts with the wrong hashtags. Having promotional hashtags is a way to create awareness of your brand. However, there are several rules you should consider before using your choice of hashtags. While Instagram allows up to thirty hashtags per post, you shouldn’t bombard your posts with tens of hashtags as it can overload your marketing strategy. Similarly, you should be careful not to put too few hashtags. According to the ultimate guide to hashtags, using eleven of them in a post will give you an interaction of about 80% compared to those that only use two hashtags per post. 5. Ignoring the Latest Trends Social media trends aren't just for influencers and Gen Z. As a brand, you should be aware of Instagram trends and use them in a way that is true to your products or services. However, this doesn't mean you must join every trend. Find those that best fit your brand’s image and then create videos and reels in line with the trends. Conclusion Instagram is easy to navigate. However, when it comes to the marketing part, it can be a hard nut to crack. You can use the platform to generate traffic to your website, build a loyal audience, and grow your followers and brand. By avoiding the above mistakes, you can improve your page and increase your chances of gaining more followers. Additional: Instagram Advertising For Beginners 6 Best Practices When Buying Instagram Followers Picuki Reviews – Popular Instagram Editor & Viewer How To Improve Your Social Media Branding By Getting More Instagram Followers And Likes

How To Move Your Career In Social Media Marketing Up A Gear?

Social media is a growth area and is an increasingly significant and vital aspect of marketing strategy for businesses in all sectors. It's something we're all aware of, and most of us engage with social media on a personal level to a greater or lesser degree. But if it's a medium that you're genuinely passionate about, you might want to make social media marketing your career. Getting started is one thing but getting moving is another. Social media is all about being noticed, and social media marketing is even more so. The first product you must sell is yourself! Begin thinking about what you offer, the unique strengths you can bring to the social media marketing game, and where your potential specialisms lie. Checkout Some Crucial Points To Help You Move Your Career In Social Media Marketing Up A Gear: 1. Business To Business When we think about social media marketing, we tend to think about retail businesses engaging with customers to build their brand, create communities, and encourage followers to begin their buying journey. While this is undoubtedly a big part of the story, business-to-business (B2B), social media marketing is equally important. The essence of social media is communication between peers. People trust and believe what they read on social media because it's coming from friends or ordinary people just like them, rather than corporate entities that may have a vested interest leading to bias. That is why B2B social media makes sense. It's businesses talking to each other as friends, or at least friendly rivals, with a shared language and a shared understanding of the commercial ecosphere in which they operate. 2. Valuable Connections Setting yourself up as a B2B social media specialist is a way to stand out from the crowd. This form of marketing is particularly valuable for small businesses, entrepreneurs, and startups, where making connections and sharing information is vital for survival. As a B2B social media marketer, you'll help businesses find clients and maintain productive relationships with them. You'll also be building a brand within the industry in a way that generates trust and respect. 3. Content specialist You might also want to specialize in the kind of content you deliver. Video production is one example, and this is a fast-growing area of social media communication. If this is something you're enthusiastic about, learn how to use industry-standard editing tools and prepare a snappy showreel for potential clients and employers. Whatever specialism calls out to you, follow your interests, and then develop your skills so you can become a go-to creator in your field. 4. Keep learning The skills you need to stay at the top of your game in all forms of digital media change rapidly. To keep up, you must keep learning, adding new certificates and qualifications to your resume to remain current. If you already have a bachelor's degree, then an online master's in marketing is a recommended way to learn about advanced strategic storytelling and content creation in today's digital world. Besides essential qualifications, you can also learn through volunteer work, job shadowing, and internships. Continually seek ways to develop new skills and brush up on old ones. Don't be afraid to push yourself out of your comfort zone and risk making mistakes. Failure is often the best teacher, so find environments where you can experiment safely. 5. Set targets When you're trying to keep your career moving, it helps to have a route map and some inspiration. Think hard about where you're trying to reach. Where do you hope to be in your professional life in five years? What about ten or twenty? Once you've established some timeline goals, work out the stages you must go through to get there. These might be vague now, or you may have different options on the table. One way to clarify your intended career path is to seek out people in your field who you'd like to emulate, who are maybe ten years further down the road than you. Follow these people on social media and research their backstories. If it's appropriate to do so, consider reaching out to them and asking for tips. Be polite; remember they are incredibly busy and don't expect them to move mountains on your behalf. But most people are happy to answer a few informed, specific questions. 6. Understand influencer marketing Influencers are individuals on social media who leverage their brand to promote a company, product, or corporate brand to their followers. 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Keep on top of your personal brand Even if you've got a full-time social media marketing position with a company, you should still find time to keep on top of your personal brand. That means continuing to post engaging content across multiple platforms, focusing on your strengths, and building a reputation as a thought leader. Your personal social media profiles are also the place to develop and showcase skills you're not being called upon to use in your day job. Social media marketing is an exciting and competitive role. There are many ways to move forward, and these often involve becoming more specialized as you find your unique marketing niche and develop it. By taking control of your career path, you'll become empowered as a content creator and marketer whose work is always in demand. Read Also: Social Media Marketing role in Technology Importance of Storytelling in Social Media Marketing 4 Ways to Use Mobile Marketing in a B2B Marketing Strategy

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Thousands of users appear to be unable to use WhatsApp every other month. A number of users complain on Twitter about not being able to send/receive messages on the social messaging app. One of the most widely used instant messaging apps available today is WhatsApp. Many rely on it for everyday communication. You can only imagine how annoying it can be when WhatsApp stops functioning out of the blue. WhatsApp may stop functioning for multiple reasons. While certain WhatsApp problems are unavoidable, there are other issues that you may resolve to resume sending and receiving messages. Are you also having trouble using WhatsApp? Do you want to know why your phone isn't working with WhatsApp and how to fix it? We want to help. The causes of WhatsApp not functioning on your phone are listed below, along with some potential fixes. Why Is WhatsApp Not Working On My Phone? Here’s a swift look at a few of the issues that could cause WhatsApp to malfunction on your phone: Internet connectivity WhatsApp is dated Account deleted Smartphone expiry WhatsApp server down Internet Connectivity WhatsApp may not be functioning on your phone because you may have neglected to turn on the internet. Or there may be a problem with connectivity. Sending and receiving calls via the instant messaging app requires being online. To find out if your internet is functioning, you might try using different programs or browsers. If something appears to be wrong, make sure you are connected to Wi-Fi or mobile data. You can always get in touch with your internet service provider if nothing else works. WhatsApp Not Working: How To Enable Data Connectivity To allow internet connectivity on your device for WhatsApp to work, you need to keep your mobile data on. If not, you must be connected to an active Wi-Fi. Here's how to activate your phone's mobile data. To enable mobile data on both iOS and Android smartphones, slide down the notification panel and hit the arrow icon. In case you cannot locate it, proceed with the steps listed below to activate the internet on your device: Open Settings. Go to the SIM card and mobile data or Mobile Data management section, depending upon the OS you are using. Toggle the Mobile data switch. WhatsApp Is Dated Verify that your WhatsApp is up to date if everything else with your internet connection seems normal. WhatsApp frequently stops supporting older versions, which might leave your data vulnerable to hackers. WhatsApp releases new versions with enhanced security and other features frequently. The app can stop functioning if your WhatsApp is using an outdated version for an extended period of time. You'll receive a notification saying that in order to continue using WhatsApp, you must update. It's time to upgrade WhatsApp if you receive a message like this when you launch it. To update WhatsApp, click the Download icon located at the bottom of the screen. WhatsApp Not Working: Ways To Update WhatsApp Here's how to manually update the app, in case you'd like to: Launch the App Store and Play Store, then look up WhatsApp. To update WhatsApp, click the WhatsApp search result and press the UPDATE option. It is not usually necessary to update WhatsApp frequently in order to utilize the service. But to stay safe, make sure you're using the most recent versions in order to avoid any problems. Account Deleted This can also be the cause of WhatsApp not functioning properly on your device. It's possible that WhatsApp erased your account if you haven't used it in a long time. In the event that your account is inactive for 120 days, WhatsApp retains the right to remove it. Whatsapp claims that it takes these precautions to protect users' security and privacy. WhatsApp won't erase your account as long as your smartphone is connected to the internet and has WhatsApp installed. The only thing you can do in this situation if your account has been destroyed is to make a new one. Smartphone Expiry Each year, WhatsApp publishes a list of gadgets that violate the platform's security and privacy guidelines. WhatsApp is forced to stop operating when the business stops providing support for these smartphones. Most of these gadgets are running outdated operating systems (OS). Recently, WhatsApp support for Apple's first-generation iPhone SE, iPhone 6S, and iPhone 6S Plus, as well as handsets running Android 4.0.4 and earlier versions, was discontinued. As of right now, the app is limited to Android 4.1 or later, iOS 10 or later, and KaiOS 2.5.0+ devices. You should absolutely check the status of your operating system and upgrade to the most recent version if it's available if WhatsApp isn't working on your phone. WhatsApp Not Working: Checking For Updates Here's how to check for updates on your iPhone and Android smartphone. Open up the Settings app on your phone. Look for updates to the software. Select the Software update option and then click Check for updates. Install any updates that are available by downloading and installing them. To use WhatsApp on your phone, you must have a suitable device. If your phone doesn't fit the minimum requirements, your only option is to think about upgrading. WhatsApp Server Down This has to be the most obvious reason, that is beyond your control. If WhatsApp is unavailable, it won't function on your phone. Occasionally, a glitch in WhatsApp's servers could make it impossible for you to send or receive messages or even make phone calls. As it's a backend problem, your only options are to verify if the servers are truly down and bide your time till WhatsApp provides a solution. You have no choice but to wait until the massive instant messaging company resolves the problems if this is the case. Wrapping Up These were the potential causes of WhatsApp not functioning on your device, along with potential fixes. The remedies provided in this post to fix WhatsApp not working are thorough. After reading over these answers in detail, you will be well-equipped to protect yourself from scenarios that could cause you distress when using WhatsApp.If you have thoughts to share or questions to ask about WhatsApp not working, please leave a comment below. We would love to hear from you! More Resources: Ways To Fix YouTube “Something Went Wrong” Prompt Mastering The Art Of Connecting: How To Reach Out To A Recruiter On LinkedIn Get Rid Of Boring Instagram Theme: Learn How To Change Theme On Instagram

How To Use Google Ads To Your Advantage

First Of All, Let’s Define What Google Ads Is

Is It Hard To Use Google Ads?

Keywords Are The Foundation Of Google Ads

Advantages Of Using Google Ads