Published on: 23 March 2018
Last Updated on: 25 July 2024
It is very important to take time and proofread your work even if you are going to employ proofreading services. Don’t publish or hand in any articles or academic papers that you have written before subjecting them to a thorough scrutiny. You may discover some simple mistakes in your content that you would have simply corrected by proofreading. Don’t think that website content is not as critical as academic assignments and hence avoid proofreading. Some of the mistakes can completely change the meaning of your articles. Here are some 5 importance of proofreading your web content
1. You Will be Able to Correct any Spelling Mistakes in the Content :
It is normal to misspell some words as you write the content. The challenge is that the office writing application will not auto-correct for you all the mistakes. You need to go through your content step by step to make sure that you correct all the spelling mistakes. Did you know that some spelling mistakes can completely change the meaning of your article? Yes, you can completely misguide your audience through wrong spellings. The implication is that the content can work against you at the end of the day. Read through each sentence to make sure that there are no spelling mistakes. Some of these mistakes can make the sentence to have no meaning at all. This is one of the objectives that proofreading services seek to achieve.
2. There Will be No Grammar Mistakes in Your Content :
Grammar is the other big issue especially when dealing non-native speakers. You may find a problem with some of the sentence structures in your content. It is hard to notice some of these issues as you continue with the writing. Go through your text and make sure that the grammar is flawless. If you want to hire proofreading company, then it’s wise to go for native speakers like ProofreadingService.net proofreading services. Some of your audience may not take you seriously if they find several mistakes in your grammar. In fact, most of them will ignore your content because of grammar issues. Increase your conversion rate by proofreading your web content to correct any grammatical mistakes.
3. The Published Content Will Flow :
As you proofread your content, you will be putting yourself in the shoe of the reader. You may discover that some important points are misplaced in the context of the text. As you right your content, each section or paragraph should have a particular point it is supporting. However, you can find yourself mixing some of the points here and there. It’s important to even give a third party to read through your work so that he ca tell whether it is flowing or not. A friend or proofreading services can be able to tell whether the theme of your content is flowing. This will in turn increase readability and make the content more engaging and attractive.
4. Proofreading Fixes any Punctuation Issues :
Punctuation is the other common mistake when dealing with web content publication. A missing question mark or wrongly placed comma, colon, or even full stop can change the meaning of the whole phrase or even make it meaningless. Each punctuation mark communicates a specific message and this should be exhibited in your content. As you proofread your work, you will make sure that all punctuation marks are properly placed.
5. Format :
Each web content should always have a format to increase its readability. You want to be sure whether the font type, size, and color of your content match what already exists on your website. The content you publish on your website should have some consistency to make it visually appealing. This can be achieved by editing your content so that it complies with the formatting requirements of your site. Multiple formats on the same website can make it to be quite unattractive.
Having gone through this article, you will discover that proofreading enhances the value of your content. This is the only way you will make sure that you are communicating the right message to your target audience. It will help you to stand out from the other competing brands and even increase your competitive advantage in the market. Therefore, proofreading alone can go a long way in increasing the productivity of your business.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
Despite digital marketing strategies being effective and robust with their outcomes, these need to constantly evolve since consumer needs and habits are continually changing.
That’s not different from the voice of the customer or VoC marketing campaign. The strategy is one in which a business strives to listen to what the customer has to say and gain insight from that feedback in order to act on concerns or needs.
The customer’s experience is optimally significant, making it vital that the business leaders hear what the customer has to say to fully understand where improvements to this experience need to be made to garner a greater sense of satisfaction.
A robust VoC program should reveal the target demographic’s expectations about the goods and services you provide, whether these expectations are being met, and what needs to happen in order to ensure this happens in the future.
The ideal strategy will incorporate a variety of sources to collect this feedback, so the customer knows they’re being given a voice when it comes to their products.
The concept might sound simplistic, but it’s a bit more challenging than it seems. Learn about VOC from an AI standpoint at https://www.sixsigmadaily.com/how-innovative-technology-can-improve-voice-of-the-customer/.
What Is VoC Marketing?
Business leaders might believe their marketing strategies are comprehensive enough to help them understand what the customers have to say but do these leaders hear and understand what the target audience has to say?
The facts indicate that many organizations are not up to speed despite significant investments in their research strategies. With those “statistics,” new marketing concepts are developed constantly to make businesses more consumer-centric, including a robust new process referenced as “VoC” marketing or “Voice of the Customer.”
With this process, the audience's feedback is collected, heard, understood, and steps are taken to move their suggestions forward. It sounds relatively straightforward but can be a time-intensive and involved process. Let’s look at it more closely.
1. The Interviews
With VoC, there is a need for in-depth responses from the target groups. While surveys are usually an integral tool in the marketing scheme and a budget-friendly method for collecting poignant insight, detailed input is lacking.
In order to get a feel for the true nature of a customer’s opinion, this new research tool uses “quantitative” and “qualitative” methodologies - not merely surveys.
These can include focus groups, interviewing, site analytics, journey maps, and more. The process is used with both the clients and the internal teams having a goal of obtaining “multi-dimensional” feedback on methods of improving the customer’s experience and the products.
2. Answering the tough questions
All businesses prefer to receive positive input. That can influence how questions are relayed with the survey creation, with results then being relatively useless. The point with VoC is to step outside of your comfort zone with the difficult questions you might not want to hear the answers to.
While the responses could be harsh, these sharp insights are what bring change, improvement, and growth. If you can’t recognize weakness, there’ll be no capacity to make changes. Without constantly evolving along with the consumer’s changing behaviors, the company can’t grow. Read here strategies to help understand VoC.
3. Action is the reaction to the feedback
Collecting feedback is only one component of VoC. The leaders need to gain insight from what the audience is indicating with this input. They need to hear and understand what’s being said by their target group, and that consumer wants proof their voice has been heard.
How can a company do that? Act on their input and let them know you did so and how. Show the customer the results of their feedback. By churning out more desirable results, you achieve better customer relations and decrease the instances of dissatisfaction.
Final Thought
Voice of the Customer is a powerful marketing strategy meant to bring the customer’s voice to the business leaders to create a more outstanding customer experience.
In exchange for their dedication to the consumer, the company will see an influx of word-of-mouth referrals, greater loyalty with their audience, and a higher retention rate.
A demographic who shares their experience with their network will likely make more purchases with the business. Plus, those in their network will come on board to buy goods or services, substantially increasing business revenue.
These transactions equate to opportunities to learn where improvements can be made and how the company can evolve positively for the benefit of each person as a consumer.
Identifying the customer’s voice is a crucial component not only of a marketing strategy but essentially of growing a business overall. The VoC process is what allows you to connect on a deep and direct level with that target group but also with the individual consumer. That will translate into change, evolve further into growth, and ultimately result in success.
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Building a successful business on Amazon requires a decent amount of virtual footfall to your online store. This means generating traffic is one of the biggest priorities for Amazon sellers. But the thought of all the different tactics you can use and implementing them in the right way can feel incredibly overwhelming.
We’ve compiled a guide to getting more traffic to your Amazon listings to help you out.
First Things First… Know Where You Stand
Before you go ahead and implement the different traffic generation tactics out there, it’s important to know where you stand amongst your competitors and in the overall landscape of your industry.
There are three things you should do first to set you up for the best success. Do these, and you’ll have a better understanding of what you need to do to stand out to potential buyers and a keen knowledge of the keywords they use to search for products like yours.
a) Competitor Analysis:
Looking into what your biggest competitors are doing helps you understand where your brand fits in. You can also glean some inspiration for traffic generation techniques that have been working for them.
Start by looking into the keywords they’re using on products similar to yours and the words they’re using to describe their products. Your competitors likely have products that show up top on Amazon search results, so following their lead will ensure your products get the same recognition.
Start by typing your product into the search bar and exploring the first few results that show up. What keywords do they use? How are they describing the products? Do you notice anything different or better about their listings compared to yours?
b) Category Analysis:
Category analysis works as a follow on from competitor analysis. It lets you uncover the keywords that are used to describe products like yours. Not only will this give you some ideas for your own listings, but it will help you figure out what makes the popular listings in your industry so successful.
If you sell red dresses, for example, type “red dresses” into the Amazon search bar and take a look through the top results. Compare the differences between these listings and yours and identify any particular wording or phrases that crop up often.
c) Keyword Analysis:
After running competitor and category analysis, you’ll have a deeper understanding of the words your customers are using to search for products like yours. Use a keyword tool to find other relevant words and phrases to use and sprinkle them throughout your product listings, like in your product titles, descriptions, and image captions.
You can also use Amazon’s search bar suggestion to find commonly searched for phrases relating to your products.
Easy Ways to Increase the Traffic to Your Amazon Listings
After analyzing your competitors, product categories, and keywords, it’s time to focus on actually getting traffic to your site. Here are the most effective tactics our clients at Urtasker have used to increase their traffic.
1. Amazon SEO
SEO isn’t just a Google thing. After all, Amazon is also a huge search engine. Thus, optimizing your listings will help them show up higher in the results.
Amazon rankings consider several factors. These include keywords, how well you products sell, the number of reviews you have, and the quality of the content you have on your listings.
To optimize your listings, start by:
Incorporating keywords into your product titles and descriptions
Showcasing high-quality images on your listings
Writing clear and concise product descriptions
2. Create High-Quality Content
Content marketing is one of the most effective ways to generate traffic to Amazon. Like writing blog posts, creating downloadable, and recording videos and other kinds of content to share with your audience.
Start by creating content that ties into your products. For example, if you sell teapots, why not create a blog post about different tea recipes for “mocktails”?
Post this content on your website or blog to attract people from different channels. You’ll attract visitors from Google and social media who might be looking for tea mocktails to make, and your posts will then direct them to your store.
3. Leverage Reviews
Reviews are one of the number one ranking factors on Amazon. The more positive reviews your products have, the more likely they are to rank high in search results.
Reviews are great for two reasons:
They help you understand what potential buyers actually want from you - simply scour your reviews for words and phrases they use that you can incorporate into your listings
They will push your products up higher than competitors with less reviews
Encourage past buyers to leave reviews by sending out a follow-up email, asking them on social media, or using built-in Amazon features like the Review Request tool.
4. Make Use of Amazon’s Enhanced Brand Content and A+ Pages
Amazon helps its sellers out by providing a few powerful content features. Enhanced Branded Content lets stores show off their products by adding special content features to their listings. Rather than the usual listing layout, you can brand your product pages and include high-quality images to create a story around your products.
This is what a standard product listing looks like:
And this is what a product listing using Amazon’s Enhanced Brand Content Looks like:
As well as Enhanced Branded Content, Amazon also offers A+ pages which similarly offer sellers the chance to create a story around their products using images, infographics, and other visuals.
Here’s an example of an A+ Page in action:
5. Run Amazon PPC Ads
Amazon has a range of different ads you can run onsite to ensure your products show up in the right searches (and, therefore, generate more traffic).
Sponsored Product Ads show your products above the search results so they’re the first thing shoppers see when they make a search. There are also Headline Ads that allow you to create an eye-catching banner that goes at the top of search pages.
Here is an example of a Sponsored Product ad in the search results:
To ensure your ads perform at their best, use the right keywords from your analysis, laser-focus the audience you want to target, and set a healthy budget. Be sure to measure and tweak your ads so your results continue to improve.
6. Run Lightning Deals and Promote Your Products on Deal Sites
Lightning Deals are a feature that allows sellers to promote a limited number of discounts on a product of their choice during a certain timeframe. This attracts customers who might otherwise not have seen your products.
Running promotions like this makes it easier to drive traffic to your products, especially if you want to create a sense of urgency in your listings.
As well as Lightning Deals, there are a host of Amazon deal sites that users can sign up for to get products at a discounted rate in exchange for a review.
This will expose your product to a wider audience of potential buyers who might have missed it otherwise, and it will provide you with the reviews you need to start bumping your products up the search results.
7. Create Social Media Ad Campaigns
Amazon has plenty of onsite ad options to keep you busy, but you can also run ads outside of the platform to drive people to your product listings who aren’t already on the site.
Create campaigns with highly targeted audiences on Facebook, Instagram, and Google, making sure you implement the most popular keywords related to your products.
8. Social Media Marketing Without Ads
If you’re not ready to splash out on social media ads or want to add another spoke to your social media marketing wheel, you can run organic social media campaigns.
Promoting your products on platforms like Instagram, Facebook, Twitter, and LinkedIn helps you reach new audiences and increases visibility on your products.
It helps to create a social media posting schedule to ensure you stay consistent with your posts. We recommend choosing just one or two platforms to focus on to start with, so you don’t get overwhelmed and spread yourself too thin.
From there, you’ll be able to see which platforms resonate best with your buyers and where your products seem the best success.
9. Carry Out Email Marketing
If you want to generate traffic and build deeper connections with your customers so they keep coming back, email marketing is the most effective solution.
With access to buyers’ inboxes, you can share exclusive discounts, launch news, and updates from your brand to keep your products fresh in their minds.
What’s more, you can regularly send links to products you think they’d enjoy, boosting your traffic and product visibility.
10. Upsell On Your Best-Sellers
Your product listings are the perfect place to promote your other products. It’s likely that a couple of your products are more popular than the others, and you can use their popularity to guide shoppers to your lesser-known products.
This increases traffic across all your products and gives you a chance to upsell, which means higher AOV and higher LTV.
11. Affiliate Marketing
Affiliates promote your product in exchange for a percentage of every sale they make through their personal link. This benefits both you and your affiliates, which makes it an excellent way to generate traffic.
Identify key players in your industry who have an audience suited to your products and partner up with them. Provide them with a unique link they can share with their followers and attribute every sale they make to them.
This will help you reach audiences you otherwise wouldn’t have been able to reach and increase your visibility across multiple different segments.
Ask your top affiliates publishers to analyze their Amazon Associates affiliate commission data. And then optimize their website’s content based on their review. They can do this by integrating their Amazon Associates data with We Can Track into Google Analytics and Google Ads.
12. Influencer Marketing
Influencer marketing involves teaming up with top social accounts in your industry and encouraging them to share your products with their pre-built audiences in exchange for payment or another incentive.
Identify who the top accounts are in your niche or accounts that have an audience you’d like to connect with and reach out to them with a proposal.
Work on building influencer relationships, as these people already have audiences that trust everything they say. As a result, trust is automatically transferred to any product recommendations they make.
Influencers tend to have large followings too, which means you can put your products in front of more people and generate more traffic.
Traffic is Everything!
To get more sales, you need more traffic. You can’t put the horse before the cart.
However, with these easy tips, you can start implementing traffic generation techniques today to increase the visibility of your products and, ultimately, get more sales.
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Mailing lists have been one of the most cost-effective methods of targeted business promotion activities. Mailing lists will never become redundant in b2b because of the need for businesses to get in touch with other businesses. Nothing can change the need for soliciting new business through cold calling and email marketing efforts. And without contact details, it would not be possible to get in touch with the targeted entities to promote products and services.
Access to information on different categories of b2b entities :
One of the most important requirements in mailing lists is the need for having access to specific information about the b2b entities. Details such as the size of the business, exact nature of the business, accurate contact information, the domain of the business and other information are of great importance. A marketing effort that is targeted has better conversion rates of leads into actual business relationships. This is precisely why it is important to have a mailing list of companies by industry.
Making The Right Pitch To The Right Clientele :
Another advantage of using a segmented mailing list is the ability to create a pitch as per the needs of the targeted company. For instance, a business that needs to sell a service may have options and resources to handle both large-scale operations and operations on a smaller scale to meet the requirements of small-sized entities. However, when mass mailers or brochures are mailed out to clients, it may not be a good idea to mention services that are intended for another segment. By using a mailing list that is clearly segmented as per the size of business and volume, it is possible to send the relevant information alone. This will have a better chance of converting a lead, rather than sharing information that may not be relevant to everyone.
Mining Of Information From Credible Sources :
By using the services of the featured site, users get the advantage of information that is credible and verified. Most of the databases comprising records of our businesses and other businesses are compiled from public sources, cleaned, and verified before being made available to clients. This process of verifying and cleaning of information needs to be carried out by a dedicated team to offer the assurance of the accuracy of information. The featured site takes care to cross-check the information before making it available for users. This ensures that mail and calls do not bounce due to incorrect information.
Data for all industries and business :
The featured site offers mailing lists with data on most of the b2b categories of business that will be of use to businesses. Entities keen to tap into new territory will find the availability of credible information to be of great use in their marketing efforts. A business that manufactures products or makes available serves that can be used by all sectors of industries will find the need to make the right pitch to all industries. However, the pitches may itself differ from industry to industry, and this may require segmentation. With the availability of databases containing information about all aspects of the business, it is possible to identify the right resource who needs to be contacted. Marketing efforts differ across hierarchies in business. For instance, a c-level executive will need to be approached in a manner that is different from a manager.
Relationship building exercise :
Many businesses rely on mailing lists with the understanding that efforts to acquire new business may not actually succeed immediately. However, mature businesses are aware of the need for building relationships with clients over a period of time and using the relationship as a basis for converting the relationship into a business-client relationship. This can be achieved by dispatching informative newsletters and updates on the products and services, in addition to the latest information about the specific industry. By remaining in contact and engaging the b2b clients, it is possible that at some of the time in the future, the clients would find the need to use the service or the product. And it is also important to understand that clients may not necessarily avail of all the services or products, but may make a small beginning through a micro-conversion. This can slowly scale into a full-scale conversion.
