Which Client Would You Advise To Advertise On The Search Network?

Published on: 18 August 2021 Last Updated on: 31 December 2024

Which client would you advise to advertise on the search network?

Jim, who wants to reach people on social networks interested in poetry
Suzy, who wants to reach people browsing travel websites about China
Bill, who wants to reach people looking for plumbing services
Carol, who wants to reach people watching YouTube videos.

Correct Answer: Bill, who wants to reach people looking for plumbing services.

Google Search Network – All You Need To Know

Explanation: The Google Search Network is a group of search-related websites and apps where your ads can appear. Bill, who wants to reach people looking for plumbing services can advertise on the search network.

Where Search Ads Can Appear?

When your keywords become relevant to the user’s search, your ads appear with the same. Besides, your ads can show above or below the search engine result page.

You need to understand that the search network is a part of the Google Network where your specific ads can be visible. On the other hand, there are basically three types of ads on the search network and this includes:

Image and video ads: Search partners can host image ads and video ads.
Shopping ads: These ads link to products for sale.
Text ads: These ads are the most popular and common ones on the search network. This might have an ‘Ads by Google’ label on partner sites.

As already discussed above, the Google search network is a group of search-related websites and it has specific types of ads that it can run. On the other hand, the display network consists of Google websites, apps, mobile sites, and partner sites. It works more as a demand generator and helps in brand awareness. Therefore, I would advise Bill to advertise the plumbing services on the Google Search Network.

Reference:

https://support.google.com/adwords/answer/1722047
https://www.certificationanswers.com/en/which-client-would-you-advise-to-advertise-on-the-google-search-network-2/

More Resources:

Why Would The Data For A Search Network Campaign Show Conversions But No View-through Conversions?

how do upgraded URLs help advertisers with third-party conversion tracking?

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How Does An Extension Work On A Display Ad?

Question: How does an extension work on a display ad? Correct Answer: It adds extra information, like a location or phone number. Detailed Explanation Of “How Does An Extension Work On A Display Ad?” An extension adds extra information, like a location or phone number, on display ads. This helps users to take action instantly from the search results without the help of any third party. In more simple terms, ad extensions are the added pieces of data that expand your ad to make it more helpful to users. This consists of seller reviews, additional links from your website, telephone numbers, and much more. These ad extensions are very important because they influence ad quality and increase engagements to a great extent. At the same time, it encourages audiences to make more informed decisions and take action. About Extensions - All You Need To Know The main purpose of extensions is to expand your ad with extra details, and this gives reasons to the audience to choose your business. It also gives valuable user interactions like calls. So, you must enable all the extensions that make sense for your business, and it highly impacts your CTR. These extensions will only be shown when your Ad Rank is high enough, and this rank signifies which extensions are eligible to show with your ads and how much you pay per click. On the other hand, these extensions are part of the Ad Rank along with the context of a person’s search, the Ad Rank thresholds, the landing page and the quality of your ads, and the bids. Ideas You Can Use To Develop Ad Extensions “How does an ad extension work on a display ad?” Now, you can take a look at the effective ideas that you can use to develop ad extensions. 1. Review Extensions On the search engine result page, you might have seen reviews just below the displayed ads. This increases your website’s trust as well as traffic. It illustrates that there are a large number of audiences who are satisfied with your ad and give those ratings to your information. According to experts, review extensions increase your 19% click-through rate, and many marketing experts are already implementing the same. 2. Call Extensions Call extensions are another extension that you can use to display ads. Google Ads Call Extensions give users a simple way to call your business directly within the search results. Moreover, this can be joined with other extensions such as location extensions and call-outs to great effect. The benefit of doing this is that your call extension will be visible at a specific time for your business purposes. 3. Click To Text Extensions If you are finding ways for a quick and effective way for your customers to get in touch intuitively, then Call to text extension is all you need for your ad. It gives you a high CTR for mobile users, convenient to use in the long run, and helps you to better evaluate your returns on investment. At the same time, it increases your conversion rates to a great extent. 4. Callout Extensions Callout extensions enable you to include extra descriptive text in your standard text ads. You can include particular attributes about your services, products, and business that will show below your ad on the search network. Other reasons why you should use call extensions are they are available at no extra cost, they promote details about your business, take advantage of the extra space, and they are easy to implement. The Final Thoughts The answer to your question, “How does an extension work on a display ad?” is “It adds extra information, like a location or phone number.” The above-listed information will help you to understand this conveniently. More Resources: The Beginner's Guide to Small Business SEO The Basics on Google Local Algorithm How to Find Someone’s Phone Number Online

Craigslist Seattle – Weirdest Things You Can Buy

Craigslist Seattle truly has it all. No matter what you want, the platform of Craigslist will make up your mind to buy it. However, there are some weirdest things listed on this platform that will blow your mind! Now, wondering how to get to Craigslist in Seattle, US? There is an app called Moovit that can help you to find the best place to get to Craigslist with step-by-step directions from the nearest public transit station. Weirdest Things You Can Buy On Craigslist Seattle After lots of research, we have listed some of the top weirdest things that you can consider buying on Craigslist in Seattle. i). Charizard & Pokemon Collection Some Pokemon collection cards can be extremely powerful. These cards are popular and in high demand at present. People are trying to get these cards to maintain their collection. On this platform, you can get the whole Charizard and Pokemon collection. Isn’t this weird? This is an amazing deal where you’ll get the whole binder of 240 holos and more. ii). Tiny House Buying a house in Seattle is expensive. However, no need to worry because the platform of Craigslist in Seattle will help you to get one. Buying a home in the US seems to be very challenging. But for less than 100k, you can own your own home in no time. Nevertheless, the listing in Craigslist Seattle leaves us just to wonder “how?” iii). Vintage Solid Wood Front Door In less than $2.6k, you can get a Vintage solid wood front door with custom stain glass speakeasy from 1950. At the same time, if you want some other door types, such as garage doors, you can get there easily on this particular platform of Seattle. This is weird and sounds crazy sometimes. iv). Andalusian Mare Do you like animals? If yes, you can consider Andalusian Mare as your pet. According to the listing, the horse is very cool and calm. Don’t worry about getting thrown off! In less than $20k, you can get a beautiful Andalusian Mare in just a few hours. So, this ad you can consider and buy the same if you have an interest in horses. v). Driftwood Collection Of Unique Pieces Do you need some driftwood collection of unique pieces? If yes, then this advertisement can satisfy your needs. You can scatter them around the house or utilize them in any other room to highlight their appearance. You will find a great option here and choose any! vi). Bronze 1/6th Scale T-Rex Sculpture On Marble Base Another craziest thing you can buy on Craigslist Seattle is a Bronze 1/6th scale t-rex sculpture on a marble base. If the movie “Jurassic Park” really captured your attention and you are a fan of the movie then this can be a great gift to yourself! The Final Thoughts Craigslist Seattle has lots of things to explore. I agree that some useless things are listed on the platform to buy, but at the same time, there are some useful pieces of stuff too that you can consider for yourself. Therefore, this is all that you must know about this website, and let me know in the comment section if you have any doubts regarding the above information. Read Also: New Jersey Craigslist New Platforms to Explore in Advertising this Year Instagram Advertising For Beginners The Disadvantages Of Synthetic Text-To-Speech In Advertising

Best Ad Extension for Local Restaurant Chain

Which ad extension would you use for an advertiser who has a chain of local restaurants? Seller ratings Location extensions ✓ Sitelink extensions Previous visits extensions Correct Answer: Location extensions Explanation: To maximize the ad impact, you must use local extensions for an advertiser having a chain of local restaurants. These extensions encourage people to visit your business. For example, when someone searches for the best parlors nearby then the extension will show him/her the distance to the location, the street address, call button, and the clickable access to a details page for his/her location. What Are The Benefits Of Location Extensions? The main purpose of the local extension is to help individuals find their locations, the distance of the business, showing your ads with your address. Then, people can click on your extension to get further information all in one place. At the same time, this extension can include a call button or a phone number so that users can easily access your business. On the other hand, you can also set up location extensions in your Google Ads account and remove the same whenever you want to. Why You Need Local Extensions On Your Google Ads? There are various best practices for local businesses running paid ads on search engines. However, the most vital thing local businesses can do to increase their search advertising ROI is to turn on local ad extensions. Therefore, now let’s discuss the top reasons why you need local extensions on your Google Ads. i) They Impact Your Overall Search Ad Performance In addition to your quality score and bid amount, the format of your ad actually has a lot to do with your ad’s performance and placement. It is true that Google prefers ads that not only have the most relevant content but the best extensions too. Therefore, to boost your ad visibility, you need some useful extensions; here I am talking about local extensions on your Google Ads. At the same time, this ad extension gives you enough space to promote your business, such as your business hours, phone no., local address, etc. This will improve your conversion rates to a great extent. ii) They Encourage Mobile Users To Visit Your Business More than 50% of searches are conducted on mobile devices and your main focus should be on targeting mobile users. Your ads are no exception while you are optimizing all your search engine marketing for mobile search. Here, the main thing is that your ad extensions will drive much traffic and conversions to your website in the long run and this will result in the improvement of your investment returns. iii) They Help Your Ad Appear In Results Beyond Google Desktop Search The local extension of Google is needed for ads to visible local search results and Google Maps. This is very vital when users are searching for something on the search results. Which ad extension would you use for an advertiser who has a chain of local restaurants? More than 90% of customers use search engines to find local information and if you don’t use the same, you are truly missing out on a lot of potential leads for your brand. which ad extension would you use for an advertiser who has a chain of local restaurants? The Final Thoughts So, local extensions are the answer to your question Which ad extension would you use for an advertiser who has a chain of local restaurants? The reasons for the same are described above in detail and if you have any queries, then let me know below. Reference: https://www.certificationanswers.com/en/google-digital-sales-certification-exam-answers/ https://support.google.com/google-ads/answer/2404182 Read Also: Instagram Advertising For Beginners 8 Reasons Your SEO Campaigns Aren't Showing the Desired Results Benefits of Pay Per Click Services to Your Business

Which Client Would You Advise To Advertise On The Search Network?