4 Ways to Use Mobile Marketing in a B2B Marketing Strategy

Published on: 21 May 2022 Last Updated on: 23 May 2022

Did you know that four out of five business-to-business (B2B) marketers are using mobile marketing? It’s true! Mobile video has become an essential part of any successful marketing strategy. The rise of apps, social media, and other forms of mobile consumption has given marketers more ways to get creative with their video content.

But it’s not always easy to figure out what video content will work best for your business. And it can be even harder to find the time and money to create that content and make sure it gets in front of the right people.

With more companies adding mobile marketing strategies to their toolbox, it’s important to understand the many ways to use B2B video as a component of your marketing strategy. Simply put, mobile video is where your customers are — and it’s a great way to reach them with the right message at the right time in their buying journey.

While marketers have been quick to embrace social media marketing, many are still struggling with how to best incorporate video into their overall digital marketing strategy.

While we could certainly spend an entire day telling you about this topic, we’re going to boil it down to 4 of our favorite ways to use mobile marketing in a B2B marketplace

One way to use video marketing is by creating social videos. These are short, bite-sized pieces of content that are perfect for sharing on social media.

You may often think that you need to create one big long brand story and then push it out into the world, but in reality, you need to be thinking about producing a whole lot of smaller pieces of content.

For example, when you’re starting to think about launching a new product or service, create a series of quick videos that help illustrate why people need it or how to use it.

Videos shared on social media are a great way to develop a deeper brand identity, and they are generally already optimized for mobile viewership. Take advantage of the opportunities that social media trends offer to get your custom video message in the face of the consumers that you are seeking to reach.

2. Add Video to Sales Meetings

Sales meetings are prime opportunities to show off your brand’s personality and make a personal connection with prospects. But they can also be difficult to schedule — and even more difficult to keep interesting once you do meet with a prospect. So what can you do? Get creative with video!

Instead of relying on typical Powerpoint slides or printouts for your sales meeting, create a short video about your company, its products, and its mission. This approach is one of the best ways to use video in your business-to-business marketing strategy — because it can help build relationships from the start of the sales process.

3. Use Mobile Video Marketing for Lead Generation

Video is an extremely versatile tool that can be used for any part of the sales funnel, from lead generation all of the ways through the final sale and into post-sales maintenance of your customer relationships.

For lead generation, you’ll want to create videos that showcase your product or service in a way that’s engaging but also informative. Video content is more valuable than ever.

Not only does video marketing have a major impact on lead generation and on converting leads into customers, but it also can be used in a variety of ways to help you get your message across. The more effectively you can communicate your value proposition to prospective customers, the more leads you can generate.

4. Make Your Calls-to-Action Prominent and Easy to Use

If someone wants to get in touch with you — whether it’s on your website or in response to your email — make sure you’re giving them every opportunity to do so by clearly displaying your contact information (including phone number.)

You want prospects to be able to contact you easily on the go — especially if they’re having trouble using their desktop or laptop computers at the moment. Your call to action should always include a simple way for potential customers to continue their journey down your sales funnel — and contacting you is a major step forward.

If you represent an enterprise-level business looking for a sophisticated solution or a smaller business looking for an easy, effective way to create high-quality video content as part of your marketing strategies, mobile marketing is the smart way to go.

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The Right B2B E-Commerce Platforms to Sell Your Used Machinery

Any business person aims to make many sales to stay afloat. Choosing the right B2B marketplace help, you grow your business to a whole new level. There are many B2B marketplaces on the internet that makes it hard for sellers to choose on that best suits their needs. Whether one decides to go for a leading B2B European marketplace or a small dedicated niche website, it must help a seller get buyers and offer the customer good shopping experience. The latter especially is very important if a customer is to keep shopping at the same B2B marketplace. So how then can a seller find a B2B marketplace that best suits their needs? 1. You should agree with the policies and objectives of the platform: Because there are numerous B2B marketplaces on the internet, they are bound to be different in the way they conduct business. As a seller, you should agree with their business model and make sure that they do what they promise to do for you as a seller. Consider their payment policies, seller agreements, commissions, user support among other important things. In case you are in doubt, ask questions and keep doing your research until you are satisfied. If you and the platform have different goals, then you will struggle with sales on the platform. 2. The cost of doing business on the platform: Different B2B eCommerce platforms exist because they earn a certain percentage every time a sale is made. If as a seller you factor in everything all the costs of selling your used machinery on a certain platform, you should make a decent amount afterward. Avoid platforms that overcharge you on commissions and make you shoulder a lot of the expenses. This is important especially to people that are selling used machinery as a business and not as a one-time thing. 3. How easy to use is the platform? With many e-commerce platforms in the market, people will gravitate towards those that are easy to access and use. If a platform can be accessed even on the smallest device and still performs the same as if one is using a PC or laptop, then that’s where many buyers would be. The platforms should be responsive and offer the best user experience. It should allow the buyer and seller to communicate with each other and offer easy payment plans within the platform. This not only protects the seller form fake buyers but also the buyer from fake sellers. 4. Is one’s business on the platform scalable? Again, this may not apply to one-time sellers because once they have sold the equipment, they don’t need the platform anymore. For people that are looking to start used machinery resell business, they have to consider that their business will grow and they will need a platform that will take that into account. How e-commerce sites do this is by providing features on the website that allows one to create more than one storefront. This allows the seller to target the audience they want by offering different products. Each storefront can be used to sell individual products. 5. Personalization and customization: When choosing a good B2B platform, ensure that it is flexible enough to suit your needs at different stages of your business. It should allow you to scale up and down whenever you want. You should be able to change the appearance of your storefront from the backend. Make it suit your needs and that of your potential client. For example, you can choose the features that you think are important for your clients such as an increase in the number of photos you can upload a product. For personalization, choose a platform that targets customers with something they are interested in based on their recent searches. This ensures that potential customers are made aware of your products and are directed to your storefront. There are many popular and smaller, dedicated B2B e-commerce platforms to choose from on the internet. You need to choose a platform that takes care of your needs as well as those of the customer. Also, if an e-commerce platform can help customers discover your page with ease, it is the right platform for you. Read Also: How Social Media Can Boost Up The E-Commerce Industry 7 Ways Technology Can Help In Customer Management And Sales Tags In E-Commerce: This Is Why They Are Important Top 10 Features To Have In Marketing Automation Platforms 5 Reasons To Use Magento For Your Next Ecommerce Website

Boost Online Visibility With THESE 3 Smart Strategies + Bonus!

“Senpai notice me!” Said all online brands to internet users. They want to grab their audiences’ attention, lure them into their sphere, and generate a new lead. This is easier said than done, though, especially with new brands entering the market daily and trying to capitalize on the same audiences. Introducing online visibility. The key to being a successful, prosperous brand is to have a strong online presence. The more users who see your brand online or on social media, the higher your chance of being visible. They will begin to recognize your brand, seeing you as a leader in the space. Boosting a brand’s online visibility isn’t a straight path. However, these three strategies will help no matter your starting point. 3 Strategies To Boost Online Visibility The following list suggests the top 3 strategies that will help you gain more traction, thus boosting your online visibility in no time: Content Marketing Creating high-quality content regularly is a prime way to increase your online presence. The more content you create, the more chances you can reach and engage with your intended audiences. Valuable content is also what will help set you apart from the competition. You’ll be viewed as a reliable, trustworthy leader in the space, one that benefits and serves your audience. In terms of your content marketing strategy, think about creating a diverse content portfolio. For instance, posting articles and hoping they find their way into the top search results isn’t the most thoughtful approach. Alternatively, create blog posts but also short and long-form videos, ebooks, podcasts, and infographics. You may be able to utilize the same type of content but repurpose it for different formats. For instance, a podcast you’re taping could be recorded and posted on your YouTube channel for additional distribution. If you’re feeling a bit lost on what kinds of content to create or what to prioritize, it may be advantageous to recruit some outside help. A performance marketing agency can collaborate with your content team to develop a strategic approach to your content marketing efforts. Since they are experts in the field, they’ll know which keywords you should strive to rank for and which ones aren’t worth your time or effort. They can also help with evergreen website copy and materials to drive home your marketing messages and brand vision. These updates and refreshes can lead to growth for your business and boost your online presence. Social Media Marketing Related to content marketing, social media marketing is becoming more important in the digital space. Consumers today are going to social first to find out about brands and learn about their offerings. They’re also reading comments, looking to see how others are engaging with the brand, and seeing if there are any potential red flags to be aware of. If they’re interested or have a specific question, they may reach out via direct message, hoping the brand will respond promptly. Social media marketing aims to build brand awareness and connect and engage with potential customers and followers. This will assist in driving website traffic and, inevitably, sales. Posting valuable content consistently is just the start of what social media marketing can look like today. It also includes engaging users through interactive chatbots and creating personalized, tailored experiences for followers. Brands know that if they show up regularly and consistently on user’s feeds, viewers are more likely to recall the brand and talk about it later. Another component of social media marketing is influencer collaborations. Influencers know what resonates with their audiences — after all, it’s become their job to engage and promote content. Businesses can leverage an influencer’s audience by partnering with them for a social campaign. If you have a new product launch approaching, working with an influencer can help spread the word. They can share a review of the product or brand and even entice users to follow your page to enter a giveaway or sweepstakes. Paid Advertising There’s only so much you can grow without going the route of paid advertising. This marketing strategy involves displaying banner advertising to targeted audiences. It can include everything from television commercials to podcast spots to internet-based and social ads. Paid advertising isn’t cheap, so you need a tailored strategy that works for your business needs. Choosing the right platform and setting clear goals will allow you to reach your intended audiences. Narrowing who sees your ads and when they see them will help ensure you’re reaching the right people. Some of the main targeted advertising selections include behavioral, demographic, interest, and purchase-based intent. You can get more granular depending on your audience persona and your business goals, whether that’s awareness or sales. With each paid advertising campaign, you’ll want to monitor performance closely. See specific engagement metrics, including impressions, click-through rate, and conversions. Additionally, keep an eye on the cost per click to justify your budget for the campaign. An exceptionally high cost per click, meaning the dollar you’re spending for someone to click on one of your ads, may not be sustainable. Optimize where you can, applying what you have learned from one campaign to future ones. Bonus: THIS will help retain your online visibility Consistency There are two aspects of retaining an audience on your site or business. Consistency and quality. Both are often ignored. Both consistency and quality only benefit you in the long run. If you aim for social media visibility, stay consistent there. Be regular with your posts and engage with your audience frequently. Social media marketing will only work if you consistently keep the audience engaged. The quality of your posts must be quite high. Think of maintaining the standard. If you closely follow your competition, you can observe their and the “industry-best’s” work. This will help you know if your content fares well. No one wants to return to your content if they keep seeing a lack of quality. This also applies to your consistent efforts; consistently use the above-mentioned strategies. Patience and hard work will bring you results soon! Conclusion Your brand’s visibility and recognition are crucial for long-term success. Content marketing, social media marketing, and paid advertising are three channels that will boost your brand’s presence. Tell us about your experience in the comments below! Continue Reading: 5 Proven Customer Acquisition Strategies For B2C Startups How Automation Tools Are Transforming Digital Marketing? Elevate Your Property Presence With Digital Real Estate Signage – A Modern Marketing Approach

The Definitive Guide to Market Your Business on Facebook

Social media has penetrated deep into the life of humans in almost every possible parameter. As the rise of smartphone and tech gadgets are more frequent, the exchange and flow of information have become extremely easy. In a recent survey conducted by a top American university, it was clear that people who own a web-enabled phone spends around 2 – 4 hours while checking their feeds and news on their social media platforms. That’s a huge amount of time and gives a great opportunity for businesses to grow and reach a maximum audience. An active and decent social media page helps greatly in strengthening your brand without being annoying (Inbound marketing) For example, if Jim’s feed is filled with the last night’s birthday party that he had attended then popping up the latest shoes from Jimmy Choo won’t look bad. Here’s the deal, are your sales even after spending millions in marketing aren’t justifying your ROI? Are you still searching for the big Marlboro epic ad campaign that changed the whole horizon of how cigarettes were used to take by the people? Stay on as we are about to explain the tricks that will benefit your business insanely. Here is the definitive guide to market your business on facebook: Step Number One: Optimization will sail you through: Have you noticed one common practice often used by most prominent brands on social media? They are appealing even to the people who aren’t even interested in the brand or page. What draws them towards them? One simple approach is optimization! A Username Matters the Most: Let’s learn this with an example. facebook.com/gtbdajgdbkahdj_bdjabdjagdj_45454544545454 facebook.com/myshop Now, ask yourself, which one you like the most? The second one is easily understandable and it makes more sense than its counterpart. Always try to claim a vanity URL as it serves the purpose well. Keywords Can Get a Deal for You: Including relevant keywords is the fundamental practice of SEO. Using specific keywords can end up all the results of a query on your page. Make it a habit to add potential searchable words and a brief description of the business that you’re operating. A Category Matters the Most: In order to reach a maximum number of people and elevate your profits, one should avoid placing their business in an improper set of categories. A specific category would help you in getting placed on the Facebook Graph Search. The most common ones are choosing ‘Companies & Organizations’ An Image Speaks More Than Words: It’s a proven fact that the majority of people would first see the cover and profile image and then decide if they want to spend time on the page reading content or not. Making images to speak about your business is perhaps the best approach that can grab you multiple customers and boost your “likes” count instantly. Participating In Groups Can Boost Engagement: Bragging about being the best is possible the biggest false marketing approach that you can ever adopt. Instead, you should concentrate more on contributing to the industry by providing important tips and tricks. This will help you in elevating your engagement and fan base, probably a vintage approach, but surely not a lame one. Don’t try to be in a rush and declaring yourself as the best option for the people. As deep inside you know, you’re not. Organic Vs Non-Organic Likes: Users cannot be fooled! Read this one more time. Users cannot be fooled! With easy access to information, the once used to innocent users or customers are now your worst critique, who is capable of ripping apart your products within a matter of a few seconds. Often time’s marketers buy Facebook likes in order to show their credibility to the potential user or customer. Buying fake likes can make the credibility of the organization into question as it shows a lack of transparency and integrity. In August, last year Facebook announced its plans about disabling more than 80 million fake accounts that would surely be a big blow to the face of the people who aren’t following the right approach. Facebook Ads: For quite some time, Facebook has expanded its horizon from “Connecting The World” to “Helping Reaching your Business to Target Audience” They give more exposure to your brand by featuring your content on the user’s feed and give an opportunity to them so; users can place their order as well. Choosing your campaign objective will help you meet your advertising goals. To create the best possible Facebook ad, you can use a good spy tool to see which of your competitor's ads are working best. How to Meet Your Objectives Using Facebook Ads: You might place a doll face or video on the whole Ad campaign, but it doesn’t matter if you haven’t placed your most important content on the first page. Then, it’s almost certain that you won’t be able to make it big. “Place your Most Important Content on the First Page” Use Call to Action Button: Placing a call to action button at the end of your Ad is like a perfect ending to the story. “Shop Now” “Claim Now” are some of the most important Adjectives that helps in converting potential leads to regular customers. Let them know why they should click on your ad! The Final Statement: There could be tons of important features that can help you to boost the business that you’re operating, but the above-mentioned ones are the most relevant in terms of building a brand and reaching to the more number of people. We hope you had a great time going through our article and will surely implement these strategies in order to gain maximum profit from your organization. Read Also : 5 Steps On How To Market Your Business Using Social Media Why Every Business Needs Digital Marketing 7 Proven Marketing Tactics To Increase Your ROI In 2018 How To Remove Pname Com Facebook Orca

4 Ways to Use Mobile Marketing in a B2B Marketing Strategy

2. Add Video to Sales Meetings

3. Use Mobile Video Marketing for Lead Generation

4. Make Your Calls-to-Action Prominent and Easy to Use

10 Must Have Marketing Tools To Add In Small Business Growth Strategies!

Best Marketing Strategies For Lawyers In Houston

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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The Right B2B E-Commerce Platforms to Sell Your Used Machinery

Boost Online Visibility With THESE 3 Smart Strategies + Bonus!

The Definitive Guide to Market Your Business on Facebook

4 Ways to Use Mobile Marketing in a B2B Marketing Strategy

1. Social Videos

2. Add Video to Sales Meetings

3. Use Mobile Video Marketing for Lead Generation

4. Make Your Calls-to-Action Prominent and Easy to Use

Share this Article

10 Must Have Marketing Tools To Add In Small Business Growth Strategies!

Best Marketing Strategies For Lawyers In Houston

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Popular

Follow Us

Recent

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