Published on: 07 August 2018
Last Updated on: 03 September 2024
No one would like to be left behind and it is undoubted that business has to be on social media. You may be off Twitter and Facebook but are you on Instagram? Instagram is not for photographers and teens only because it has Instagram marketing tools that will help your business grow. There is so much going around on Instagram and you do not want to waste time learning this platform. Use this write-up to learn more about its tools.
5 Instagram Marketing Tools :
1. Social insight :
Social insight is among Instagram marketing tools which run a deep analysis of the account. It is easy to follow the engagement, interactions, and growth of the account. The main feature helps you estimate the required posting time and gain data on followers. You can also see info on average engagement. Additionally, this is more than a business account as this feature allows you to connect with others and compare their analytics. This is a promising tool that business owners use.
2. Repost :
Repost is one of the most essential Instagram tools for sharing user-generated content. When you do this, you show customers that you are appreciating them and their opinion. This tool is easy to use because you just need to click and share content while acknowledging the creator. This tool enables you to bookmark videos and photos you would like to report. It becomes possible to find photos by typing the username or hashtag and reposting by one button. This tool contributes to strengthening business relations with clients.
3. Instagram business blog :
Of late, Instagram has announced the launching of the business blog. This tool will be used as a resource for business so as to contribute to other companies’ success. According to Gramlike, you need to visit the blog to get the required info on the offers of this tool. You need to keep updated with news from the company and learn the way this tool is effectively used. Also, try finding out what other accounts of businesses are doing. Statistics of Instagram marketing show that forty-eight percent of brands have accounts and this includes almost all top one hundred brands. This indicates that Instagram competition is fierce and you need all the Instagram marketing tools to be on top. Nobody knows Instagram better than Instagram.
4. Boomerang :
Boomerang is yet another tool for video creation that appeals to the audience. Possessing a strategy that develops involves engaging the audience in the best way. You have to speak their language. According to liquid creativity, videos of the boomerang are a crucial section of the language. You can use it for purposes of filming videos on one second. The nice thing is that you do not need so much time as there is no need of audio. There is no need of working on dialogues. Capture the best moments behind scenes and make interesting videos about the product. A second can always be the difference.
5. Later :
A free plan is available. It provides thirty posts per month, one user, and one social profile. This is one of the Instagram marketing tools called the Linkin bio that makes it easy to shop Instagram feed. The Linkin bio is a landing page resembling Instagram feed and displays posts as clickable images. It is possible to access videos, photos, and accounts in later and have several media libraries; therefore, you do not have to share videos and photos with team members and Instagram accounts. It becomes possible to manage several accounts in the business plans. You can just have managers in teams to approve content and contributors and team members submitting media.
Conclusion :
It is fortunate to note that Instagram has edited its stance when it comes to Instagram marketing tools when it comes to scheduling. You will realize that these tools supporting scheduling also support direct Instagram publishing, and others help in boosting presence on social media.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
Spreading brand awareness is essential if you want to become a household name.
One of the best places to get your name out there is social media. However, carving out a place for your brand in such a crowded atmosphere can be challenging at best and impossible at worst.
However, with dedication and the right social media strategy, you can garner followers and promote your brand and products while engaging with your target audience.
Here are 12 practical ways to leverage social media to boost brand recognition.
1. Share Social Media Buttons
Having some share social media buttons on your website or blog can help your customers get the word out on your products or services, exponentially expanding your reach.
When you make it easy for your visitors to share your content, they’re more likely to help promote your business and recommend your brand to their family, friends, and professional social media connections.
Of course, that’s not all you can do on social media, but it's a great place to start, so have one-click share buttons so anyone visiting your website can quickly spread the word.
Aside from pasting a few lines of code into your website, it’s an effortless way to boost brand recognition.
2. Understand Your Audience and the Platforms They Use
Market and audience research is an essential part of any outreach strategy. So pull out your customer profiles and see what social media platforms they’re on so you can effectively target them.
You should also discover the rules and culture of the platform you post on. You can be fast and loose on Twitter, but you’ll want to take a more formal tone on LinkedIn.
3. Reduce, Reuse, Recycle, and Repurpose Content for Social Media
You’ll likely be posting on multiple platforms, and you can share plenty of content between them as long as you tailor that content for the platform you’re posting to.
Reuse your content, but customize it to the social media network you’re sharing it on. You shouldn’t post a paragraph-long story on Instagram or just a picture with no context to Facebook. And every social media manager knows about the 280-character limit with Twitter, although that may change soon.
And it’s not just social media content you can recycle. Turn your blog posts into a series of short snippets with a powerful call to action to encourage followers to click through to your website to read the full story.
Post short clips of longer videos as a teaser to drive traffic to your website or YouTube channel. There are endless ways to repurpose your content to power all your digital marketing initiatives.
4. Engaging With Customers: Social Media is Like Customer Service, but More Fun
Consumers will definitely let you know if your company gets something wrong on social media.
Responding to these comments quickly and effectively is essential for engagement and providing excellent customer service.
Of course, you should also respond to positive comments, which can alleviate the burn from the scathing remarks. Reacting quickly and effectively to any brand mentions can immensely help customer engagement and brand recognition.
5. Visual Content: The Popularity of Images, Infographics, and Videos
Attention spans are short, and your audience wants instant gratification. You can capture attention and amuse the masses by taking advantage of visual information with images, infographics, and videos.
If your content is catchy, funny, or otherwise captures the attention of the masses, you can even go viral, spreading your brand all over the web.
Keep in mind that you can go viral for bad reasons, too, which may open you up to negative publicity. That’s why you should ensure that your social media content aligns with your vision, mission, and brand personality.
6. Hashtags, Captions, and Comments Oh My!
One of the most critical aspects of social media is being social. Follow others, use hashtags to make your content searchable, comment on other posts, caption photos, and just be social. It’s incredible how many businesses miss this crucial aspect.
If your business were a person, it would be social on the feeds, interacting with its followers and other users. So be social, and you can make your brand seem more alive and likable to consumers.
7. Research and Case Studies: The Importance of Authority Content
When you post online, you need to have high-quality content. Among this content, authority content is some of the most important. No matter how excellent your outreach strategy is, no one will pay attention to it if you're posting hot garbage.
Authority content is content like research or studies carried out by your company that establishes you as an authority in your industry or niche. It garners trust with your audience and proves you know what you’re doing.
8. Educational Content: Making Learning Fun
Educational content is some of the most popular content in the social media sphere. Tutorials and how-tos rate highly, for example.
So, by using educational content on your brand profiles, you can prove you’re an authority, attract followers with high-quality content, and improve your brand recognition and image all at once!
9. Take a Stand: Promote Your Brand’s Stance on Important Issues
Many authority sources are split on this. Some think businesses and brands should stay far away from any political issues. Others believe you should state them proudly. It's up to your discretion.
However, brands that have taken a strong stance on their political beliefs have trended and gained popularity. Political issues are always a hot topic on social media; you’re putting your brand out by joining that conversation.
So state your brand’s beliefs and take a stance on important societal issues, but don’t stir the pot. While expressing your beliefs and reacting to current events can garner attention, you don’t want to risk alienating your audience or drawing the wrong kind of media attention.
10. Community Service: Show How You’re Giving Back
If your brand or business gives back to the community, shout it out online.
Take pictures and post them, write about individuals and how your brand’s community programs have helped them, and just let your audience know you’re giving back to the community.
Brands and companies that give back to the community gain favor with online audiences. Consumers want to know their favorite brands are giving back, and when they do business with brands that do, they’ll feel like they’re playing a part in the effort, too.
11. Your Brand Voice: Human, Personable, and Humorous
Your brand might not be a person per se, but that doesn’t mean you shouldn’t sound like one online. Your audience will know if you’re phoning it in, as the brand voice will sound flat, unfeeling, and robotic.
Social media feeds that only exist to sell products won’t get far. So inject humor, keep your feeds centered on human stories and issues, and engage in conversation with your audience rather than merely talking to them.
Talk like your brand is an actual person online. Don’t sound like you’re a product.
12. Tag Teaming: Tagging, Influencers, and Partnering with Related Brands
Tagging is extremely useful if you’re trying to get the word out about your brand. You’re getting double the exposure and promoting the person you’re tagging simultaneously, a win-win for everybody. So tag whenever you can.
You can take this a step further with influencers. Influencers are users who are considered thought leaders on a particular social platform or on social media in general.
Note: By sponsoring influencers who have a relevant audience that you want to target, you can reach more ideal customers and boost brand awareness. Partnering with related brands is another excellent way to promote your brand on social media.
Final Thoughts
For any influencer, breaking through on social media is a challenge. Keep in mind the tips laid out in this article when you develop brand awareness campaigns in the future.
Whether you’re leveraging social media share buttons, tag-teaming with other influencers, or working on the perfect hashtag, these strategies will help you boost your brand’s profile in the social media sphere.
Additionals:
Social Media Usage: Pros And ConsUncover the Benefits of Partnering with a Social Media Agency in MalaysiaHow to Use Videos to Get Real Estate Leads from Social Media with Little EffortHow To Improve Your Social Media Branding By Getting More Instagram Followers And Likes
Christmas is the season of e-commerce and social media! With Christmas coming soon, it's a good idea to plan your brand-new Christmas social media campaign.
So in this blog post, we're going to list 15 inspirational Christmas social media post ideas based on actual life posts and images from other businesses they’ve successfully connected with their audiences using social media over the holiday season.
Christmas Social Media Post Ideas:
Do you have a Christmas social media post, or do you want to make one? If so, you can use these ideas to help make your holiday posts successful.
1. Christmas greetings
If you want to spread the holiday cheer on social media, this is a great way to do it. You can post a happy holiday greeting and include some of your best seasonal images. Your followers will love seeing their favorite things all wrapped up in festive paper.
2. Giveaways
Giveaways are always popular with consumers, but they are even better when you create them yourself. You can create a giveaway for complimentary products or services, such as free shipping or discounted goods.
In addition, you can offer other benefits like discounts or coupons for future purchases from your store or website. You can also give away gift cards through social media platforms like Facebook and Instagram.
3. Celebrate a success
Posting a celebratory image on social media is one of the simplest ways to show your followers that something good has happened in your life. This could be anything from getting approved for a new loan to finding a new job or opening up a new business venture. The possibilities are endless!
4. New products/services
Christmas is the perfect time to launch new products and services, especially if they're related to your business. You can also use this opportunity to promote discounts on existing products or services.
5. Spotlight your customers
For example, you could post a video of an employee talking about their experience as a customer or even share a few photos of an employee enjoying one of your products at home. This will encourage people to follow you on social media and engage with you.
6. Festive images and workspaces
Christmas is all about the Christmas spirit! Use this opportunity to create some festive images that express that feeling in unique ways, such as by using different filters or making them look like they are being projected onto a wall in front of an audience – this could even be done with a video!
7. Show Your Holiday Staff Party on Instagram Stories!
Instagram Stories is the most excellent platform to do so if you want to promote your festive mood. It's just like Snapchat but with less drama. Your followers will love seeing the crazy costumes you're wearing while they're still in bed.
8. Gift ideas for clients, friends, and family
Why not go all out if you want to make a lasting impact on everyone this Christmas? Give them something to show your concern for them. It could be a fantastic gift for their kids or a book full of photos from your trip abroad. Whatever it is, make sure it's something they'll appreciate!
9. Seasonal recipes
This is tricky because it's challenging to find seasonal recipes but simple enough. If you want your recipe to show up on social media, make sure it's easy enough for people to follow along with step-by-step instructions so they can stay aware of the process.
10. Holiday office decorations and festivities
Show off your holiday spirit with a holiday office decorations post. Share photos of office spaces decked with garlands, wreaths, and trees. Include a quote or link to your favorite Christmas songs to start the party. Let people know that you're excited about this season's festivities!
11. Share Holiday Recipes
If you love cooking and baking during the holidays, share your best recipes with readers on social media. If you need to get recipes to share, use this opportunity to offer tips on making the best treats for holiday celebrations. Your readers will appreciate it!
12. Holiday discounts and offers
Remember other ways you can save money during the holidays! Share coupons for discounts at local shops or restaurants and deals on holiday gifts from online retailers like Amazon. This will ensure everyone gets what they need without spending too much money on unnecessary items.
13. Ask a question about the holidays.
Suppose you're looking for an easy way to connect with your followers and engage them during the holiday season; ask a question about the holidays.
For example, "What should I do this year?" or "What would you like to see more of on Instagram?" Keep it light and fun, and ensure you include a link to your Instagram account so people can check out your answers later.
14. Wishlist from your company or employees
If you're looking for an easy way to connect with your followers and engage them during the holiday season, create a list of things they can wish for this year. Include links to videos, photos, and other content they can use to inspire or motivate when creating their wishes list.
You can also use this opportunity to promote any upcoming events or promotions in your organization by sharing them on social media platforms like Facebook, Twitter, or Instagram.
15. Get creative with some Christmas decor.
Consider some of these ideas if you're looking for a way to make your social media posts stand out this holiday season.
Don't be afraid to get creative with your holiday decor. This can include anything from adding lights to your home or tree to creating your decorations (like this tutorial).
Use photography to showcase the season's beauty in your posts. If you have them, you can also try taking a photo of yourself or your family members wearing their Christmas sweaters and hats!
Summing Up
Please feel free to use these ideas or your variation to make the most of your Christmas social media marketing efforts.
Read Also:
5 Steps to Building an Influencer Marketing Campaign
Best Ways to Get more From Your Outreach Campaign
Why Would The Data For A Search Network Campaign Show Conversions But No View-through Conversions?
The impact of social media usage on all our lives is immense these days! There is hardly anyone who doesn't use social media today and thus, the number of users keeps increasing every day on these social platforms. Sites like Facebook, Instagram, Twitter, WhatsApp, etc. have seen a massive surge in the number of users in the past few years and with the ongoing digital revolution, it is surely going to see more such upfront.
But is this good for the common people? Are people benefitting or losing more in this social media revolution? What are the advantages and disadvantages of using such social platforms? Well, we shall discuss this in detail below as to what are the pros and cons of social media usage. Read on
Pros
The major benefits of these social media sites lie in the vast reach it has around the world. It is a mode of communication and connection that is formed between people sitting in any corner of the world. You can use social sites to get in touch with them anytime you want.
Apart from that, these days the social platforms are used for marketing and advertising purposes which target the concerned audiences and reach out to them without having to invest much in the promotions of products and services.
These sites are easy to handle and thus needs no help from anyone to be handled. The social sites have saved people a lot of time and money in such promotional events which otherwise needed a lot of it to be invested. These are some of the advantages of social media that must be taken into consideration.
Cons
Though there are not many disadvantages of using social media, there are some which you need to know. Like there are many fraud people who fake their identities to con you personally and professionally in these social sites. Apart from that, the need for an active internet connection all the time to get social media services is also an issue at times when you don't have a connection.
Also, the idea of over-indulgence and exposure in these social sites also call for a “no personal space” issue for many of us. There are some of the advantages of using social sites that people must have knowledge about!
The closure
If we go by the online facts collection site, the number of active users on social media sites have already crossed a billion and more. There are various usages of social media in terms of knowledge, entertainment, skills, tech and many more and thus we cannot say that social media is useless.
Unlike before, when these social sites are only used for chatting and communication, today these platforms are used for various purposes which is one good sign. But we can also not ignore the dark side of these social sites wherein cases of fraud, bullying, using identities, etc. have been reported. Thus, it can be concluded that there is both the good and bad side of social media usage which needs to be taken care of by the ones who use it for any purpose.
Read Also:
Using Social Media To Promote Start-Up Businesses
5 Steps On How To Market Your Business Using Social Media
How To Start Social Media Agency In India
